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How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.

 

43 Free Tools to Cover All Your SEO Needs

When it comes to SEO, one must need to use a variety of Tools to speed up the data collection, research and processing works.

There are thousands of tools out there.

Some very good tools are paid and highly Expensive. So if you are a newbie or a Freelancer, they might be out of your Budget.

But there are again some few Good and FREE Tools, to get you Sorted.

Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Agency Analytics

https://agencyanalytics.com

An Amazing Tool to know all the Technical SEO Issues, Keyword Research, Competitive Backlink Analysis and so much more.

A 360 degree tool to cover your every SEO Need.

Keywordtool.io

https://keywordtool.io/

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Google Analytics

https://www.google.com/analytics/

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

SEOCRAWLER

https://agencyanalytics.com

One of the best SEO Tool Out there. Know all the Technical SEO Errors, Competitor Traffic Analysis, Keyword Research, Backlink Comparison and so much more.

A must use tool for SEO.

Google Keyword Planner

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google Trends

https://trends.google.com/trends/?geo=US

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

QuickSprout Website Analyzer

https://www.quicksprout.com/

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Schema Creator

https://raventools.com/site-auditor/seo-guide/schema-structured-data

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

SimilarWeb

https://www.similarweb.com/

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

XML Sitemaps

https://www.xml-sitemaps.com/

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

SEO Site Checkup

https://seositecheckup.com/

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Find Broken Links

https://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Moz toolbar

https://moz.com/products/pro/seo-toolbar

Know PA (Page Authority), DA (Domain Authority) of any website

Robots.txt Generator

http://www.yellowpipe.com/yis/tools/robots.txt/

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.

Structured Data Testing Tool

https://search.google.com/structured-data/testing-tool

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

Domain Hunter Plus

http://domainhunterplus.com/

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.

Robots.txt Testing Tool

https://technicalseo.com/seo-tools/robots-txt/

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

Linkstant

http://www.linkstant.com/

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

SEO Tools for Excel

http://nielsbosma.se/projects/seotools/

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

SEOQuake

http://www.seoquake.com/

More raw data than any other SEO toolbar out there.

Beam Us Up

http://beamusup.com/

SEO crawling software. Great free alternative to Screaming Frog. Integrates with Excel and Google Drive. Only available for Windows.

Yandex Metrica

https://metrica.yandex.com/

100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.

Keyword Shitter

http://keywordshitter.com/

Generates hundreds and thousands of keyword suggestions from your seed keyword(s). You can also download all keyword suggestions to a .txt file in one click (no sign-up required).

LSIgraph.com

https://lsigraph.com/

Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

CoSchedule’s Headline Analyzer

https://coschedule.com/headline-analyzer

Shows how your title tag looks in the SERPs, plus gives you advice on how to improve it and get more clicks.

Check My Links extension

https://chrome.google.com/webstore/detail/check-my-links

The free Check My Links extension lets you check the integrity of the links you post (or plan to post) in your articles to ensure they work.

After you install the extension, open the page you want to check and click the Check My Links icon on the toolbar. The app will then start testing the links on the page and display the results in a box in the upper-right corner of the screen.

Broken links are highlighted in red, problematic links in yellow, and good links in green.

Outreach Lite

https://chrome.google.com/webstore/detail/ninja-outreach-lite/

This free Chrome extension works even without a NinjaOutreach Account, and returns a TON of data on each website such as first name, contact information, SEO and social data.

Advanced Meta Tags Generator

http://freetools.webmasterworld.com/tools/advanced-meta-tags-creator

Easily create meta tags for your web pages using HTML coding.

Analyze robots.txt

http://tools.seobook.com/robots-txt/analyzer/

Checks your robot.txt file for errors

Keyword Tool

http://tools.seobook.com/keyword-tools/seobook/

Keywords Research Tool

Anchor Text Over Optimization Tool

https://www.removeem.com/anchor-text-ratios/

Type in URL and get full report of potential bad SEO links

Bing Webmaster Tools

https://www.bing.com/toolbox/webmaster

Like Google Webmaster Tools but for Bing

BROWSEO

http://www.browseo.net/

BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.

Bulk HTTP Header Response Checker & Comparison Tool

http://www.tomanthony.co.uk/tools/bulk-http-header-compare/

Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to

CloudFlare

https://www.cloudflare.com/

CDN and a security service to provide your website with speed and safety.

Copyscape

http://www.copyscape.com/

Plagiarism checker and a duplicate-content checker

IIS SEO Toolkit

https://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit

Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders.

Kombinator

http://kombinator.org/

Makes combining/merging of keywords so much easier.

Meta Tag Analyzer

https://www.seocentro.com/tools/search-engines/metatag-analyzer.html

SEO tool to help webmasters analyze their web pages and Meta Tags

Meta Tags Extractor

http://www.webtoolhub.com/tn561365-meta-tags-extractor.aspx

Extracts meta tags from a website

Sunny Landing Pages

https://www.sunnylandingpages.com/

A Free Landing Page Builder that already take into consideration various Technical SEO Factors, so you don’t need to deal with them later.

Hope you will find the above Tools useful.

Author Profile:-

Kartik Mundhra

Digital Marketing Professional, with expertise in SEO, SMO and PPC.

