12 Ways to Build Strong SEO Foundations

The secret to building a successful website doesn’t solely rely on wonderful UX and UI. To drive traffic and eventually drive sales to your website, you should apply search engine optimization on your website. However, the concept of SEO is as structural as other strategies could be.

A strong foundation in SEO can reflect your business’ objective goals. If your website’s SEO strategy lacks the foundation to make it “future-proof”, you definitely won’t see any ROI from your investment.

Google’s getting smarter; with its machine learning capabilities, what takes months to accomplish can now happen in real-life. So if you’re website’s not getting any traffic, you should look under the hood and check if you have the necessary components to rank in the search results.

Technical SEO: Building Foundations to Rank Better

Prevent risks by checking out this essential checklist you should work on your website’s SEO strategy:


These crawlers would communicate with search engines spiders. There are only few who deals with robots.txt, a single overrule could knock you off on search engines. Robots.txt is pretty handy if you want to implement site-wide rules, but it is important that you check this first to see if you’re blocking important pages, especially those target pages that you want to rank in the SERPs.

301 Redirects

Redirects are a fickle thing to implement. While some SEOs prefer redirects because it is direct, sometimes that’s not the case that you want to implement. Generally, we recommend assessing pages that you want to redirect. Perform a redirect if the two pages are identical, for example, www to non-www pages. Beware of implementing 301 redirects as it may create an infinite loop if you’re not careful.

3. Canonical Tags

Joost de Valk of Yoast defined canonical URLs as a way that allows you to tell search engines that certain similar URLs are actually one and the same.

Canonical tags may be confusing for some, but let’s see this way. For example:

You have two pages, http://example.com/canonical and http://example.com/canonicalization.

Use 301 if: there are no technical reasons hindering you from doing so, then by all means implement that 301!

Use canonical tags: if redirecting will disrupt the user experience or it doesn’t make sense to redirect it because it’s just another version of the page, use canonicals.

Rand Fishkin of Moz has explained the best practices of using canonical tags in a Whiteboard Friday session.

4. Relative vs absolute links

This is a debatable topic for SEOs and web developers. While it may be convenient for developers to use relative links in a site, it doesn’t work the same way as for SEOs.

Relative links are coded as <a href = /page>, while absolute links are coded as <a href = http://example.com/page>.

Relative links are prone to scraping, duplicate content, and costing Google real money. Ruth Burr Reedy discussed this in a Whiteboard Friday presentation at Moz, and this is where it gets technical: Google has an allocated crawl budget that costs them real money. If a site doesn’t have their architecture in line, chances are Google wouldn’t bother crawling the rest of your site. Absolute links and a better architecture can make it easier for the spiders to crawl your site and get it indexed.

5. Search-engine friendly URLs

To give you a clearer picture, let’s say your page gives out:


instead of:


Ensure your URLs are easy to understand by users and search engines. Aside from giving reliability and assurance that your site is not just another hacked or spammy page, it simply abides the golden rule of not placing your business at stake as one of the poor and unusual URLs.

6. No-follow links

There are instances that your website is being linked up with something too far from your field. But sometimes you needed to credit a creator if you want their work on your end, in this situation you can add a no-follow tag to the link.

This will help search engine emphasize your website by being notified that the given link is not as important as your website. However, be cautious in applying no-follow tags on your links. While it helps you segment link juice to more important links, we reckon that you shouldn’t over use it. Maintain a healthy balance of do-follow and no-follow links.

7. Sitemap

If your website is ready to be indexed, you would need to take the chance of submitting it to the search engines. You can submit it too even if you’re re-indexing, and if you have several changes on your site.

Remember that we discussed a bit about crawl budget? You can help Google crawl your website better with multiple sitemaps. If you’ve been using a single sitemap, try create multiple sitemaps to get your pages crawled and indexed better. Using a WordPress plugin like Google XML Sitemaps by Arne Brachhold can help you create those sitemaps easier. If you own a smaller website, you can use the free version of ScreamingFrog to generate your own XML sitemap.

When you’re done uploading your sitemap/s, you can send it directly to Google via Google Search Console and Bing via Bing Webmaster Tools.


The best rule one should think through regarding SEO is having content written specifically for humans and not for the search engine itself.

Metadata has three parts: links, descriptions and the title, of course. Appropriate keywords should be included in meta descriptions and titles but not to the point of placing everything on it to emphasize what your content is all about.

The best meta description one could ever provide is attracting and crave-worthy reasons in just 230 characters on why searcher should click your site.

You can always check your competitor’s code to see what they are aiming for in ranking.

Language tags

Language tags would rely whether you’re using one language on your content or not. But if you prefer having different language on your page, it’s better to use hreflang tag to ensure the searcher would be directed to the same leading page everyone has been guided to. Aside from avoiding a penalty for duplicate content, it will also help you present the same content you wanted to show off.

Search engines are really meticulous in detecting language. Use one language to your site as much as you can especially if you don’t need other languages to optimize your page.

