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How to build SEO Strategy on a Limited Budget

In this high-tech era, every business should by now be implementing SEO strategies with the aim of improving the performance of their website of search engines. Nonetheless, there are so many websites that have not tried out SEO techniques despite their long periods of existence online.

For small businesses especially, the main reason they do not pursue SEO for their websites is that they do not have a budget for it. A few SEO techniques may require you to spend a couple of dollars periodically, but this is not always the case. SEO is, in fact, more cost-effective than other marketing strategies like pay-per-click. Here are some simple SEO things you can use to build your SEO strategy when on a limited budget:

Use free SEO tools

Some SEO tools offer services on a premium basis, and this can deter you from pursuing SEO. Nonetheless, there are a variety of free SEO tools on the market that can get you comparable results for every best practice of SEO.

Terrific examples include SEO tools by Google, for instance, Google Trends, Google Keyword Planner, Google Analytics, among others. Further, some tools have a premium version but also a free version, from which you can capitalize on as much as possible.

Write fresh and quality content

In matters of SEO, quality content is king. Writing fresh and high-quality content does not need a budget. All you must determine to do is offer adequate value to users. New material is a smart way to get the attention of search engines because, every moment you publish fresh information, Google bots visit your website for crawling.

Maintain a frequency that is consistent to keep your target audience in check, as well as search engines. Before you share information, ensure you are well-researched on the topic issue, not only to be sure you remain current but also to better capture information that your target audience would want to consume.

Remember that new content may get the attention of the search engines, but it is the uniqueness, relevance, and usefulness of your copy that will get you to rank properly.

Legit link building

For a while now, some webmasters have invested in shady link-building by buying links from illegal websites, sending out the notion that link-building must cost you money. Over time, Google changed its algorithm but now, penalizes such acts.

On the contrary, link-building is an SEO technique that you can achieve free of charge. Invest your time in sustaining good relationships with peers in your industry as on the way to earn links on goodwill. Further, determine to engage in guest posting as well as making your website link worthy, if you are to attract quality links.

As for guest blogging, target popular blogs with a different audience reach from yours and present yourself as a knowledgeable leader in your industry, then provide adequately researched and well-written content, and in exchange, get a quality backlink.

Optimize your site for long-tail keywords and phrases

Even on a strict budget, your goal is to rank high for search terms. Since you do not have a budget to compete with renown brands for popular keywords, you want to invest in long-tail keywords because they have low competition.

The best things about this tip is that stands to draw you more traffic without having to spend more money. Long-tail keywords are better at capturing the user intent than short-tail keywords, and this way, you stand a better chance at responding to the needs of your target audience.

Remember, if your keywords are suitably responsive to people’s searches, you will realize higher click-through rates for your posts, as well as a more substantial number of conversion thanks to qualitative traffic.

Use minimal efforts to improve page speed

Among other vital factors, Google takes into account a website’s page speed for ranking, which only means that the faster your web pages load, the better your performance on SERP. You can check bulk SERP tracker at serpbook.com to find out more on the essentials of SERP for any website.

Minimal efforts to improve your website include compressing your images before uploading them, as well as your files, enabling compression on your site, minifying CSS, HTML, and JavaScript, as well as cutting down on unnecessary redirects for your landing pages.

Submitting your site to Google

Google takes time before it can sort out through the millions of websites online, but eventually, crawls all websites, as long as they are not blocked. However, you can speed up the process by submitting your site to Google, by just signing in to Google Search Console for free.

Other than making it easier for Google bots to crawl your site, you gain more control over which pages of your websites appear of search results. Further, you can use the Search Console to audit your website and check for errors like slow page speed, broken links, among others, then you can fix them for better results.

Improve the audience engagement

Your target audience should be your priority when operating digitally. Audience engagement is valuable for you in that you receive a higher traffic flow, but it also communicates to your audience that you care about them.

Engage them on social media through communities and forums, discussions and activities, and keywords and hashtags. You can launch your activities like giveaways, or participate in others like Twitter Chat. Respond to feedback as promptly as possible, remembering that a happy audience is a happy Google.

With all these free and actionable insights, budget constraints cannot be an excuse for any website owner to overlook the essence of SEO for their website. Since most webmasters, including your competitors, are doing it, the sooner you build and execute on your SEO strategy, the better for you.

 

Powerful SEO Tools to Improve Targeting and Google Keyword Rankings

Whether you are a site administrator or a content creator, chances are you have given SEO optimization some thought. Search Engine Optimization (SEO) remains one of the most effective ways of optimizing online content for audience outreach and conversion. Studies have shown that up to 80% of internet users ignore paid ads and focus on relevant search engine results.

