How Artificial Intelligence Is Impacting Web Design

Artificial Intelligence (AI) is no longer the stuff of science fiction. Several major companies have unveiled plans to develop and implement AI into their existing and future processes to provide better products and better services to their customers. Currently, AI holds a crucial position in the web design world due to the heavy reliance of modern companies upon user data. Data-driven analytics are propelling the business world forward, and AI can help streamline some of the most time-consuming data analysis processes.

How The Tech Industry Is Leading The Charge Toward AI On The Web

Major tech companies like Apple and Google have already announced substantial investments into AI research and development, and web design as an industry has already responded to this innovation. AI can help produce more valuable, impactful, and memorable user experiences by more easily tailoring users’ preferences to each interaction. Predictive analytics, behavioral analysis, search engine optimization (SEO), and data mining are just a few of the tasks these tech companies hope to assign to AI programs soon.

Designing With AI

Web page design hinges on function, aesthetics, and usability. The average user won’t waste his or her time on a slow-loading, choppy page riddled with formatting irregularities and half-loaded images. Similarly, most users will quickly lose interest in a high-performing but boring interface. AI can make high-quality web design even better by tailoring specific interactions to users’ past interactions, preferences, and known data.

Modern professional website development requires a keen understanding of the latest visual design trends and the coding competency to make them work beautifully for the average user. Personalization is also important, and designers try to find as many ways as possible to provide custom-tailored experiences to every user. AI can help tremendously in this fashion by pulling together the most relevant data strands for each user in a fraction of the usual time, functionally creating the most valuable possible interactions for each user on every visit.

Designing For AI

Web designers are also learning how to design with AI programs in mind for SEO and ecommerce purposes. AIs can read and process information exponentially faster than humans, but typically only for one specific task. Companies such as Google may use these narrow-intelligence AIs to crawl the web for specific phrases, images, or data points. As we progress further in AI technology, general-intelligence AIs will be able to perform tasks at levels comparable to the average human being. Eventually, AI technology could lead to super-intelligent AIs capable of processing information and completing tasks at a rate far superior to the speed of a human being.

Chat Bots In Modern Web Design

Another aspect of AI technology most people have encountered by now is chat bots — AI programs built into many websites that function as digital hosts, answering users’ questions and directing them to the most appropriate pages. Although this function is very similar to a search engine, AI can analyze human writing more deeply, and it provides a more human connection with users. This type of implementation leads to more successful customer experiences and more overall customer engagement at a relatively low cost to the web design company.

A high-quality web design company should understand the impact AI has already had on the web design world and have a plan to capitalize on this technology for the future. User experience is the heart of driving businesses forward in a hypercompetitive digital market where fractions of a second count for every interaction.

AI And SEO

If you are wondering how to design a website today, the first step should be to familiarize yourself with the concept of SEO. Building your site from the ground-up with SEO in mind will improve your page loading speeds, boost user engagement, and ultimately increase your search engine success. AI programs crawl through websites searching for update histories, content quality, link histories, and various other data points to rank their relevancy in user searches.

The algorithms in use today provide data streams tailored to collectors’ preferences, but AI advancement will mean the ability to process these streams in the most efficient way possible. AI ultimately makes SEO smarter and more user-friendly, resulting in better experiences for users and the brands they visit online.

Staying Relevant Is More Important Than Ever

It’s vital for modern website marketing professionals and design gurus to stay updated on the latest trends in tech, SEO, and digital marketing, and AI is no exception. Many companies have already invested tremendous amounts of resources into pushing AI technology forward, so modern web designers should not only account for this new technology in their designs, they should also try to capitalize on it.

Soon, AI will enable more personalized experiences by quickly analyzing and processing user data to generate the most relevant interaction possible. The average ecommerce web designer will soon be able to tailor online shopping experiences to each customer’s preferences seamlessly for every transaction. This builds consumer trust and encourages brand loyalty over time.

Finding The Right Designer For Your Organization

Unless you employ a robust in-house design team with access to the latest design tools and working knowledge of the latest trends, AI technology will likely remain out of your company’s reach without hiring the right web design company.

About The Author:

Nicola Yap lives in Phoenix, Arizona with her two cats Marcie and Lambert. When she isn’t writing blog posts, she’s probably playing video games or doing something as equally unproductive. She works as an organic marketing strategy for Eminent SEO, a full-service digital marketing agency that offers high-quality web design, development, and SEO services to small businesses, health care providers, substance abuse treatment centers, ecommerce sites, and much more.