8 Important Things To Consider Before Choosing The Right Color For Your Website

In today’s world, it’s very important to have a unique brand identity and for it to be visually recognizable. Not only will it help you build trust with your customers, but it will also help you spread brand awareness more easily. And there’s no better way to make yourself stand out from the crowd then through a smart choice of colors for your website.

Colors are extremely important when it comes to making your website likable for your customers and the choice of your color scheme should always be near the top of your priorities when it comes to web design. Here’s our list of eight things you need to know about when choosing the color scheme for your website.

Colors Affect Emotions

When users enter your website, they start judging it based on their subconscious and how the environment affects it. This basically means that upon entering the website, your users will be judging it mostly based on the color scheme you’re using. This is why it’s important to get familiar with the psychological effects different colors have. A good place to start is to get to know the right colors for your CTA buttons and how they affect the conversion rates.

Pick a Dominant Color

The color you pick as your dominant color is also your brand’s color and it should always be embedded into the website. A dominant color doesn’t mean it’s the color that’s represented the most, but the one that will hold its hue regardless of its surroundings. Coca Cola’s dominant color is red, but McDonald’s is actually yellow. This is the color you’ll be using on all your promotional material and how your target audience will remember you when they think about your brand. Picking a dominant color is a strategical choice and the one you’ll have to make with a lot of consideration.

Gender Differences

For this step, you’ll need to figure out whether your business is targeting women or men, or maybe even both. This is because different colors appeal to men and women, with some of the colors being in common.

Women like: Blue, Green, Purple

Women dislike: Orange, Gray, Brown

Men like: Blue, Black, Green

Men dislike: Orange, Purple, Brown

You can see that both genders are likely to be positively affected by blue and green color, while they both dislike orange and brown. This means that you’ll have a better chance hitting and affecting your targeted audience if you avoid orange and brown, while using green or blue. If you are favoring one gender over another as your target audience than it’s even easier to set up the color scheme according to this.

Accent Colors

Now that you have your dominant color picked out, it’s time to pick accent colors. These are used mostly to attract attention to certain parts of the website, while also giving the website more freshness compared to it being in single color. However, matching and mixing colors might prove a difficult task for most people, which is why almost any freelance web designer will get the hang of it through trial and error. With dominant and accent colors now on board, you are already half-way towards positively affecting your website visitors.

Choosing a Background Color

A background color is what creates the atmosphere on your website. It’s always chosen carefully based on the industry you’re in. An e-store will almost always use a neutral color so that they can draw attention to what really matters to them – products. On the other hand, design or fashion websites will usually be more graphic intensive because their agenda is to promote their creativity. Choose a background color that matches your industry and niche and make sure that it goes well with your dominant and accent colors.

Different Age Groups Prefer Different Colors

You probably didn’t know, but people change their color preferences over time and with age. Take a look at Joe Hallock’s Colour Assignment Study from 2003 which explains in detail how different age groups look on different colors. What you need to do is take it into consideration after you’ve figured out the age range of your target audience. Leave nothing to chance when it comes to picking colors for your website and you’ll be well on your way towards success.

Number of Colors Used

Most websites use three colors for maximum effect, but you can go for more than that if you feel the need. To break it down, it usually looks like this:

Dominant (or primary) color – around 60%

Secondary color – around 30%

Accent color – around 10%

Whatever your primary and secondary colors are, you’ll want your accent colors to be in contrast so they can do their job and highlight what’s important on the website.

Online Tools to Help You With Your Color Choice

If you’re still unsure about how to approach the issue (and even if you’re not), you can use a number of online tools to help you choose the best colors for your website. Adobe Color is a great tool which can help you choose your whole color scheme based on the dominant color that you picked. It takes a little time to get the hang of how the tool works, but once you do it will become absolutely invaluable. If you don’t like it, you can go with a tool like Colorspire instead.

Final Words

There’s no denying the fact that good usage of colors has helped build a number of brands throughout the decades and it can do the same for you. The choice of colors comes through careful consideration and strategy, and not by accident. By reading this guide you now have a good head start, but the most important thing is to experiment yourself and to do a lot of testing as well. Only that way you will come up with a uniquely colored website that is going to attract people’s attentions.

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

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Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

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When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

7 Store Features Every Ecommerce Brand Needs

Image credit: unsplash

The problem is all too familiar with ecommerce brands. You make a great-looking, all singing, all dancing website packed with features, only to find that your sales haven’t increased and you’re struggling to bring in new visitors.

