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Boost Your Mobile App User Engagement Using These Hacks

The most important factor in determining the success of your mobile app and therefore the business is the ability of your mobile app to keep the user engaged. It is not an easy task to engage the users, and app abandonment is seen by one-fourth of the app users on an average. To beat the increasing competition faced by every business in the app stores, it is essential to plan out the development process taking user engagement as an important consideration.

Hack #1: Plan to incorporate user engagement features during the development process

When you set out to convert your mobile app idea into reality, think of incorporating the maximum number of features in a way that makes the user look forward to using your app for their search related to your products and services.

Hack #2: Pre-launch marketing

This is very important aspect as it creates awareness and curiosity about your app amongst the users even before it is launched through promotional videos, introductory ads, and other social media content so that potential users are encouraged to explore your app and look forward to its launch. Highlight the core features of the app while also emphasizing on the premium features. Keep the content of the promos short, clear, and fun so that the users are not overloaded with technical information.

Hack #3: Ensure an error-free app before launch by sufficient testing

Mobile app developers always ensure that before the release of the app into the market, it should be free of all bugs and inconsistencies. The presence of these faults in the apps can affect its usability and turn off the users. The users are not likely to return once turned off. An error-free smooth experience can keep the users hooked.

Hack #4: Launch your app with a bang

Once your app is out on the market, the promotions should be done more actively. You should ensure that the launch date is known to maximum people and they can access the app from the app stores without any inhibitions. You can make the access still easier by sharing the link to access through different social media portals.

Hack #5: Ensure a simple and easy onboarding process

Keep the app registration process short and simple, without the need of many documents or attachments. In fact, the much-preferred way these days for many users is to connect through social media accounts or phone number. While this gives you free of cost advertisement, users save time by logging in a few minutes. The registration and logging process should seem fun to the user and much personal information should be avoided at this point.

You may also opt for registration much later when the user has explored the products or services and is choosing to use them. Also, avoid describing too much about the app features initially during onboarding. Ensure that each screen describes a specific function and contains contextual illustrations or images. The design of the app should also be consistent and seem like an extension of your website rather than an entirely different brand entirely.

Hack #6: Direct push notifications to keep app users updated

You should send push notifications to the users to keep them updated about the new products or services you add, any new features or offers you bring in, or any other updates related to the app to arouse interest in the users. If done correctly, it can highly boost user engagement while bombarding the user with push notifications blindly can break user engagement considerably. The timing, frequency, and target group need to be decided before sending push notifications. Rather than the number of push notifications, one should focus on the quality so that the users consider them genuine and customized. Only when the user can find that the message is personalized, it adds value and contributes to increasing your conversion rates. This can also decrease the cart abandonment.

Hack #7: Ask users for feedback and reviews regularly

You can ask for feedback and reviews from your mobile app users in multiple ways such as mobile app stores and user surveys. This can provide you with significant information, and you can assemble them and analyse their trend to prioritize them. Work on them to improve the user experience by solving the problems they are facing and enhancing the features they like to increase their engagement.

Hack #8: Regularly test, track, improve, and upgrade your app

You need to keep track of the functionality and usability of the mobile app continuously through testing and optimizing. This significantly affects the mobile app engagement rates as the UI is tested repeatedly and upgraded as per the user feedback and requirements. In-app analytics tools, Google Analytics for mobile, Mixpanel, and others can also be used for tracking by measuring some really important metrics like monthly and daily active users, session durations, crash rates, heat maps, and so on. These analytics help you in taking proactive decisions related to the upgradation of UI and UX. This matures and polishes your mobile app and helps it evolve to engage your user in a much better way and increase loyalty. You can also use deep linking to upgrade your app or certain sections of it by clicking on a browser link that embeds the mobile app with minimal efforts. Thus, a smoother and less complicated UX can be provided through deep linking.

Importance of focusing on mobile app user engagement

Mobile app user engagement and retention are as important as user acquisition. You may be getting app views and acquiring users but if you do not retain them by keeping them engaged, they are very likely to abandon your app or delete it as other apps may be trying to engage them. So, you need to regularly upgrade your app and send notifications to bring back your users to your mobile app and increase conversions. So, spend sufficient time on recuperating your mobile app engagement strategy using the above-mentioned hacks.

