There is no denying that social media is a powerful platform. It has created waves of influence that has resonated around the world and transcended different cultures, religions, and races. No wonder big and small businesses alike are flocking to it to promote their brands.
This means you can ease up on your efforts in optimizing your web content when you have social channels to fall back on, right?
You can make your social channels and company website work together. More specifically, you can bring more traffic to your website through your social content.
Here are the top 5 tricks to drive web traffic from social media display:
Trick #1: Select the appropriate social channel for your business.
The different social networking sites gained their popularity through their special features. Pinterest is home to artsy users who want to display and monetize their creative side. Instagram is for aspiring photographers and makeup artists who want to showcase their aesthetic works.
Of the many social channels today, which one can highlight the strengths of your service? What social platform allows you to reach your customers more effectively?
Have a look at the demographics involved:
- Educational Level
- Marital Status
Knowing these details about your target market will help you zero in on the social channel you can leverage to drive visitors to your website.
Trick #2: Optimize content for each network differently.
All social networks are powerful but their influence have varying levels and can be harnessed through different strategies. The key to doing this is finding out the strength of each channel and optimizing it.
The photos you share on Facebook will be cropped when you share them on Instagram. After all, Instagram is famous for its square photos. Tweets are limited, so you must be concise and straightforward, but attaching an image to it may earn you extra clicks.
By knowing the strength of the site, you can strategize your posts and lead followers to click through and view the full or extended version of your content on your website.
Trick #3: Don’t be a spammer.
Clickbait and false news – these are just two maneuvers that shady pages use to reel in visitors. If you want to build a credible image, don’t litter your followers’ feed with phony content.
Being a spammer does not exclusively mean spreading false information. You can also be a spammer if you post the same message multiple times or if you publish different content between brief intervals. When people grow weary of your posts and tag you as a spammer, you can expect to lose followers, be flagged by the network, and have zero traffic driven to your website.
Here is a guide on how often you should post according to Maximize Social Business:
Trick #4: Track your results.
How do you know your campaigns are working? Get concrete numbers by tracking your results. Use tools such as Google Analytics to monitor the traffic coming to your website and social media traffic.
Aside from crunching the numbers, watch out for the following findings:
- Rise or decline in post activities
- Negative comments or feedback
- Decreasing interest in your content
Social media gives you honest, real-time, and sincere reviews from real people. By knowing what they have to say on your social channels, you can adjust and strategize your web content accordingly.
Trick #5: Invest on good-quality content.
You can cross all your T’s and dot all your I’s in social media marketing in driving traffic to your website. But if you deliver these visitors to substandard content, they will become nothing more than one-time visitors.
What you need is excellent content that informs and entertains people at the same time. Provide useful information but deliver it in such a way as to give your audience a good reading experience. Invest in content writers who write original, relevant, and smart articles. You can easily find one through established staffing companies like.
Instead of dividing your efforts to optimize social media and increase your web visitors, hit two birds with one stone by making one work for the other. These top 5 tricks to drive web traffic from social media display will show you how.
Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org.
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