It can be hard for marketers and brands to pinpoint where they went wrong and why their beautiful, fully functioning sites are failing to create online traction.

Here are 7 areas where ecommerce brands need to invest in order to build a strong online brand that brings in great revenue.

#1 Live Chat Portals

As online stores offer a 24/7 shopping experience to customers, why should your customer service support only extend to conventional business hours? You could lose some customers with queries in the small hours, but with automated chatbots, you can remedy these hesitations automatically, whatever the time of day.

Chatbots can be programmed to offer any responses you wish and, more importantly, they learn over time what your customers’ needs are. This will provide you with a wealth of customer data you can analyze to make website improvements.

#2 Social Media Icons

Not only do brands need a social media presence to get noticed, they also need a social media content strategy to ensure that they are attracting new visitors to their store every day.

Influencer marketing is a fantastic way to spread your brand message, and thanks to the fact that this type of marketing is relatively new, it is easy for smaller businesses to get involved, without being priced out by multinational competitors.

Studies have shown that Instagram brings in 25% more engagement than its rival social media platforms. And it’s easy to find the right influencers to target for your marketing strategies. Use a site like Websta to search popular products and hashtags and it will bring up a list of social media accounts with a significant amount of online ‘clout’ you can use to your brand’s advantage.

It is worth noting that the influencers you target don’t need to have hundreds of thousands of subscribers. Someone with around 20,000 followers within a specific niche, for instance, can prove just as useful. Look for accounts with similar product placement posts and email addresses visible, as this will indicate that they are open to offers. Get in touch with your pitch and offer them a free sample. In some cases, they may charge for sponsored posts, but as mentioned, you should be able to find a few affordable influencers to get you started.

#3 Blogger Outreach

Your site will also need a solid content marketing strategy, so if you haven’t already, set up a company blog and start creating a list of post ideas that answer your customer’s key question:

what’s in it for me? Posts that answer user queries and offer useful information for free are going to help brands stick in their readers’ minds and keep them coming back for more.

In terms of outreach, offering to guest post on popular blogs and industry news sites will help you generate more website views over time – especially if you create evergreen content ideas that remain relevant all year round.

#4 Information Architecture and UX

Building a great ecommerce shop site requires more than a just keen eye for aesthetics. You need to also ensure that the site is well-designed from the bottom up, including how you categorize your store catalog.

Considering the user experience (UX) starts with dividing your audience segments into customer personas and anticipating how each of these demographics may vary in how they navigate your site.

#5 Trust Markers

Setting up reviews is essential for brands looking to make a ‘go’ of ecommerce because many customers now research online extensively before choosing to make a purchase. Have trust icons and review streams visible from your home and product pages, and do all you can to encourage users to leave reviews after making a purchase.

To facilitate this, set up auto-generated emails for customers who have bought something from you. You can ask them to then fill out a simple feedback survey or add a review. The more you have, the more trust you build with potential customers.

#6 Analytics

Customer insight analytics will help you track and analyze customer behaviors and make further improvements from there. Depending on the ecommerce host you opt for, you can access a wide range of analytics reporting plugins that can run alongside your online store dashboard. From analyzing these large data sets, you can make an online store that targets your customers’ needs and make adjustments whenever required to encourage more sales revenue.

#7 Login and Registration

Web stores that wish to make the most of customer lifetime value need to ensure that their site offers a registration portal that will store and protect customer card details, allowing them to make quick purchases with fewer clicks. Nothing will turn a customer off quicker than a site where you have to enter all address and card details every time you wish to buy something. This, and similar levels of ecommerce personalization, allows brands to present recommended products to their customers, based on browsing histories and other online and social media behaviors. So make sure your brand doesn’t miss out!

Ecommerce brands that stand out from the competition always put their customers’ needs first in whatever they do. Whether it’s in their influencer marketing strategies or in the layout of their site, examining your customers’ queries and hesitations to purchase will help you design an ecommerce site that fosters brand loyalty, as well as great sales figures.

Victoria Greene is a brand marketing consultant and freelance writer. She writes over at VictoriaEcommerce where she likes to share tips to entrepreneurs looking to make the most of their ecommerce brands.

5 Code Editors That Help Designers Increase Productivity

5 Code Editors That Help Designers Increase Productivity

Web development, web design, and other related features of computers have changed with its evolution. Similarly, what it takes to be successful in this field is constantly changing. To help you out, here are 5 code editors that will improve and increase your productivity.