Structured Data Markup

Structured data, also known as schema markup, is another type of code that makes your ranking boost in SEO. It also helps search engines organize, crawl, and display your content easier. Using Structured Markup can help increase your website’s click-through rate or CTR because there is useful information about your website that makes it more relevant or click-worthy for a user.

Working with search engines using structured data helps to communicate on what your data really means. It might be one of the most technical things you can do but placing effort into this is a very wise move.

Live pages

Posting your page live would really attract random people visiting it. So make sure that put your pages live if and only if you’re ready for searchers to check your content out.

If you’re using any kind of CMS, there’s a higher chance of your published page to be added to your sitemap that will ping the search engines. But if you really have to put out a live page and you’re not yet ready to have it scanned by viewers, using a no index tag before putting it live is the best option to rely on just remember to take it off later.

Page speed

Did you know that page speed is one of the ranking factors Google has standardized? They even made it easier to go faster with their Accelerated Mobile Pages project, applicable to almost every continent on the Internet.

SEO experts prefer to lessen page load time, so if you have ways of trimming of some MB packages on your site the better. You can always use page speed tools to see how your website is performing.

Moreover, remove unnecessary code bloat, you can also do file compression to diminish the size of JavaScript files, CSS, and HTML that are larger than the standard 150 bytes. This will ensure your server speed and spot-on ranking. If you want to go in-depth with your page speed optimization, we recommend downloading Lighthouse, a Chrome extensions SEOs can use to do a quick audit on their site.

These focal points are some of the basic but the most important foundation you would need to optimize your website and boost your SEO ranking. If you made some mistakes on your site, this is your chance to have it corrected. SEO encompasses a wide variety of tactics to optimize your site to increase its search engine visibility. A little bit of technical SEO can go a long way for your website; start optimizing your website today!

Sarah McGuire is a Digital Strategist for the Best SEO Company in Canada. She takes an in-depth, hands-on approach to startup social business strategy. She has experience in digital marketing, social media, content strategy, and marketing communications.

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Why React JS is Most Likely to Overcast Webpage Designing

A brainchild of Facebook, React JS is a front-end JavaScript framework. It is also known as the V in MVC (Model View Controller), but it has proven to be much larger than that. Once used for internal developments in Facebook org, React JS was extended to Instagram once it was integrated with Facebook. The Facebook team started experimenting with React JS to construct the Website Application of Instagram. After much thought and discussion the Facebook team decided to gift the React Framework as an open source project to the world and nothing has been same ever since.

React is gaining popularity among developers as it eases the procedure to create interactive UIs. Some of the notable React websites include Facebook Messenger.com and Instagram’s Web Application. React lets developers design views for each state in their application using a simple approach and React updates and renders the correct components when the data changes.

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It is not wrong to speculate that React JS is most likely to overcast webpage designing and below you can find a few reasons why it is inevitable.

# Easy to learn and easy to use

React brings forward a pool of tools surrounded by an easy learning curve. React can be termed as a simple and small library that deals with the view layer of development. Any developer who wishes to try his/her hand at React can start developing after a few tutorials, many of which are available online.

It may take a little time to get your thought process in sync with React, but once it reaches an equilibrium, you can create awesome projects with ease. As you gain experience with React, it will not only be easy but fruitful to work in React than a conventional JavaScript framework.

# React JS makes JavaScript coding easier to a great extent

React JS uses JSX, which is an object-oriented programming (OOP) language aimed to run on new-age web browsers. JSX compiles the code faster than the same code compiled with JavaScript only and allows the developers to mix HTML and JavaScript. HTML can be integrated into the render function without the need to concatenate strings and once you get the hang of it, you would like to continue. React alters those strands of HTML into functions using JSX Transformer.

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# Components make the future brighter

Being able to create self-contained, easily importable and customizable elements is the need and SHADOW DOM and PolymerJS have been generating a lot of buzz within the developers. This helps the developers drastically but React elevates this to another level

React doesn’t make use of Shadow DOM but it gives the developers the facility to build their own components that can be reused, combined and nested later as well. This gives a productivity boost to the developers and the biggest feature of React JS is the ease of defining and manipulation of the components.

# React JS is a friend of SEO

JavaScript frameworks and Search Engines are not exactly the best friends a developer wants them to be. In-spite of multiple improvements over time, search engines still get troubled when they have to read JavaScript-heavy applications. React overcomes these issues and renders the virtual DOM which returns to the browser as a general web page. Once you implement React JS, you have no need for PhantomJS and other renders.

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# React provides out of the box tools

React offers the developers numerous tools, one of which is their all helpful official React Chrome extension. It makes debugging a breeze and once you install the extension, you have a bucket of features at your fingertips. Once installed, developers can get a direct peep into the virtual DOM just as if browsing a DOM tree in the elements panel which makes it as helpful as it can be.

# Easy Testing and Clean Abstraction

React JS makes testing a simple process as React views are treated as functions which can be manipulated with the state to pass to the React JS view and take a look at the output and triggered events. One more feature of React is that it doesn’t uncover any complex internals to the user which provides a clean abstraction. You only need to understand a component’s life cycles, states and props to master React to accomplish everything you need.

