If you want to grow your brand in the modern day, making the most out of the power of social media is the way to go. This means that the more following you on social media, the more audience you are able to reach.
There are right ways, wrong ways, and smart ways harness the power of social media. How can you grow your following on social media to build an audience of customers around your business? Here are some methods that you can use to build a following, and increase engagement for your brand.
1. Decide Which Social Networks You are Going to Target
Create an account on all the top social networks; Facebook, Twitter, Snapchat, Instagram, LinkedIn and Pinterest. It makes it easier for potential customers to find you, or talk about you, on Twitter, for example, one can easily mention you on a tweet if they are talking about your business. This makes it easier for someone following the conversation to find you.
Do your research. Find out where your target market is spending most of their time and focus more on those social networks. This will help you build your customer base and satisfy the ones you already have.
2. Optimise Your Social Media Profiles
People mainly post the same thing in the exact same way on all social media platforms, this isn’t right. All of the posts you are putting out there should be different depending on the social media platform you are using. For example, you’ll need great photos to go with an Instagram post and a short precise post for your twitter account. Everysocial media account should have a suitable delivery style.
3. Have Consistent and High-Quality Content
Creating a social media presence is more than just the number of likes a single post gets, it always comes down to content. It’s tempting to put up a post that will get you instant likes, but, it will not help in building your brand if the content doesn’t go hand in hand with your message.
If you are putting up high-quality posts on a regular basis, that is consistent with your message, you will build a fan base on social media that will continuously follow and share whatever it is you post, provided it’s relevant to your brand.
Remember, not all content will be popular but it is still important. Things like testimonials won’t get a lot of likes or shares, but they are important pieces if you want to make the market perceive you as a successful business.
4. Be Real
One of the things that make a social media page successful is if it’s real. If your fans can feel a connection to your brand, they will be more likely to follow you. Connect with your followers; reply to mentions, engage, and build relationships with your customers.
5. Link your Social Media Profiles
If you have a website or a blog, which you should, put up links to all of your social media profiles. For example, include a link to your Instagram account and website on your Facebook account. This makes it easier for someone who has found your Facebook page, to get to the Instagram page or your website and vice versa.
6. Make Use of Sponsored Posts
At a fee, some social media sites will promote a post for you. This makes it possible for your posts to reach a much larger audience, depending on your budget. This will help in making more people aware of your brand.