On par with advancements in computing, the world of design has seen some drastic changes in recent years. Whereas a designer meant a specific thing 20 years ago, nowadays the term is used to encompass many things. For example, if you’re a designer today, you could be in UX design, UI design, product design, or one of the many others out there.

While they’re all different, all relate to how users interact with a product. Sticking to the three we just covered, UX focuses on how products feel and the process of making the user’s journey as seamless as possible, UI deals with how the product looks and what it communicates visually, and product design touches on both the look and feel of a product.

These changes with design can be equated to what ‘design thinking’ means today. It has become a “human-centric creative process to build meaningful and effective solutions for your users,” and allows designers to understand the business objectives needed to create the best solution. In other words, design has become a multifaceted field that encompasses more than just design.

Further, other advents in technology like AI are changing the game even more. For example, Adobe is applying machine learning and image recognition to graphic web design. Contextually, if you’re editing a website, the software automatically analyzes all inputs and recommends design elements to users. In this way, the role of a designer is evolving from creators of content to curators of content.

With this in mind, it’s up to the designer to use the tools available to them to increase their productivity and take back the reins from automation. Well, here are 5 such tools to lend you a hand.

1: Notepad++

Image Source: Grok.lsu.edu

As you may have guessed from its name, Notepad++ is a powerful code source editor that replaces Notepad on Windows. It’s free, so there’s really no reason you shouldn’t be using it, runs on the Microsoft Windows environment, and is written in C++. As for the ‘powerful’ part, it uses pure Win32 API and STL to ensure high execution speed and small program sizes, all while using less CPU power than alternatives.

In terms of programming languages, Notepad++ supports most of the ones you’ll need, such as:

  • C
  • C++
  • Java
  • C#
  • XML
  • HTML
  • PHP
  • JavaScript
  • RC file
  • makefile
  • NFO
  • doxygen
  • INL file
  • batch file
  • ASP
  • VB/VBS
  • SQL
  • Objective-C
  • CSS
  • Pascal
  • Perl
  • Python
  • Lua
  • Unix Shell Script
  • Fortran
  • NSIS
  • SWIFT

Speaking of languages, Notepad++ also supports multi-language functionality with a translated XML file. As for features, you can work with multiple open files in a single window thanks to tabbed editing, and further features include:

  • Syntax highlighting and syntax folding
  • User defined syntax highlighting and syntax folding
  • PCRE (Perl Compatible Regular Expression) search and replace
  • An entirely customizable GUI
  • Auto completion for words, functions, and function parameter hints
  • WYSIWYG —> print source code in color
  • Zoom in and out
  • Macro recording and playback
  • A lot more

2: Sublime Text

Image Source: Webcarpenter.com

Straight from the source, “Sublime Text is a sophisticated text editor for code, markup and prose.” You can download and evaluate it for free, but you’ll need to purchase a license if you want to use it for extended periods of time. It’s Cross-Platform, so it’s available for OS X, Windows and Linux, and pretty much everything is Customizable with JSON files that allow you to modify the editor’s behavior, add macros and snippets, extend menus, and more.

If you like saving time, some features you’ll like are Go to Anything, which saves you time as you open files with the minimum keystrokes, Multiple Selections, a feature that aptly lets you change multiple lines at once — instead of making one change 10 times you make 10 changes one time, and Instant Project Switch, which lets you switch between projects instantly.

Other features you’ll find useful are a Command Palette with infrequently used functionality like sorting, changing syntax and indentation settings, a Distraction Free Mode for when you need to buckle down and focus, and Split Editing, a feature that works best with widescreen monitors and lets you edit files side-by-side and with multiple windows.

3: Atom

Image Source: Atom.io

If you like the freedom of customization and a text editor that has been described as a ‘hackable text editor for the 21st Century,’ then Atom is for you. For example, there are thousands of open source packages at your fingertips that add new features and functionalities, and if you’re more of a DIY person, then feel free to build your own.

Feature-wise, Atom’s Cross-Platform Editing lets you work on OS X, Windows and Linux, its Built-in Package Manager allows you to search for, install or create new packages within Atom, Smart Auto Completion lets you write code faster and smarter, Multiple Panes splits our Atom interface to compare and edit code, Find and Replace lets you find, preview and replace text as you type, and the File System Browser allows you to easily browse and open a single or multiple projects in one window.

4: Brackets

Image Source: Beebom.com

Brackets can be described as a “modern, open source text editor that understands web design.” It’s lightweight and powerful, built in HTML, CSS and JavaScript, available for cross platform download (OS X, Windows and Linux), and best of all, is open source and comes with support from a very large and active community.

