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How Can Copyright Infringement Affect Your SEO

Any experienced entrepreneur will tell you that good SEO is the essence of having your business grow and stay afloat. If you don’t develop time, energy, and resources to improve your SEO and keep up with the latest trends, you won’t be in the game for long. One of the things that can damage your SEO is copyright infringement. This is something you should be extra careful with and something which will give you headaches if it’s not taken care of properly. Most people don’t think this kind of content is relevant because they don’t think anyone will pay attention to it or now it might be subjected to copyright. Yet, the internet is a cruel place which adheres to honesty, no matter how contradictive that might sound.

1. What constitutes as copyright infringement

Essentially, what we’re talking about here is duplicate content. This means that the content on your site is exactly or almost exactly the same as content on another website. This can also refer to the same content on your site but on different pages. For example, if you have multiple landing pages for geotagging and only the locations are different, leaving the content the same but only changing the title clutters your site.

Now more than ever, it’s important for businesses to fill each page with interesting and quality content as SEO systems are advancing. The AI’s are now able to recognize the quality of your content just by how people are responding to it and what they understand in a given context. That’s why there’s no room for laziness. Each page should have its own specific content created, regardless of how similar it is to another page.

2. Why is this an issue

It might be questionable why duplicate content is even an issue, especially if you’re just copying from yourself. It’s very logical though, no one likes working hard for something only to have it stolen by other people. When it comes to copying from yourself, it’s a question of downgrading the quality of your website and cluttering it with useless information.

Finally, this is an issue because it confuses search engines. They don’t know how to rank sites. This is both applicable to the scenario of someone else having the same page as you and you duplicating your own content. How does Google know which page is better if they’re almost identical? In turn, this comes back to the lower quality of content we’ve mentioned and ruins business for everyone.

3. How can you get rid of duplicate content on your website

It can be hard to get rid of duplicate content, especially if you’ve already filled your site to the brim. It takes time to filter through all the information and make sure nothing is copied. This is why it’s advisable to be thorough from the start. The safest way to ensure there is no duplicate content is to avoid it in the first place.

You can also have a team dedicated to filtering through your website and deleting everything not up to standard. It might be tedious work, but checking content and tags is necessary. It’s better to create lists of pages you need to work on and fix the problem gradually. Have 301 redirects set up, as well. These signals are transmitted to Google and can help bots crawl your site more effectively. Remember how we said search engines don’t know which page to rank higher if they’re identical? 301 redirects can help solve this issue and point the bots in the right direction.

4. What to do if you see your content on another page

Aside from accidentally or purposely using someone else’s content on your page, it’s also possible for your content to end up on another site. This is a matter that shouldn’t be ignored as it will put your firm in the same basket as the copycats and down-rank both of your SEO’s. If you see misleading and deceptive content on another page that’s actually your own, you have the legal right to take action.

The most important thing is for your content to be protected by copyright. If this is the case, don’t hesitate to contact your lawyer and file a lawsuit. Still, before it comes to that, you might try to contact the other firm. Tell them they’re violating your copyright and give them a short deadline to fix it before you call your lawyer. Most firms will oblige and you’ll save yourself the hassle of going to court while keeping your SEO pristine.

5. What are the consequences of using content subjected to copyright

Much like in the opposite scenario, the firm you’ve copied your content off of has the legal right to take action. It’s in everyone’s interest to avoid these situations and keep their SEO in check. The penalties could be grave for your business. If Google takes action, your site could end up appearing much lower in the search query or even be excluded from the search completely.

This is a terrible blow to every company which relies mostly on online searches to gain more business. A mistake like copyright infringement can very likely cost you your business. This is why you should take action to ensure all your content is original and that everything you’ve promoted on other sites is legitimate. The more genuine you are and the fewer shortcuts you take, the more trustworthy you are and the more authority you have online. In turn, this shows you in the top search results, makes your business flourish, and keeps your SEO up and running smoothly.

Conclusion

As you can see, it’s very important to pay attention to the type of content you post on your site. Whether your content falls to copyright or not can be the difference between success and failure. Your team should be up to date with your content policies and stick to them. This is the only way to ensure you’re continually providing quality and trustworthy content, and thus building your authority as a firm.

Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.

 

On-Page SEO: The Ins and Outs of it

On-page SEO is the course of making your website or webpage search-engine friendly. To make a long story as basic in words as possible for now – it is a process in which you tweak and adjust certain features on your website so that search engines like Google, Bing etc are able to index and crawl over your website. The tweaking is to make sure that your website’s content or structure is well understood by the search engines as a result.

