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How to build SEO Strategy on a Limited Budget

In this high-tech era, every business should by now be implementing SEO strategies with the aim of improving the performance of their website of search engines. Nonetheless, there are so many websites that have not tried out SEO techniques despite their long periods of existence online.

For small businesses especially, the main reason they do not pursue SEO for their websites is that they do not have a budget for it. A few SEO techniques may require you to spend a couple of dollars periodically, but this is not always the case. SEO is, in fact, more cost-effective than other marketing strategies like pay-per-click. Here are some simple SEO things you can use to build your SEO strategy when on a limited budget:

Use free SEO tools

Some SEO tools offer services on a premium basis, and this can deter you from pursuing SEO. Nonetheless, there are a variety of free SEO tools on the market that can get you comparable results for every best practice of SEO.

Terrific examples include SEO tools by Google, for instance, Google Trends, Google Keyword Planner, Google Analytics, among others. Further, some tools have a premium version but also a free version, from which you can capitalize on as much as possible.

Write fresh and quality content

In matters of SEO, quality content is king. Writing fresh and high-quality content does not need a budget. All you must determine to do is offer adequate value to users. New material is a smart way to get the attention of search engines because, every moment you publish fresh information, Google bots visit your website for crawling.

Maintain a frequency that is consistent to keep your target audience in check, as well as search engines. Before you share information, ensure you are well-researched on the topic issue, not only to be sure you remain current but also to better capture information that your target audience would want to consume.

Remember that new content may get the attention of the search engines, but it is the uniqueness, relevance, and usefulness of your copy that will get you to rank properly.

Legit link building

For a while now, some webmasters have invested in shady link-building by buying links from illegal websites, sending out the notion that link-building must cost you money. Over time, Google changed its algorithm but now, penalizes such acts.

On the contrary, link-building is an SEO technique that you can achieve free of charge. Invest your time in sustaining good relationships with peers in your industry as on the way to earn links on goodwill. Further, determine to engage in guest posting as well as making your website link worthy, if you are to attract quality links.

As for guest blogging, target popular blogs with a different audience reach from yours and present yourself as a knowledgeable leader in your industry, then provide adequately researched and well-written content, and in exchange, get a quality backlink.

Optimize your site for long-tail keywords and phrases

Even on a strict budget, your goal is to rank high for search terms. Since you do not have a budget to compete with renown brands for popular keywords, you want to invest in long-tail keywords because they have low competition.

The best things about this tip is that stands to draw you more traffic without having to spend more money. Long-tail keywords are better at capturing the user intent than short-tail keywords, and this way, you stand a better chance at responding to the needs of your target audience.

Remember, if your keywords are suitably responsive to people’s searches, you will realize higher click-through rates for your posts, as well as a more substantial number of conversion thanks to qualitative traffic.

Use minimal efforts to improve page speed

Among other vital factors, Google takes into account a website’s page speed for ranking, which only means that the faster your web pages load, the better your performance on SERP. You can check bulk SERP tracker at serpbook.com to find out more on the essentials of SERP for any website.

Minimal efforts to improve your website include compressing your images before uploading them, as well as your files, enabling compression on your site, minifying CSS, HTML, and JavaScript, as well as cutting down on unnecessary redirects for your landing pages.

Submitting your site to Google

Google takes time before it can sort out through the millions of websites online, but eventually, crawls all websites, as long as they are not blocked. However, you can speed up the process by submitting your site to Google, by just signing in to Google Search Console for free.

Other than making it easier for Google bots to crawl your site, you gain more control over which pages of your websites appear of search results. Further, you can use the Search Console to audit your website and check for errors like slow page speed, broken links, among others, then you can fix them for better results.

Improve the audience engagement

Your target audience should be your priority when operating digitally. Audience engagement is valuable for you in that you receive a higher traffic flow, but it also communicates to your audience that you care about them.

Engage them on social media through communities and forums, discussions and activities, and keywords and hashtags. You can launch your activities like giveaways, or participate in others like Twitter Chat. Respond to feedback as promptly as possible, remembering that a happy audience is a happy Google.

With all these free and actionable insights, budget constraints cannot be an excuse for any website owner to overlook the essence of SEO for their website. Since most webmasters, including your competitors, are doing it, the sooner you build and execute on your SEO strategy, the better for you.

 

10 Great Reasons Why Website Structure Matters in SEO!

A website structure holds a great significance from the SEO perspective. A powerful site structure increases the chances of higher ranking in the search engines for websites. There is no website that does not have a structure with it which might be streamlined or rigorous or disorganized. In this article, we are going to speak regarding the reasons that state how much website structures mean in the website designing.

The structure is the most overlooked feature or a thing while designing the website. Very fewer people know that this falls under the many crucial aspects of a site’s SEO performance. Also, few webmasters understand what it means to have a website structure which helps in the enhancement of the SEO.

1. A better structure ensures the better user experience

A great site structure is all about the colors, the kerning, the fonts, the images, the graphics, and the white space.

We all know that if a site lacks the appealing factor, it loses the potential audience and the attention of search engine too. The algorithm of Google makes use of the information from the searchers so that it can give a rank to your site.

2. Better the structure, better the sitelinks of the site

SERPs have a listing format for the site links which show the main page of your site along with several internal links. However, to have that, your website design must look good.

If you want best solutions for website designing, then you must start looking around right away because the early you get a designer, the early work gets started.

3. Website crawling becomes easier with a good site structure

Googlebot, a web crawler crawls the structure of a website. They function to achieve the goal of indexing the content to get it back in search results. This can only be possible when you have a better website design, making it much easier for the crawler to crawl your website and index the content.

