Why Less Is More Concept Gaining Grounds in the Web Design Landscape?

You are a core part of this evolving change. Aren’t you? Leading a simple life makes you more happy and joyous compared to the decorated life. The same is now implied in the web design landscape.

Simplicity is the key to the elegant website. The more you understand this, the less you focus on ornating it. “More the Better” concept is bygone. Today, “Less Is More” concept is gaining grounds. Users prefer clean designs which include less UI web components. Google homepage is the perfect example of this concept. The team focused more on what users are looking for and not on the design. So, they turned out with a plain design; company’s logo with a search bar. Hence, it is safe to say that minimalist web design offers higher user engagement rate, easy navigation, and makes it more appealing.

What all factors prove Less Is More concept is picking up the steam in the web design landscape”?

The Use of Whitespace

It is also known as the Negative space. Though being labeled as negative, it has a positive impact on the web visitors. For instance; Amazon, the #1 eCommerce site worldwide has millions of products of vivid brands to shelve in still, it provides a smooth experience to the users. The reason behind it is, Amazon focuses on minimalist design. Though the homepage displays featured products along with various offers and deals yet, the experience is good. Sufficient space to tour and let users know what is trending in the store.

Removing unnecessary elements from the website is not the designer’s goal. But doing so extends the click area for users. Also, the white space enables designers to highlight the key content to seize users’ attention. This automatically improves the user experience and upsurge the user-engagement rate. But remember; don’t eschew all the bells and whistles from the site. Doing so will thwart the purpose of using minimalist web design and it will lose its essence. As it is known as white space, it’s not white all the time, designers use various colors to add life to the vacant space.

Color Schemes

Each color defines its purpose of use and that’s why it has a great value while designing a website. Be wise in choosing the right color for your website. For instance; Facebook, the #1 social media networking site uses blue color to represent its domain because blue is the color for professionals and corporate. When you look at the Facebook homepage, it is simple. The use of the components is minimal. But the color blue used in the logo and other areas makes it look beautiful and elegant.

To focus on simplicity aspect, various web designers use contrasting colors. Therefore, when you have nothing to add, you have color palettes to play with. If a background color is darker in shade, the font color is dull or lighter in shade or it may be vice-a-versa. This is the best practice to enhance the look of the site and take the users’ focus to the significant information or required actions.

Font Styles

As said by Jeffrey Zeldman, “Content precedes design. Design in the absence of content is not design, it’s decoration”. You know this very well. Don’t you? To complement the modular design, apart from bold font styles, ornate or thin font styles also zest up the look of the website. This truly depends on the design template.

Just as contrasting color schemes, large or bold font style increases website’s readability resulting in enhancing the web experience. The main purpose of experimenting with different font style is to incline users’ attention towards the content and help them understand the context. Using large or bold font styles offers a clean line on the web page, the letters are exactly the same in stroke size while the white space between each letter enhances users’ reading ability. Also, using such font styles won’t affect the performance of the website. Therefore, it can be a better option in replacement to images.

Final Thoughts

User experience being the main focus, “More the Better” concept did not live up to the expectations. The use of unnecessary images on the homepage, animated videos and flashy elements not only slow down the performance but also ruined the web experience. That’s why designers adopted “Less Is More” concept. With fewer UI web components in use, it naturally enhances the experience of web making the website look refreshing and improves user interaction. Hence proved that “Less Is More” concept is picking the grounds in the web design arena.

Author Bio

Kim Smith is a Content Consultant at Goodfirms.co, a full-fledged research firm for top web design companies. She’s been journeying through the world of content marketing for more than 4 years. Her experience spans in areas like mobile apps, start-ups and social media. Online you can find her on twitter: @contactkim11

Why Buy New When Slightly Used Will Do? The Pros & Cons of Buying an Existing Website

Image Credit: Pexels via Pixabay

Starting your own online business is an attractive idea for many aspiring entrepreneurs. After all, the ideal scenario is that you can run your business from anywhere in the world, with minimal running costs, and access to a global audience.

Of course, these things are rarely as straightforward as you might hope, and the time, energy, and resources required to establish a new brand can be substantial. You need to choose a suitable niche, understand your audience, scope out the competition, and then create an attractive, functional website. And all this comes before you’ve even begun to attract a following, let alone make any sales.