# Quick Prototyping

React enables fast prototyping which has been cited as a huge bonus by designers and developers. Quick prototyping not only gives developers more feedback opportunities but also helps them engage clients and customers sooner before code clusters it all.

Published in 2014, React is still a child in the arena of JavaScript frameworks. Nevertheless, it is quickly gaining momentum as highly paid developers are moving to React JS at Dropbox, HipChat, Lyft and many more notable ventures.

We encourage developers to check React JS out for your next project or even for a side project. React JS has proved to an extremely flexible and useful tool for developers. With the pool of features, it provides, React JS is most likely to overcast webpage designing in the near future. Even the internet provides a number of React JS tutorial from where you can learn the ins and outs of this Facebook’s prodigy framework.

Why Less Is More Concept Gaining Grounds in the Web Design Landscape?

You are a core part of this evolving change. Aren’t you? Leading a simple life makes you more happy and joyous compared to the decorated life. The same is now implied in the web design landscape.

Simplicity is the key to the elegant website. The more you understand this, the less you focus on ornating it. “More the Better” concept is bygone. Today, “Less Is More” concept is gaining grounds. Users prefer clean designs which include less UI web components. Google homepage is the perfect example of this concept. The team focused more on what users are looking for and not on the design. So, they turned out with a plain design; company’s logo with a search bar. Hence, it is safe to say that minimalist web design offers higher user engagement rate, easy navigation, and makes it more appealing.

What all factors prove Less Is More concept is picking up the steam in the web design landscape”?

The Use of Whitespace

It is also known as the Negative space. Though being labeled as negative, it has a positive impact on the web visitors. For instance; Amazon, the #1 eCommerce site worldwide has millions of products of vivid brands to shelve in still, it provides a smooth experience to the users. The reason behind it is, Amazon focuses on minimalist design. Though the homepage displays featured products along with various offers and deals yet, the experience is good. Sufficient space to tour and let users know what is trending in the store.

Removing unnecessary elements from the website is not the designer’s goal. But doing so extends the click area for users. Also, the white space enables designers to highlight the key content to seize users’ attention. This automatically improves the user experience and upsurge the user-engagement rate. But remember; don’t eschew all the bells and whistles from the site. Doing so will thwart the purpose of using minimalist web design and it will lose its essence. As it is known as white space, it’s not white all the time, designers use various colors to add life to the vacant space.

Color Schemes

Each color defines its purpose of use and that’s why it has a great value while designing a website. Be wise in choosing the right color for your website. For instance; Facebook, the #1 social media networking site uses blue color to represent its domain because blue is the color for professionals and corporate. When you look at the Facebook homepage, it is simple. The use of the components is minimal. But the color blue used in the logo and other areas makes it look beautiful and elegant.

To focus on simplicity aspect, various web designers use contrasting colors. Therefore, when you have nothing to add, you have color palettes to play with. If a background color is darker in shade, the font color is dull or lighter in shade or it may be vice-a-versa. This is the best practice to enhance the look of the site and take the users’ focus to the significant information or required actions.

Font Styles

As said by Jeffrey Zeldman, “Content precedes design. Design in the absence of content is not design, it’s decoration”. You know this very well. Don’t you? To complement the modular design, apart from bold font styles, ornate or thin font styles also zest up the look of the website. This truly depends on the design template.

Just as contrasting color schemes, large or bold font style increases website’s readability resulting in enhancing the web experience. The main purpose of experimenting with different font style is to incline users’ attention towards the content and help them understand the context. Using large or bold font styles offers a clean line on the web page, the letters are exactly the same in stroke size while the white space between each letter enhances users’ reading ability. Also, using such font styles won’t affect the performance of the website. Therefore, it can be a better option in replacement to images.

Final Thoughts

User experience being the main focus, “More the Better” concept did not live up to the expectations. The use of unnecessary images on the homepage, animated videos and flashy elements not only slow down the performance but also ruined the web experience. That’s why designers adopted “Less Is More” concept. With fewer UI web components in use, it naturally enhances the experience of web making the website look refreshing and improves user interaction. Hence proved that “Less Is More” concept is picking the grounds in the web design arena.

Author Bio

Kim Smith is a Content Consultant at Goodfirms.co, a full-fledged research firm for top web design companies. She’s been journeying through the world of content marketing for more than 4 years. Her experience spans in areas like mobile apps, start-ups and social media. Online you can find her on twitter: @contactkim11

Why Buy New When Slightly Used Will Do? The Pros & Cons of Buying an Existing Website

Image Credit: Pexels via Pixabay

Starting your own online business is an attractive idea for many aspiring entrepreneurs. After all, the ideal scenario is that you can run your business from anywhere in the world, with minimal running costs, and access to a global audience.