4. Site URL structure must follow the navigation hierarchy

While developing the site structure, the second primary element is your URL structure. Once you have the URL structure, give a logical approach to your site hierarchy, developing it won’t be difficult. The organizing of the URL structure depends as per the hierarchy of your website which apparently means that your URLs will only have real words (no symbols) along with appropriate keyword coverage.

5. Get the HTML or CSS in site navigation

While creating the navigation, always keep the coding as simple as possible. For this, use HTML and CSS as they are the safest approach. If you are getting the coding done in Flash, JavaScript, and Ajax, it will limit the ability of the crawler to cover your website navigation and hierarchy.

6. Take help of navigation structure

In order to get the functioning of your site better, ensure the website design is not shallow. Since the navigation structure will follow your site hierarchy, therefore, ensure that the relevant pages on your site aren’t buried too deep as its good for both from a usability and crawler perspectives.

7. Use List Based Header on Main Navigation Pages

A header lists out the main pages of the website. That means that there should be a proper navigational header with the appropriate sub-categories into it. This will ensure a good site structure which will in return feature a better user-experience to your audience.

8. Develop an excellent internal linking structure

When you have an excellent function of internal linking, your logically approached site hierarchy will have more value to it. There are many tools available on the internet with which you can get the count of these. They are also important just because-

  • They allow quick navigation.
  • Information hierarchy gets established on the site, because of them
  • They help in spreading link juice around websites, giving more ranking power.

9. For the external search

Once you have maintained a good website design for your site, the external search becomes easier. People will find you in their searches and when they do, they will easily understand the most important categories and the relationship with their subsequent subcategories. This means that building clusters around important topics is given more priority than just scattering the information all over.

10. For internal site-search

If your website designing is done correctly then you are more likely to have a good website structure that mirrors the catalog data structure. With a well-organized catalog, you will enjoy a great on-site search. It’s the same with the internal search engine – like the Google utilizes the structure of your website in order to determine the important stuff on your website and the keywords are provided to your website to rank for.

If the internal site-search is done correctly, the on-site search will use categorization in order to improve the relevant search results. Furthermore, it can also use categorization so that the users can be redirected to specific category pages when the search gets auto-complete.

Final Words

While getting the website designing, you must remember that the website structure is highly crucial. It is in fact a result of careful thinking, accurate organization, and intentional design. Therefore, you must create a strong site structure before creating the site. But if you are doing a redesigning of the website, then you must remember that the navigational elements must be reorganized rightly so that the structural SEO can be improved.

Now, always remember that with a great site structure, you will have great SEO.

Author Bio:

Stephen Chong works as a writer for Fonbell Solution, an IT firm offering web-based services and Software Solutions such as Web Design In Singapore, Invoice Billing Software, Online Appointment System in Singapore. He would love to share the experience, knowledge, and thoughts with others on the web.

 

Simple Steps To Optimize Your Local SEO With Local Schema

When it comes to optimizing for local SEO, schema markup is one of the most effective, yet underused practices. Local businesses can add schema markup to their websites to make it easier for search engines like Google to understand your business and index your site better. This helps boost your SEO, and helps you rank better in relevant SERPs.

But before we get to the ‘how’, let’s first talk about the ‘what’.

What is Schema Markup?

Schema markup is basically snippets of frontend code that you include in your website’s header or footer section, that contains microdata about your business. Developed by Schema.org, which is a collaborative effort from Google, Microsoft, Yahoo, and Yandex, schema markup can be used to help search engines crawl and understand your website better. They also enhance online user engagement with your business, by providing relevant data to users directly on SERPs. In this article, we will be focusing on local business schema, and how you can use it to optimize your local SEO.

LocalBusiness Schema

Schema has a number of categorizations, based on the type of information that it provides. Some of the commonly used categories include event, person, organization, product, etc. LocalBusiness schema is a part of the ‘Organization’ category and can be used by business owners to provide information such as their business’ NAP, open hours, and even rich data such as maps, images, and menus to users directly on the SERPs.

Schema.org has a number of types listed for local businesses. You can find all these types, along with the complete list of custom properties here.

Now let’s get down to how you can use local schema to optimize your local SEO.

#1 Make Use of the Available Business Types

Schema.org has a vast number of business types that you can use in your website’s markup. Many a time, businesses tend to stick to the generic ‘LocalBusiness’ type. While not wrong, this doesn’t give search engines a clear idea of the nature of your business.

So, instead of sticking to the ‘LocalBusiness’ type, you can use a more specific organizational markup, which looks something like this:

<div itemscope itemtype=”http://schema.org/Electrician”></div>

#2 Markup Your Business’ NAP Details accurately

One of the most important aspects of local SEO is to get your business’ NAP listed consistently and accurately. This also applies to schema markup, and is vital for search engines to understand your business’ exact location. Do make note that including your business’ NAP in your markup requires you to declare a new type – PostalAddress.

Here’s an example of how your NAP details would look in your markup:

<div itemprop=”address” itemscope

itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>397 10th Street</span>

<span itemprop=”addressLocality”>San Francisco</span>,

<span itemprop=”addressRegion”>CA</span>

<span itemprop=”postalCode”>94103</span>

</div>

Phone: <span itemprop=”telephone”>555-248-1675</span>

#3 Incorporate Maps & Geo Properties

When it comes to local searches, the proximity of your business to the user is a huge factor for ranking organically. In order to help search engines in getting this right, you should incorporate both ‘hasMap’ and ‘geo’ properties in your markup.

