Doing SEO for rankings in search engines is nothing new anymore. Many companies and individuals spend time and effort to improve their ranks in the SERPs. But in doing so, they often make mistakes that can wipe out the website penalized by Google’s algorithms. To avoid it, it is important to have a roadmap and consider every aspect which Google loves. Among the factors loved by Google is the presence on social media which many people overlook.
Businesses need to be present at the places where their consumers are. Currently, social media networks receive a large number of visitors and it is very likely that they are also your potential customers. Therefore, presence on social media is highly recommended but there are many more reasons which I will share with you in this post.
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1 – Locate the Target Audience
Having presence on social media platforms lets you precisely find the target audience. Once you have located your target audience, one of the huge benefits of social media is to find their opinions and reaction so as to realize what they, like, want and need, above all, you come to know what they hate most.
2 – Be Visible to Your Target Audience
With your online presence, you increase the chances that a potential customer will find you. One vital factor Google values to rank you higher or lower in the results of a search is precisely your presence in the social media networks, your interaction with users and the quality and relevance of your content. Take seriously your business profiles to and increase the flow of visitors to your website, which can be translated into handsome sales.
3 – Build Trust of Your Brand
When a business receives positive reputation online, it triggers the target and potential audience to trust the business. Always remember that the consumers have changed and updated and they do not go with the traditional ways of advertising. To buy anything, they seek reviews and recommendations from other users of the particular product or service. At that stage, positive online reputation turns out to be extremely vital.
4 – Increase Brand Awareness
It has always been said that what does not come out in the traditional media i.e. television, newspapers, etc., is as if it did not exist. Now it has changed the paper and what is not in the social media networks or in Google does not exist. Brands should be present where their target audience consumes the information to increase their visibility and virality, as the number of users of social networks increases exponentially.
When we have a good experience in the use of a product or service, it generates a positive and trusting feeling, which creates a new buying process that can become an unconscious process. The idea is to learn to take the concept of brand to the personal terrain, with the aim of enhancing your image as human capital and making yourself visible to others.
5 – Use It as Employee Communication Tool
Communication is a daily activity in a company for the performance of business operations and here <a href=”https://www.postbeyond.com/“>employee communication tools</a> play a vital part. If you are good enough with the management and monitoring, social media can help you build employee communication means without spending a penny.
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6 – Have Real-Time Activity & Result Measurement
Social media statistics are quantifiable immediately, in real time at times, while those in traditional media often require monitoring over a long period of time. With social media networks, companies can afford to do the A/B Test, a highly recommend practice, which is nothing more than testing different pieces of content, collecting feedback and statistics from users and adjusting a final message that goes to everybody, and has already passed the filter of many of the users that will consume that content.
A key aspect of any successful marketer, who stands out above the others, is to measure and analyze the success with the help of social media management tools. Without monitoring and measuring, there will be no way to explain the data. The important thing is to be able to demonstrate that this measurement has its very reason, as it can be an analytical control of the content of your social media, and for this UTM codes are used to facilitate the task of data collection.
The UTM codes are small pieces of text that are added at the end of the URL and are intended to help you monitor the clicks that are made on those links that contain them. Measuring the impact of your online marketing campaigns, for example, can be quite difficult without a tool like UTM parameters.
7 – Learn What They Say About Your Company!
In social media networks, opinions are criticized and recommended. A good presence in social media networks favors positive opinions. The advantage is that you can know the opinions and change the ones that are negative. You can interact with an unsatisfied customer and improve the attention to your customers, and give on-time solutions to their issues and they will spread a good word for you.
You can make requests for reviews through social media networks. If you have already created profiles on Facebook, Twitter, Google Plus, etc., it should not be difficult to get positive feedback from users within these social networks. You can post updates by encouraging your users/followers who think about your business, but you will be luckier by sending each individual a direct message asking for a review with a link to your Google Places page or a link to the page you have created on your website where you have the links to the pages to leave the reviews.
Social networks are becoming one of the basic pillars that every company must not only manage but control and monetize too. For this, there are many tools available on the market.
8 – Improve Your Medium to Long-Term Goals
If you do not get sales goals immediately, does your strategy fail? Well, we all know that consistency is a major factor for the success of a project, but a lot of good ideas die even before they’re born. Therefore, your strategy has to be well thought out and built and properly implemented. If the first one fails, well, go for the second one. And what if the second one fails? Hmmm…. go for the third to infinity! So many failures can make you stronger than you think. In the end, you will find the key to success.
9 – Boost SEO Campaigns with Social Media Links & Engagement
If your company is building links to improve search engines rankings, social media networks are going to give a huge and vital support to your SEO campaigns. Since the radical changes in Google algorithm, it is increasingly important that you and more importantly your users share your content in the social media networks, because it means that they are interested and want to share your content with their friends or family. This is significantly taken into account by Google and Google gives it great importance, so never forget to create social media profiles and manage proper social media campaigns of your company.
I hope it is a good read for you. What do you think of these reasons to have presence of your brand in the social media networks? Do you do them all? Is your company secure in the social ecosystem? Do you think there is any reason left? Do you have any experience you want to tell? Do you have any doubts or questions? I would love to know your experience on this subject, so I ask you to leave a response to this post. It does not matter whether it is a criticism or a simple thank you, as I will be very glad to read it and answer to it.
Carleton Watkins is a passionate Social Media Marketer and loves to find the most effective practices in the world of social media. He is presently associated with https://www.postbeyond.com/