According to Statista, there were 173 million blogs on the Internet in 2011. You can only imagine how much content is on the Internet today. With the convenience of the Internet to access any blogs and articles, how can you ensure that your blogs are being seen?
Many SEO professionals rely on a popular strategy known as the Skyscraper Technique, which consists of three easy steps. SEO expert Brian Dean spearheaded this strategy and successfully used this technique to increase search traffic by 110% in 14 days. The technique begins with researching popular topics and link-worthy content. Then, you take the topic and create something even better. Finally, reaching out and promoting your content to the right people.
Sounds easy, right?
The technique works extremely well and can bring great possibilities for bloggers too.
Outreaching is one of the most critical steps of the Skyscraper technique. Once you’ve curated a list of potential bloggers to outreach, make sure you find the correct email and start sending them your blog. While people may not always link to your website, emailing them your blog allows them to be aware of your content and blog.
Additionally, many bloggers are willing to share your blog on their social media channels instead. This exposes your article to their followers and increases the traffic to your blog. A domino effect tends to happen in which their followers will share the article on their social channels, and so forth.
Because you’re contacting professionals and bloggers that have already linked to similar content, you know that they will be interested in the blog you have written. In fact, these are writers or blog owners that likely have similar interests as you.
More often than not, they will respond to you and thank you for sharing a piece of article with them. Therefore, take this as an opportunity to follow them and build a connection with them on social media. This way, you can reach out to them in the future for other articles you’ve written or the possibility of them guest blogging on your website.
Of course, we can’t forget about the SEO benefits that the Skyscraper technique has for bloggers. The links through the Skyscraper techniques are generally of higher quality because you’re contacting bloggers that are related to your topic of interest. Since you’re choosing who to contact and what blogs to reach out to, you’re ultimately the quality control for the links.
With a great backlink profile, Google and other search engines will rank your blog higher. Thus, increasing your domain authority.
Dr. Robert Cialdini’s 6 principles of influence includes reciprocity, authority, and credibility. By giving someone a valuable blog, one that is better than the one they’ve linked to, you’re hoping for them to reciprocate with a backlink or social shares to your website.
In addition, you’re increasing your authority and credibility as a blogger and expert.
The social shares from other bloggers are perfect ways of them demonstrating their support for your work.
Finally, this technique is tried and true. SEO expert, Brian Dean, and many other marketing professionals have given it a try, and while results may vary, bloggers have had positive outcomes from the technique.
Even if it doesn’t generate a number of backlinks or traffic streams to your website, you’ll definitely increase your blog exposure and develop connections with other influencers.