The ‘hasMap’ property displays a local map with your business’ location in the search results, while the ‘geo’ property is used to pinpoint your business’ geographical coordinates. While the ‘hasMap’ property can be directly included in your LocalBusiness markup, the ‘geo’ property requires you to declare a new type, which is ‘GeoCoordinates’.

Here’s how a hasMap markup typically looks:

<link itemprop=”hasMap” href=”https://www.google.com/maps/place/Costco+Wholesale/@37.7695435,-122.4132266,16z/data=!4m5!3m4!1s0x808f7e28c2ee680b:0xe77ab2a37fb8babc!8m2!3d37.7702716!4d-122.4108656”>

And this is an example of a geo property in your markup:

<span itemprop=”geo” itemscope itemtype=”http://schema.org/GeoCoordinates”>

<meta itemprop=”latitude” content=”37.770392″ />

<meta itemprop=”longitude” content=”-122.412797″ />

</span>

#4 Markup Your Business’ Social Profiles

Including your business’ social profiles as part of your schema markup connects the dots between your website and your social profiles. This helps search engines discover your business’ citations faster, which we all know has a direct impact on local rankings.

You can do this using the ‘sameAs’ property to markup your business’ social profiles. This property lets search engines know that your business is the same one as cited in the given URL.

Here’s what the code looks like:

<div itemscope itemtype=”http://schema.org/Plumber”>

<span itemprop=”name”>Seattle Plumbing</span>

<link itemprop=”url” href=”http://www.seattleplumbing.com/”>

<link itemprop=”sameAs” href=”https://facebook.com/seattleplumbing”>

</div>

#5 Leverage The Site Navigation Schema Markup

Site navigation schema markup is a very useful element when it comes to local schema. This helps search engines understand your site structure and navigation better. It displays your website’s sections in SERPs, increasing organic sitelinks.

The ‘SiteNavigationElement’ property is used for this markup, and here’s how it looks:

<div itemscope itemtype=”http://www.schema.org/SiteNavigationElement”>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/car-parts”>Car Parts</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/custom-decals”>Custom Decals</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/used-cars”>Used Cars</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/motorbike-parts”>Motorbike Parts</a></span>

</div>

And there you go! These simple local schema markups can not only boost your local SEO, but also make your website more dynamic and engaging in the SERPs. In order to maximise your results, you can combine these efforts along with getting your business listed on all major online directories, review sites, and social media sites. The more directories/sites your business is listed on, the more citations you have. This also aids in local discovery, and generating more reviews for your business. We recommend using an online tool like Synup for this, since manually listing your business on all major directories can be a cumbersome task.

 

On-Page SEO: The Ins and Outs of it

On-page SEO is the course of making your website or webpage search-engine friendly. To make a long story as basic in words as possible for now – it is a process in which you tweak and adjust certain features on your website so that search engines like Google, Bing etc are able to index and crawl over your website. The tweaking is to make sure that your website’s content or structure is well understood by the search engines as a result.

In this piece of writing, we will be focusing on the On-Page or On-site SEO to help you understand the ins and outs of it – how you can use it to your best and most of all – how much of a basic knowledge you need to impress your interviewer(s) or bosses. By the end of this article, you will be able to discuss on-page SEO with confidence and a superior knowledge to your fellow newbies.

The first thing you need to know is that what exactly is On-Page SEO?

On-page SEO can be explained as the procedure for optimization of web pages so that they rank higher and in result gain more traffic via Google and other such search engines. An on-page includes both;

  •  Content
  •  HTML Source Code

This means that both the content, as well as the code, can be optimized in order to maintain or better your web page’s ranking.

Off-page SEO, however, is dependent on;

  • Links
  • Other External Signals

The main purpose of an off-page SEO is to help your website rank higher in ways on-site doesn’t. While you focus on your own website’s;

  • Pages
  • Titles
  • Tags
  • Content
  • Overall Structure

In on page SEO so as to optimize everything around your keyword – an off-page technique would focus more on ‘off-site’ (Off the website stuff) like back-linking from significant and renowned sites as a way to lead more traffic to your own on-site page.

Source: https://moz-static.s3.amazonaws.com/learn/seo/elements-optimized-sml.gif?mtime=20170104131405

On-Page Ranking Factors:

Now that you have a know-how about the difference between on-page as well as off page – let’s move on to the next point which is going to help you increase your site’s ranking by manifolds.

The on-page ranking factors can impact your website’s individual page’s ability to rank better if optimized.

Page Content

The content on your page is what can either make or break it for you. If your content is good and unique in quality – both the audience as well as the google algorithms would stay happy. In case, you have no idea about what a Google algorithm is then thought of it like an online inspector that inspects your site on the basis of your content quality, customer reviews/ trust, and your websites’ authority.

When your page has a good content then it meets the audience’s reason for searching the internet. Thus, your content should be your first and foremost priority. However, in the eyes of the internet and some people too – if your content isn’t accessible of linkable then it doesn’t matter whether it is bad or good – it’s of the same value i.e. zero. Thus, it is important to write on a trending topic and not something that people might not even have an idea about – unless your blog or website already is generating a lot of traffic, of course.

Title Tag

Being an HTML element, a title tag is used to specify the ‘title’ (you can totally understand by its name too) of a web page. Whenever someone searches the good on a topic similar to your title tag – it appears on the search engine results pages also known as SERPs.

Title tags hold great importance for;

  • Usability
  • SEO
  • Social sharing

When writing a title tag – be sure to write something that gives an idea of the content. It’d hold the audience’s attention and make them want to click on it too. Don’t try to stuff your title tag with a keyword – if it is stuffed – google won’t support it and the algorithms would push it to the invisibility level.

URL

You know the web addresses you put in the search tab and a website opens up are called URLs, right? A ‘uniform resource locator’ or URL states the location of a source on the internet (your webpage being one of them). A URL also uses a ‘protocol’ that can be sued to retrieve the resource or webpage you want to open. HTTP, FTP, HTTPS etc are an example or protocol.

While writing a URL – make sure that it is no longer than 2083 characters. Moreover, it should not be like domainname.com/4451.html. This is an example of a bad URL. A good URL should be as the picture below shows. A good URL reflects the hierarchy of information on a particular website.

Image Alt Text

Sometimes, due to slow or poor connection, the user is unable to view an image – that is when the Alt or alternative text comes into play. It is displayed in place of a picture to give the reader/ audience an idea of what it is.

Related image

Internal & External Links

Sometimes, when you are reading an article a text in blue or some other colour catches your attention. If you click it – you’d be led to another page. This is an internal or external link … a hyperlink that takes you to another resource or web page that either consists of an image or a whole new article. The links are termed as internal or external depending on the domain or website they have as their target destination. It is a common way to provide useful resources to content and to pass link juice from one post to another, resulting into better positioning in search engine results.

Well Optimized Webpage

An ideal webpage optimization would have the following:

  • Hyper-Relevance of the Topic i.e. in Title Tag, Meta Description, URL, Image Alt Text Etc.
  • Unique and Quality Content
  • Good Page Loading Time
  • Rating and Star Buttons to Promote Customer Review
  • Link back to its – category as well as their subs page, homepage etc.

Author Bio: Nathan John works as Content Editor at u verse packages. He contributes in various online communities and writes about technology, marketing & entertainment.

 

Powerful SEO Tools to Improve Targeting and Google Keyword Rankings

Whether you are a site administrator or a content creator, chances are you have given SEO optimization some thought. Search Engine Optimization (SEO) remains one of the most effective ways of optimizing online content for audience outreach and conversion. Studies have shown that up to 80% of internet users ignore paid ads and focus on relevant search engine results.

However, targeting the right individuals and choosing the proper keywords isn’t always straightforward. You can easily mismatch demographics with terms that have nothing to do with their real interests or Search Engine Result Page (SERP) requirements.

Before we start, it’s important to understand that Google’s SEO rules affect all search engines regardless of their developer. This means that Yahoo, Bing and others follow the same rules set by Google. If you optimize your ranking correctly, users of all browsers and search engines will be able to find you organically.

With that in mind, let’s take a look at some game-changing SEO tools with the potential to transform the way you see content creation moving forward.

SERPmetrics

We’ve mentioned SERP without diving into the details of what the term represents in practice. SERP is Google’s backend technology that affects whether or not individual sites rank well or not.

This means that you should do your best to abide by SERP’s rules and use the rule set created by Google in order to do so. SERPmetrics represents a platform that aims to track changes and fluctuations in certain keywords, SEO optimization patterns and SERP updates in general.

Buzzstream

Link building is a difficult process of building relevant links that audiences can identify with. The process is fairly straightforward but requires a lot of research and a trial-and-error approach to problem-solving.

Buzzstream is a platform that aims to alleviate much of the hardship from link building in order to free up their users’ precious time. By using Buzzstream, you will be able to organize your audience outreach as well as research the web for relevant topics and keywords.

Moz

Ongoing tracking of your industry’s keywords is an important aspect of ranking high with Google. Moz is a platform that allows you to track custom-made keywords based on your previous content. By activating Moz on your website, you will effectively get a tracking tool that will affect your SEO on a day-to-day basis.

Moz is a powerful platform that can alert you about industry trend changes in an instant and deliver actionable, informative analysis of each keyword you ask for. Investing into Moz Pro will deepen the influence this tool can make on your content should you decide that the base package is not enough for you.

There is no denying that Google has made an impact on how we perceive internet in today’s day and age. Improving your SEO standing with Google’s own tools is one of the best ways to ensure that your site ranks highly. Keyword Planner created by Google does what it says – it effectively analyses and tracks keywords in the niches relevant to your business.

It’s always a good idea to include translated and localized content on your site if you aim for high ranking. You can pair Keyword Planner with a number of services and tools found on the internet including online translation services. Outsourcing some of your content to a professional writer will add flair to your site and ensure a diversity of content on offer which is something very few businesses think about.

Artificial Intelligence (AI) technologies have taken root in SEO just like in other forms of internet experience. ClearScope is a SEO optimization platform driven by AI algorithms that analyze and optimize your content based on industry trends. You can set custom settings in ClearScope’s intuitive user interface (which resembles WordPress CMS) and quickly find the bottlenecks that affect your ranking.

The AI used in ClearScope uses natural language processing which means that it conducts “pings” with search engines to determine what content ranks better than other. This tool can provide a great gateway into SEO improvement and higher SERP ranking no matter what niche you operate in.

Page performance tracking based on SEO ranking is one of the hallmarks of keyword ranking improvement. SEMrush is a platform that uses active-time tracking for the betterment of your content over time.

The analysis tools available on the platform allow for a full summary of your domain ranking down to SEO optimization of individual content segments. This comprehensive tool can also be used for native content creation and topic research, meaning that you can write and optimize content through SEMrush without a local text editor involved.

WooRank

Presenting itself as a SEO checker, WooRank offers far more than meets the eye. The platform is designed as a “checker” platform for much more than keywords and ranking. You can easily track your mobile search ranking compared to others in your niche or even how many times people came to your site through social media.