On the other hand, you could take on an existing website, and build your brand from there. Whether you choose to turn around a struggling business, or purchase a successful online store and help it to grow further, this strategy is a helpful alternative for anyone who feels underprepared to simply start from scratch.

Even so, there are two sides to every coin, and while there are many benefits to taking on an established website, there are also potential drawbacks. So to help you reach a decision, here are some of the primary advantages and disadvantages to skipping ahead and building your brand on a pre-existing business.

Startup Capital

Launching a startup requires capital. Yet, while this sum can be kept relatively low, depending on how you structure your initial marketing and content delivery, you will always be gambling that capital on the success of your business.

However, the same applies to some extent when purchasing a business. Depending on the prior success of your chosen website, the initial costs could be even higher than those of simply launching your own site. And of course, there is still the risk that your investment could be lost if things do not work out.

The difference with making a purchase of this nature is that you can make a more informed decision about the potential value of your investment. Looking at the website’s history, and conducting your own research into its potential for growth can give you a comprehensive insight into the worth of an online store at any point in time. Don’t be afraid to ask the owner these questions if you cannot access the information you require.

If you are purchasing an ecommerce store via a verified website marketplace, you can even investigate past transactions involving that website, as well as prices paid for stores with a similar profile. This can help you to avoid paying over the odds for a website, and get a sense of the earning potential of a struggling business should you choose to take it on.

Pre-Existing Content

One of the strongest arguments for purchasing a website is that it should come with a body of content already in place. This can save you a huge amount of time and effort in the early days, as your website will already have useful information for visitors to browse when they find your site.

This content can even help to boost your search engine rankings, not only through the age of the site itself, but by providing a selection of relevant, engaging content which will help guide people to your site, or even to a specific section of your online store.

However, it is vital to perform a content audit when taking on a website. Not only do you need to know the age, subject, and performance of existing content, but you will also need to verify that it will have a positive impact on your SEO.

This means checking it uses the correct keywords for your niche, and that it is accurate, timely, and original. Plagiarism can be extremely damaging not only to your rankings, but to your brand’s reputation, so be certain to vet all existing content thoroughly when taking over a website. Tools like Small SEO’s Plagiarism Checker can help you with this.

Naturally, the problem then becomes that additional time is expended checking through old content, instead of creating new. However, this can still be a worthy investment, providing the bulk of that content is usable. Furthermore, some items may be suitable for reworking into other forms, giving you the additional benefit of a range of free, easy-to-implement content ideas.

Once again, you should investigate the website before making an offer, so you have a firm sense of the work required to make it profitable.

An Established Reputation

When choosing whether to purchase a website, you will also want to investigate whether it has any additional accounts connected with it, such as social media pages, or storefronts on global marketplaces.

Not only does this help you to determine how much work will go into maintaining the business’ current level of activity, but it can also give you an insight into its reputation. This, in turn, will inform your marketing decisions during the transition into your ownership.

For example, a successful, popular business with good reviews and a loyal following may expect things to stay largely the same when you take control of the website. However, if you choose to take on a website with a bad reputation, more work may be required to win the trust of your followers, and reverse any negative social proof.

Fortunately, you can make a big impact in this area in a relatively short amount of time by being as vocal as possible about the change of ownership. Seek feedback, and interact honestly with your audience. This will reinforce that you have their interests at heart, and that you seek to change the business for the better. The news may even spark the return of former customers, keen to find out how things have changed.

Traffic & Revenue Streams

Building your audience and steady revenue streams can be tough when you are new to the world of ecommerce. However, with an established website you can grow your business from the traffic and sources of revenue already in place.

The important thing to remember is that you need to be sure that the sources of traffic and revenue are in line with your business aspirations. Look into the website’s history to ascertain whether the traffic is steady, or has been artificially inflated by a recent spike. You should also research the variety of demographics that comprise the existing audience.

Depending on your plans for the business and any changes to its practices, you may find that you are no longer catering to the same audience. This again will likely mean extra work reaching out to potential consumers in a manner that suits their needs, and your business model.

Experience & Originality

If you have never run an ecommerce store before, purchasing an existing business could be a good way to get a sense of how things work, and build upon a successful model, rather than having to start from scratch with no experience.

However, the flipside to this is that without experience, you could find that an established online store comes with greater demands from its customers. While much of the initial legwork has already been done for you, to ensure the continued success of the brand, you will need to be able to meet consumer expectations. Too many changes too soon could risk costing you a proportion of your audience.

Meanwhile, the more established and recognized the brand that you purchase, the harder it can be to leave your own stamp upon it. This can be fine if you are happy to build upon an idea that was not your own. However, if you seek to create something completely original, you may find that attempting to do so via an existing business holds you back.

Part of the problem may be that your ideas simply don’t gel with the existing business model, or established policies. This could then either mean extra work adjusting these to suit your aspirations, or having to compromise on your vision.

Alternatively, you might find that your fresh point of view, and commitment to your concepts for the business are just what’s needed to breathe new life into an existing brand. As ever, the key is to conduct careful research before making your purchase, so you know what to expect, and where improvements could be made.

Image Credit: StartupStockPhotos via Pixabay

Whether you set up your own business, or decide to invest in a website that is already in existence, you should work to ensure your own aspirations are not lost along the way. It is your business, after all, so don’t be afraid to shake things up, and make your mark on it.

There are pros and cons to both choices, but if you have any uncertainties, you may be safer investing in a business that has already make it through the early stages of its life. Keep the guidance above in mind, and remember that it is only through continuous testing and improvement that any online business can be sustained.

Nevertheless, if you are prepared to give a pre-owned business the time and attention it needs to thrive, you can not only make it your own, but leave a mark on the industry that will boost your reputation, and your confidence for future endeavors.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can hone their craft. She is passionate about using her experience to help other businesses grow their online brands through great content.

7 Signs You Need to Redesign Your Website

A website is the most important representation of a business online.

That’s why successful corporations like Google or Apple spend so much on testing to see how to best present themselves online.

So if you’re still using your website from the last decade, you are likely putting off a lot of people that misjudge your business simply because of how you’re represented online.

But how to know if your website needs a redesign?

Well, to make your job easier, here are seven clear signs that your website is outdated and needs to be updated as soon as possible.

Your Conversions Are Dipping

Your website has one clear purpose: bring in a steady stream of new customers.

So the best clue you can have that something needs to change is if it stops doing that.

While there can be many reasons why your conversions are dipping, the very first thing you should look at is your website.

If your traffic sources remain the same and you’re seeing a drop in the number of leads that get converted into customers, that means that your website is not able to keep up with modern internet browsing trends.

Poor UX for Mobile

Seemingly just a few years ago a website’s main audience was desktop users, but according to a report by Hitwise, more than half all search queries on Google come from mobile devices.

That means that if your website isn’t easy to browse on phones and tablets, you are likely to lose a huge share of your potential customers.

Of course, each market has different levels of mobile engagement, but checking to see how your website looks on a mobile device is still a great idea, as poor user-friendliness can be a clear sign that it might be time to upgrade.

Most businesses now turn to responsive web design solutions that seamlessly adapt to different screen sizes. So if your website still looks the same no matter what device you view it from, it’s probably time to look for a website design agency.

High Bounce Rate

Another way you can quickly tell that website is outdated is by its bounce rate – if your visitors leave your site immediately after entering it, that usually means that they didn’t have a pleasant experience browsing it.

Whether it’s because of poor user experience for mobile users or slow loading speeds, if a significant number of people leave your site as soon as they reach it, that’s bad news for your business.

Sometimes, when the reason for the problem isn’t as apparent, you might need to consult a creative design agency to identify the exact problems and make sure your website aligns perfectly with your brands and your audience.

Outdated Multimedia Software

Nothing gets under the skin of your website’s visitor more than crashing or slowly-loading Flash animations.

These have been popular among businesses that wanted to stand out online more than a decade ago, but today they are little more than a nuisance that’s contributing to the downfall of many businesses that are slower to adapt to the new trends of the internet.

Flash is quickly becoming obsolete and is being replaced by more contemporary solutions, so if you don’t want your business to look as if it still operates in 2005, get rid of Flash once and for all.

Lack of Social Media Integration

Social media is an integral part of marketing your business online.