Of course, these things are rarely as straightforward as you might hope, and the time, energy, and resources required to establish a new brand can be substantial. You need to choose a suitable niche, understand your audience, scope out the competition, and then create an attractive, functional website. And all this comes before you’ve even begun to attract a following, let alone make any sales.

On the other hand, you could take on an existing website, and build your brand from there. Whether you choose to turn around a struggling business, or purchase a successful online store and help it to grow further, this strategy is a helpful alternative for anyone who feels underprepared to simply start from scratch.

Even so, there are two sides to every coin, and while there are many benefits to taking on an established website, there are also potential drawbacks. So to help you reach a decision, here are some of the primary advantages and disadvantages to skipping ahead and building your brand on a pre-existing business.

Startup Capital

Launching a startup requires capital. Yet, while this sum can be kept relatively low, depending on how you structure your initial marketing and content delivery, you will always be gambling that capital on the success of your business.

However, the same applies to some extent when purchasing a business. Depending on the prior success of your chosen website, the initial costs could be even higher than those of simply launching your own site. And of course, there is still the risk that your investment could be lost if things do not work out.

The difference with making a purchase of this nature is that you can make a more informed decision about the potential value of your investment. Looking at the website’s history, and conducting your own research into its potential for growth can give you a comprehensive insight into the worth of an online store at any point in time. Don’t be afraid to ask the owner these questions if you cannot access the information you require.

If you are purchasing an ecommerce store via a verified website marketplace, you can even investigate past transactions involving that website, as well as prices paid for stores with a similar profile. This can help you to avoid paying over the odds for a website, and get a sense of the earning potential of a struggling business should you choose to take it on.

Pre-Existing Content

One of the strongest arguments for purchasing a website is that it should come with a body of content already in place. This can save you a huge amount of time and effort in the early days, as your website will already have useful information for visitors to browse when they find your site.

This content can even help to boost your search engine rankings, not only through the age of the site itself, but by providing a selection of relevant, engaging content which will help guide people to your site, or even to a specific section of your online store.

However, it is vital to perform a content audit when taking on a website. Not only do you need to know the age, subject, and performance of existing content, but you will also need to verify that it will have a positive impact on your SEO.

This means checking it uses the correct keywords for your niche, and that it is accurate, timely, and original. Plagiarism can be extremely damaging not only to your rankings, but to your brand’s reputation, so be certain to vet all existing content thoroughly when taking over a website. Tools like Small SEO’s Plagiarism Checker can help you with this.

Naturally, the problem then becomes that additional time is expended checking through old content, instead of creating new. However, this can still be a worthy investment, providing the bulk of that content is usable. Furthermore, some items may be suitable for reworking into other forms, giving you the additional benefit of a range of free, easy-to-implement content ideas.

Once again, you should investigate the website before making an offer, so you have a firm sense of the work required to make it profitable.

An Established Reputation

When choosing whether to purchase a website, you will also want to investigate whether it has any additional accounts connected with it, such as social media pages, or storefronts on global marketplaces.

Not only does this help you to determine how much work will go into maintaining the business’ current level of activity, but it can also give you an insight into its reputation. This, in turn, will inform your marketing decisions during the transition into your ownership.

For example, a successful, popular business with good reviews and a loyal following may expect things to stay largely the same when you take control of the website. However, if you choose to take on a website with a bad reputation, more work may be required to win the trust of your followers, and reverse any negative social proof.

Fortunately, you can make a big impact in this area in a relatively short amount of time by being as vocal as possible about the change of ownership. Seek feedback, and interact honestly with your audience. This will reinforce that you have their interests at heart, and that you seek to change the business for the better. The news may even spark the return of former customers, keen to find out how things have changed.

Traffic & Revenue Streams

Building your audience and steady revenue streams can be tough when you are new to the world of ecommerce. However, with an established website you can grow your business from the traffic and sources of revenue already in place.

The important thing to remember is that you need to be sure that the sources of traffic and revenue are in line with your business aspirations. Look into the website’s history to ascertain whether the traffic is steady, or has been artificially inflated by a recent spike. You should also research the variety of demographics that comprise the existing audience.

Depending on your plans for the business and any changes to its practices, you may find that you are no longer catering to the same audience. This again will likely mean extra work reaching out to potential consumers in a manner that suits their needs, and your business model.

Experience & Originality

If you have never run an ecommerce store before, purchasing an existing business could be a good way to get a sense of how things work, and build upon a successful model, rather than having to start from scratch with no experience.

However, the flipside to this is that without experience, you could find that an established online store comes with greater demands from its customers. While much of the initial legwork has already been done for you, to ensure the continued success of the brand, you will need to be able to meet consumer expectations. Too many changes too soon could risk costing you a proportion of your audience.

Meanwhile, the more established and recognized the brand that you purchase, the harder it can be to leave your own stamp upon it. This can be fine if you are happy to build upon an idea that was not your own. However, if you seek to create something completely original, you may find that attempting to do so via an existing business holds you back.

Part of the problem may be that your ideas simply don’t gel with the existing business model, or established policies. This could then either mean extra work adjusting these to suit your aspirations, or having to compromise on your vision.