Jumping in, Brackets supports over 40 different file encodings, its Inline Editors allow you to open a window directly into the code you want to edit, eliminating the need to go back and forth between file tabs, Live Preview gives you a real-time connection to your browser, meaning that you can instantly see changes to HTML or CSS on screen (and instantly push code edits), and Quick Edit will prove a lifesaver in decluttering your coding environment by putting context-specific code and tools inline.

To top it off, Brackets provides something that many find useful: a wide array of extensions. For example, you have:

  • Emmet: High-speed HTML & CSS workflow
  • Beautify: Format JavaScript, HTML and CSS files
  • Git: Git integration
  • Auto Prefixes: Parse CSS and add vendor prefixes automatically
  • Indent Guides: Shows indent guides in the code editor

5: Adobe Dreamweaver

Image Source: Vtc.com

Setting itself apart from the previous four editors is Adobe Dreamweaver, a program that combines visual design with the functionality of a code editor, and which lets you “design and develop modern, responsive websites.”

More than that, Dreamweaver is packed with a modern interface and fast coding engine for creating, coding and managing websites on any sized screen, making it perfect for building responsive sites for the mobile-centric world we live in. Another plus, you can code faster and cleaner with support for common CSS preprocessors and real-time error checking.

Other functionalities and features are OS X and Windows support, Git support, and a preview page that lets you edit in real time without refreshing the browser, and also lets you preview websites on multiple devices at the same time.

Final Thoughts and TL;DR

While there are countless code editors available to you, the five we covered today are some of the best. If you were too busy to read everything, then know that they will, without a doubt, drastically increase your productivity with their many features and functionalities. For your convenience, here they are again:

  1. Notepad++
  2. Sublime Text
  3. Atom
  4. Brackets
  5. Adobe Dreamweaver

This post is written by Matthew, he is a content writer for Aumcore, a marketing agency, and responsive web design firm based in NYC. He has a passion for marketing and all things digital and specializes in web design. He first jumped into the scene with digital sales and has since migrated into the marketing sector.

5 Digital Marketing Mistakes to Avoid as an Ecommerce Business Owner

Running an e-commerce website is probably the most straightforward and barebones way to make money online. You effectively set up a shop and try to sell as many products as you can while adhering to the vast majority of rules that have governed retail business for millennia.

One huge part of running a store of any kind has always been marketing and in the e-commerce world, the majority of it will happen online. Unfortunately, many e-commerce business owners believe that digital marketing is nothing special and that anyone can just pick it up. As a result, they end up making mistakes that undermine their business and any positive marketing efforts they make as a whole.

Today, we will look at the five most common and harmful digital mistakes you have to avoid as an e-commerce business owner.

1. Going At It Alone

This is something that has already been hinted at in the introduction, but it is such a massive mistake that it needs to be talked about some more. Namely, due to an enormous number of “digital marketing experts” that write collective tomes online, many e-commerce business owners think there is no skill or expertise to digital marketing.

They start following half-baked advice from a self-proclaimed guru and they end up wasting tons of money on various digital marketing practices that do nothing for them.

There is a reason we have digital marketing agencies and people who make a living from it. They know how it works, they know the numbers, and they know the best ways to accomplish certain goals. Even if you are not planning on doing anything spectacular marketing-wise, it is still a good idea to consult a digital marketing expert or agency of some kind to do an audit of your website and recommend a few practices down the line.

2. Ignoring SEO

Search engine optimization is still surrounded by an aura of mystique and, for some people, it is still a half-tolerable practice that is used by people who wish to “fake” the results in search engines. E-commerce business owners who happen to think this way will soon find themselves in all kinds of trouble, if for nothing else, then because everyone else is doing SEO.

SEO has become an integral part of the online existence of any business and for e-commerce websites, it is perhaps even more important than for others due to the brutal competition online.

All SEO efforts should start from the website itself – getting the right domain name, setting up an SEO-friendly sitemap, being careful with meta descriptions and alt tags, using robots.txt file to prevent indexing of duplicate content and more.

Some e-commerce website owners also invest in paid Google and social media ads, while others go the content marketing and link building way. The important thing is not to ignore SEO and to at least incorporate some basic smart practices.

3. Neglecting Email Marketing

Email marketing has become undeservedly maligned some time ago, probably because most writers still see it as this outdated, ancient method that goes to spam and is of no use.

In reality, every digital marketer understands that email marketing still gets the job done, at a certain steady rate, providing a solid return on investment that can be easily tracked and that allows for simple tweaks to make it even more efficient.