In this piece of writing, we will be focusing on the On-Page or On-site SEO to help you understand the ins and outs of it – how you can use it to your best and most of all – how much of a basic knowledge you need to impress your interviewer(s) or bosses. By the end of this article, you will be able to discuss on-page SEO with confidence and a superior knowledge to your fellow newbies.

The first thing you need to know is that what exactly is On-Page SEO?

On-page SEO can be explained as the procedure for optimization of web pages so that they rank higher and in result gain more traffic via Google and other such search engines. An on-page includes both;

  •  Content
  •  HTML Source Code

This means that both the content, as well as the code, can be optimized in order to maintain or better your web page’s ranking.

Off-page SEO, however, is dependent on;

  • Links
  • Other External Signals

The main purpose of an off-page SEO is to help your website rank higher in ways on-site doesn’t. While you focus on your own website’s;

  • Pages
  • Titles
  • Tags
  • Content
  • Overall Structure

In on page SEO so as to optimize everything around your keyword – an off-page technique would focus more on ‘off-site’ (Off the website stuff) like back-linking from significant and renowned sites as a way to lead more traffic to your own on-site page.

Source: https://moz-static.s3.amazonaws.com/learn/seo/elements-optimized-sml.gif?mtime=20170104131405

On-Page Ranking Factors:

Now that you have a know-how about the difference between on-page as well as off page – let’s move on to the next point which is going to help you increase your site’s ranking by manifolds.

The on-page ranking factors can impact your website’s individual page’s ability to rank better if optimized.

Page Content

The content on your page is what can either make or break it for you. If your content is good and unique in quality – both the audience as well as the google algorithms would stay happy. In case, you have no idea about what a Google algorithm is then thought of it like an online inspector that inspects your site on the basis of your content quality, customer reviews/ trust, and your websites’ authority.

When your page has a good content then it meets the audience’s reason for searching the internet. Thus, your content should be your first and foremost priority. However, in the eyes of the internet and some people too – if your content isn’t accessible of linkable then it doesn’t matter whether it is bad or good – it’s of the same value i.e. zero. Thus, it is important to write on a trending topic and not something that people might not even have an idea about – unless your blog or website already is generating a lot of traffic, of course.

Title Tag

Being an HTML element, a title tag is used to specify the ‘title’ (you can totally understand by its name too) of a web page. Whenever someone searches the good on a topic similar to your title tag – it appears on the search engine results pages also known as SERPs.

Title tags hold great importance for;

  • Usability
  • SEO
  • Social sharing

When writing a title tag – be sure to write something that gives an idea of the content. It’d hold the audience’s attention and make them want to click on it too. Don’t try to stuff your title tag with a keyword – if it is stuffed – google won’t support it and the algorithms would push it to the invisibility level.

URL

You know the web addresses you put in the search tab and a website opens up are called URLs, right? A ‘uniform resource locator’ or URL states the location of a source on the internet (your webpage being one of them). A URL also uses a ‘protocol’ that can be sued to retrieve the resource or webpage you want to open. HTTP, FTP, HTTPS etc are an example or protocol.

While writing a URL – make sure that it is no longer than 2083 characters. Moreover, it should not be like domainname.com/4451.html. This is an example of a bad URL. A good URL should be as the picture below shows. A good URL reflects the hierarchy of information on a particular website.

Image Alt Text

Sometimes, due to slow or poor connection, the user is unable to view an image – that is when the Alt or alternative text comes into play. It is displayed in place of a picture to give the reader/ audience an idea of what it is.

Related image

Internal & External Links

Sometimes, when you are reading an article a text in blue or some other colour catches your attention. If you click it – you’d be led to another page. This is an internal or external link … a hyperlink that takes you to another resource or web page that either consists of an image or a whole new article. The links are termed as internal or external depending on the domain or website they have as their target destination. It is a common way to provide useful resources to content and to pass link juice from one post to another, resulting into better positioning in search engine results.

Well Optimized Webpage

An ideal webpage optimization would have the following:

  • Hyper-Relevance of the Topic i.e. in Title Tag, Meta Description, URL, Image Alt Text Etc.
  • Unique and Quality Content
  • Good Page Loading Time
  • Rating and Star Buttons to Promote Customer Review
  • Link back to its – category as well as their subs page, homepage etc.

Author Bio: Nathan John works as Content Editor at u verse packages. He contributes in various online communities and writes about technology, marketing & entertainment.