Alternatively, you might find that your fresh point of view, and commitment to your concepts for the business are just what’s needed to breathe new life into an existing brand. As ever, the key is to conduct careful research before making your purchase, so you know what to expect, and where improvements could be made.

Image Credit: StartupStockPhotos via Pixabay

Whether you set up your own business, or decide to invest in a website that is already in existence, you should work to ensure your own aspirations are not lost along the way. It is your business, after all, so don’t be afraid to shake things up, and make your mark on it.

There are pros and cons to both choices, but if you have any uncertainties, you may be safer investing in a business that has already make it through the early stages of its life. Keep the guidance above in mind, and remember that it is only through continuous testing and improvement that any online business can be sustained.

Nevertheless, if you are prepared to give a pre-owned business the time and attention it needs to thrive, you can not only make it your own, but leave a mark on the industry that will boost your reputation, and your confidence for future endeavors.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can hone their craft. She is passionate about using her experience to help other businesses grow their online brands through great content.

7 Reasons to Hire a Professional Graphic Designer

Graphic designing has become a fundamental part of today’s world. It’s surrounding us in a myriad of forms, both in a virtual sense and in print. Graphic designing can make your brand become distinguishable in the jam-packet market, making it look more professional and introduce your services or products to broad audiences.

With that in mind, a lot of companies decide to take the responsibility of graphic designing on themselves, with little or no knowledge at all. The internet offers many solutions for those who want to cut down their costs, so business owners go for free logo online creators, stock images and other quick fixes.

However, that might not be such a clever idea if you’re thinking about standing out in the crowd. If you want to maintain professionalism and raise uniqueness, you’re in the need of a professional graphic designer. We’ll provide you with some additional reasons to help you consider this idea.

1. Save your time

When you’re already overwhelmed by your work, why take another responsibility? Time is a valuable thing in today’s world and should be used cautiously. If you’re running a business, the chances are you won’t have enough time to be really dedicated to graphic designing, since it would take you years to master the complex graphic design work.

Having a professional handle this for you will take loads of work off your back. A professional already possesses all the necessary skills, leaving you room to be focused on other important tasks. Graphic design professionals can put all of their focus on your projects and deliver the desired results in less time.

2. Save your money

A professional can also prevent you from making sky-high costs as they are familiar with the most effective ways to keep your costs at a minimum. An experienced graphic designer would know where to find the best resources needed and which programs to use for the assigned projects.

3. Stand out

It is difficult to get attention in a crowded market, but a professional can assure your recognition amongst competitors. Following the latest trends and thinking outside the box can provide the much-needed uniqueness for your business. They can offer you creativeness and a fresh perspective and put an emphasis on the things you didn’t have in mind, which will help you attract the target audience along the way.

4. Maintain a professional image

This may be the most important factor when hiring a professional designer. Presenting your business in a visually appealing way is crucial because it guarantees a trustworthy image. Designers know how to combine all the essential elements to create a great visual representation of your company.

5. Achieve desired results

A professional designer will make sure to understand your business goals, as well as your audience, so you don’t need to leave anything to chance. Their responsibility is to brainstorm how to convey your message in the most effective way and deliver a wholesome and appealing website that represents your business in a good light.

6. Attract new clients

A successful website incorporates perfect load time, engaging imagery and good navigation, and will work properly on all devices and in different web browsers. All of these segments help you attract new clients, so it’s important to have a highly functional site to speak for itself. Without an expert dealing with your website, you could pass up a great opportunity for future customers as a result of a bad introduction.

7. Ensure consistency

Inconsistency in business can make you look rather unprofessional. A bad design may influence your clients to think you provide inconsistent services. Your brand is a reflection of your business, so you have to be careful about what kind of a message it sends. A professional graphic designer will pay attention to the smallest details and will have the right tools to ensure you credibility. Creating a style guide is highly important if you’re planning on expanding your business and a good designer can help you achieve that.

To conclude, appearance is crucial in the business world and communication is becoming progressively more visual every day, so online success is critical. Ultimately, if you want to wow your clients and beat down the competition, you should absolutely go for a professional to make your business really stand out!

5 Ways to Convert More Visitors to Leads on Your Website

All business owners want their website to produce maximum leads whether it is a full-fledged business or a small setup. In this rapid age of digitalization, a business should have a strong online presence to be successful. And improving lead conversion is an important aspect of digital marketing that cannot be ignored.

Even after a lot of hard work, many websites tend to have low conversion rates. You don’t want potential customers to leave without a trace.

However, instead of starting from scratch and rebuilding your website, you can consider these 5 simple, yet effective ways to convert more leads on your website to help your business grow:

1- Incorporate maximum conversion opportunities

One of the main factors affecting your lead conversion rate is lack of opportunities for visitors to become a lead. If you think that a customer will spend some extra time on your site to find a contact form, you are mistaken.