For any sort of Project or Consultation, connect with me here at kartikmundhra@gmail.com

Connect with me via LinkedIN

 

Let’s Talk SEO: 10 High-quality WordPress Plugins to get SEO Done

Source: freepik.com

WordPress is the most commonly used open source content management system (CMS) that powers more than 26 million websites, or almost one third of the entire internet. It powers some huge brands’ websites, such as NASA, BBC America, Disney, Sony, TechCrunch, Time Magazine and many more. It’s also considered to be the most SEO-friendly CMS of them all, and there’s a huge number of WordPress plugins that can make it even more efficient in this respect. Firstly, let’s see what you should expect from an SEO-focused plugin and have a quick overview of the few basic criteria upon which you can choose the right ones.

What should I look for in WordPress plugins?

Source: kinsta.com (screenshot)

When it comes to improving your SEO with a plugin, there’s several qualities that you should focus on when deciding which ones to use. First of all, you need to make sure that the plugins you installed don’t slow your website down, because that way you’re not just failing to improve your SEO, but you can even experience some negative effects on your rankings.

Therefore, you have to make sure that plugins you use are well-developed and that the code is perfectly efficient, with no unnecessary entities that would ruin your website’s performance. That’s why it also makes a lot of sense to install plugins that are versatile and multi-functional, as downloading a separate plugin for every important SEO feature could put some unnecessary burden on your site. This strategy also helps to avoid compatibility problems – the more plugins you install, the bigger chance of incompatibility between them.

Compatibility problems can also be prevented with regular updates, so you need to make sure that the plugins you have to provide such a service. It’s important that the plugin is carefully and continually maintained so that new bugs don’t put your website at risk. Here you should try to rely on other users’ experiences and mistakes. Hence looking at reviews and ratings before downloading anything is always a good idea. It’s not a 100% reliable method, but it’s a good start.

WordPress is such a huge enterprise that it offers more than 55,000 plugins developed for this CMS, and this number is growing every day. They are developed by top WordPress website design companies, developer teams, SEO firms and independent individuals. It’s impossible to cover the entire landscape of WordPress plugins in a single post, but it’s possible to single out some of the best ones, at least when it comes to those that primarily deal with SEO issues. Here’s a list of 10 plugins that can help you with optimizing your WordPress website for various search engines. Another good source of plugins is Codester.

Yoast SEO

Yoast SEO is the single most popular WordPress SEO Plugin, with over 5 million downloads so far. There’s a free version available, but the premium version does offer some additional conveniences, such as optimization for multiple keywords. Probably the biggest advantage of Yoast SEO is that it’s extremely comprehensive and multi-faceted. It can be very handy as it can easily do the job of many different plugins, perform a complete SEO page analysis and award an appropriate score for each page.

Furthermore, it’s a rather easy one to use and it’s comprehensible for novice users, yet not too primitive for experts. The traffic-light color system used for different SEO indicators is understandable to everyone. Yoast SEO can create a sitemap and link up your website with both Google and Bing Webmaster console. Among other things it can do, there’s integration of social media, checking content for length as well as handling your redirections and alt tags. It’s got thousands of reviews and is generally considered one of the most reliable plugins out there.

Redirection

Unlike the previous one, Redirection belongs to the group of WordPress plugins that are narrowly-focused and used to handle one specific task. Obviously, in this case it’s redirections and redirection-related issues. This plugin can be very useful when you decide to migrate pages to a new website but want to retain the authority, backlinks and other important SEO aspects. It can follow 404 errors and map them to 301 redirects as well as ensure a URL is passed to another page without much hassle. This plugin also gives you access to all the redirection-related data, so you can easily keep track of when and where the redirections have happened.

Broken Link Checker

Broken links can hurt your SEO both directly and indirectly, especially if those links are internal. Hence this is something that has to be regularly checked. Broken Link Checker is a free plugin that finds broken links for you and notifies you right away. Then you can choose to edit or remove these links without actually having to edit the post at all. Apart from that, it does some other useful things, like not allowing search engines to follow broken links, as well as detecting missing images and redirects. However, it can get quite heavy and slow your server down, which is why it’s blocked by some hosting providers.

All in One SEO Pack

This is the second most popular free plugin, being topped only by Yoast. And much like Yoast, All in One SEO Pack is multi-functional and covers many areas that are important for your SEO. It’s slightly less user-friendly though, but still perfectly suitable for beginners. Some of the features offered by this plugin are XML sitemap, automatic optimization of titles and whole pages for all search engines and an automatic generation of meta tags. It’s also up-to-date with mobile optimization and supports Accelerated Mobile Pages.

Smush Image Compression and Optimization

Slow page loading does not just hurt your SEO, it can also destroy your traffic and make your bounce rate skyrocket. Namely, 40 percent of users are not ready to wait for more than three seconds for a page to load. And one of the most common reasons for a slow website is the fact that the uploaded images have not been optimized well enough. Smush Image Compression and Optimization plugin can compress all the images on your website so that you don’t have to do that manually. Compressing or resizing the images can significantly increase page speed and provide a much better experience for your visitors.