Besides a proven track record and a certain stability, email marketing has also become far more versatile than it has been in previous years. For example, it is now used to increase customer loyalty, to reward oldest customers, to reduce customer churn, to retarget customers who didn’t make a purchase and much, much more.

It is also important to point out that people actually want their favorite stores to send them email updates, as opposed to being bombarded by salesy stuff on social media where it feels intrusive.

4. Misusing Social Media

Social media is not ad space. The sooner everyone realizes this, the better we will be off. People tend to filter out the vast majority of promo material on social media, especially if it is done half-heartedly and without any tact.

Unfortunately, this is the way most e-commerce businesses do it.

Social media is about interacting with customers and potential customers, allowing them to engage with your brand and become more than just people who spend money on your products. Many e-commerce companies even use social media to provide customer service and help out their customers as quickly as possible.

Of course, you will be promoting your company and your products along the way, but it should never be the primary reason for your social media presence.

5. Falling For Hype

If there is one thing you should definitely avoid as an e-commerce business owner, then it is falling for various iterations of digital marketing hype. The reason why a certain practice or idea gets hyped to oblivion nowadays is that new stuff attracts clicks and everyone jumps on the bandwagon, from website owners to writers to aforementioned “digital marketing experts”.

And while these overhyped practices and ideas have their use in certain situations and for certain companies, they are almost never something that can be transplanted to just about any company on the web.

Before you get swept up in the latest digital marketing craze, stop and think long and hard whether it makes sense for your e-commerce store. For instance, account-based marketing, a perfectly effective B2B marketing technique will have absolutely no sense for an e-commerce store.

Be critical of new ideas. Do not be crusty or dogmatically negative, but make sure you have vetted every idea properly.

How to Make Your Business Blog Look More Professional

Your business blog has a lot of important jobs to do. You want to use it to establish your business as an authority in its niche, to keep in touch with current and future customers, and turn your readers into buyers. In order to do that, you need to have a blog that inspires trust. Your followers deserve a clean, professional looking blog. You’re trying to win them over, and how much care and attention you put into your blog just might be the most important factor in that process.

Choose the Right Color Scheme

Colors are more important than a lot of people realize. If they’re all mismatched, a cohesive theme is lost. If your blog is mostly black and white, it may look poorly maintained. Certain color schemes evoke certain feelings. Colors should match your brand and be consistent throughout your blog. You want enough contrast between your background and font colors in order to make the blog easy to read. Navigational features should be colored to stand out, and areas of interest should pop against plain content.

Improve Your Graphics

If you’re relying heavily on things like stock images and text tables, your readers are going to notice. You need custom graphics. For blog posts that feature a lot of information, it’s worth translating some of that information into an infographic. Since most people are visual learners, you want to make sure you’re paying enough attention to the visuals they’re getting. If you’re not a graphic designer, you can always hire one on Gumtree to refresh the graphics you currently have and generate new ones for posts.

Make Navigation Simple

You want your readers to click around on your business blog. The longer they’re there, the more interested they are in what you’re doing. If they can’t find the rest of your content, there’s no reason for them to stick around. Make sure your blog is highly organized. Get rid of clickables, widgets, and features that add no value to your blog. Keep your menus sleek and simple, and make sure all of your navigation is optimized for mobile. Since about half of your blog’s traffic will come from smartphones, you need to be sure everyone can use it.

Have a Thorough “About” Page

Who is behind your blog? How are your readers to know that you aren’t some lonesome guy or gal camping out in a basement? Make sure your “About Us” page features valuable information about your business. Let them see addresses, phone numbers, and contact information. Feature short profiles on the employees responsible for running the blog. It shows that you’re committed enough to what you do that you’re willing to put your name on it, and reinforces the concept that you’re all real people. This is great for both trust and professionalism.

Be Careful With Ads and Clutter

Blogs that are littered with advertisements, whether they’re for your own products and services or general ads placed for revenue, often translate as eyesores. If you have a lot of junk all over the place, your blog might seem less like a valuable resource and more like a clickbait scam. If you want people to take you seriously, you need to be very careful with your advertisements. If your readers feel like all you care about is making money, they’ll lose sight when it comes to the value you actually provide.

Always be willing to accept feedback from your readers. Make sure you’re active in the comments section. If they don’t like the way something looks or works on their blog, they’ll probably tell you. Be a good listener, and be willing to make improvements when your readers suggest them.

