As a business owner have you ever wondered about your current online reputation or how does your portfolio look like whenever someone searches you online. Maybe, most of you have never considered this as a major factor which can affect your business.
But, according to a research, it was found that your online reputation can affect your business by 64%. That is the reason why all big companies like Amazon, Coca-Cola, Adidas, etc are spending lots and lots of their money as well as time building their online reputation.
With the growing technology, almost every person is now on the internet. In fact, according to the latest stats, more than 78% of the internet users analyze or search a product or service online before actually buying it.
So, if you or your brand has a good online reputation then your business can improve by more than 78%. Also, building an online reputation also increases your influence on the audience and hence people will trust your product or service and even your words the most.
So, here were the reasons why top-notch companies spend their time as well as money building their influence and reputation online. Now, let’s look at some strategies which are involved in building a massive online reputation.
Research Your Competitors Reputation
If you own a business then it’s pretty obvious that you must be having some competitors which are ahead of you. Note down those competitors and try to keep a peep inside what are your competitors doing to improve their online reputation.
They must be doing various things to improve their reputation online but all the things may not be working well while some of the strategies may be working like a rocket. You should take a closer look at the strategies of your competitors which are working well. Also, you should try the same strategies with your brand as well.
Most of the time you might find a great strategy which you would have never thought about and this will help you expand your reputation building strategies even wider. Also, this will help you to see how your competitors work and you will get an idea of how your rivals market their brand online.
Creating Your Social Media Influence
Social media is becoming way more popular now as compared to what they were earlier. Social media can introduce you to millions and billions of people and also it is one of the greatest ways to build your online influence.
Coca-Cola is one of the biggest brands on Facebook and has a fan following of over 107 million users. They have a great social media influence and reputation which helps them reach a wider audience. That’s the reason why every new product by Coca-Cola skyrockets in the market just right after its launch.
Also, you need to build your own social media influence to leverage even a wider audience to know about your brand. Here, you can build social profiles with your brand names and then start sharing contents around your business regularly. Always remember that you should be regular in posting things around your profiles.
For, this you can take look at what things do your competitors post on their pages and also you can look at contents which work the best on their pages by looking at what’s being shared and commented the most.
Also, you can use similar content on the best working topics and start posting them on your pages. This will ensure more interaction of audience with your content. Also, you will start your profiles to lift off the ground and start gaining some followers.
Creating Reputation across Different Q&A, Forums & Content Sharing Sites
These days many people search for their answers online and that’s the exact reason why sites like Quora receive more than 200 million unique visitors per month. Also, these sites allow you to create your own profiles and start asking and answering questions there.
You too should start building your profiles on these sites today. Also, you should start answering as many questions as you can which you think are related to your industry. This way people will become familiar with you and will also start to know about your brand name.
Also, many big websites like Medium allow you to write articles for them. You can start writing nice in-depth informative articles on your topics. Also, since these sites are big and authoritative so you will be presented in front of a massive number of audiences which are interested in your article.
Creating Your Blog & Write Guest Posts
Creating your own blog is one of the most important tasks to do whenever you start building your online reputation. Almost every big business giant including some influencers like Neil Patel has their own blog. This is not just because it’s their hobby but it’s also because it’s so important.
Also, guest blogging is one of the fastest ways to present you in front of tons of audience as long as it is done in a right way. If you write guest posts for big and authoritative websites then you can become one of the top influencers in your industry very fast as well as you will also gain some legitimate social fan following.
Also, guest blogging is one of the greatest ways to get authority backlinks to your site. As you will have your blog you can link to it whenever you write a guest post and this way your own blog will also become authoritative. Hence, you will be rewarded by search engines and also people from different websites will start recognizing you.
It’s 2018 and the market is crowded with a number of companies and some of them ruling the top positions. So, nowadays simply creating your business around something doesn’t work at all. If you have a business then you need to spend time promoting it and spreading your words in front of millions of people.
So, if you just create a business or anything and sit back thinking it will skyrocket one day then you might be just wasting your time. In today’s market which is overcrowded if you need to stand out of the crowd then you need to build your online reputation and your online influential presence.
All the above strategies will ensure you a great online portfolio which is clean and profitable for your brand, business or whatever you are trying to skyrocket.
Author Bio: Shubham is the founder of Quick Understand which is a growing web directory. He currently writes about Blogging, SEO, Business related stuff there and is planning to expand this website even wider. You can follow him on Twitter @shubhamblogs.