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The Truth Behind Marketing Psychology and Consumer Behaviour

Many business owners don’t realize how much psychology and consumer behavior affects their sales. While it is hard to say why consumers purchase certain things, there are certain psychological traits that can be found in every buyer.

Understanding Traits of Your Consumers

These patterns make it easier to determine how and when certain consumers buy certain things. Although there is an entire science and psychology to figuring out the behavior of customers and prospective buyers, you can learn a few things by paying attention to the most common traits of buyers.

1. Consumers like Being Told What to Do

Many businesses think that having an endless amount of options for their consumers allows them the best opportunity to decide what they want to get. However, this is rarely the case. Having too many choices can cause shoppers to be confused and anxious when trying to make a quick shopping decision.

When shoppers have a limited amount of choices to make, the streamlined buying experience is stress-free and relieving. This is why a call to action is so important, be it online or in person. For example, if you want your customers to visit your store, make a purchase or reach out by email, you need to tell them.

Will the product make their lives easier? Is it a necessity for their work-life home life or personal life or love life? Let them know immediately how making this purchase will improve their life.

Moreover, once they have established the reason to purchase something they need to be told to buy and how to buy it. The simpler the call to action the better, as customers don’t want to deal with something that is too complicated. If a call to action is too wordy or too difficult to understand, businesses are making it harder for customers to complete their products.

3. The Value Should Always be Clear

Think your product is intuitive enough that you don’t need to explain its value? Think again. Consumers don’t want to have to work to understand the value of a service or product. If you blatantly explain why a product is so incredible, they will already have all the information they’re looking for it to complete their purchase. Even if it seems like an obvious truth, stating it openly is one of the best ways to push tentative customers to complete a purchase.

4. Calls to Action Should Appeal to Customers’ Impulsivity

When it comes to your marketing strategy, simplicity is what makes incredibly direct calls to action work. Asking customers to buy, try, and subscribe now appeals to human being’s need to try something new and live in the moment. Relying on the idea that customers have to mull over a purchase will lead you to lose out on a potential sale.

Cater to the impulses of your demographic by always offering them a chance to give into a purchase they wouldn’t have initially thought to make. Whether that means strategically placing certain products by the cash register or using your store’s app to prompt customers to buy one last thing before completing their purchase. While some more tightly budgeted buyers will say no, you’ll see that more often than not, impulsive buyers will go ahead and make the spontaneous purchase.

5.Tap into the Fear of Missing Out

The fear of missing out is an important tactic in sales. Even if a customer has logically thought through every reason they don’t need to make a purchase, when faced with the idea that this is indeed a once-in-a-lifetime opportunity, they can easily change their mind. Instead of losing out on a great deal or a one-time sale, they’re willing to spend money they didn’t initially intend to just to avoid missing out.

6. Customers Like to Purchase Better than Average Products

Perception is a significant factor when it comes to what customers buy. Generally, the average buyer considers themselves to be above average–which gives them an eye for brands that offer above average products and services. By promoting your company as one that is better than the competition, you’ll be able to improve your perceived value in the eyes of customers.

The most significant way to improve your brand’s perceived value is through marketing efforts like branding. With business cards, letterheads, and consistent branding across digital platforms and printed material, you can easily control the influence you have on your public.

7. Harness Emotion to Drive Sales

Neuroscience shows us that each decision made by any human is informed by emotions. Take this into account as you search for ways to get your customers to connect with your brand. In the case of brands like Apple, many customers are so loyal to the brand because they have formed an emotional bond. When presented with other companies and different types of tech, they’ll choose Apple every time, simply because it’s become about more than a company to them.

For brands hoping to boost sales, understanding marketing psychology is a must. By taking the time to understand the science behind consumer behavior, businesses will better know how to market their products and services.

 

7 Effective Digital Marketing Strategies for eCommerce Website

The internet has invaded the modern day consumer’s mind space. A customer more often than not can be expected to use a virtual option to satisfy his/her shopping needs rather than visiting a physical store. An online business venture can generate very good business and earn high returns in today’s scenario. It is not as easy as it sounds though. There are hundreds of online ventures and a customer has a range of options. This makes it imperative to have an effective digital marketing strategy for e-commerce ventures. Let’s have a look at some strategies that such businesses can use:

1.Content Marketing

Good content can always be leveraged to target potential customers. Gone are the days of mindless blogging. Investing in good, readable articles and blogs related to the products makes sense. One should always look for trained professional writers who can create original and arresting content. Focus on creating stories around your product rather than blatantly promoting it. An amusing blog can angle in more prospective customers than a tacky advertisement. Lists , info-graphics and well written reviews can be also used to inform and pull in potential customers. Well written content will always attract readers and once hooked they will come for more. This reader base has the potential to be converted into a possible customer base. Invest in informative but easy to read newsletters which can be mailed to potential clients.