W3 Total Cache

This plugin also improves your website’s performance, although not by optimizing images but by, roughly speaking, optimizing the code. It can compress and minify CSS and JavaScript files and cache them, thus saving you up to 80 percent of the bandwidth. In fact, the creators claim that it brings a tenfold improvement in the website’s performance. There’s a simpler version of the plugin, WP Super Cache, which is convenient for beginners, but if you want to take full advantage of all the customization options this plugin offers, you should definitely go for W3 Total Cache.

WP Meta SEO

One of the most important advantages of WP Meta SEO is that it’s accessible to both beginners and experts, the former not finding it too cryptic and the latter not finding it too basic. It is one of the WordPress plugins that keeps you up-to-date with the current status of the most important SEO parameters for your website.

Among other important features, it offers to create XML and HTML sitemaps, and there’s an option to import metadata from Yoast, the most prominent name in the industry. Finally, the biggest advantage is the bulk processing feature, which enables you to improve some of the SEO-related factors across the entire website in just a few clicks. You simply select the content and the image size and WP Meta SEO does the rest for you.

SEO Squirrly

SEO Squirrly is both human and robot-friendly, which means both user satisfaction and high search engine rankings. With this plugin, you’ll get weekly reports on how you’re performing when it comes to all crucial SEO statistics. This includes the results of a keyword research, where it recommends the keywords you should focus on in order to gain some traffic. It even offers real-time advice on optimization while you’re writing or editing an article. Among other things, SEO Squirrly creates an XML sitemap for your site, helps you write top-quality copy and supplies you with images that are free of copyright.

All in One Schema.org Rich Snippets

This is a plugin that helps you generate a brief summary of what your website is about. This summary is shown whenever the site appears in the search engine results. It’s just a quick overview of what you are and what you do, together with your rating and an image of your choice. This improves your CTR and your search engine rankings. All in One Schema.org Rich Snippets also helps with some Facebook-related issues – namely, it ensures that the right info is presented to users every time someone shares a link from your website.

Rankie

The last of the WordPress plugins we’ll look into is Rankie. Rankie is basically a plugin that checks rank of your website for every relevant keyword and sends you reports on this every day. These reports are also sent to you on a monthly and annual level. Rankie generates ranking graphs for all of the crucial keywords and delivers a list of suggested keywords based on the existing ones. Finally, it provides you with a log that allows you to check each and every action the plugin has performed.

Conclusion

Source: pixabay.com

Never underestimate the importance of SEO for your website. Good SEO is one of the most efficient ways of gaining organic traffic and ultimately getting your site to be really visible. WordPress is the best CMS you can use for this purpose and plugins can give you some additional help with optimization.

If you’re avoiding to deal with this because you consider yourself not to be IT-minded, that’s no excuse. Most of these plugins are easy to understand and handle, even for beginners. Therefore, if you have a WordPress website, check what you’re missing in your SEO efforts, do a little research on what you can do about it and try changing it for the better with the clever use of appropriate plugins.

 

Author: Meaghan Yorke

Meaghan is a web designer who is also quite passionate about digital marketing. These days she is all about researching various IT related topics and collaborating with other bloggers. When she is not working she enjoys dancing classical ballet.

 

How to Build an E-commerce SEO Strategy for Large Retailers

Gaining traffic is a crucial aspect of your website. After all, more traffic means more sales. As an e-commerce seller, rising above your competitors on Google is a must. However, most online retailers have unique SEO considerations than most websites out there. But how do you step up your SEO game? Whether you’re starting out, or looking to improve your site, you have to realize that landing on the first page isn’t enough.

So, how do you build a solid e-commerce SEO strategy? Here is an in-depth strategic guide to gaining more leads, driving more sales, and landing that coveted #1 spot.

Research Your Long-Tail Keywords

You need to come up with a solid keyword strategy. It’s critical to know the long-tail keywords related to the particular industry you’re in as well as the products you offer.

Short-tail keywords are usually related to product and landing pages, lead magnets, as well as blog posts that are designed to target certain related content and specific search queries.

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Long-tail keywords, on the other hand, focus is on solving whatever problems, queries, and questions your readers. Then, finding a viable solution to these long-tail concerns.

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Although most keyword strategies will focus on both of these at some point, it’s vital that you have a good grasp of your customer’s lifecycle and level of brand loyalty. You first need to identify the specific keyword strategy that works well for your company.

Optimize Your Pages around Your Keywords

Once you’ve come up with those targeted long-tail keywords, you need to optimize your site around those keywords properly. There are specific steps that you can do this:

First, always use shorter URLs. Take note that Google prefers shorter URLs over longer ones. John Mueller said, via-Google hangouts, that they prefer shorter form URLs over longer ones.

Second, try to make your site’s product pages at least 1,000 words long. If you have some difficulty coming up with at least a 1,000-word article, you can try adding product descriptions and its possible uses. Additionally, you can feature positive reviews from satisfied customers. Doing so makes your page look more credible because you went out of your way to produce a well-researched page that’s useful to your target audience.

Give Google as much useful content as possible. A well-researched and in-depth 2,000-word article about the top marketing trends in 2018 is preferred over a 500-word article of the same material.