If you’re not engaging your audience on Facebook, Twitter, and other media, you are leaving many potential prospects for your competition.

Of course, if your website is a bit outdated, it can be problematic to easily integrate social media – older static websites require programming knowledge to make even the simplest changes.

So if your business doesn’t have a Facebook page that’s integrated into your website, you should consult with a design agency about making it happen as soon as possible.

Hard to Update

Hard to Update

One of the biggest frustrations with older websites is that they are so hard to update.

You usually need to bring in an IT guy to make even the simplest changes and that can quickly add up the costs.

But it doesn’t have to be this way.

Most, if not all modern website platforms such as WordPress have seamless user interfaces that make updating the info on a website as easy as posting an update on Facebook.

If you’re tired of feeling like you need to be a coder to handle your current website, it’s definitely time to get rid of this hassle once and for all with a new site.

Looks Old

Finally, sometimes the best sign that a website needs a tune-up is the fact that it simply looks outdated.

While it’s hard to pinpoint exactly what makes a website look old, the fact remains true – it’s hard for a prospect to trust a brand that still uses a website from the last decade. Even if we look past all the technological limitations of an old website such as incompatibility with mobile devices, what might be the most important takeaway is that you want your brand to look trustworthy and reliable from the first second that you start interacting with your audience.

And that means having a website that makes an instant impression.

Author Bio:

Richard Kearsey is a digital designer at a leading digital design agency in London, specialising in digital branding and creative design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on Web Design Blog.

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

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Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

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When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

5 Code Editors That Help Designers Increase Productivity

5 Code Editors That Help Designers Increase Productivity

Web development, web design, and other related features of computers have changed with its evolution. Similarly, what it takes to be successful in this field is constantly changing. To help you out, here are 5 code editors that will improve and increase your productivity.

On par with advancements in computing, the world of design has seen some drastic changes in recent years. Whereas a designer meant a specific thing 20 years ago, nowadays the term is used to encompass many things. For example, if you’re a designer today, you could be in UX design, UI design, product design, or one of the many others out there.

While they’re all different, all relate to how users interact with a product. Sticking to the three we just covered, UX focuses on how products feel and the process of making the user’s journey as seamless as possible, UI deals with how the product looks and what it communicates visually, and product design touches on both the look and feel of a product.

These changes with design can be equated to what ‘design thinking’ means today. It has become a “human-centric creative process to build meaningful and effective solutions for your users,” and allows designers to understand the business objectives needed to create the best solution. In other words, design has become a multifaceted field that encompasses more than just design.

Further, other advents in technology like AI are changing the game even more. For example, Adobe is applying machine learning and image recognition to graphic web design. Contextually, if you’re editing a website, the software automatically analyzes all inputs and recommends design elements to users. In this way, the role of a designer is evolving from creators of content to curators of content.

With this in mind, it’s up to the designer to use the tools available to them to increase their productivity and take back the reins from automation. Well, here are 5 such tools to lend you a hand.

1: Notepad++

Image Source: Grok.lsu.edu

As you may have guessed from its name, Notepad++ is a powerful code source editor that replaces Notepad on Windows. It’s free, so there’s really no reason you shouldn’t be using it, runs on the Microsoft Windows environment, and is written in C++. As for the ‘powerful’ part, it uses pure Win32 API and STL to ensure high execution speed and small program sizes, all while using less CPU power than alternatives.

In terms of programming languages, Notepad++ supports most of the ones you’ll need, such as:

  • C
  • C++
  • Java
  • C#
  • XML
  • HTML
  • PHP
  • JavaScript
  • RC file
  • makefile
  • NFO
  • doxygen
  • INL file
  • batch file
  • ASP
  • VB/VBS
  • SQL
  • Objective-C
  • CSS
  • Pascal
  • Perl
  • Python
  • Lua
  • Unix Shell Script
  • Fortran
  • NSIS
  • SWIFT

Speaking of languages, Notepad++ also supports multi-language functionality with a translated XML file. As for features, you can work with multiple open files in a single window thanks to tabbed editing, and further features include:

  • Syntax highlighting and syntax folding
  • User defined syntax highlighting and syntax folding
  • PCRE (Perl Compatible Regular Expression) search and replace
  • An entirely customizable GUI
  • Auto completion for words, functions, and function parameter hints
  • WYSIWYG —> print source code in color
  • Zoom in and out
  • Macro recording and playback
  • A lot more

2: Sublime Text

Image Source: Webcarpenter.com

Straight from the source, “Sublime Text is a sophisticated text editor for code, markup and prose.” You can download and evaluate it for free, but you’ll need to purchase a license if you want to use it for extended periods of time. It’s Cross-Platform, so it’s available for OS X, Windows and Linux, and pretty much everything is Customizable with JSON files that allow you to modify the editor’s behavior, add macros and snippets, extend menus, and more.

If you like saving time, some features you’ll like are Go to Anything, which saves you time as you open files with the minimum keystrokes, Multiple Selections, a feature that aptly lets you change multiple lines at once — instead of making one change 10 times you make 10 changes one time, and Instant Project Switch, which lets you switch between projects instantly.

Other features you’ll find useful are a Command Palette with infrequently used functionality like sorting, changing syntax and indentation settings, a Distraction Free Mode for when you need to buckle down and focus, and Split Editing, a feature that works best with widescreen monitors and lets you edit files side-by-side and with multiple windows.

3: Atom

Image Source: Atom.io

If you like the freedom of customization and a text editor that has been described as a ‘hackable text editor for the 21st Century,’ then Atom is for you. For example, there are thousands of open source packages at your fingertips that add new features and functionalities, and if you’re more of a DIY person, then feel free to build your own.

Feature-wise, Atom’s Cross-Platform Editing lets you work on OS X, Windows and Linux, its Built-in Package Manager allows you to search for, install or create new packages within Atom, Smart Auto Completion lets you write code faster and smarter, Multiple Panes splits our Atom interface to compare and edit code, Find and Replace lets you find, preview and replace text as you type, and the File System Browser allows you to easily browse and open a single or multiple projects in one window.

4: Brackets

Image Source: Beebom.com

Brackets can be described as a “modern, open source text editor that understands web design.” It’s lightweight and powerful, built in HTML, CSS and JavaScript, available for cross platform download (OS X, Windows and Linux), and best of all, is open source and comes with support from a very large and active community.

Jumping in, Brackets supports over 40 different file encodings, its Inline Editors allow you to open a window directly into the code you want to edit, eliminating the need to go back and forth between file tabs, Live Preview gives you a real-time connection to your browser, meaning that you can instantly see changes to HTML or CSS on screen (and instantly push code edits), and Quick Edit will prove a lifesaver in decluttering your coding environment by putting context-specific code and tools inline.

To top it off, Brackets provides something that many find useful: a wide array of extensions. For example, you have:

  • Emmet: High-speed HTML & CSS workflow
  • Beautify: Format JavaScript, HTML and CSS files
  • Git: Git integration
  • Auto Prefixes: Parse CSS and add vendor prefixes automatically
  • Indent Guides: Shows indent guides in the code editor

5: Adobe Dreamweaver

Image Source: Vtc.com

Setting itself apart from the previous four editors is Adobe Dreamweaver, a program that combines visual design with the functionality of a code editor, and which lets you “design and develop modern, responsive websites.”

More than that, Dreamweaver is packed with a modern interface and fast coding engine for creating, coding and managing websites on any sized screen, making it perfect for building responsive sites for the mobile-centric world we live in. Another plus, you can code faster and cleaner with support for common CSS preprocessors and real-time error checking.

Other functionalities and features are OS X and Windows support, Git support, and a preview page that lets you edit in real time without refreshing the browser, and also lets you preview websites on multiple devices at the same time.

Final Thoughts and TL;DR

While there are countless code editors available to you, the five we covered today are some of the best. If you were too busy to read everything, then know that they will, without a doubt, drastically increase your productivity with their many features and functionalities. For your convenience, here they are again:

  1. Notepad++
  2. Sublime Text
  3. Atom
  4. Brackets
  5. Adobe Dreamweaver

This post is written by Matthew, he is a content writer for Aumcore, a marketing agency, and responsive web design firm based in NYC. He has a passion for marketing and all things digital and specializes in web design. He first jumped into the scene with digital sales and has since migrated into the marketing sector.