The most important factor in determining the success of your mobile app and therefore the business is the ability of your mobile app to keep the user engaged. It is not an easy task to engage the users, and app abandonment is seen by one-fourth of the app users on an average. To beat the increasing competition faced by every business in the app stores, it is essential to plan out the development process taking user engagement as an important consideration.
Hack #1: Plan to incorporate user engagement features during the development process
When you set out to convert your mobile app idea into reality, think of incorporating the maximum number of features in a way that makes the user look forward to using your app for their search related to your products and services.
Hack #2: Pre-launch marketing
This is very important aspect as it creates awareness and curiosity about your app amongst the users even before it is launched through promotional videos, introductory ads, and other social media content so that potential users are encouraged to explore your app and look forward to its launch. Highlight the core features of the app while also emphasizing on the premium features. Keep the content of the promos short, clear, and fun so that the users are not overloaded with technical information.
Hack #3: Ensure an error-free app before launch by sufficient testing
Mobile app developers always ensure that before the release of the app into the market, it should be free of all bugs and inconsistencies. The presence of these faults in the apps can affect its usability and turn off the users. The users are not likely to return once turned off. An error-free smooth experience can keep the users hooked.
Hack #4: Launch your app with a bang
Once your app is out on the market, the promotions should be done more actively. You should ensure that the launch date is known to maximum people and they can access the app from the app stores without any inhibitions. You can make the access still easier by sharing the link to access through different social media portals.
Hack #5: Ensure a simple and easy onboarding process
Keep the app registration process short and simple, without the need of many documents or attachments. In fact, the much-preferred way these days for many users is to connect through social media accounts or phone number. While this gives you free of cost advertisement, users save time by logging in a few minutes. The registration and logging process should seem fun to the user and much personal information should be avoided at this point.
You may also opt for registration much later when the user has explored the products or services and is choosing to use them. Also, avoid describing too much about the app features initially during onboarding. Ensure that each screen describes a specific function and contains contextual illustrations or images. The design of the app should also be consistent and seem like an extension of your website rather than an entirely different brand entirely.
Hack #6: Direct push notifications to keep app users updated
You should send push notifications to the users to keep them updated about the new products or services you add, any new features or offers you bring in, or any other updates related to the app to arouse interest in the users. If done correctly, it can highly boost user engagement while bombarding the user with push notifications blindly can break user engagement considerably. The timing, frequency, and target group need to be decided before sending push notifications. Rather than the number of push notifications, one should focus on the quality so that the users consider them genuine and customized. Only when the user can find that the message is personalized, it adds value and contributes to increasing your conversion rates. This can also decrease the cart abandonment.
Hack #7: Ask users for feedback and reviews regularly
You can ask for feedback and reviews from your mobile app users in multiple ways such as mobile app stores and user surveys. This can provide you with significant information, and you can assemble them and analyse their trend to prioritize them. Work on them to improve the user experience by solving the problems they are facing and enhancing the features they like to increase their engagement.
Hack #8: Regularly test, track, improve, and upgrade your app
You need to keep track of the functionality and usability of the mobile app continuously through testing and optimizing. This significantly affects the mobile app engagement rates as the UI is tested repeatedly and upgraded as per the user feedback and requirements. In-app analytics tools, Google Analytics for mobile, Mixpanel, and others can also be used for tracking by measuring some really important metrics like monthly and daily active users, session durations, crash rates, heat maps, and so on. These analytics help you in taking proactive decisions related to the upgradation of UI and UX. This matures and polishes your mobile app and helps it evolve to engage your user in a much better way and increase loyalty. You can also use deep linking to upgrade your app or certain sections of it by clicking on a browser link that embeds the mobile app with minimal efforts. Thus, a smoother and less complicated UX can be provided through deep linking.
Importance of focusing on mobile app user engagement
Mobile app user engagement and retention are as important as user acquisition. You may be getting app views and acquiring users but if you do not retain them by keeping them engaged, they are very likely to abandon your app or delete it as other apps may be trying to engage them. So, you need to regularly upgrade your app and send notifications to bring back your users to your mobile app and increase conversions. So, spend sufficient time on recuperating your mobile app engagement strategy using the above-mentioned hacks.