Third, your keywords need to be strategically placed. Ideally, it should appear at least three to five times throughout your site’s pages. Be wary of keyword stuffing though. Google will know if you’re just trying to jam irrelevant keywords in your entire article and penalizes websites who are doing this tactic. As a result, this can significantly affect your rankings. It doesn’t help if your goal is to land targeted search traffic on your site.

Finally, try adding internet links. If ever you have a high authority page that gains a lot of traffic and has been linked to many times over, use that to your advantage. From there, you can link from that page to the other product pages on your site.

Create Content around Your Products

The web is filled with mediocre content. So, how do you produce a type of material that stands out? Essentially, you can start a company blog and start creating quality articles that are useful to your audience. That way, this can help with generating search traffic as well.

Focus on high-quality product images and content that captures your reader’s attention. Google loves well thought out, well- researched material that proves to be useful to a specific audience. The goal here is to solve most people’s problems. For example, if you’re in the health and wellness niche, you can write an article that explains how regular exercise and a healthy diet can help reach one’s fitness goals. You can then link your products or service somewhere on the page.

It may be tempting to write shorter content for your site, but it’s better to go in depth as much as possible. Give your readers exactly what they need and Google will reward you with higher search rankings.

Use Analytics to drive your E-commerce Strategy

If you’re an entrepreneur, you should invest in data analytics. Do you know that only 20% of online retailers are making use of data to improve their website performance? Most e-commerce business owners hardly have time to check and measure critical metrics, but this is a crucial mistake that you shouldn’t make.

If you want to improve your marketing efforts, gaining access to data analytics is the best way to leverage your business from the rest of your competitors. It will give you valuable insights into the ever-changing trends in marketing. Moreover, you’ll be able to interpret vital customer behavior that can have a significant impact on your business, then prepare techniques for other marketing tactics designed to work based on your insights. As a result, it helps you better understand who your specific audience is, know what their needs are, and how to cater to them effectively.

Having an in-depth and integrated analytics approach will prove to be valuable if you want to step up your e-commerce strategy. If you want to know more on how to use analytics to build an effective e-commerce strategy, here’s a guide about e-commerce analytics for beginners from Shopify.

Conclusion

The concepts behind coming up with an effective e-commerce SEO strategy is simple. However, the results aren’t seen overnight. Remember, Rome wasn’t built in a day. It does take time to put these strategies in motion effectively. Once everything falls into place, the results will pay off. Before you know it, you’ll be landing more leads and driving up more sales for your business.

 

Must-have Local SEO Tips To Conquer Google Maps

Undoubtedly, Google has proved a game-changer for the online business owners so far. In August 2015, it came with a big update at the same time changing the history of local searches. This update proved highly beneficial both for the users and SEO experts. With the update in Google maps, SEO experts started experiencing a difference in the way the local search was being made. The difference appeared in the form of three prime business listings in place of seven that used to rule in previous searches.

We can understand it better with an example, suppose you find “the best salon” on Google, then Google maps list will appear after paid business advertisements. And, Google will show the local salons that fall near to the searched locations with contact and address details. In this way, local businesses will reap the benefits of locating this on Google maps.

Local SEO can be a game changer, small businesses can’t afford to ignore it –   Absolute Summit

Make proper use of GMB (Google My Business)

GMB has become a crucial feature of Google as the information related to your business you add, it will appear on Google Maps, Google Search, and Google+. Make sure you focus on below directions while applying GMB for the local SEO:

You add targeted town or city on the landing page title of Google My Business.

Ensure that your GMB contains consistent, relevant and accurate information.

Primary categories of Google My Business should remain consistent with the product so that it presents a wider search category.

The listed location must be verified by business owner.

Mapping the location of your business to the site

It is great to incorporate contact details on the site to assist the customers to reach you. Along with this, you should map the relevant information regarding the directions to the business address using the Google maps. Apart from the business location, linking important information such as hours of operation, links to a phone call, driving direction, etc. proves to be a beneficial approach. In case, you are running a business in varied locations, then you should design several pages and work on optimizing them for the particular locations.

Smart handling of NAP

NAP stands for the name, address and phone number of a particular business. Make sure that you include the working one on the website and manage the similar one everywhere. Remember, none takes interest in your business and places orders until he talks to you. Google secures you in top 3, if you integrate real NAP.

To rank locally in Google Maps, it is important to have consistent NAP (name, address, and phone number) on all of your citations. Inconsistencies in NAP will keep your site from ranking in the 3 pack.  – Rob Harden  PDX SEO

Local keywords targeting for local search

Conduct page optimization on the basis of local keywords that rule in the search paradigm. Sort out the most searched keywords by users around you and start content creation as per the specific business location.

Local domain name is a good gesture

If you own a domain name having the location, then this will prove helpful in enhancing the popularity of your business. For instance, noidacakes.com brings better result as compared to onlinecakes.com.

Content rules everywhere

Like other searches, localized searches also require effective content to earn rankings under local search results. Get unique content written and amalgamate it with both online and offline SEO tactics to attain 3 pack result in rankings.

Importance of website reviews

Search engine takes customers’ reviews seriously in terms of offering top ranking to your business. And, many customers read these reviews to reach your business. So, provide quality products and services to your customers and encourage them to give the best reviews.

Inbound links form beneficial deals

To enhance the status and influence of a local business, you require expanding its popularity in the local area. Getting links from other sites local area to your own site can prove to be helpful. Local businesses have varied ways to get such links. Making donations, hosting a community event, building contacts, sponsoring meetup or webinar or promoting something of your choice can help you. Adding to this, you must own the following ingredients:

Keywords based on the location in inbound links’ anchor text to the domain.

Inbound links diversity to the domain.

Conclusion

In short, you should implement the modest SEO tips along with well-known SEO strategies. In return, you will be able to rev up your website’s ranking using Google maps in local SEO.

Author Bio

David Meyer is an SEO and SMM expert at CSSChopper, PSD to HTML Company. Owning a great hold on web marketing tactics, he serves the audience with informative write-up frequently. When not writing, he is found experimenting with something new from on-page.

 

12 Ways to Build Strong SEO Foundations

The secret to building a successful website doesn’t solely rely on wonderful UX and UI. To drive traffic and eventually drive sales to your website, you should apply search engine optimization on your website. However, the concept of SEO is as structural as other strategies could be.

A strong foundation in SEO can reflect your business’ objective goals. If your website’s SEO strategy lacks the foundation to make it “future-proof”, you definitely won’t see any ROI from your investment.

Google’s getting smarter; with its machine learning capabilities, what takes months to accomplish can now happen in real-life. So if you’re website’s not getting any traffic, you should look under the hood and check if you have the necessary components to rank in the search results.

Technical SEO: Building Foundations to Rank Better

Prevent risks by checking out this essential checklist you should work on your website’s SEO strategy:

Robots.txt

These crawlers would communicate with search engines spiders. There are only few who deals with robots.txt, a single overrule could knock you off on search engines. Robots.txt is pretty handy if you want to implement site-wide rules, but it is important that you check this first to see if you’re blocking important pages, especially those target pages that you want to rank in the SERPs.

301 Redirects

Redirects are a fickle thing to implement. While some SEOs prefer redirects because it is direct, sometimes that’s not the case that you want to implement. Generally, we recommend assessing pages that you want to redirect. Perform a redirect if the two pages are identical, for example, www to non-www pages. Beware of implementing 301 redirects as it may create an infinite loop if you’re not careful.

3. Canonical Tags

Joost de Valk of Yoast defined canonical URLs as a way that allows you to tell search engines that certain similar URLs are actually one and the same.

Canonical tags may be confusing for some, but let’s see this way. For example:

You have two pages, http://example.com/canonical and http://example.com/canonicalization.

Use 301 if: there are no technical reasons hindering you from doing so, then by all means implement that 301!

Use canonical tags: if redirecting will disrupt the user experience or it doesn’t make sense to redirect it because it’s just another version of the page, use canonicals.

Rand Fishkin of Moz has explained the best practices of using canonical tags in a Whiteboard Friday session.

4. Relative vs absolute links

This is a debatable topic for SEOs and web developers. While it may be convenient for developers to use relative links in a site, it doesn’t work the same way as for SEOs.

Relative links are coded as <a href = /page>, while absolute links are coded as <a href = http://example.com/page>.

Relative links are prone to scraping, duplicate content, and costing Google real money. Ruth Burr Reedy discussed this in a Whiteboard Friday presentation at Moz, and this is where it gets technical: Google has an allocated crawl budget that costs them real money. If a site doesn’t have their architecture in line, chances are Google wouldn’t bother crawling the rest of your site. Absolute links and a better architecture can make it easier for the spiders to crawl your site and get it indexed.

5. Search-engine friendly URLs

To give you a clearer picture, let’s say your page gives out:

https://www.example.com/good-url

instead of:

https://www.example.com/asdfgh123456

Ensure your URLs are easy to understand by users and search engines. Aside from giving reliability and assurance that your site is not just another hacked or spammy page, it simply abides the golden rule of not placing your business at stake as one of the poor and unusual URLs.

6. No-follow links

There are instances that your website is being linked up with something too far from your field. But sometimes you needed to credit a creator if you want their work on your end, in this situation you can add a no-follow tag to the link.

This will help search engine emphasize your website by being notified that the given link is not as important as your website. However, be cautious in applying no-follow tags on your links. While it helps you segment link juice to more important links, we reckon that you shouldn’t over use it. Maintain a healthy balance of do-follow and no-follow links.

7. Sitemap

If your website is ready to be indexed, you would need to take the chance of submitting it to the search engines. You can submit it too even if you’re re-indexing, and if you have several changes on your site.

Remember that we discussed a bit about crawl budget? You can help Google crawl your website better with multiple sitemaps. If you’ve been using a single sitemap, try create multiple sitemaps to get your pages crawled and indexed better. Using a WordPress plugin like Google XML Sitemaps by Arne Brachhold can help you create those sitemaps easier. If you own a smaller website, you can use the free version of ScreamingFrog to generate your own XML sitemap.

When you’re done uploading your sitemap/s, you can send it directly to Google via Google Search Console and Bing via Bing Webmaster Tools.

Metadata

The best rule one should think through regarding SEO is having content written specifically for humans and not for the search engine itself.