As part of a small marketing team, Margaret Austin, likes to write about digital marketing trends and anything that helps entrepreneurs to grow their businesses. She’s interested in photography and modern art.

6 Best Practices for Writing Mobile-friendly Content

Mobile-friendly content can make or break your message. No lie. The proof is in the stats below.

The year 2015 was when the US market hit the mobile tipping point , with mobile-only users exceeding desktop-only users for the first time. Globally, the number of mobile users overtook  folks on desktops for the first time in 2014.

Approximately 59% of smartphone users expect companies to make their websites mobile-friendly . Meanwhile, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, with 40% turning to a competitor’s site instead.

So here are the lessons we can take away from this:

a) Mobile is a very important way to consume content.

b) People expect their mobile journeys to be simple, intuitive and clever. They will punish sites that look bad on mobile.

Most conversations about mobile accessibility start with the design. Easy navigation, simpler templates, and adaptive fonts are all being employed to make things easier to read. But as a copywriter , it’s worth remembering that you too have a role to play.

It’s not just the design that needs to be mobile-friendly, but the content has to be, too. Your writing needs to work well with mobile. Here’s how:

No big words

Most wireframes and web mock-ups are designed for the big screen, and your vocabulary looks amazing sitting in the middle of an expansive page. But those big words will often get hyphenated in a smaller mobile screen, and will just look ugly. Throw a few of them in there, and they’ll disrupt the reading experience and increase bounce rates.

No long sentences

Same principle as above, really. Real estate for copy is really at a premium. Long sentences take up too much room. Try and keep your sentences short – and concise. This doesn’t mean mangling them. Instead, go over them repeatedly to weed out weak words and flab. Ask yourself how you can say the same thing elegantly in fewer words.

Chunk up your text

Broadsheet newspapers and print magazines get away with unbroken text. Marketing websites don’t have that luxury. Your viewers will want to get the gist of what you say in a hurry. Think of it as the bite, the snack and the meal approach.

The bite

Some readers just want the bottom line. So summarize everything you’re about to say in a heading carrying a strong message.

The snack

Some mobile readers have a bit more time. Think of them as slightly hungry for content. They’re happy to read a paragraph that gives them your main talking points. Here, never just take the top paragraph from your content and post just that. Instead, take the time to create a two- to three-line summary that captures the gist of what you’re saying.

The meal

Be hospitable and offer up a full meal for guests who are really hungry for your content. The meal is your full argument, presented well and carrying supporting facts and figures to make your case.

This approach is very powerful in that it lets users select how hungry they are (i.e., the amount of content they want to consume). You’ve got something for everyone, no matter their appetite.

The trick is to have the bite, the snack and the meal in the same screen or document. So, the bite can be the heading, the snack an introduction (or conclusion), and the meal the full body text.

Create lists and bullets

Your high school teacher might have thought numbered lists were a sign of laziness. But on mobile screens, lists and bullet points are a very effective way of linking together related content without using too many words. Lists also introduce white space, which tends to look good on a mobile screen.

Short paragraphs with sub-headings

You’ll see we’re developing a bit of a theme. On mobile – and in fact, on any device – it’s a good idea to structure well, so readers can skim. They will then spend more time on the bits that appeal, and speed-read the rest. Put breaks in the text. And write brief sub-heads that let readers know what they’re about to read.

Go simple

So, here’s your “snack” for this piece. If there’s one thing that you should take away, it’s the need to go simple . It’s the one great trick to writing more effective copy, and not just on mobile. Remember – your audience is reading your marketing copy because they want solutions to their pain points. So give them their answers – as directly and fluently as possible.

AUTHOR BIO

Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.

During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.

8 Online Resources to Learn Infographic Design

If you would have a choice between reading one page of content or scanning the information from a graph or pie chart, which one would you prefer? Seems like a question with very obvious answer, right? Well, your audience would give the same answer too!

No matter which segment of the population your readers/customers belong to or whether they are vigorous readers or not, everybody would rather have the entire information presented to them in a pictorial or summarized form than reading long paragraphs.

And it is actually ironic right now because I am going to tell you about the infographics through a content-based article. Well, at least you will know to use more of infographics and how to create them for your next piece of writing if you read this.

What are infographics?

A pictorial or visual representation of data and information is called infographic. It could be in the form of chart, map, graph, illustration, picture or image among other visual aids. Their attention requiring span is less, which makes them more preferable by the millennium. The reader can actually scan the entire data presented in the infographics within seconds and get a better understanding of the message that is being conveyed.

How are Infographics Created?

