Your business blog has a lot of important jobs to do. You want to use it to establish your business as an authority in its niche, to keep in touch with current and future customers, and turn your readers into buyers. In order to do that, you need to have a blog that inspires trust. Your followers deserve a clean, professional looking blog. You’re trying to win them over, and how much care and attention you put into your blog just might be the most important factor in that process.
Choose the Right Color Scheme
Colors are more important than a lot of people realize. If they’re all mismatched, a cohesive theme is lost. If your blog is mostly black and white, it may look poorly maintained. Certain color schemes evoke certain feelings. Colors should match your brand and be consistent throughout your blog. You want enough contrast between your background and font colors in order to make the blog easy to read. Navigational features should be colored to stand out, and areas of interest should pop against plain content.
Improve Your Graphics
If you’re relying heavily on things like stock images and text tables, your readers are going to notice. You need custom graphics. For blog posts that feature a lot of information, it’s worth translating some of that information into an infographic. Since most people are visual learners, you want to make sure you’re paying enough attention to the visuals they’re getting. If you’re not a graphic designer, you can always hire one on Gumtree to refresh the graphics you currently have and generate new ones for posts.
Make Navigation Simple
You want your readers to click around on your business blog. The longer they’re there, the more interested they are in what you’re doing. If they can’t find the rest of your content, there’s no reason for them to stick around. Make sure your blog is highly organized. Get rid of clickables, widgets, and features that add no value to your blog. Keep your menus sleek and simple, and make sure all of your navigation is optimized for mobile. Since about half of your blog’s traffic will come from smartphones, you need to be sure everyone can use it.
Have a Thorough “About” Page
Who is behind your blog? How are your readers to know that you aren’t some lonesome guy or gal camping out in a basement? Make sure your “About Us” page features valuable information about your business. Let them see addresses, phone numbers, and contact information. Feature short profiles on the employees responsible for running the blog. It shows that you’re committed enough to what you do that you’re willing to put your name on it, and reinforces the concept that you’re all real people. This is great for both trust and professionalism.
Be Careful With Ads and Clutter
Blogs that are littered with advertisements, whether they’re for your own products and services or general ads placed for revenue, often translate as eyesores. If you have a lot of junk all over the place, your blog might seem less like a valuable resource and more like a clickbait scam. If you want people to take you seriously, you need to be very careful with your advertisements. If your readers feel like all you care about is making money, they’ll lose sight when it comes to the value you actually provide.
Always be willing to accept feedback from your readers. Make sure you’re active in the comments section. If they don’t like the way something looks or works on their blog, they’ll probably tell you. Be a good listener, and be willing to make improvements when your readers suggest them.
As part of a small marketing team, Margaret Austin, likes to write about digital marketing trends and anything that helps entrepreneurs to grow their businesses. She’s interested in photography and modern art.