Metadata has three parts: links, descriptions and the title, of course. Appropriate keywords should be included in meta descriptions and titles but not to the point of placing everything on it to emphasize what your content is all about.

The best meta description one could ever provide is attracting and crave-worthy reasons in just 230 characters on why searcher should click your site.

You can always check your competitor’s code to see what they are aiming for in ranking.

Language tags

Language tags would rely whether you’re using one language on your content or not. But if you prefer having different language on your page, it’s better to use hreflang tag to ensure the searcher would be directed to the same leading page everyone has been guided to. Aside from avoiding a penalty for duplicate content, it will also help you present the same content you wanted to show off.

Search engines are really meticulous in detecting language. Use one language to your site as much as you can especially if you don’t need other languages to optimize your page.

Structured Data Markup

Structured data, also known as schema markup, is another type of code that makes your ranking boost in SEO. It also helps search engines organize, crawl, and display your content easier. Using Structured Markup can help increase your website’s click-through rate or CTR because there is useful information about your website that makes it more relevant or click-worthy for a user.

Working with search engines using structured data helps to communicate on what your data really means. It might be one of the most technical things you can do but placing effort into this is a very wise move.

Live pages

Posting your page live would really attract random people visiting it. So make sure that put your pages live if and only if you’re ready for searchers to check your content out.

If you’re using any kind of CMS, there’s a higher chance of your published page to be added to your sitemap that will ping the search engines. But if you really have to put out a live page and you’re not yet ready to have it scanned by viewers, using a no index tag before putting it live is the best option to rely on just remember to take it off later.

Page speed

Did you know that page speed is one of the ranking factors Google has standardized? They even made it easier to go faster with their Accelerated Mobile Pages project, applicable to almost every continent on the Internet.

SEO experts prefer to lessen page load time, so if you have ways of trimming of some MB packages on your site the better. You can always use page speed tools to see how your website is performing.

Moreover, remove unnecessary code bloat, you can also do file compression to diminish the size of JavaScript files, CSS, and HTML that are larger than the standard 150 bytes. This will ensure your server speed and spot-on ranking. If you want to go in-depth with your page speed optimization, we recommend downloading Lighthouse, a Chrome extensions SEOs can use to do a quick audit on their site.

These focal points are some of the basic but the most important foundation you would need to optimize your website and boost your SEO ranking. If you made some mistakes on your site, this is your chance to have it corrected. SEO encompasses a wide variety of tactics to optimize your site to increase its search engine visibility. A little bit of technical SEO can go a long way for your website; start optimizing your website today!

Sarah McGuire is a Digital Strategist for the Best SEO Company in Canada. She takes an in-depth, hands-on approach to startup social business strategy. She has experience in digital marketing, social media, content strategy, and marketing communications.

Fresno web design – Web Design and Internet Marketing service provider in Fresno. Chavezwebdesign.com offer website design and graphic design, SEO services with result and satisfaction guarantee.

5 Simple SEO Tips for Beginners

Search engine optimization, backlinking, title tags. If you research on how to improve your website ranking in Google, you might have come across these terms every so often. While these are proven ways to increase your audience reach online, these concepts can be mind-boggling for beginners. You may even come across SEO materials that are designed for big companies with different goals and needs than yours.

What you need are search engine optimization (SEO) techniques which are crafted for smaller establishments. This is how you work with the resources that you have and add to your knowledge as you learn the ropes of doing business online.

Start with these 5 simple SEO tips for beginners:

SEO Tip #1: Maximize Internal Linking

You will read and hear about backlinking as you work to promote your website. While it is ideal to have third-party websites linking to yours to build credibility, it’s just as important to build links internally.

When you create a post, direct the readers to other helpful materials within your site. You can even do a series of posts about a single topic or cross reference your previous blog posts. Help your readers expand their search by promoting other pages in your turf.

When Google detects that readers spend a long time in your website and browse one page after another, your website value adds up. The result? Google will rank your page higher in its results pages.

SEO Tip #2: Invest in Social Engagement

Social media platforms are a gift to small business owners. Now, you won’t need to pay thousands of bucks to advertising agencies to let people know about your company.

Just create a page on Facebook, Instagram, Twitter, and Pinterest to reach people easily and directly. Because people now spend more time on their mobile phones than watching TV or listening to the radio, you have a better chance of reaching them with social media.

Get a social media VA (Virtual Assistant) to take care of your regular postings, answer messages, and regulate comments. Because Google now considers traffic and activities in social websites for ranking, a proactive and engaging profile will increase your chances in results pages.

SEO Tip #3: Refresh Content

What posts in your social media or blog have gained optimum results? What topics roused the most reactions?

Update your content or draw inspiration from it to create a spin-off. This is a fast and easy way to make sure your posts retain its spot on the top of social feeds. If it’s a blog, it will keep your content up-to-date and relevant.

SEO Tip#4: Mind Your Site Speed

If you’re still building your website, it’s easy to get caught up designing it. That is why you need to watch the widgets, images, and videos that you add. While these may spice up your website, it can also slow it down.

Websites that take a long time to load make visitors frustrated and will likely make them abandon your page. No wonder Google added website speed as a ranking factor for websites.