Instead of waiting for the customer to magically find their way in, incorporate maximum micro-conversion opportunities. Micro conversions refer to interactions made by the user on the site, such as watching a video posted recently on your website, reading a blogpost or visiting the FAQ page that can be used to convert them into a new lead.

You can add a micro-conversion point on the most popular page of your website. Find out which is the most visited page on your website by using Google analytics and add some potential conversion opportunities to them.

Generally, one of the most visited pages of any website is their homepage. So, insert a pop up there which offers the visitors to join your email list or ask them to follow you on social media. Offer a discount in return, and you’ll definitely get additional leads through your website traffic.

2- Make your website mobile friendly

According to a recent research, smartphones and tablets are overtaking the use of desktop web browsing traffic by up to 48.7%. This is why you need to address your mobile phone visitors too. You might be losing a huge chunk of potential conversions if your website is not mobile friendly yet.

Therefore, make sure the mobile friendly version of your website has enough opportunities for customers to sign up with their information. Check the legibility of font and buttons on the forms. Unless the forms are clear and easy to fill, people will not sign up, consequently, leaving you with low conversion rates.

Lead generation can improve thoroughly if your website is user-friendly and mobile compatible.

3- Find a system to manage customer relationships

Customer Relationship Management tool(CRM) is one of the most essential tools that allows you to maintain a high website conversion rate. A CRM plugin WordPress integrates with your website and makes it easier to manage customer information effectively. You can also take a look into your business history through it with all your loyal customers. Salesmate is a widely used CRM tool that minimizes time spent on each lead by offering beneficial marketing insights and a visual sales pipeline.

4- Offer personalized calls-to-action

Try to incorporate a lot of dynamic content into your website so that it provides a customized experience to every user. People who access your website should see product options according to their interests. A personalized call-to-action can increase your website visitors by up to 42%. It is undoubtedly an excellent way to generate more leads.

5- Nurture each and every lead

Nurturing leads is as important as getting them, if not more. Your nurturing efforts are directly proportional to your overall sales. After the visitors have filled a form on your website, place the leads into a workflow and send them regular emails with content that matches their interest.

Remember, the follow-up emails should be consistent and relevant with quality content. Personalized emails that are tailored according to the user’s preferences will definitely result in a sale.


There are many other ways to increase lead conversion on your website like adding customer reviews, irresistible offers, live chat option, engaging videos, etc. But the key is to keep yourself up to date constantly. Never settle for a mediocre website that fails to perform. There are loads of online tools and tricks to get more leads for your website with just a few simple changes.

In addition to this, also make sure that your website has professional and polished design and content. A poorly constructed website and low-quality content will push the visitor away. So, start working on your website today and incorporate simple changes like inserting email forms on popular pages and installing an effective CRM system to get the maximum leads on your website.

Author Bio:

https://scontent-mxp1-1.xx.fbcdn.net/v/t1.0-9/13445806_1325784977450072_8186797934010354330_n.jpg?oh=f55cfc48b0904cc5a81df905d0671d68&oe=58C3B7AD Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@iamevieharrison

Visual Marketing Strategies Your Business Depends On

Depending on the medium used, you may spend a considerable amount of time and energy trying to create the most appealing and eye-catching written or verbal messages to convey to your target audience. The matter of visual content may seem less meaningful and impactful than what your message textually or verbally says, but this is actually not the case. In fact, visual content actually tells a story to your target audience as well, and it can increase memory recall that benefits your brand image substantially.

Photo Credit: Pexels.com


To save time, energy and money, your business may be one of many that pulls stock photos from the Internet to finalize your marketing efforts or to add to your website. In fact, according to a Venngage survey, approximately 35 percent of the 300 marketers surveyed used stock photos. After all, these are readily available through a simple online download, and it may seem like a more advantageous option than creating your own photographic images.

However, some people may have seen stock images in other areas, and this could dramatically reduce the overall credibility of your website and your brand. In addition, the image quality may not be superior with some stock photos, and this also could negatively reflect on your business and brand.

It may be beneficial to use your own customized photos. However, you could also customize stock images through a photo editor, such as Canva, to create more unique visuals for your marketing material.

If you choose to use one of the many free stock photos found online, remember that the number of images you use is less important than the combination of quality images mixed with concise and focused text. The ideal amount of text to use per image is 75 to 100 words.

Photo Credit: Pexels.com


Another excellent way to communicate effectively with your target audience through visuals is to use infographics. In fact, approximately one-third of all marketers surveyed use infographics in various ways because of how effective they are.

Infographics are usually supported by scientific data or research. The visual element of these graphics makes them easier for your target audience to learn from and absorb in comparison to plain text. Therefore, the power of statistics and other data that you use may be more impactful and memorable.

When creating an infographic for your marketing material

  • be sure to incorporate supporting websites to back up your facts and figures
  • choose an eye-catching design
  • remember to use color psychology for maximum benefit
  • only use data that actually supports your case and
  • avoid using so much data that the graphic is overwhelming for your target audience to review and understand.

