Posts

5 Ways to Do Outreach Marketing Like A Boss this 2018

(Image Source)

The outreach marketing landscape has evolved quite a bit over the past few years. With how promising the marketing method has become, 2018 is proving to be an ideal time for marketers to jump on the outreach marketing bandwagon.

Also called Influencer Outreach, outreach marketing has taken the spotlight in making your content shine with both organic traffic and SEO value. So, if you’ve never tried outreach or are doing it but getting dismal results, then this is the guide for you.

What’s Outreach Marketing, Anyway?

Outreach marketing, in basic terms, means connecting with the relevant people in the industry who have the means of promoting your business to a considerably large audience. And just from the name of the strategy itself, it’s all about extending your reach.

Outreach also involves plenty of email communication and writing compelling content, which is why it’s commonly grouped together with content and email marketing.

Part of why outreach marketing is so popular is because of how it utilizes the best of both marketing disciplines to produce amazing results.

(Image Source)

So, how do you do it without ending up wasting valuable time and resources? Good question.

In this article, we’ll talk about the five best ways to do outreach marketing that can improve brand awareness and build natural links that carry great SEO value.

How to Create an Outreach Marketing Strategy That Works

1. Know your goals

It’s the most crucial step, and one that many marketers would rather just skip. Having goals and objectives is how you can determine if your campaign is a success.

Without goals, you and your team have nothing to focus on. And you’ll end up doing a whole bunch of other things that won’t lead to any significant results.

Having clearly defined KPI for monitoring progress is also a must for measuring performance. If you have a campaign with the objective of getting high engagement, then your KPI’s would be social shares, page views, and link clicks.

2. Find influencers

Just finding influencers isn’t a big deal. It’s finding ones that are ideal for your business that’s the tricky part. Because you can’t target them all.

Some won’t be a good fit, while others don’t have the right audience reach. You can use a spreadsheet to list them down. Something like the following is a good start:

Some of the more popular tools marketers use today to find influencers are BuzzStream and Buzzsumo. They can provide a wealth of information on the influential people in your industry.

Buzzstream has an incredible influencer search engine called Discovery that’s been all the rage for marketers.

For example, if you’re involved in e-commerce and want to find out who the top online personalities are in that line of business, simply type ‘e-commerce’ in the search bar and voila!

(Source: BuzzStream)

For Buzzsumo, it can’t get any more straightforward. All you need to do is click on a section that says ‘Influencer’ at the top bar, then type in a keyword of the industry you’re in, like “inbound marketing”.

(Source: Proficient Blogging)

Other great tools you can use to dig up influencers are Alltop and Technorati. Both both still work like search engines that you can use to target individuals in a certain niche.

Now that you have some of the most powerful tools for influencer search, it should be easy enough for you to build up a nice long list in your spreadsheet.

3. Reach out

Here comes the most important part of outreach marketing: reaching out and letting influencers know about your business.

If you’re still using BuzzStream, this step is going to a breeze because you can do that right from their platform. Also, make sure to check out NinjaOutreach, which is used by some of the biggest names in digital marketing like Neil Patel and Rand Fishkin of Moz.

Want to do it the traditional way? No problem.

First, you’ll need to find out the email addresses of the influencers. Clearbit is a good option for that. Just use their Chrome browser extension and you’ll be able to find the email address of most influencers.

(Image Source)

Next, use an email verification tool like EmailListVerify to make sure your emails don’t bounce. And once you know which ones are still active, all that’s left to do is reach out.

How to do Email Outreach

The only way for you to get good results from email outreach is to make everything killer: that means killer subject lines, killer email bodies, and a killer pitch. Otherwise, you’re just wasting your time.

Here’s an example of a great email for outreach marketing:

Want to see more templates for outreach emails? Make sure to check out this guide from HubSpot for more ideas on how to write and structure them.

4. Build Lasting Relationships

While waiting for email replies, or even before you send out emails, it’s important to get familiar with the influencers you’re targeting.