SEO Tip#5: Get a Responsive Website Theme

Have you seen how your website looks like on mobile phones or tablets? When choosing a website theme or drafting a post, make sure that you select elements that will fluidly fit on any type of screen. You wouldn’t want your killer blog post to go to waste because it doesn’t load properly on a mobile screen.

Remember that people no longer access websites exclusively on computers. In fact, people will most likely come across your website on their smartphones. Recent studies have shown that the majority of web traffic now comes from mobile devices. That’s why Google updated its algorithm so that mobile-adaptable websites rank higher.

As a small business owner, you need to cover the basics and apply practical techniques to improve your website ranking in search engines. These 5 simple SEO tips for beginners are designed to help you do just that.

updated pic.jpg

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/|twitter.com/20Four7VA

Top 7 Free SEO Tools for Small Business Owners

Search engine optimization involves a lot more than just keywords and XML tags. Effective SEO requires market research, competitive analysis, coding, evaluation of website analytics, content marketing, and converting visitors into customers or followers. Choosing the right tools is the key to accomplishing all the work needed for competent SEO. Fortunately, many of these tools are available for free:

1. Google Analytics

This is the most powerful weapon in the arsenal of SEO professionals. All it takes is a few lines of code implemented into a website to unleash a treasure trove of insights about visitors, their actions on your website and their preferences.

One of the best features of this tool is the vast amount of learning and training resources available to beginners and advanced users alike. The free version of Google Analytics is powerful enough to be used by Fortune 500 companies; the premium version has, even more, features that can be used to fine-tune SEO, content and website layout strategies.

2. Google Search Console

Similar to Google Analytics, this tool is a must-have for website administrators, SEO practitioners, and internet marketers. Previously known as Webmaster Tools, the Search Console can be used to see how Google crawls and indexes a website so that improvements can be made.

One of the most powerful features of this tool includes the Disavow Link option to eliminate negative inbound URLs. Another useful function is the crawl report, which lists errors that should be corrected to improve page rank and search engine visibility.

3. Google Keyword Planner

Another fantastic free tool offered by Google; this one is actually part of the AdWords online advertising machine but it can be freely used to conduct keyword research and to analyze search trends.

It is important to remember that the estimates given for monthly search volume may not be accurate, particularly since Google intends to get users to launch AdWords campaigns. Nonetheless, this is a great tool to evaluate longtail keywords. Since the Keyword Planner is plugged into Google Search Insights, users can trust that their research will be current and congruent with ongoing search trends.

4. Moz Open Site Explorer

One of the most important aspects of modern SEO is to cultivate good backlinking practices, which can be greatly augmented with this tool by Moz, a very respected name in online marketing.

The ranking of websites by domain authority is very useful not only in terms of pursuing inbound links but also to get ideas on potential content and layout strategies. The Site Explorer determines the keywords that are actually working for websites based on visitors and content, thus allowing administrators to work on increasing the authority of their pages.

5. MozBar

This abbreviated version of Open Site Explorer provides a lot of functionality in a single browser bar. With a single click of the Moz button, the bar provides users with Domain and Page Authority metrics according to various search profiles that can be customized to account for the geolocation of the searchers.

With the MozBar, search profiles can also be changed with just a couple of clicks to learn more about the browsing and searching habits of audiences in other countries. With the premium version of this tool, users can also view the keyword difficulty for any search term or string, and they can also investigate the page optimization options related to specific keywords.

6. Yoast

Hands down, this is the best SEO plugin for WordPress websites. The best way to use Yoast is to install it at the same time the website is being created. By doing so, website administrators will be able to create the global metadata necessary to start publishing and optimizing.

Once new pages or posts are ready to be posted, the Yoast plugin examines the content and structure to issue SEO recommendations based on a traffic light scheme of red, yellow and green. Content creators who use Yoast regularly will notice themselves becoming more proficient in terms of creating blog posts, articles and new pages that are truly SEO-friendly.

7. SEMRush

This is the tool recommended by SEO professionals for advanced keyword research. The powerful features of SEMRush are intuitive and easy enough to use for the benefit of small business owners and website administrators who handle their own SEO.

For many users, SEMRush will feel as the only tool they will need for their online marketing needs. Users can access keyword intelligence for any website to learn how frequently those terms appear in search queries every month. SEMRush integrates with the SEOBook and SEOQuake products created by associate developers. The free version of this tool allows a few searches each day; with the premium version, users get more insight and freedom to explore more keywords.

Bonus: 8. Linkio

Anchor text has come into the cross hairs for Google over the past several years. Getting a good anchor text strategy is important for results, but it’s not always possible to carve out time for the deep analysis (or have the expertise for it).

Linkio.com makes this exercise easier by automating much of the grunt work associated with a deep analysis.

This includes automated backlink imports, an anchor text categorization algorithm and suggesting the next anchors to use based on ideal percentages.

In the end, becoming proficient with SEO requires some research to learn the basics followed by constant practice that can be accomplished by regular use of the tools listed herein. Small business owners who master the use of these tools will be well on their way to staying ahead of their competitors.