After you have created an exceptional infographic, use multiple methods to share it. For example, you may use social media to encourage views, and you can even pass it on to bloggers for them to use in different ways. They likely will reference your website when introducing the infographic to their followers, which may draw traffic to your website.

Photo Credit: Pexels.com


More than half of all marketers surveyed have cited videos as the type of content that generates the best overall return on investment. One reason for this is because studies have indicated that those who view related videos are 1.81 times more likely to buy a related product than those who do not view videos.

One of the great things about video marketing is that it can be used to sell almost any type of product or service. For example, product features can be highlighted in videos, or the benefits of specific services can be visually demonstrated to your target audience.

However, if you are selling luxury items or collectibles, such as high-end clothes, antiques or something else, you likely need to use audio in your video. For example, while you are showing the exceptional features of your products on video, audio can be used to further emphasize the luxurious or high-end attributes of the images in the video.

Remember to maximize the benefits of videos when you are incorporating them into your website, and this is particularly relevant to live videos or webcasts. Because the technology for this type of marketing is readily available and more affordable than it has been in previous years, it is increasingly popular for businesses to use.

Live videos can be used to directly communicate with your audience and even to answer live phone calls or chatted-in messages. You may also be able to use 360-degree views of your products and communicate with jargon or lingo that has direct appeal to your target audience.

Photo Credit: Pexels.com

Final Word

While it may be common for many marketers to focus more heavily on text and verbal content in a marketing message than on images and videos, you can see now how important it is to use customized videos, images and graphics.

More than that, there are various ways for you to incorporate different visual elements into your marketing efforts so that you can more effectively take advantage of the benefits. In fact, almost any type of visual may have so much appeal to your target audience that it can potentially go viral and have pronounced reach and benefits to your brand and company.

As you prepare future marketing materials, keep these valuable tips about visual content in mind so that you can make a more impactful statement with your many marketing images and other visuals.

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

7 Signs You Need to Redesign Your Website

A website is the most important representation of a business online.

That’s why successful corporations like Google or Apple spend so much on testing to see how to best present themselves online.

So if you’re still using your website from the last decade, you are likely putting off a lot of people that misjudge your business simply because of how you’re represented online.

But how to know if your website needs a redesign?

Well, to make your job easier, here are seven clear signs that your website is outdated and needs to be updated as soon as possible.

Your Conversions Are Dipping

Your website has one clear purpose: bring in a steady stream of new customers.

So the best clue you can have that something needs to change is if it stops doing that.

While there can be many reasons why your conversions are dipping, the very first thing you should look at is your website.

If your traffic sources remain the same and you’re seeing a drop in the number of leads that get converted into customers, that means that your website is not able to keep up with modern internet browsing trends.

Poor UX for Mobile

Seemingly just a few years ago a website’s main audience was desktop users, but according to a report by Hitwise, more than half all search queries on Google come from mobile devices.

That means that if your website isn’t easy to browse on phones and tablets, you are likely to lose a huge share of your potential customers.

Of course, each market has different levels of mobile engagement, but checking to see how your website looks on a mobile device is still a great idea, as poor user-friendliness can be a clear sign that it might be time to upgrade.

Most businesses now turn to responsive web design solutions that seamlessly adapt to different screen sizes. So if your website still looks the same no matter what device you view it from, it’s probably time to look for a website design agency.

High Bounce Rate

Another way you can quickly tell that website is outdated is by its bounce rate – if your visitors leave your site immediately after entering it, that usually means that they didn’t have a pleasant experience browsing it.

Whether it’s because of poor user experience for mobile users or slow loading speeds, if a significant number of people leave your site as soon as they reach it, that’s bad news for your business.

Sometimes, when the reason for the problem isn’t as apparent, you might need to consult a creative design agency to identify the exact problems and make sure your website aligns perfectly with your brands and your audience.

Outdated Multimedia Software

Nothing gets under the skin of your website’s visitor more than crashing or slowly-loading Flash animations.

These have been popular among businesses that wanted to stand out online more than a decade ago, but today they are little more than a nuisance that’s contributing to the downfall of many businesses that are slower to adapt to the new trends of the internet.

Flash is quickly becoming obsolete and is being replaced by more contemporary solutions, so if you don’t want your business to look as if it still operates in 2005, get rid of Flash once and for all.

Lack of Social Media Integration

Social media is an integral part of marketing your business online.

If you’re not engaging your audience on Facebook, Twitter, and other media, you are leaving many potential prospects for your competition.

Of course, if your website is a bit outdated, it can be problematic to easily integrate social media – older static websites require programming knowledge to make even the simplest changes.

So if your business doesn’t have a Facebook page that’s integrated into your website, you should consult with a design agency about making it happen as soon as possible.

Hard to Update

Hard to Update

One of the biggest frustrations with older websites is that they are so hard to update.

You usually need to bring in an IT guy to make even the simplest changes and that can quickly add up the costs.

But it doesn’t have to be this way.

Most, if not all modern website platforms such as WordPress have seamless user interfaces that make updating the info on a website as easy as posting an update on Facebook.