However, targeting the right individuals and choosing the proper keywords isn’t always straightforward. You can easily mismatch demographics with terms that have nothing to do with their real interests or Search Engine Result Page (SERP) requirements.

Before we start, it’s important to understand that Google’s SEO rules affect all search engines regardless of their developer. This means that Yahoo, Bing and others follow the same rules set by Google. If you optimize your ranking correctly, users of all browsers and search engines will be able to find you organically.

With that in mind, let’s take a look at some game-changing SEO tools with the potential to transform the way you see content creation moving forward.

SERPmetrics

We’ve mentioned SERP without diving into the details of what the term represents in practice. SERP is Google’s backend technology that affects whether or not individual sites rank well or not.

This means that you should do your best to abide by SERP’s rules and use the rule set created by Google in order to do so. SERPmetrics represents a platform that aims to track changes and fluctuations in certain keywords, SEO optimization patterns and SERP updates in general.

Buzzstream

Link building is a difficult process of building relevant links that audiences can identify with. The process is fairly straightforward but requires a lot of research and a trial-and-error approach to problem-solving.

Buzzstream is a platform that aims to alleviate much of the hardship from link building in order to free up their users’ precious time. By using Buzzstream, you will be able to organize your audience outreach as well as research the web for relevant topics and keywords.

Moz

Ongoing tracking of your industry’s keywords is an important aspect of ranking high with Google. Moz is a platform that allows you to track custom-made keywords based on your previous content. By activating Moz on your website, you will effectively get a tracking tool that will affect your SEO on a day-to-day basis.

Moz is a powerful platform that can alert you about industry trend changes in an instant and deliver actionable, informative analysis of each keyword you ask for. Investing into Moz Pro will deepen the influence this tool can make on your content should you decide that the base package is not enough for you.

There is no denying that Google has made an impact on how we perceive internet in today’s day and age. Improving your SEO standing with Google’s own tools is one of the best ways to ensure that your site ranks highly. Keyword Planner created by Google does what it says – it effectively analyses and tracks keywords in the niches relevant to your business.

It’s always a good idea to include translated and localized content on your site if you aim for high ranking. You can pair Keyword Planner with a number of services and tools found on the internet including online translation services. Outsourcing some of your content to a professional writer will add flair to your site and ensure a diversity of content on offer which is something very few businesses think about.

Artificial Intelligence (AI) technologies have taken root in SEO just like in other forms of internet experience. ClearScope is a SEO optimization platform driven by AI algorithms that analyze and optimize your content based on industry trends. You can set custom settings in ClearScope’s intuitive user interface (which resembles WordPress CMS) and quickly find the bottlenecks that affect your ranking.

The AI used in ClearScope uses natural language processing which means that it conducts “pings” with search engines to determine what content ranks better than other. This tool can provide a great gateway into SEO improvement and higher SERP ranking no matter what niche you operate in.

Page performance tracking based on SEO ranking is one of the hallmarks of keyword ranking improvement. SEMrush is a platform that uses active-time tracking for the betterment of your content over time.

The analysis tools available on the platform allow for a full summary of your domain ranking down to SEO optimization of individual content segments. This comprehensive tool can also be used for native content creation and topic research, meaning that you can write and optimize content through SEMrush without a local text editor involved.

WooRank

Presenting itself as a SEO checker, WooRank offers far more than meets the eye. The platform is designed as a “checker” platform for much more than keywords and ranking. You can easily track your mobile search ranking compared to others in your niche or even how many times people came to your site through social media.

WooRank can efficiently tell you what you lack in terms of content, targeting and what to focus on in the upcoming content creation cycle. All you have to do is link WooRank to your site and let the platform churn out an analysis paper which you can use as a baseline for future SEO optimization.

SchemaCreator

When it comes to SEO ranking, it’s important to pay attention to your Metadata. metadata represents the tidbit of information people have access to before clicking on your link. SchemaCreator is a tool dedicated to custom Meta data creation and control of what people see when they come across your links.

An important part of SEO is to include keywords and relevant content in every facet of your content. By using this tool, you will effectively take control of one of the most important optimization factors that will affect both your targeting and ranking overall.

In summation

It’s easy to see the importance of SEO by reading through these tools alone. Never underestimate the power of SEO to make or break your content online. Make time to carefully optimize your content before publishing it.

Maintain a consistent optimization rate and always reevaluate your targeting strategies without settling for a single solution. Chances are that your audience might follow different trends than the ones they seek today. Stay ahead of the curve and make sure to always offer useful content in exchange for the time they devote to your site.

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion.