Let’s Talk SEO: 10 High-quality WordPress Plugins to get SEO Done

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WordPress is the most commonly used open source content management system (CMS) that powers more than 26 million websites, or almost one third of the entire internet. It powers some huge brands’ websites, such as NASA, BBC America, Disney, Sony, TechCrunch, Time Magazine and many more. It’s also considered to be the most SEO-friendly CMS of them all, and there’s a huge number of WordPress plugins that can make it even more efficient in this respect. Firstly, let’s see what you should expect from an SEO-focused plugin and have a quick overview of the few basic criteria upon which you can choose the right ones.

What should I look for in WordPress plugins?

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When it comes to improving your SEO with a plugin, there’s several qualities that you should focus on when deciding which ones to use. First of all, you need to make sure that the plugins you installed don’t slow your website down, because that way you’re not just failing to improve your SEO, but you can even experience some negative effects on your rankings.

Therefore, you have to make sure that plugins you use are well-developed and that the code is perfectly efficient, with no unnecessary entities that would ruin your website’s performance. That’s why it also makes a lot of sense to install plugins that are versatile and multi-functional, as downloading a separate plugin for every important SEO feature could put some unnecessary burden on your site. This strategy also helps to avoid compatibility problems – the more plugins you install, the bigger chance of incompatibility between them.

Compatibility problems can also be prevented with regular updates, so you need to make sure that the plugins you have to provide such a service. It’s important that the plugin is carefully and continually maintained so that new bugs don’t put your website at risk. Here you should try to rely on other users’ experiences and mistakes. Hence looking at reviews and ratings before downloading anything is always a good idea. It’s not a 100% reliable method, but it’s a good start.

WordPress is such a huge enterprise that it offers more than 55,000 plugins developed for this CMS, and this number is growing every day. They are developed by top WordPress website design companies, developer teams, SEO firms and independent individuals. It’s impossible to cover the entire landscape of WordPress plugins in a single post, but it’s possible to single out some of the best ones, at least when it comes to those that primarily deal with SEO issues. Here’s a list of 10 plugins that can help you with optimizing your WordPress website for various search engines.

Yoast SEO

Yoast SEO is the single most popular WordPress SEO Plugin, with over 5 million downloads so far. There’s a free version available, but the premium version does offer some additional conveniences, such as optimization for multiple keywords. Probably the biggest advantage of Yoast SEO is that it’s extremely comprehensive and multi-faceted. It can be very handy as it can easily do the job of many different plugins, perform a complete SEO page analysis and award an appropriate score for each page.

Furthermore, it’s a rather easy one to use and it’s comprehensible for novice users, yet not too primitive for experts. The traffic-light color system used for different SEO indicators is understandable to everyone. Yoast SEO can create a sitemap and link up your website with both Google and Bing Webmaster console. Among other things it can do, there’s integration of social media, checking content for length as well as handling your redirections and alt tags. It’s got thousands of reviews and is generally considered one of the most reliable plugins out there.

Redirection

Unlike the previous one, Redirection belongs to the group of WordPress plugins that are narrowly-focused and used to handle one specific task. Obviously, in this case it’s redirections and redirection-related issues. This plugin can be very useful when you decide to migrate pages to a new website but want to retain the authority, backlinks and other important SEO aspects. It can follow 404 errors and map them to 301 redirects as well as ensure a URL is passed to another page without much hassle. This plugin also gives you access to all the redirection-related data, so you can easily keep track of when and where the redirections have happened.

Broken Link Checker

Broken links can hurt your SEO both directly and indirectly, especially if those links are internal. Hence this is something that has to be regularly checked. Broken Link Checker is a free plugin that finds broken links for you and notifies you right away. Then you can choose to edit or remove these links without actually having to edit the post at all. Apart from that, it does some other useful things, like not allowing search engines to follow broken links, as well as detecting missing images and redirects. However, it can get quite heavy and slow your server down, which is why it’s blocked by some hosting providers.

All in One SEO Pack

This is the second most popular free plugin, being topped only by Yoast. And much like Yoast, All in One SEO Pack is multi-functional and covers many areas that are important for your SEO. It’s slightly less user-friendly though, but still perfectly suitable for beginners. Some of the features offered by this plugin are XML sitemap, automatic optimization of titles and whole pages for all search engines and an automatic generation of meta tags. It’s also up-to-date with mobile optimization and supports Accelerated Mobile Pages.

Smush Image Compression and Optimization

Slow page loading does not just hurt your SEO, it can also destroy your traffic and make your bounce rate skyrocket. Namely, 40 percent of users are not ready to wait for more than three seconds for a page to load. And one of the most common reasons for a slow website is the fact that the uploaded images have not been optimized well enough. Smush Image Compression and Optimization plugin can compress all the images on your website so that you don’t have to do that manually. Compressing or resizing the images can significantly increase page speed and provide a much better experience for your visitors.

W3 Total Cache

This plugin also improves your website’s performance, although not by optimizing images but by, roughly speaking, optimizing the code. It can compress and minify CSS and JavaScript files and cache them, thus saving you up to 80 percent of the bandwidth. In fact, the creators claim that it brings a tenfold improvement in the website’s performance. There’s a simpler version of the plugin, WP Super Cache, which is convenient for beginners, but if you want to take full advantage of all the customization options this plugin offers, you should definitely go for W3 Total Cache.

WP Meta SEO

One of the most important advantages of WP Meta SEO is that it’s accessible to both beginners and experts, the former not finding it too cryptic and the latter not finding it too basic. It is one of the WordPress plugins that keeps you up-to-date with the current status of the most important SEO parameters for your website.

Among other important features, it offers to create XML and HTML sitemaps, and there’s an option to import metadata from Yoast, the most prominent name in the industry. Finally, the biggest advantage is the bulk processing feature, which enables you to improve some of the SEO-related factors across the entire website in just a few clicks. You simply select the content and the image size and WP Meta SEO does the rest for you.

SEO Squirrly

SEO Squirrly is both human and robot-friendly, which means both user satisfaction and high search engine rankings. With this plugin, you’ll get weekly reports on how you’re performing when it comes to all crucial SEO statistics. This includes the results of a keyword research, where it recommends the keywords you should focus on in order to gain some traffic. It even offers real-time advice on optimization while you’re writing or editing an article. Among other things, SEO Squirrly creates an XML sitemap for your site, helps you write top-quality copy and supplies you with images that are free of copyright.

All in One Schema.org Rich Snippets

This is a plugin that helps you generate a brief summary of what your website is about. This summary is shown whenever the site appears in the search engine results. It’s just a quick overview of what you are and what you do, together with your rating and an image of your choice. This improves your CTR and your search engine rankings. All in One Schema.org Rich Snippets also helps with some Facebook-related issues – namely, it ensures that the right info is presented to users every time someone shares a link from your website.

Rankie

The last of the WordPress plugins we’ll look into is Rankie. Rankie is basically a plugin that checks rank of your website for every relevant keyword and sends you reports on this every day. These reports are also sent to you on a monthly and annual level. Rankie generates ranking graphs for all of the crucial keywords and delivers a list of suggested keywords based on the existing ones. Finally, it provides you with a log that allows you to check each and every action the plugin has performed.

Conclusion

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Never underestimate the importance of SEO for your website. Good SEO is one of the most efficient ways of gaining organic traffic and ultimately getting your site to be really visible. WordPress is the best CMS you can use for this purpose and plugins can give you some additional help with optimization.

If you’re avoiding to deal with this because you consider yourself not to be IT-minded, that’s no excuse. Most of these plugins are easy to understand and handle, even for beginners. Therefore, if you have a WordPress website, check what you’re missing in your SEO efforts, do a little research on what you can do about it and try changing it for the better with the clever use of appropriate plugins.

 

Author: Meaghan Yorke

Meaghan is a web designer who is also quite passionate about digital marketing. These days she is all about researching various IT related topics and collaborating with other bloggers. When she is not working she enjoys dancing classical ballet.

 

An In-Depth Guide to Creating Custom Page Templates for a WordPress Websites

Introduction to WordPress Page Templates

The process of creating a website can be filled with frustration and confusion. WordPress makes this process much easier, offering one of the easiest ways to successfully create a business website, personal blog, or landing page.

WordPress is specifically designed to offer users the ability to tweak everything about their page template. These page templates are basically one way for WordPress and the template to communicate in order to display the appropriate web page layout or design.

For example, a user may wish to equip their website with a personal blog widget. This can be efficiently done by selecting the Blog prefab from the template section, and then the template data will be applied to the web page. Suddenly with the click of a button, a web page has been configured to utilize a blog template to save hours of prototyping and configuration nightmares.

Step 1 – Creating Custom Page Templates (The WordPress Template File)

In order to successfully get started in customizing WordPress page templates, it is best to start with finding a text editor that is easy to use. This can be Notepad, Wordpad, or some other standard text editor that allows you to easily save and load documents with.

Once you have selected a text editing software, you should create the template file by creating a new text file, adding the following line of code…

<?php /* Template Name: TEMPLATE_NAME_GOES_HERE */ ?>

Replace the TEMPLATE_NAME_GOES_HERE with the name of your web page template. You can then save the template file. The file extension has to end with .php in order for WordPress to recognize the template file.

Step 2 – FTP Client Connection

Once you have created the template file, you will need to upload it to your website. This can be done using a popular FTP client, such as FileZilla FileZilla is a free FTP client that allows you to transfer data with ease.

Before initiating the transfer process, be sure to have logged into WordPress and established a web page. Once this is completed, you can then upload your custom website page template to your website theme.

Once the template file is uploaded, WordPress should successfully recognize the template on the template drop down menu. Select the newly uploaded template and the file should open up within the editor.

Step 3 – Editing Custom Page Templates on WordPress

There are a few different options when finally editing the web page template within the editor. The first option is to start from scratch and slowly add HTML code, PHP code, or tags to the template file. This can be tedious, and is only recommended for experienced website designers and coders.

The second option requires access to a WordPress theme. Select the theme and copy the code within the page template file provided by the WordPress theme. Paste this code into your own custom page template file and begin adding and removing contents. This is the easiest way to start editing and customizing a page template.

There are also code snippets available on the internet than can be copied into your custom page template file in order to establish web page layouts, or to present other useful widgets or tools on your web page.

Step 4 – Additional Details about Editing Page Templates

As you continue to apply new code snippets to your WordPress template, it should become easier to understand the process of customizing a web page. Each section of the template code is usually designed for a specific region of the web page. These sections can be easily managed within the page template file. Every time this file is edited, it will need to be re-uploaded through the FTP client onto the WordPress website.

You can also edit page template files directly through the WordPress page editing screen. This can allow for the ability to make quick tweaks and adjustments to the page template without having to go through the entire FTP transfer and upload process.

It is also smart to create one baseline page template that can be used with your WordPress theme, across your entire website. This baseline page should be blank so that you can copy the page template and paste its contents into a new page file whenever you are creating a new page on your website. This process will save time instead of having to start from scratch each time.

Conclusion to WordPress Page Templates

There are a number of common practices that can be recommended before starting your official WordPress website. Some of these practices have been summarized in the sections above. While this article can provide assistance in creating your WordPress page template, the truth is that only personal experience will genuinely get you comfortable when it comes to customizing web page templates.

For some users, this experience can take some time to understand. But with every minute that you spend working with WordPress page templates, you will slowly grow more comfortable with the tools that are offered in order to customize your website.

There are many tutorials and code snippets that are available as resources on the internet for free. If this article is not enough to get you started, there are plenty of other resources that can be utilized in order to get started. This article has summarized the simple process of creating, editing, and uploading a custom page template file to a WordPress website.

The best way to get experienced working with anything is through experience, and I assure you that with consistent practice, you will eventually become a master of editing custom page templates on WordPress.

BIO

In addition to being the editor at designrfix and writing about tech, web and graphic design among other subjects, I love “unplug” and be outdoors hiking and enjoying nature. If you can’t reach me, it’s probably because where I am at doesn’t have cell phone reception.

 

Your Destination for Key Largo Web Design

At Lakeview Studios, we offer the absolute best in Key Largo web design. No matter what business you’re in, we’ll modify or create a site that sets you apart from the crowd and keeps customers coming back. And how do we accomplish this, you might ask? Well, that’s an excellent question, one we hear all the time and are always happy to answer. All we need is a few minutes of your time– just long enough prove why we’re the top choice for Key Largo companies who demand a little bit more from their website.

Three Things that Every Great Key Largo Web Design Company Needs

Broadly speaking, a Key Largo Web design has to have three things going for it to help your company reach the next level. First, the designers have to understand the Key Largo area thoroughly. The last company you want designing your site is an outfit out of Miami that’s never bothered leaving the mainland. Your site needs a design team that knows Key Largo just as well as you do.

Second, the company you use has to have the most up to date technical expertise, good writing skills, and lots of creativity. There was a time when any old kind of website would do. It didn’t have to look good or function well; it just had to be out there for people to find. Unfortunately, those days are long gone. In fact, they’ve been gone for over a decade. The internet landscape changes drastically almost every day. That’s why you’ll need a design company that’s skilled enough to keep up.

Last but certainly not least, your web design has to be responsive. Responsive is an important term in internet marketing, one whose meaning depends upon the context it’s used in. Take the user interface, for instance. Your site has to function smoothly at all times, no matter what kind of device your potential customer is using.

A responsive site is also one that evolves and rolls with the changes. While this sometimes refers to functionality and appearance, consistent search engine optimization (SEO) is just as important. In case you’re not familiar with the term, SEO is a set of techniques a digital marketer uses to direct the right traffic to your site. And what is the right traffic? Well, that’s an easy one. The right traffic for your site consists of people who are most likely to buy your products or services. High traffic is fine as far as it goes, but you’ll need sophisticated local SEO for it to make a difference in your bottom line.

How Lakeview Studios Delivers All of This Simultaneously

Lakeview Studios operates out of the Florida Keys, right near where your business operates every day. Our designers and content writers know the Key Largo area very well, and we’ll use that knowledge to benefit your company directly. Working with us is like having a neighbor design and maintain your website. We have a rich foundation of knowledge already in place, and we’ll always ask if there’s anything more we need to find out.

As far as technical expertise goes, we’ve got all the know how we need right at our fingertips. Just as importantly, we keep up with all the constant changes that happen in the world of internet marketing. And whether you’re talking about our designers or content writers, Lakeview’s creativity is second to none. Your site will have a sleek look without going over the top. It will be easy to use even as it pleases the eye. This is just another way of saying we offer the perfect blend of the old, the new, and the effective.

Now let’s talk about responsiveness. We’ve already mentioned the easy user interface you’ll get with our Key Largo web design, but the responsiveness of our sites goes much further than simple usage. Again, it’s all about getting the right traffic. We understand the fundamentals of search engine optimization better than anyone in the business. And we’re talking local SEO, not using keywords that once worked in Alaska.

We’ll do the all the fundamental SEO research in advance. This means we’ll track down exactly what your target audience is searching for right now. Then, we’ll use our arsenal of techniques to put these keywords exactly where they need to be. We’ll weave them subtly into the text of your site, just how search engines like Google prefer them. We’ll also tuck them away in your images, where the search engine algorithms will use them to your benefit.

The end results are impressive. Your site will climb up the results page quicker than you think. Once we get your site up and running properly, it won’t be long before you have just the traffic you need– customers who want the exact products and services that you offer on your site. And this is when things go beyond amazing and become increasingly profitable. Contact us today and we’ll talk about your needs and everything Lakeview Studios can do to fulfill them.

How to pick the perfect WordPress themes and plugins to boost online visibility

Your business needs a good website and a blog to showcase the content of your product or service. It is crucial for you to ensure that you have the right blogging and website platform for the above. Today WordPress is the most popular content management system that helps you to make money online. With this system, you actually can reach out to the targeted audience and generate positive returns on investments as well.

The best part of WordPress is that there are some themes and plugins you may invest in when you are looking for search engine optimization results and better traffic. WordPress is the first choice for everyone primarily because it is free and straightforward for you to use. However, if you are new to WordPress you must be educated and aware of the different kinds of WordPress themes and plugins you can use for your business. The following are some favorite themes that have been briefly described so that you may use them for your website or blog without tensions at all-

  • Genesis- This WordPress theme is very popular, and it has an extensive framework for you to add tags, posts, and categories. They are embedded in the theme, and for extra tasks, you need to install additional SEO plugins. Genesis also supports a broad range of skins that you may choose online. The skins are attractive because they are clear and images and texts can be viewed on them without hassles at all. Experts that have reviewed this theme that you can get an understanding of the SEO position of your article and there are no CSS or HTML errors on it.
  • Thesis- This WP theme is more or less like Genesis however when it comes to quality, it is not the same. Many bloggers consider it to be the best option for creating their blogs on it for the first time. However, experts have detected some admin bugs in the theme, so it is not as popular as Genesis when it comes to performance. Like Genesis, you can get some outstanding skins online that have amazing designs and colors.

What about WP plugins?

When you are looking for plugins that help you a lot with search engine optimization online, three plugins are the first choice by experts. They are –

  • WordPress SEO- Yoast: This plugin for search engine optimization is an all-time favorite of many webmasters and businesses. This plugin helps you to place descriptions, tags and meta titles in any location on your blog. The SEO option has been built in, and there is also a sitemap to your blog or website. This means you do not have to install any other plugin for sitemaps in your site or your blog. Breadcrumbs are used for navigation on a site and blog. The Yoast SEO Plugin gives you this navigation option as well.
  • External links of WP-Google recently unleashed the Google Panda and Penguin Updated a few years ago. Under these Updates, it gave the webmaster certain guidelines to be followed. If you have a blog and it has several dofollow links externally, it is at a high risk of penalization. The Panda Update will list your blog to be a spam blog. With the aid of WP external links, you can nofollow external links in your posts and articles.
  • Images that are SEO friendly- Esteemed company says that when it comes to images, they always use pictures that are SEO friendly. The company deals with business debt solutions. It helps businesses with practical business debt management and relief. They also use many images for the targeted audience who are looking for business debt solutions. The experts here say that if you want the images of your company to be visible in search engine ranks, it is important for you to use the image alt tag. This tag describes your image, and this makes it easy for SEO crawlers to read the text. These crawlers cannot read pictures and therefore cannot bring them up in search engines. However, when it comes to adding tags, it can be hard for businesses to add tags to all their pictures. With the alt tag option, you can automatically make all your pictures and images SEO friendly.

WordPress is indeed a great platform for you, and it is important for you to make your website or blog individual in every way. This is where WordPress Plugins help you. They help you to customize your website and blog. There are many WP plugins for you to choose from. You can always pick the ones that you like. These plugins add much functionality to your website, and the best part is you can insert the ones you want. The original creators have made many WP Plugins and third – parties have contributed to the collection as well. They change the appearance of your blog or website however they are simple enough to improve the functionality of your site or blog. WordPress also has guidelines for these plugins, and in the case of any issue, WP will not take responsibility for the plugins that are not created by their admin. In such a case, experts always suggest that when you are about to install WP Plugins, it is important for you to take a look at their ratings, reviews, and comments.

 

The above also holds true for WP extensions. Therefore, if you are looking for a fantastic website or blog for your business, take time and read the description of the theme or the plugin. Take a chance to go through ratings and reviews. Understand how the theme works for you and your business. In case, you are not savvy enough, hire a WP professional to evaluate your website and site and give you valuable suggestions for the same. With the help of WordPress, you effectively can get an appealing, SEO optimized website or blog that is completely customized to your individual business needs with success!

Author Bio: Evans Connor is an investment consultant and a WP expert when it comes to creating websites and blogs for businesses both small and large in the USA.