Powerful Techniques On How To Improve Your Headlines For Better Email Open Rates 

Emails are used by millions of people every day. They’re a great way to communicate with other people and businesses and are suitable for those who may not have a lot of time to talk on the phone. However, when you’re a business and you want to improve your open rates from your recipients, this expert guide will give you the top tips on how you can improve your subject headlines to help increase your email open rates. Let’s take a look now.

Best Methods Of Designing Better Subject Lines

  1. Keep It Short and Sweet

The first step in gaining someone’s attention is by keeping your subject line short and sweet. Long subject lines tend to get cut off and look very unprofessional. Instead, it’s a good idea to keep your subject line 50 characters or less. Use direct words if you’re struggling to keep it under the character limit. For examples ‘Your order from The Baby Store has been shipped’ can be shortened to ‘The Baby Store Order 8272 Is Shipped’. Keeping it short and simple allows for your readers to quickly scan the emails with their eyes to see what’s important and what’s not important. This helps your email to be seen better which can improve your open rates greatly.

  1. Use Capitals On Each Word

Using capitals on each word allows for your subject line to appear more professional. While it’s really a personal preference, it can help to improve your open rate. Here’s an example below:

  • Get your discounts inside
  • Get Your Discounts Inside

By adding capital to each letter, it helps you to gain your recipients trust and shows them that you take great care in the finer details of your email. Allowing your emails to look professional will help to reduce the risk of it ending up in the spam folder with all the rest of the fake emails.

Here’s an example of both a bad and good example side by side:

  1. Tell Your Recipient What’s Inside

When you’re going to send your recipients an email, you need to tell them what’s inside in a quick way. Your subject line can do this. For example: ‘Your Next Travel Destination Awaits’ doesn’t give much, while ‘Switzerland Travel Discounts Inside’ tells the readers exactly what to expect. This information will give them enough details to be intrigued about what your offering. Make sure when you’re telling your readers, it’s clear and to the point for the most effect.

  1. Use Language That’s Powerful

Subject lines are like call to actions. They need to be powerful enough to inspire someone to click through the email. In order for a subject line to do this, they need to be powerful and have powerful language that gives excitement and urgency. For example:

This subject line while interesting, is a little vague:

  • Get Up Close and Personal To Your Favourite Popstar!

While this subject line offers more power with the use of the word ‘limited’ and the pop stars name. It creates a sense of urgency.

  • Limited Backstage Meet and Greet With Madonna

Using powerful language will help to generate more clicks and open rates when trying to get your recipients attention. Make sure you use them to your advantage.

  1. Make Your Subject Lines Professional

Professionalism is key to getting people to open your emails. Never use in excess exclamation marks or full cap locks as these make your email subject lines look tacky. Cap lacks tend to make your subject lines feel as if they’re screaming at your recipient. This can come over as pushy which can leave your recipients pushing away from your business instead of being invited in. Overuse of exclamation marks scream spam. If you take note of a lot of spam emails, they tend to use a lot of exclamation marks. Here’s some examples below so you can see the difference:

  • Free Travel Deals Inside!


  • New Car Deals Await!!!!!!!!!!!
  • New Car Deals Await!

Avoiding these common mistakes can help you to improve your open rates greatly and can make your subject lines appear professional and appealing.




Generating catchy subject lines is about how you present them to your audience. As you can see from the above tips, this will help you to shape your subject lines better so you can present your business professionally to your audience. Without presenting your subject lines in a presentable way, you run the risk of losing out on the open rates that you’re hoping to achieve. So, are you ready to improve your open rates?

Aaron Gray

Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.