WooRank can efficiently tell you what you lack in terms of content, targeting and what to focus on in the upcoming content creation cycle. All you have to do is link WooRank to your site and let the platform churn out an analysis paper which you can use as a baseline for future SEO optimization.

SchemaCreator

When it comes to SEO ranking, it’s important to pay attention to your Metadata. metadata represents the tidbit of information people have access to before clicking on your link. SchemaCreator is a tool dedicated to custom Meta data creation and control of what people see when they come across your links.

An important part of SEO is to include keywords and relevant content in every facet of your content. By using this tool, you will effectively take control of one of the most important optimization factors that will affect both your targeting and ranking overall.

In summation

It’s easy to see the importance of SEO by reading through these tools alone. Never underestimate the power of SEO to make or break your content online. Make time to carefully optimize your content before publishing it.

Maintain a consistent optimization rate and always reevaluate your targeting strategies without settling for a single solution. Chances are that your audience might follow different trends than the ones they seek today. Stay ahead of the curve and make sure to always offer useful content in exchange for the time they devote to your site.

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion.

 

SEO Strategy 2018: 5 Easy Hacks to Boost your Organic Search Traffic

Do you know that more than 50% searches on Google happen from Mobile Devices? In a recent report, it was found that mobile searches exceed desktop searches by an extra 28 billion.

This shows that more mobile users are using Google than the desktop users. With the increasing number of Mobile phone users all over the world, it has become important to optimize your website to generate more search traffic from mobile devices.

Here are the 5 Easy Tips by which you can boost your organic search traffic in 2018.

Tip #1 – Create a Responsive Design

One of the primary things to optimize your website for organic search traffic is to create a responsive design.

When Google declared that it will focus more on mobile-friendly websites, people started to build a separate mobile version which used to be quite different from its desktop counterpart.

But let me ask you this! Would you like to go through the pain of managing two different designs for your website? I guess not.

Wouldn’t it be great if you have one design of your website that works for different screen sizes? It will keep things really simple, right?

Comes into the play the responsive designs, which automatically adjusts to the screen size be it mobile, tablet, desktop or laptop and still keep it easy to read and understand.

Tip #2 – Make sure Website loads Super Fast

No matter if your visitors are on an LTE supportable device or on 4G connection, there will always be a possibility that they could end up in a place where they won’t be having good reception of internet speed.

No one likes to wait for the web pages or web apps to take a longer time to load. It is necessary for you to not only have a mobile compatible site but a real fast website as well.

Imagine, someone searched you on Google, they clicked to visit your website, but it is taking too long to load your landing page. What will you do? You won’t wait and simply click the back button.

If too many people start to click the back button, Google will be notified that they don’t like your website for whatever reason. Trust me! You don’t want to look bad when it comes to your presence on Google.

A faster website will not only reduce the bounce rate but will create a better experience for the visitor which will help you boost your overall search traffic.

Tip #3 – Leverage Google AMP framework

Using Google’s Accelerated Mobile Pages (AMP) framework goes hand in hand with making your website fast for mobile devices.

As the name suggests, the AMP framework let your website become super fast and mobile-user friendly, so whenever someone will search on mobile devices the top results will always be AMP-enabled.

AMP frameworks ensure that the text on your website it readable to mobile users by making your website stripped of a lot of things like ads and excessive JavaScript.

This just doesn’t make your website light for mobile, but also drive more organic traffic from mobile searches as Google prioritize the AMP-friendly websites in the search results.

You may not see much impact of AMP from the developed countries where people are already using high-end fast devices, but from places where internet speed is not that fast or the people don’t use fast smartphones, you will see a significant increase in the mobile traffic.

Tip #4 – Keep Header image small

You definitely don’t want your visitors to continuously scroll and scroll to ultimately reach to the content they are looking for.

As mobile devices don’t have that much of a big screen, it’s better to keep your header image small. Also, make sure that your content is readable in terms of font size and font color.

What people can read easily, generates a better user experience.

Also, avoid putting pop-ups on mobile devices. If the whole mobile screen gets covered with crazy pop-ups, the visitors will more likely to exit from your website without even looking further.

Now you don’t want to irritate your visitors as too many pop-ups on mobile devices provide a poor user experience. A bad user experience increases the bounce rate, decrease the time on site, ultimately plummeting your ranking on Google.

Tip #5 – Keep Mobile-First Index in Mind

With Google’s mobile-first index in effect, you have to make sure that you are showing them everything.

This is a common malpractice among many mobile websites that they show some of the content, and then ask the visitor to click load more for more content, which increases the load time of the website.

This way, they are not showing Google all the content and hence, their rankings are not going to improve.

You need to make sure that everything on your website, not just the text, is visible to Google. You need to let the Google bots crawl HTML, CSS or any other style sheets that you have implemented on your website.

That way, Google will be aware of the complete architecture of your mobile site and can rank you based on that.

Conclusion

SEO is a vast process in its own. There are a lot of different strategies that you can follow to increase the rank of your website on Google. What may work for you, may not work for others.

It is always best to try different strategies and see which one gives the best results. The above-mentioned hacks are easy to follow as they do not require much of the back-end work.

Following them or incorporating them with any other SEO strategy will surely let you make your mark on the Google search engine.

About the Author:

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.

 

How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.

 

43 Free Tools to Cover All Your SEO Needs

When it comes to SEO, one must need to use a variety of Tools to speed up the data collection, research and processing works.

There are thousands of tools out there.

Some very good tools are paid and highly Expensive. So if you are a newbie or a Freelancer, they might be out of your Budget.

But there are again some few Good and FREE Tools, to get you Sorted.

Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Agency Analytics

https://agencyanalytics.com

An Amazing Tool to know all the Technical SEO Issues, Keyword Research, Competitive Backlink Analysis and so much more.

A 360 degree tool to cover your every SEO Need.

Keywordtool.io

https://keywordtool.io/

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Google Analytics

https://www.google.com/analytics/

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

SEOCRAWLER

https://agencyanalytics.com

One of the best SEO Tool Out there. Know all the Technical SEO Errors, Competitor Traffic Analysis, Keyword Research, Backlink Comparison and so much more.

A must use tool for SEO.

Google Keyword Planner

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google Trends

https://trends.google.com/trends/?geo=US

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

QuickSprout Website Analyzer

https://www.quicksprout.com/

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Schema Creator

https://raventools.com/site-auditor/seo-guide/schema-structured-data

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

SimilarWeb

https://www.similarweb.com/

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

XML Sitemaps

https://www.xml-sitemaps.com/

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

SEO Site Checkup

https://seositecheckup.com/

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Find Broken Links

https://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Moz toolbar

https://moz.com/products/pro/seo-toolbar

Know PA (Page Authority), DA (Domain Authority) of any website

Robots.txt Generator

http://www.yellowpipe.com/yis/tools/robots.txt/

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.

Structured Data Testing Tool

https://search.google.com/structured-data/testing-tool

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

Domain Hunter Plus

http://domainhunterplus.com/

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.

Robots.txt Testing Tool

https://technicalseo.com/seo-tools/robots-txt/

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

Linkstant

http://www.linkstant.com/

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

SEO Tools for Excel

http://nielsbosma.se/projects/seotools/

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

SEOQuake

http://www.seoquake.com/

More raw data than any other SEO toolbar out there.

Beam Us Up

http://beamusup.com/

SEO crawling software. Great free alternative to Screaming Frog. Integrates with Excel and Google Drive. Only available for Windows.

Yandex Metrica

https://metrica.yandex.com/

100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.

Keyword Shitter

http://keywordshitter.com/

Generates hundreds and thousands of keyword suggestions from your seed keyword(s). You can also download all keyword suggestions to a .txt file in one click (no sign-up required).

LSIgraph.com

https://lsigraph.com/

Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

CoSchedule’s Headline Analyzer

https://coschedule.com/headline-analyzer

Shows how your title tag looks in the SERPs, plus gives you advice on how to improve it and get more clicks.

Check My Links extension

https://chrome.google.com/webstore/detail/check-my-links

The free Check My Links extension lets you check the integrity of the links you post (or plan to post) in your articles to ensure they work.

After you install the extension, open the page you want to check and click the Check My Links icon on the toolbar. The app will then start testing the links on the page and display the results in a box in the upper-right corner of the screen.

Broken links are highlighted in red, problematic links in yellow, and good links in green.

Outreach Lite

https://chrome.google.com/webstore/detail/ninja-outreach-lite/

This free Chrome extension works even without a NinjaOutreach Account, and returns a TON of data on each website such as first name, contact information, SEO and social data.

Advanced Meta Tags Generator

http://freetools.webmasterworld.com/tools/advanced-meta-tags-creator

Easily create meta tags for your web pages using HTML coding.

Analyze robots.txt

http://tools.seobook.com/robots-txt/analyzer/

Checks your robot.txt file for errors

Keyword Tool

http://tools.seobook.com/keyword-tools/seobook/

Keywords Research Tool

Anchor Text Over Optimization Tool

https://www.removeem.com/anchor-text-ratios/

Type in URL and get full report of potential bad SEO links

Bing Webmaster Tools

https://www.bing.com/toolbox/webmaster

Like Google Webmaster Tools but for Bing

BROWSEO

http://www.browseo.net/

BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.

Bulk HTTP Header Response Checker & Comparison Tool

http://www.tomanthony.co.uk/tools/bulk-http-header-compare/

Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to

CloudFlare

https://www.cloudflare.com/

CDN and a security service to provide your website with speed and safety.

Copyscape

http://www.copyscape.com/

Plagiarism checker and a duplicate-content checker

IIS SEO Toolkit

https://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit

Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders.

Kombinator

http://kombinator.org/

Makes combining/merging of keywords so much easier.

Meta Tag Analyzer

https://www.seocentro.com/tools/search-engines/metatag-analyzer.html

SEO tool to help webmasters analyze their web pages and Meta Tags

Meta Tags Extractor

http://www.webtoolhub.com/tn561365-meta-tags-extractor.aspx

Extracts meta tags from a website

Sunny Landing Pages

https://www.sunnylandingpages.com/

A Free Landing Page Builder that already take into consideration various Technical SEO Factors, so you don’t need to deal with them later.

Hope you will find the above Tools useful.

Author Profile:-

Kartik Mundhra

Digital Marketing Professional, with expertise in SEO, SMO and PPC.

For any sort of Project or Consultation, connect with me here at kartikmundhra@gmail.com

Connect with me via LinkedIN

 

Let’s Talk SEO: 10 High-quality WordPress Plugins to get SEO Done

Source: freepik.com

WordPress is the most commonly used open source content management system (CMS) that powers more than 26 million websites, or almost one third of the entire internet. It powers some huge brands’ websites, such as NASA, BBC America, Disney, Sony, TechCrunch, Time Magazine and many more. It’s also considered to be the most SEO-friendly CMS of them all, and there’s a huge number of WordPress plugins that can make it even more efficient in this respect. Firstly, let’s see what you should expect from an SEO-focused plugin and have a quick overview of the few basic criteria upon which you can choose the right ones.