Since you are going to represent data in your infographics, the process is actually more about thinking how will you structure the data before you actually get to create a design. Just follow the following 5 steps and you will be able to create a perfect infographic for your audience:

  1. Conceptualize

The first and most significant step is to think of a good concept, the answer or explanation of which can be represented in the form of a story and which people would actually be interested in knowing about.

  1. Analyze Data

You would be required to extract the data that you have and simplify it in such a matter so that it can be presented in a few words or using symbols. If you will write long sentences in your infographic too, it will sabotage its purpose.

  1. Visual Structuring

It is very important that you choose a visual metaphor that goes well with your audience as well as the content that you are going to present. Don’t just make it easy for readers, it should be attractive too.

  1. Design

Once you have the image of how you want the infographic to look like and where will the information go, you can get started with designing it using many online tools, some of which are available for free also.

  1. Socialize

The major objective behind creating infographics is that they are easily shareable and often manage to create a viral effect as compared to plain content. So, publish it on major social media platforms with relevant captions.

Trending Infographic Tools

We just discussed above that you have many online tools available that can help you learn and create some really good infographics to serve your requirements. However, there are so many options that you might be confused that which one should you use.

You don’t have a reason to be doubtful anymore! Because after testing and using these tools, I have compiled a list of 8 best online resources that help in designing some amazing infographics.

  1. Easel.ly (https://www.easel.ly/)

With minimal data skills, you can create visuals using this tool by connecting with the huge community of designers, journalists, and developers. In fact, it is one of the most widely used online tool by the designers throughout the industry.

  1. Infogr.am (https://infogr.am/)

If you have the data that you want to present using an infographic stored in your system in an organized manner, then you certainly cannot find a tool that you let you import all the information and create visuals in the minimum span of time.

  1. Piktochart (https://piktochart.com/)

Even if you are new to designing, this tool will make you feel like a pro with its step-to-step guidance of how to create infographics. There are thousands of themes available to be used by everybody which are designed by the professionals.

  1. Wordle (http://www.wordle.net/)

Word clouds feel like the graffiti in the informatics world and you can create some really cool word clouds using this tool. You can make your clouds more appealing using different font styles, color schemes, and layouts before sharing them with the world.

  1. Photo Stats (https://itunes.apple.com/us/app/photo-stat/id668484271?mt=8)

An exclusive app for iPhone users, this tool lets you create infographics using the photos present in your iPhone storage. Though it is a paid app with minimal charges, it is definitely worth trying owing to the fact that it is pretty fun and simple to use.

  1. Gliffy (https://www.gliffy.com/)

The statistical data can be quite boring to present and nobody really likes to read those boring figures too, right? This infographic tool lets you create network diagrams, floor plans, flow charts and other technical data executions in quite an easy manner.

  1. StatPlanet (https://www.statsilk.com/software/statplanet)

We are talking about actually a highly acclaimed tool by the professionals when we name StatPlanet. You can create interactive graphs and maps which are full of features and can be customized later with so much ease using this tool that you will have to use it to believe me.

  1. Canva (https://www.canva.com/)

If you are looking for an all-inclusive tool that would have a huge library of fonts and images to choose from, easy photo editing tools and drag-and-drop function so that you can easily import the data from your system, then Canva is certainly the perfect tool to match your requirements.

These tools will let you design infographics for your professional meetings, class presentations and your websites/blogs with so much of ease that you would not even require a seasoned designer to create the appealing informational images to serve your purpose. So, what are you waiting for? Install these tools and start creating!

About the Author:

Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie-ups at WeDigTech – One of the Top Rated Mobile App Development company in India with sales office in US and Europe. Focused on helping enterprises StartUps from domestic to MNCs.

The Go-to Checklist for Launching Your Website

The coding is finished, your pages are filled with content, and your website is complete. You can finally hit that “publish” button for your website to go live. But, wait. Before you hit that button, you’ll want to be absolutely certain you’ve crossed every “t” and dotted every “i”, because going live with a site that is riddled with errors and inconsistencies looks highly unprofessional.

Think about all the details behind your website. Have you double checked whether there are any broken links? Are all the hyperlinks correct? Have you labeled the pages and meta descriptions properly? Are there any spelling errors on your page? Is your contact form working?

Here are some of the most critical things to check when launching an error-free website.

Design Checklist

The design of your website is like your storefront. It showcases all your information, while allowing visitors to navigate seamlessly through the pages. Here are a few things to check when you’re reviewing the designs of your website:

  • Check for improper spacing

Sometimes, there may be awkward, inconsistent spacing after your header, between paragraphs and on either side of a bulleted list. Go through each of your pages to confirm the spacing is easy on the eyes.

