Marketing is essential for any business. There are just different marketing strategies that are best for specific forms of businesses. E-commerce businesses, as an example, don’t require much out-of-home marketing but need heavy digital marketing.
Marketing strategies also evolve in time. Marketing campaigns that work now might not bring the same results if done at a much later time. That’s why marketers should always be aware of what marketing strategies work at the present time.
One of the hottest marketing strategies used by e-commerce businesses is vlogging? So what is it and why is it an effective marketing strategy? We’ll let you in on a deeper discussion.
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What is Vlogging?
It’s a good idea to talk about the basics of what vlogging is. Vlogging is derived from video and logging, or sometimes, video and blogging. It’s basically a video in which the subject shares his thoughts as one would in a blog, but while a blog post would primarily use words, vlogs would capitalize on a video.
Vlogging initially started as a new way to share one’s thoughts, feelings, and experience. It is seen as a more engaging, and even easier thing to do as compared to blogging where one is confined to just words.
Vlogs soon found its way as a marketing strategy that works so well as a complement to social media marketing. There are lots of popular personalities in social media that are called influencers, and they make great vloggers as their followers are likely to catch on the waves that these influencers are trying to make.
It’s also a great time for video content as our Internet connection nowadays is a lot faster, making it easier to spread quality video than ever before. Personal devices are also able to capture quality clips now unlike before.
How Vlogs can help your business
Vlogs can help an e-commerce business in a lot of ways. Some concrete ways on what vlogging can do for you are the following:
Vlogs show personal touch
It’s good to give your message a face. It’s simply easier to believe a statement if you know who said it. With vlogs, you know who is talking and how it said.
A good example of giving personal touch is a vlog of Laura Lee where she had a collaboration with MAC. It somehow gave MAC a face in the person of Laura Lee and all the other influencers that MAC collaborated with. And this is a good thing as this makes the viewers of the videos, especially the followers of Laura Lee and the other influencers, more connected with MAC.
Vlogs are SEO-friendly
Video content, such as vlogs, are becoming increasingly favored by search engines, making those with video content more likely to rank than those who do not. But other than simply as a matter of algorithm, videos really help in making sites more appealing to site visitors.
Videos promote higher click-through rates and lower bounce rates. Videos simply engage guests more than do text.
Vlogs are easy to digest
What’s great about videos is that it involves multiple senses and not just the eyes. Vlogs engage the sense of hearing. Not only does doing this help cater to both visual and auditory audience, but also that there’s a lot more that can be understood through a video than through a lengthy text.
Vlogs are cost-effective
Vlogs are also seen as a cost-effective marketing strategy as it is not difficult to create a vlog and the needed equipment is not over-the-top. Remember, there are personal vloggers who only make use of their own stuff but end up with quality videos that are loved by their followers.
It’s also not difficult and costly to spread the word on our vlogs we can do so using a social media plan template. Truly, vlogs work well with social media marketing.
Important things to remember before you start a vlog
After all the discussions on vlogs, you are probably thinking of coming up with a vlog for your business. To help you achieve that, here are some important things you should remember:
Establish a story
It is important for your vlog to tell a story. Your audience will not appreciate a video of random things. Plan ahead on how your story will go.
Timing is everything
In creating a viral video, it’s good to time it well. Come up with stories that are relevant to current events, especially those that are currently trending. Timing truly is everything when it comes to vlogging.
Include a call to action
When coming up with vlogs, don’t keep your audience hanging. Use calls to action in order to tell them what’s next. Your call to action may be asking them to visit your site, to post using a hashtag, to sign up for a service.
About the Author
Kate Manning is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best solution for their business.