 

SEO Strategy 2018: 5 Easy Hacks to Boost your Organic Search Traffic

Do you know that more than 50% searches on Google happen from Mobile Devices? In a recent report, it was found that mobile searches exceed desktop searches by an extra 28 billion.

This shows that more mobile users are using Google than the desktop users. With the increasing number of Mobile phone users all over the world, it has become important to optimize your website to generate more search traffic from mobile devices.

Here are the 5 Easy Tips by which you can boost your organic search traffic in 2018.

Tip #1 – Create a Responsive Design

One of the primary things to optimize your website for organic search traffic is to create a responsive design.

When Google declared that it will focus more on mobile-friendly websites, people started to build a separate mobile version which used to be quite different from its desktop counterpart.

But let me ask you this! Would you like to go through the pain of managing two different designs for your website? I guess not.

Wouldn’t it be great if you have one design of your website that works for different screen sizes? It will keep things really simple, right?

Comes into the play the responsive designs, which automatically adjusts to the screen size be it mobile, tablet, desktop or laptop and still keep it easy to read and understand.

Tip #2 – Make sure Website loads Super Fast

No matter if your visitors are on an LTE supportable device or on 4G connection, there will always be a possibility that they could end up in a place where they won’t be having good reception of internet speed.

No one likes to wait for the web pages or web apps to take a longer time to load. It is necessary for you to not only have a mobile compatible site but a real fast website as well.

Imagine, someone searched you on Google, they clicked to visit your website, but it is taking too long to load your landing page. What will you do? You won’t wait and simply click the back button.

If too many people start to click the back button, Google will be notified that they don’t like your website for whatever reason. Trust me! You don’t want to look bad when it comes to your presence on Google.

A faster website will not only reduce the bounce rate but will create a better experience for the visitor which will help you boost your overall search traffic.

Tip #3 – Leverage Google AMP framework

Using Google’s Accelerated Mobile Pages (AMP) framework goes hand in hand with making your website fast for mobile devices.

As the name suggests, the AMP framework let your website become super fast and mobile-user friendly, so whenever someone will search on mobile devices the top results will always be AMP-enabled.

AMP frameworks ensure that the text on your website it readable to mobile users by making your website stripped of a lot of things like ads and excessive JavaScript.

This just doesn’t make your website light for mobile, but also drive more organic traffic from mobile searches as Google prioritize the AMP-friendly websites in the search results.

You may not see much impact of AMP from the developed countries where people are already using high-end fast devices, but from places where internet speed is not that fast or the people don’t use fast smartphones, you will see a significant increase in the mobile traffic.

Tip #4 – Keep Header image small

You definitely don’t want your visitors to continuously scroll and scroll to ultimately reach to the content they are looking for.

As mobile devices don’t have that much of a big screen, it’s better to keep your header image small. Also, make sure that your content is readable in terms of font size and font color.

What people can read easily, generates a better user experience.

Also, avoid putting pop-ups on mobile devices. If the whole mobile screen gets covered with crazy pop-ups, the visitors will more likely to exit from your website without even looking further.

Now you don’t want to irritate your visitors as too many pop-ups on mobile devices provide a poor user experience. A bad user experience increases the bounce rate, decrease the time on site, ultimately plummeting your ranking on Google.

Tip #5 – Keep Mobile-First Index in Mind

With Google’s mobile-first index in effect, you have to make sure that you are showing them everything.

This is a common malpractice among many mobile websites that they show some of the content, and then ask the visitor to click load more for more content, which increases the load time of the website.

This way, they are not showing Google all the content and hence, their rankings are not going to improve.

You need to make sure that everything on your website, not just the text, is visible to Google. You need to let the Google bots crawl HTML, CSS or any other style sheets that you have implemented on your website.

That way, Google will be aware of the complete architecture of your mobile site and can rank you based on that.

Conclusion

SEO is a vast process in its own. There are a lot of different strategies that you can follow to increase the rank of your website on Google. What may work for you, may not work for others.

It is always best to try different strategies and see which one gives the best results. The above-mentioned hacks are easy to follow as they do not require much of the back-end work.

Following them or incorporating them with any other SEO strategy will surely let you make your mark on the Google search engine.

About the Author:

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.