Follow their social media profiles and engage with their content. And don’t be fake about it. Look for a tweet or LinkedIn update they shared that caught your interest and tell them what you liked or didn’t like.

Outreach marketing requires being interested in the things your influencers are interested in as part of your strategy. Promote their work, mention them, or send a short, sweet message.

5. Produce Kick-Ass Content

You can start creating compelling content both before or after you get in touch with influencers. That’s because you have the option of pitching ideas or ready-to-publish content.

Either way, you’ll need to bring your A-game when crafting content that will impress influencers enough to make them publish and share it.

If you’re writing a guest post, make sure to read this timeless guide from CopyBlogger. You’ll be crafting epic guest posts in no time.

You can also include a link back to your personal website in your author bio. But before you do, make sure your site is ready to handle substantial traffic. If your pages are suffering from slow loading time, try using a reliable CDN (content delivery network) and see if that fixes the problem.

That’s it — You’re All Set!

Outreach marketing can be one of the best things you can do for your brand or business. But you can’t expect great results if you don’t put in the effort. After all, nothing worth doing ever comes easy. And it’s the same for whatever marketing strategy you decide to pursue.

 

How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

../../../../../Desktop/title-keywords.jp

Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

../../../../../Desktop/tags.pn

Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

../../../../../Desktop/the-topic-and-category.jp

The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

../../../../../Desktop/related-keywords.jp

We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

../../../../../../../Volumes/

Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.

 

43 Free Tools to Cover All Your SEO Needs

When it comes to SEO, one must need to use a variety of Tools to speed up the data collection, research and processing works.

There are thousands of tools out there.

Some very good tools are paid and highly Expensive. So if you are a newbie or a Freelancer, they might be out of your Budget.

But there are again some few Good and FREE Tools, to get you Sorted.

Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Agency Analytics

https://agencyanalytics.com

An Amazing Tool to know all the Technical SEO Issues, Keyword Research, Competitive Backlink Analysis and so much more.

A 360 degree tool to cover your every SEO Need.

Keywordtool.io

https://keywordtool.io/

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Google Analytics

https://www.google.com/analytics/

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

SEOCRAWLER

https://agencyanalytics.com

One of the best SEO Tool Out there. Know all the Technical SEO Errors, Competitor Traffic Analysis, Keyword Research, Backlink Comparison and so much more.

A must use tool for SEO.

Google Keyword Planner

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google Trends

https://trends.google.com/trends/?geo=US

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

QuickSprout Website Analyzer

https://www.quicksprout.com/

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Schema Creator

https://raventools.com/site-auditor/seo-guide/schema-structured-data

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

SimilarWeb

https://www.similarweb.com/

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

XML Sitemaps

https://www.xml-sitemaps.com/

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

SEO Site Checkup

https://seositecheckup.com/

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Find Broken Links

https://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Moz toolbar

https://moz.com/products/pro/seo-toolbar

Know PA (Page Authority), DA (Domain Authority) of any website

Robots.txt Generator

http://www.yellowpipe.com/yis/tools/robots.txt/

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.

Structured Data Testing Tool

https://search.google.com/structured-data/testing-tool

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

Domain Hunter Plus

http://domainhunterplus.com/

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.

Robots.txt Testing Tool

https://technicalseo.com/seo-tools/robots-txt/

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

Linkstant

http://www.linkstant.com/

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

SEO Tools for Excel

http://nielsbosma.se/projects/seotools/

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

SEOQuake

http://www.seoquake.com/

More raw data than any other SEO toolbar out there.

Beam Us Up

http://beamusup.com/

SEO crawling software. Great free alternative to Screaming Frog. Integrates with Excel and Google Drive. Only available for Windows.

Yandex Metrica

https://metrica.yandex.com/

100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.

Keyword Shitter

http://keywordshitter.com/

Generates hundreds and thousands of keyword suggestions from your seed keyword(s). You can also download all keyword suggestions to a .txt file in one click (no sign-up required).