What should I look for in WordPress plugins?

Source: kinsta.com (screenshot)

When it comes to improving your SEO with a plugin, there’s several qualities that you should focus on when deciding which ones to use. First of all, you need to make sure that the plugins you installed don’t slow your website down, because that way you’re not just failing to improve your SEO, but you can even experience some negative effects on your rankings.

Therefore, you have to make sure that plugins you use are well-developed and that the code is perfectly efficient, with no unnecessary entities that would ruin your website’s performance. That’s why it also makes a lot of sense to install plugins that are versatile and multi-functional, as downloading a separate plugin for every important SEO feature could put some unnecessary burden on your site. This strategy also helps to avoid compatibility problems – the more plugins you install, the bigger chance of incompatibility between them.

Compatibility problems can also be prevented with regular updates, so you need to make sure that the plugins you have to provide such a service. It’s important that the plugin is carefully and continually maintained so that new bugs don’t put your website at risk. Here you should try to rely on other users’ experiences and mistakes. Hence looking at reviews and ratings before downloading anything is always a good idea. It’s not a 100% reliable method, but it’s a good start.

WordPress is such a huge enterprise that it offers more than 55,000 plugins developed for this CMS, and this number is growing every day. They are developed by top WordPress website design companies, developer teams, SEO firms and independent individuals. It’s impossible to cover the entire landscape of WordPress plugins in a single post, but it’s possible to single out some of the best ones, at least when it comes to those that primarily deal with SEO issues. Here’s a list of 10 plugins that can help you with optimizing your WordPress website for various search engines. Another good source of plugins is Codester.

Yoast SEO

Yoast SEO is the single most popular WordPress SEO Plugin, with over 5 million downloads so far. There’s a free version available, but the premium version does offer some additional conveniences, such as optimization for multiple keywords. Probably the biggest advantage of Yoast SEO is that it’s extremely comprehensive and multi-faceted. It can be very handy as it can easily do the job of many different plugins, perform a complete SEO page analysis and award an appropriate score for each page.

Furthermore, it’s a rather easy one to use and it’s comprehensible for novice users, yet not too primitive for experts. The traffic-light color system used for different SEO indicators is understandable to everyone. Yoast SEO can create a sitemap and link up your website with both Google and Bing Webmaster console. Among other things it can do, there’s integration of social media, checking content for length as well as handling your redirections and alt tags. It’s got thousands of reviews and is generally considered one of the most reliable plugins out there.

Redirection

Unlike the previous one, Redirection belongs to the group of WordPress plugins that are narrowly-focused and used to handle one specific task. Obviously, in this case it’s redirections and redirection-related issues. This plugin can be very useful when you decide to migrate pages to a new website but want to retain the authority, backlinks and other important SEO aspects. It can follow 404 errors and map them to 301 redirects as well as ensure a URL is passed to another page without much hassle. This plugin also gives you access to all the redirection-related data, so you can easily keep track of when and where the redirections have happened.

Broken Link Checker

Broken links can hurt your SEO both directly and indirectly, especially if those links are internal. Hence this is something that has to be regularly checked. Broken Link Checker is a free plugin that finds broken links for you and notifies you right away. Then you can choose to edit or remove these links without actually having to edit the post at all. Apart from that, it does some other useful things, like not allowing search engines to follow broken links, as well as detecting missing images and redirects. However, it can get quite heavy and slow your server down, which is why it’s blocked by some hosting providers.

All in One SEO Pack

This is the second most popular free plugin, being topped only by Yoast. And much like Yoast, All in One SEO Pack is multi-functional and covers many areas that are important for your SEO. It’s slightly less user-friendly though, but still perfectly suitable for beginners. Some of the features offered by this plugin are XML sitemap, automatic optimization of titles and whole pages for all search engines and an automatic generation of meta tags. It’s also up-to-date with mobile optimization and supports Accelerated Mobile Pages.

Smush Image Compression and Optimization

Slow page loading does not just hurt your SEO, it can also destroy your traffic and make your bounce rate skyrocket. Namely, 40 percent of users are not ready to wait for more than three seconds for a page to load. And one of the most common reasons for a slow website is the fact that the uploaded images have not been optimized well enough. Smush Image Compression and Optimization plugin can compress all the images on your website so that you don’t have to do that manually. Compressing or resizing the images can significantly increase page speed and provide a much better experience for your visitors.

W3 Total Cache

This plugin also improves your website’s performance, although not by optimizing images but by, roughly speaking, optimizing the code. It can compress and minify CSS and JavaScript files and cache them, thus saving you up to 80 percent of the bandwidth. In fact, the creators claim that it brings a tenfold improvement in the website’s performance. There’s a simpler version of the plugin, WP Super Cache, which is convenient for beginners, but if you want to take full advantage of all the customization options this plugin offers, you should definitely go for W3 Total Cache.

WP Meta SEO

One of the most important advantages of WP Meta SEO is that it’s accessible to both beginners and experts, the former not finding it too cryptic and the latter not finding it too basic. It is one of the WordPress plugins that keeps you up-to-date with the current status of the most important SEO parameters for your website.

Among other important features, it offers to create XML and HTML sitemaps, and there’s an option to import metadata from Yoast, the most prominent name in the industry. Finally, the biggest advantage is the bulk processing feature, which enables you to improve some of the SEO-related factors across the entire website in just a few clicks. You simply select the content and the image size and WP Meta SEO does the rest for you.

