Content marketing in the current era is evolving at lightning speed. The prime reason for this is the consumers who are now discontented with the direct advertising and sales tactics that don’t lure them and appears as cheap, gluey, or deceitful.
Alternately, now they’re engaging with legitimacy, clarity, and cordiality in a brand.
The emergence of the World Wide Web and Social Media Platforms plays a significant role in Content Marketing. These channels help the buyers select and choose precisely the brands that they want to associate with. If the web audience doesn’t entertain your ads, they’ll drop and move on next – very simple.
In such scenarios, marketers have realized that they need a different way to approach the buyers. The same old ads are ineffective to meet the present-day buyer needs. Alternatively, the marketing strategy must add value to buyers’ lives in order to get the most out of it.
Hence, the basics following content marketing – involvement-building, focusing on – buyer or the brand – were born as the conclusion.
The below five statistics explain how this approach acts as the foundation for a successful content marketing.
- The content should now be longer and more visual
The fair-to-middling share of 19% of blog posts are the ones that are drafted with 1,050 words
For current norms, long-form content is compulsion instead of choice. Instead of outlining short pieces of content, invest more time in, highly informative content posts that deliver a greater audience value. Though it is little fussy to compile such lengthy yet they are useful for both the brand and audience.
- 53% of emails are accessed on mobile devices
In 2018, email marketing, when is the part of content marketing, must be mobile-friendly. If you’re targeting your users by forwarding the content through emails, ensure the email templates are mobile responsive so that they best accommodate the current marketing needs and goals. Further, it helps to boost ROI and increase the content readability.
- By 2019, Mobiles will hold 72% share of digital ad spend in the US
As mobile devices continue to progress as the preferred medium for users, accordingly marketers are increasing their advertising expenses. Back in 2014, the mobile searches dissociated with desktop, so it is entirely right a lot of marketing efforts should be towards the mobile ads.
- On an average, only 37 seconds are spent by the user on reading a blog post
It’s a very short span (extremely short) to impress a user, so content requires to be readable and influential. Content writers are embracing the average reading time, are now realizing the significance of apparently scannable article structure and use bold, headings, sub-headings, to make the essential things clearly visible.
- Personalized email subject lines, 26% are more likely to get opened
Personalization boosts the content marketing, as the content stuff feel more customized as per individual taste. Utilize the data you’ve received from your web audiences and put it to serve to push open rates and enhance the efficiency of your endeavors. Email is one such section where personalization is easy and smooth to deploy.
Content marketing, especially the accelerating adoption of customization, visuals, and interactivity as ingredients of your strategy, will consistently improve how existing and prospective customers see your brand through content. A good content marketer is very well known to this, and for him, it’s a critical thing to stay on the top.
It’s not the question of finding leads and customers, but the question is the right content that will encourage your visitors to make a purchase on your website. Hope the above content marketing stats help you get the right efforts for your digital marketing and make most out of it.