How to Adjust Your Local SEO After an Office Move

 

Any business will understand the effort required to grow their online presence and achieve first page Google rankings, which makes it rather disheartening to learn that an office move to a new location can rock this. In this blog, find out how to adjust your local SEO after an office move.

Unfortunately, there isn’t a secret formula to immunize your business against a ripple with your local SEO rankings if you choose to change your address. Google views an office move as it would a new business listing, so it’s no surprise some businesses choose to keep the old details and add a ‘we have moved’ page to their, in order to avoid losing SEO rankings.

If like us, accuracy and consistency are your bags, updating your details after an office move is an answer. This may mean having to rebuild some of your local SEO power, but there are few tips and tricks you can put in place to help you.

First, let’s look at the importance of NAP Protocols.

NAP protocols

When looking at where to rank you in the local results pages, Google looks at your website and other listings, such as Google + and Google Places listings to cross-references key information, such as NAP (name, address, phone number). The NAP should match wherever you are listed.

Having a local address to the proximity of the user searching is of course important, but if there is a discrepancy in your NAP databetween your site and your online listings, this could result in Google not ranking you at all because discrepancies hinder Google’s ability to trust the data they have gathered about your business, online sources.

NAP matching is an important activity to undertake when moving your office if you want to rebuild your SEO efficiently.

Google places (Bing local etc.)

A good start is adjusting your Google Places and Google + listings. Since these are branches of the Google powerhouse, these listings will be the first sources scanned when the search engine is matching your data, so it’s a no-brainer.

Other Citations

Once you have adjusted your Google listings, it’s time to find where else you are listed. You may have an organized listed of citations to work through. If not, you can find your existing citations in Google and Google Maps using search parameters such as (“01303 123456” -yourdomain.co.uk) so you can log back in and change them.

Directions Pages

NAP protocols covered, you may also want to consider consistency across any directions pages. If any directions pages to your old office exist online, adjust them to show directions to your new location. Ensure this is matched on all your citations.

Schema Tags

Websites can be found in the search results more easily by implementing the proper schema markup. This enables you to include microdata about your businesses location, open hours and contact details.

Although the data isn’t shown on the website, it exists in the code and it can be managed easily via your websites admin system easily.

Moz local

Pushed for time? You can clean your listings in one go using the Moz Local portal. It’s also a handy tool for checking your current localized visibility. It’s not cheap, but it saves a lot of time and resources.

Email signatures

Some marketers believe that having traffic from a broad range of sources sends a strong quality signal to Google and that includes email signatures any digital stationary such as PDFs and white papers. This point is arguable, but in any case, it’s good practice to have consistency across all of your digital listings and material, for accuracy.

AUTHOR BIO:

Chris Surridge is an experienced digital marketing director with a wealth of knowledge on search marketing strategies and conversion analysis. As well as his many years as an SEO professional, the value he brings is in strategic planning for client accounts and his consultative services in helping businesses grow.  He is the marketing director for Whitefish Marketing, a Kent based SEO agency, and manages a team of highly experienced digital professionals.

EMDs as an Effective SEO Tactic

In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains. So if you were trying to rank for the keyword, sell my car, you would name your domain and business sellmycar.dot (relevant TLD )

History

When SEO’s and marketers first discovered that they were able to rank on the top of search results when using highly searched keywords as domain or brand names, it caused an epidemic. This, of course, led to an uproar amongst established brands, who had invested millions into establishing their online presence over the years. Traditional industry leaders were now outranked by overnight competitors, affiliates and microsites. As a result, a great deal of organic traffic and leads were lost, and affiliates made a killing selling these leads back to advertisers.

Some brands quickly adapted, and setup legitimate business and websites, using the same tactics. Since most of them had bigger budgets, they were able to hire SEO agencies and experts to optimise their websites back to the top of search results.

How It Works

Step One:

Find the most valuable keywords within the relevant industry.

Step Two:

Find out which of these high traffic keywords are registered as domains. For the sake of this exercise, let’s assume that this domain is still available.

Step Three:

Implement a keyword strategy revolving the keyword “buy a car” – you will need to use the keyword as much as possible. This includes using it in the copy, H1’s, Metadata and internal linking structure.

You will also need to build some links to your domain, using that exact match anchor text. One of the advantages of using a keyword as your business name or domain name, is you can argue that you are naturally using your brand name when Google threatens to penalise your website, for spamming web results. Whether or not they will believe you is another story.

What Does Google Say About EMD’s in 2017?

As former Google Head of Spam stated below, this was only a small scale update. Their focus was predominantly set on “low-quality” and reducing their visibility in search results.

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD, may get caught.

So What’s The Verdict ?

It appears as if Google are not entirely focused on eradicating search results associated with exact match domains. They are merely trying to reduce low-quality content, which spammers use as a tactic to secure traffic to their websites.

Using an EMD is like using performance enhancing drugs – you might get there faster but you still need to put in the hard work. And if you are involved in a recognized sport, you will be held accountable if one of the drugs you are taking is on the banned list. Google does achieve its due diligence with EMDs from time to time, and I have personally seen thousands of businesses disappear from search results over the years. The true question here is, how much of a risk is it to you?

SEO Optimization Company

George Ian Wyngaardt

SEO Manager at CarZar.co.za