LSIgraph.com

https://lsigraph.com/

Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

CoSchedule’s Headline Analyzer

https://coschedule.com/headline-analyzer

Shows how your title tag looks in the SERPs, plus gives you advice on how to improve it and get more clicks.

Check My Links extension

https://chrome.google.com/webstore/detail/check-my-links

The free Check My Links extension lets you check the integrity of the links you post (or plan to post) in your articles to ensure they work.

After you install the extension, open the page you want to check and click the Check My Links icon on the toolbar. The app will then start testing the links on the page and display the results in a box in the upper-right corner of the screen.

Broken links are highlighted in red, problematic links in yellow, and good links in green.

Outreach Lite

https://chrome.google.com/webstore/detail/ninja-outreach-lite/

This free Chrome extension works even without a NinjaOutreach Account, and returns a TON of data on each website such as first name, contact information, SEO and social data.

Advanced Meta Tags Generator

http://freetools.webmasterworld.com/tools/advanced-meta-tags-creator

Easily create meta tags for your web pages using HTML coding.

Analyze robots.txt

http://tools.seobook.com/robots-txt/analyzer/

Checks your robot.txt file for errors

Keyword Tool

http://tools.seobook.com/keyword-tools/seobook/

Keywords Research Tool

Anchor Text Over Optimization Tool

https://www.removeem.com/anchor-text-ratios/

Type in URL and get full report of potential bad SEO links

Bing Webmaster Tools

https://www.bing.com/toolbox/webmaster

Like Google Webmaster Tools but for Bing

BROWSEO

http://www.browseo.net/

BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.

Bulk HTTP Header Response Checker & Comparison Tool

http://www.tomanthony.co.uk/tools/bulk-http-header-compare/

Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to

CloudFlare

https://www.cloudflare.com/

CDN and a security service to provide your website with speed and safety.

Copyscape

http://www.copyscape.com/

Plagiarism checker and a duplicate-content checker

IIS SEO Toolkit

https://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit

Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders.

Kombinator

http://kombinator.org/

Makes combining/merging of keywords so much easier.

Meta Tag Analyzer

https://www.seocentro.com/tools/search-engines/metatag-analyzer.html

SEO tool to help webmasters analyze their web pages and Meta Tags

Meta Tags Extractor

http://www.webtoolhub.com/tn561365-meta-tags-extractor.aspx

Extracts meta tags from a website

Sunny Landing Pages

https://www.sunnylandingpages.com/

A Free Landing Page Builder that already take into consideration various Technical SEO Factors, so you don’t need to deal with them later.

Hope you will find the above Tools useful.

Author Profile:-

Kartik Mundhra

Digital Marketing Professional, with expertise in SEO, SMO and PPC.

For any sort of Project or Consultation, connect with me here at kartikmundhra@gmail.com

Connect with me via LinkedIN

 

7 Effective Digital Marketing Strategies for eCommerce Website

The internet has invaded the modern day consumer’s mind space. A customer more often than not can be expected to use a virtual option to satisfy his/her shopping needs rather than visiting a physical store. An online business venture can generate very good business and earn high returns in today’s scenario. It is not as easy as it sounds though. There are hundreds of online ventures and a customer has a range of options. This makes it imperative to have an effective digital marketing strategy for e-commerce ventures. Let’s have a look at some strategies that such businesses can use:

1.Content Marketing

Good content can always be leveraged to target potential customers. Gone are the days of mindless blogging. Investing in good, readable articles and blogs related to the products makes sense. One should always look for trained professional writers who can create original and arresting content. Focus on creating stories around your product rather than blatantly promoting it. An amusing blog can angle in more prospective customers than a tacky advertisement. Lists , info-graphics and well written reviews can be also used to inform and pull in potential customers. Well written content will always attract readers and once hooked they will come for more. This reader base has the potential to be converted into a possible customer base. Invest in informative but easy to read newsletters which can be mailed to potential clients.