2.Social Media Marketing

Social media has grown hugely over the years. It presents e-commerce ventures with a considerable potential customer base. This makes it an integral part of digital marketing. One can choose from the various social media platforms as per the target customer base and use it. A good strategy needs to be in place to reap the rewards of social media marketing. It makes sense to research the target audience’s preferences and use the social media platforms mostly used by them rather than a mindless presence across all available platforms. Good images and visual content can be of great help . Interesting content with little bit of promotion makes good sense. The beauty of social media is interaction. Interact with your followers and if possible reward them. The reward can be in the form of a nice comment or a discount choice – whatever suits your marketing strategy.

3.Search Engine Optimization

A digital marketing campaign is incomplete without Search Engine Optimization (SEO). Designed to increase a website’s visibility it needs a comprehensive strategy and lot of hard work. It is a very demanding and time consuming job but it can guarantee good returns in the long run. You should take care to constantly update your website with rich and informative content. SEO involves using smart keywords to make your site easily identifiable to Google crawlers which helps in improving the Search Engine Results Page (SERP) rankings. Good content will make customers visit your site more often. They may also recommend your site to others. All this helps in improving traffic to your site and getting you natural links which is beneficial in moving your site up the rankings. The more visible your site , the more chances of it engaging new customers.

4.Email Marketing

People may think that email marketing will not give as good results as some other digital marketing strategies. Imaginatively used, emails can be a very potent tool for drawing clients. They can be used for product promotion as well as informing the customer about discounts and other offers. The mailing list should be segmented. The receiver will not junk your mail as spam if it interests him/her. Personalized and short , to the point messages will always help. Transactional emails can also be used subtly. For example , a user can be sent similar buying suggestions in his delivery status update emails. Newsletters and other written content can also be sent through mail to potential buyers. Take care that such material do not have overt promotional content.

5.Pay-Per-Click (PPC) Advertising

PPC Advertising can be a very productive and effective digital marketing strategy for ecommerce as it guarantees instant results. Anybody using a search engine must have seen that on the first SERP some ads are displayed before the first results. Those ads are there because of this strategy. As it assures visibility right on the first page not only new entrants but big , established players in the market also allocate a significant part of their budget for this advertising form. Greater visibility mixed with good content on the website will result in increased traffic which can always be converted into a customer base.

6.Mobile Marketing

More and more people are using smartphones for online shopping. This device can be used to promote your business venture. The first step towards it is having a mobile-friendly site. Most e-commerce sites are designed on frameworks like Magento website development platform which facilitate easy development of responsive sites. The sites adjusts to user’s screen size and with good speed the user experience is pleasant. This helps in converting potential buyers into actual consumers. Apart from this a simple layout and easy to fill forms will also help. The next step is mobile app development for both Android as well as ios platforms. Users can be sent notifications about new offers and products through the app. Mobile marketing can also be extended to feature phones through SMS and MMS.

7. Video Marketing

Have you ever thought of YouTube as a digital marketing agent? I believe your answer would be no. Video sharing sites generate a lot of traffic. Their user base is ripe for pitching your product. A nicely shot informative video or ad campaign can do wonders for your brand. People like to recommend the videos they like to others and who knows your promotional video may go viral. People can be expected to remember a viral video more than a bland advertisement. Investing in ads on such sites is also advised. Associating with someone else’s good quality video content is another option.

Endnote

Today’s world is being driven by the internet. People are looking for answers online. The Internet has become the biggest marketplace in the world and e-commerce sites are its shops. In order to stand out and succeed in this immensely competitive environment, an effective digital marketing strategy for e-commerce ventures becomes compulsory.

About Author:

Linda Wester has been serving as an experienced Magento developer at HireMagentoGeeks Ltd – Best Company for hire magento developer across the globe. She is a passionate writer and always look out for opportunities for sharing her knowledge with Magento community. Follow her company on various social media networks like Twitter, Facebook and Google+.