If you’re tired of feeling like you need to be a coder to handle your current website, it’s definitely time to get rid of this hassle once and for all with a new site.

Looks Old

Finally, sometimes the best sign that a website needs a tune-up is the fact that it simply looks outdated.

While it’s hard to pinpoint exactly what makes a website look old, the fact remains true – it’s hard for a prospect to trust a brand that still uses a website from the last decade. Even if we look past all the technological limitations of an old website such as incompatibility with mobile devices, what might be the most important takeaway is that you want your brand to look trustworthy and reliable from the first second that you start interacting with your audience.

And that means having a website that makes an instant impression.

Author Bio:

Richard Kearsey is a digital designer at a leading digital design agency in London, specialising in digital branding and creative design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on Web Design Blog.

8 Important Things To Consider Before Choosing The Right Color For Your Website

In today’s world, it’s very important to have a unique brand identity and for it to be visually recognizable. Not only will it help you build trust with your customers, but it will also help you spread brand awareness more easily. And there’s no better way to make yourself stand out from the crowd then through a smart choice of colors for your website.

Colors are extremely important when it comes to making your website likable for your customers and the choice of your color scheme should always be near the top of your priorities when it comes to web design. Here’s our list of eight things you need to know about when choosing the color scheme for your website.

Colors Affect Emotions

When users enter your website, they start judging it based on their subconscious and how the environment affects it. This basically means that upon entering the website, your users will be judging it mostly based on the color scheme you’re using. This is why it’s important to get familiar with the psychological effects different colors have. A good place to start is to get to know the right colors for your CTA buttons and how they affect the conversion rates.

Pick a Dominant Color

The color you pick as your dominant color is also your brand’s color and it should always be embedded into the website. A dominant color doesn’t mean it’s the color that’s represented the most, but the one that will hold its hue regardless of its surroundings. Coca Cola’s dominant color is red, but McDonald’s is actually yellow. This is the color you’ll be using on all your promotional material and how your target audience will remember you when they think about your brand. Picking a dominant color is a strategical choice and the one you’ll have to make with a lot of consideration.

Gender Differences

For this step, you’ll need to figure out whether your business is targeting women or men, or maybe even both. This is because different colors appeal to men and women, with some of the colors being in common.

Women like: Blue, Green, Purple

Women dislike: Orange, Gray, Brown

Men like: Blue, Black, Green

Men dislike: Orange, Purple, Brown

You can see that both genders are likely to be positively affected by blue and green color, while they both dislike orange and brown. This means that you’ll have a better chance hitting and affecting your targeted audience if you avoid orange and brown, while using green or blue. If you are favoring one gender over another as your target audience than it’s even easier to set up the color scheme according to this.

Accent Colors

Now that you have your dominant color picked out, it’s time to pick accent colors. These are used mostly to attract attention to certain parts of the website, while also giving the website more freshness compared to it being in single color. However, matching and mixing colors might prove a difficult task for most people, which is why almost any freelance web designer will get the hang of it through trial and error. With dominant and accent colors now on board, you are already half-way towards positively affecting your website visitors.

Choosing a Background Color

A background color is what creates the atmosphere on your website. It’s always chosen carefully based on the industry you’re in. An e-store will almost always use a neutral color so that they can draw attention to what really matters to them – products. On the other hand, design or fashion websites will usually be more graphic intensive because their agenda is to promote their creativity. Choose a background color that matches your industry and niche and make sure that it goes well with your dominant and accent colors.

Different Age Groups Prefer Different Colors

You probably didn’t know, but people change their color preferences over time and with age. Take a look at Joe Hallock’s Colour Assignment Study from 2003 which explains in detail how different age groups look on different colors. What you need to do is take it into consideration after you’ve figured out the age range of your target audience. Leave nothing to chance when it comes to picking colors for your website and you’ll be well on your way towards success.

Number of Colors Used

Most websites use three colors for maximum effect, but you can go for more than that if you feel the need. To break it down, it usually looks like this:

Dominant (or primary) color – around 60%

Secondary color – around 30%

Accent color – around 10%

Whatever your primary and secondary colors are, you’ll want your accent colors to be in contrast so they can do their job and highlight what’s important on the website.

Online Tools to Help You With Your Color Choice

If you’re still unsure about how to approach the issue (and even if you’re not), you can use a number of online tools to help you choose the best colors for your website. Adobe Color is a great tool which can help you choose your whole color scheme based on the dominant color that you picked. It takes a little time to get the hang of how the tool works, but once you do it will become absolutely invaluable. If you don’t like it, you can go with a tool like Colorspire instead.

Final Words

There’s no denying the fact that good usage of colors has helped build a number of brands throughout the decades and it can do the same for you. The choice of colors comes through careful consideration and strategy, and not by accident. By reading this guide you now have a good head start, but the most important thing is to experiment yourself and to do a lot of testing as well. Only that way you will come up with a uniquely colored website that is going to attract people’s attentions.