2.Social Media Marketing

Social media has grown hugely over the years. It presents e-commerce ventures with a considerable potential customer base. This makes it an integral part of digital marketing. One can choose from the various social media platforms as per the target customer base and use it. A good strategy needs to be in place to reap the rewards of social media marketing. It makes sense to research the target audience’s preferences and use the social media platforms mostly used by them rather than a mindless presence across all available platforms. Good images and visual content can be of great help . Interesting content with little bit of promotion makes good sense. The beauty of social media is interaction. Interact with your followers and if possible reward them. The reward can be in the form of a nice comment or a discount choice – whatever suits your marketing strategy.

3.Search Engine Optimization

A digital marketing campaign is incomplete without Search Engine Optimization (SEO). Designed to increase a website’s visibility it needs a comprehensive strategy and lot of hard work. It is a very demanding and time consuming job but it can guarantee good returns in the long run. You should take care to constantly update your website with rich and informative content. SEO involves using smart keywords to make your site easily identifiable to Google crawlers which helps in improving the Search Engine Results Page (SERP) rankings. Good content will make customers visit your site more often. They may also recommend your site to others. All this helps in improving traffic to your site and getting you natural links which is beneficial in moving your site up the rankings. The more visible your site , the more chances of it engaging new customers.

4.Email Marketing

People may think that email marketing will not give as good results as some other digital marketing strategies. Imaginatively used, emails can be a very potent tool for drawing clients. They can be used for product promotion as well as informing the customer about discounts and other offers. The mailing list should be segmented. The receiver will not junk your mail as spam if it interests him/her. Personalized and short , to the point messages will always help. Transactional emails can also be used subtly. For example , a user can be sent similar buying suggestions in his delivery status update emails. Newsletters and other written content can also be sent through mail to potential buyers. Take care that such material do not have overt promotional content.

5.Pay-Per-Click (PPC) Advertising

PPC Advertising can be a very productive and effective digital marketing strategy for ecommerce as it guarantees instant results. Anybody using a search engine must have seen that on the first SERP some ads are displayed before the first results. Those ads are there because of this strategy. As it assures visibility right on the first page not only new entrants but big , established players in the market also allocate a significant part of their budget for this advertising form. Greater visibility mixed with good content on the website will result in increased traffic which can always be converted into a customer base.

6.Mobile Marketing

More and more people are using smartphones for online shopping. This device can be used to promote your business venture. The first step towards it is having a mobile-friendly site. Most e-commerce sites are designed on frameworks like Magento website development platform which facilitate easy development of responsive sites. The sites adjusts to user’s screen size and with good speed the user experience is pleasant. This helps in converting potential buyers into actual consumers. Apart from this a simple layout and easy to fill forms will also help. The next step is mobile app development for both Android as well as ios platforms. Users can be sent notifications about new offers and products through the app. Mobile marketing can also be extended to feature phones through SMS and MMS.

7. Video Marketing

Have you ever thought of YouTube as a digital marketing agent? I believe your answer would be no. Video sharing sites generate a lot of traffic. Their user base is ripe for pitching your product. A nicely shot informative video or ad campaign can do wonders for your brand. People like to recommend the videos they like to others and who knows your promotional video may go viral. People can be expected to remember a viral video more than a bland advertisement. Investing in ads on such sites is also advised. Associating with someone else’s good quality video content is another option.

Endnote

Today’s world is being driven by the internet. People are looking for answers online. The Internet has become the biggest marketplace in the world and e-commerce sites are its shops. In order to stand out and succeed in this immensely competitive environment, an effective digital marketing strategy for e-commerce ventures becomes compulsory.

About Author:

Linda Wester has been serving as an experienced Magento developer at HireMagentoGeeks Ltd – Best Company for hire magento developer across the globe. She is a passionate writer and always look out for opportunities for sharing her knowledge with Magento community. Follow her company on various social media networks like Twitter, Facebook and Google+.