SEO Squirrly

SEO Squirrly is both human and robot-friendly, which means both user satisfaction and high search engine rankings. With this plugin, you’ll get weekly reports on how you’re performing when it comes to all crucial SEO statistics. This includes the results of a keyword research, where it recommends the keywords you should focus on in order to gain some traffic. It even offers real-time advice on optimization while you’re writing or editing an article. Among other things, SEO Squirrly creates an XML sitemap for your site, helps you write top-quality copy and supplies you with images that are free of copyright.

All in One Schema.org Rich Snippets

This is a plugin that helps you generate a brief summary of what your website is about. This summary is shown whenever the site appears in the search engine results. It’s just a quick overview of what you are and what you do, together with your rating and an image of your choice. This improves your CTR and your search engine rankings. All in One Schema.org Rich Snippets also helps with some Facebook-related issues – namely, it ensures that the right info is presented to users every time someone shares a link from your website.

Rankie

The last of the WordPress plugins we’ll look into is Rankie. Rankie is basically a plugin that checks rank of your website for every relevant keyword and sends you reports on this every day. These reports are also sent to you on a monthly and annual level. Rankie generates ranking graphs for all of the crucial keywords and delivers a list of suggested keywords based on the existing ones. Finally, it provides you with a log that allows you to check each and every action the plugin has performed.

Conclusion

Source: pixabay.com

Never underestimate the importance of SEO for your website. Good SEO is one of the most efficient ways of gaining organic traffic and ultimately getting your site to be really visible. WordPress is the best CMS you can use for this purpose and plugins can give you some additional help with optimization.

If you’re avoiding to deal with this because you consider yourself not to be IT-minded, that’s no excuse. Most of these plugins are easy to understand and handle, even for beginners. Therefore, if you have a WordPress website, check what you’re missing in your SEO efforts, do a little research on what you can do about it and try changing it for the better with the clever use of appropriate plugins.

 

Author: Meaghan Yorke

Meaghan is a web designer who is also quite passionate about digital marketing. These days she is all about researching various IT related topics and collaborating with other bloggers. When she is not working she enjoys dancing classical ballet.

 

Must-have Local SEO Tips To Conquer Google Maps

Undoubtedly, Google has proved a game-changer for the online business owners so far. In August 2015, it came with a big update at the same time changing the history of local searches. This update proved highly beneficial both for the users and SEO experts. With the update in Google maps, SEO experts started experiencing a difference in the way the local search was being made. The difference appeared in the form of three prime business listings in place of seven that used to rule in previous searches.

We can understand it better with an example, suppose you find “the best salon” on Google, then Google maps list will appear after paid business advertisements. And, Google will show the local salons that fall near to the searched locations with contact and address details. In this way, local businesses will reap the benefits of locating this on Google maps.

Local SEO can be a game changer, small businesses can’t afford to ignore it –   Absolute Summit

Make proper use of GMB (Google My Business)

GMB has become a crucial feature of Google as the information related to your business you add, it will appear on Google Maps, Google Search, and Google+. Make sure you focus on below directions while applying GMB for the local SEO:

You add targeted town or city on the landing page title of Google My Business.

Ensure that your GMB contains consistent, relevant and accurate information.

Primary categories of Google My Business should remain consistent with the product so that it presents a wider search category.

The listed location must be verified by business owner.

Mapping the location of your business to the site

It is great to incorporate contact details on the site to assist the customers to reach you. Along with this, you should map the relevant information regarding the directions to the business address using the Google maps. Apart from the business location, linking important information such as hours of operation, links to a phone call, driving direction, etc. proves to be a beneficial approach. In case, you are running a business in varied locations, then you should design several pages and work on optimizing them for the particular locations.

Smart handling of NAP

NAP stands for the name, address and phone number of a particular business. Make sure that you include the working one on the website and manage the similar one everywhere. Remember, none takes interest in your business and places orders until he talks to you. Google secures you in top 3, if you integrate real NAP.

To rank locally in Google Maps, it is important to have consistent NAP (name, address, and phone number) on all of your citations. Inconsistencies in NAP will keep your site from ranking in the 3 pack.  – Rob Harden  PDX SEO

Local keywords targeting for local search

Conduct page optimization on the basis of local keywords that rule in the search paradigm. Sort out the most searched keywords by users around you and start content creation as per the specific business location.

Local domain name is a good gesture

If you own a domain name having the location, then this will prove helpful in enhancing the popularity of your business. For instance, noidacakes.com brings better result as compared to onlinecakes.com.

Content rules everywhere

Like other searches, localized searches also require effective content to earn rankings under local search results. Get unique content written and amalgamate it with both online and offline SEO tactics to attain 3 pack result in rankings.

Importance of website reviews

Search engine takes customers’ reviews seriously in terms of offering top ranking to your business. And, many customers read these reviews to reach your business. So, provide quality products and services to your customers and encourage them to give the best reviews.

Inbound links form beneficial deals

To enhance the status and influence of a local business, you require expanding its popularity in the local area. Getting links from other sites local area to your own site can prove to be helpful. Local businesses have varied ways to get such links. Making donations, hosting a community event, building contacts, sponsoring meetup or webinar or promoting something of your choice can help you. Adding to this, you must own the following ingredients:

Keywords based on the location in inbound links’ anchor text to the domain.

Inbound links diversity to the domain.

Conclusion

In short, you should implement the modest SEO tips along with well-known SEO strategies. In return, you will be able to rev up your website’s ranking using Google maps in local SEO.

Author Bio

David Meyer is an SEO and SMM expert at CSSChopper, PSD to HTML Company. Owning a great hold on web marketing tactics, he serves the audience with informative write-up frequently. When not writing, he is found experimenting with something new from on-page.