As far as boosting your sales and optimizing your conversion rate are concerned, email marketing is a powerful tool that you won’t want to overlook if you care about your business. Sending a well-crafted email to your list of subscribers can give you a quick boost in revenue and allow you to get the most from each person who comes to your website. For many marketers, the elements that create winning emails remain a mystery that they can’t seem to solve no matter how hard they try. If you can relate to that problem and want to overcome it, the following tips will do the trick.
Avoid the Spam Folder
You can offer an in-demand product at an unbeatable price without getting sales if you can’t avoid the spam folder. You can address the problem on your opt-in page by telling your subscribers to add your email address to their contact list so that they won’t miss your free offer. People will report an email address to their provider when they receive messages with deceptive subject lines, so you will need to be honest and transparent at all times. Avoiding words that trigger the spam filter will also go a long way when you want to reach your prospects’ inbox without problems.
Research Your Prospects
If you have a list of subscribers and send them a random offer, you will likely have a small amount of success. You can boost your effectiveness by researching your prospects and learning about their wants, needs and desires. You will notice that some needs come up more than others after you watch your prospects for a while, and focusing on the most common ones will help you appeal to as many people as possible.
Craft Compelling Subject Lines
Don’t make the mistake of focusing on your content and forgetting about the importance of a compelling subject line when you design your emails. Even though it might seem like a small piece of the puzzle, your subject line is vital. It will play a role in the percentage of your followers who decide to click on your email to open your message. Subject lines that appeal to an emotion or inspire curiosity will give you great results.
Get to the Point as Soon as Possible
Rather than getting to the point of their email from the start, some marketers will insert irrelevant information that does not matter to their audience, and you will need to avoid that trap. People have busy lives and face distractions every day, so you must get to the heart of your message right away if you don’t want to lose attention. When you want your prospects to buy something from you, let them know about your intentions in the first line. When your mission is to offer valuable information, state the top reasons that your prospects will benefit from reading your material, and you will hold their interest until the end.
Use High-Quality Content
In addition to the other factors on which you will need to focus, the quality of your content will impact the type of response you can expect from your prospects. Do your best to stay on topic and to avoid spelling errors along the way. Formatting emails correctly will also work wonders for those who want to get the most from their effort. Small paragraphs, subheadings, and bulleted lists will make your message easy to read, inspiring people to pay attention. If you would like your content to benefit your bottom line, try to use free pictures to enhance your results.
Build Trust and Earn Respect
The ability to build trust and earn respect is critical when you want to boost your sales. People don’t want to buy products or services from companies they don’t know, so do what it takes to paint yourself in a positive light. Adding testimonials to your email will show your prospects that other people have used and gained value from your products or services, which will improve their odds of buying from you. Sprinkle your positive feedback throughout your email if you want to inspire trust without taking anything away from your message. You can even include a few case studies to show your prospects how they can use your solutions to improve their situation or solve their problems.
Make it Personal
Marketers and business owners often write their email messages as though they are speaking with a large number of people, but that approach won’t always work well. If you want people to respond to you in a positive way, you will need to make your content seem personal. Even though a lot of people will receive your message, your prospects want to feel special. Some email responders will allow you to use placeholders that will fill in each prospect’s name automatically, and taking advantage of that feature is a smart move.
Split Test Your Emails to Boost Your Conversion Rate
Split testing is effective when you want to enhance your success and inspire a lot of people to take action on your offer, and some email responders have this feature by default. It works by placing the first tracking pixel in your emails and the other one on your checkout page. When both pixels appear on the same browser, the software will know that your prospect has made a purchase. By using a different pixel when you change elements of your email, you will see what approach gives you the best outcome, which will allow you to save time and money.
People often launch their email campaigns without having a clear strategy at the front of their minds, which is a mistake that will harm their bottom line and decrease their effectiveness. If you are serious about taking your marketing strategy to the next level, getting to know your prospects and paying attention to their needs will help, but using high-quality content will add the final touch. People will be happy to take advantage of your offer, and you will notice major improvements to your profit margin when you follow these steps.
Author Bio: – Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.