  • Ensure that the website is responsive

By now, having a responsive website is a must. Check every page of your site on various devices to ensure the site adjusts properly to different screen sizes.

  • Colour, font, and image size consistency across pages and devices

You want to ensure that your page is consistent throughout all the pages. Look through each page and check that the font matches.

  • Headers, paragraphs, and lists are functioning properly

The HTML coding of your paragraphs and lists can sometimes be distorted. Go through your content to ensure these are spaced properly and have the correct paragraph style.

  • Ensure that your site loads fast

Page load speed is one of the most important factors that govern your bounce rate. Always check your pages’ performance in Google Page Speed Insights or Pingdom Speed Test to test and analyze page elements. The above tools also offer advice on what page elements you need to optimize for speed.

SEO Checklist

Making sure your website is SEO friendly is extremely important if you want your website to rank on search engines. To avoid getting punished by Google after your website launches, try some of these best practices to launch an SEO-friendly website.

  • Check for dummy content

When creating a website, many developers use dummy copy to stand-in for anything that hasn’t yet been written and finalized. Try using a Lorem Ipsum Scanner to check your pages are free of all dummy content.

  • Create an XML Sitemap

A sitemap tells search engines about the organization of your website’s content. If you want your site to get ranked, make sure you have a sitemap to improve the crawling of your website. Plugins like Yoast SEO make this super simple.

  • Proper metadata are in place

Metadata allows search engine crawlers to find information about your website. These metadata provide information and a description of the content on your page.

  • Check that all tracking codes are functioning

You might have all the codes implemented on your website, but are you sure all of these are running properly? If codes are forgotten or placed incorrectly, any conversions or visits to your website may not be tracked.

  • URL redirections

If your site is new, then you may not encounter the issue of URL redirections. However, if you’re trying to redirect old pages to a new page, it’s important that a 301 redirect is in place.

If you use WordPress, the Redirection plugin is a handy tool for this.

  • Contact information is up-to-date

To rank locally on search engines, make sure that your contact information is up-to-date. This includes your office hours, address, and phone number. The information needs to appear on your website and match your local business listings. It’s essential that in every place your information appears across the web, your information is exactly identical, down to every piece of punctuation.

Content Checklist

In addition to your website’s backend and design, review all the content on your website.  Here are a few things to look at:

  • Correct any inaccuracies

Whether it is your “about us” page, contact information, and product or service pages, ensure that all information provided is accurate. This includes the service areas of your business, product information, and most importantly, any pricing and promotions.

  • Look for spelling, grammar, or punctuation mistakes

Having great content for your website is amazing, but having improper spelling and other grammar mistakes can be off-putting for visitors. Have an editor or content specialist review your website and check for any spelling and grammar mistakes. 

  • Duplicate content

This is critical, especially if you want to rank highly on search engines. Run your website through tools like, Copyscape, to ensure that there isn’t any duplicate content.

  • Hyperlinks in content are directing to correct pages

Often times, we link to other pages to drive users through the website. Ensure that the proper web pages are hyperlinked, and that they are of relevance of the content on that page.

  • Check images and alt-text

Make sure that your alt-texts are relevant. This will help search engines to index your images.

Functionality Checklist

  • Test your forms

Your contact form, newsletter sign-up form, or any forms found on your website need to function properly. You wouldn’t want a customer to submit an inquiry that never gets to your email inbox. This can cause you to lose out on potential customers. 

  • Social sharing features are working

In a social world, having social sharing features is important. Make sure your social sharing buttons are working and the content is optimized with the correct description and title.

  • RSS links

If your website has an RSS feed, make sure it’s easily accessible by your visitors. The RSS feed is great for websites with blogs for your customers to subscribe to.

  • Thank you page is in place

After submitting a form, ensure that a message or page is in place for your customer to know that their request has been placed. A code can also be placed on your thank-you pages to track conversions and leads.

  • Third-party tools and extensions are integrated

Ensure that your CRM, e-Commerce, and any other WordPress or website extensions are working properly and aren’t affecting the functionality of your website.

Your website showcases your brand online and a poor website can affect your business. Before launching your website, go through this checklist so you can confidently hit that “Publish” button.

Author Bio:

Rebecca Hill is the Outreach Coordinator at TechWyse, a premium content marketing and SEO agency in Toronto, Canada. When she isn’t building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Toronto Blue Jays.