How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.

 

Animated Videos for Boring Industries: Removing a Spell of Boredom

In a world of Internet marketing, many businesses find themselves asking the same question: “how can we make our marketing interesting?” This is even more important for businesses working in industries that aren’t inherently exciting (try to make recruitment consultancy interesting!). Marketers are constantly searching for ways to make their industry appealing to potential clients.

In recent years, more and more companies are producing explainer videos to advertise their services. Today 96% of B2B companies use videos in their marketing campaigns due to their effectiveness. Animated videos are much more attractive than any other form of content marketing and provide an excellent return on investment. there are many companies and services that can help you create videos for your company, Vidioh for example.

Animated explainer videos are brief videos designed to give viewers a snapshot of your company’s story, with hand drawn or electronically produced graphics. Throughout the course of a 60-120 second video, you can explain your core business values clearly and concisely. In short, explainer videos are an excellent way to convey your value proposition to potential customers.

Entertain Your Audience

One of the main reasons explainer videos are so effective is because they’re entertaining. From the outset, they take the audience on an audiovisual journey. A narrator or the characters will explain how your business can help solve the audience’s problems, whilst a visual animation will physically demonstrate your product’s value.

The entertainment value of a professional video outmatches that of a piece of sales copy any day of the week. This recruitment app video is an excellent example of a successful animation where the viewer’s problems are addressed vibrantly and creatively. Explainer videos are innately compelling, meaning that your audience are much more likely to take in your message and remember it.

pexels-photo (2).jpgEngage Your Viewers’ Senses

Explainer videos provide the viewer with a much more visceral experience than any other marketing material. At a primitive level, video content marketing is engaging audio and visual learners. By targeting both, you can explain your services in a way that can be easily understood by all types of customers.

A viewer is much more likely to invest their attention in a video that provides an captivating look at your business. A professional animation with a lively voiceover can really help to bring your content marketing to life which is a huge advantage of animation comparing to a live video.

Increase Your Conversion Rates 

As a byproduct of making more interesting content, you’ll also increase your conversion rates. The success of explainer videos is well documented, with technology innovators like Dropbox utilising a tutorial video on their homepage to increase their conversion rates by 10%. As a file sharing company Dropbox’ service isn’t particularly breathtaking, but their willingness to invest in an imaginative content resulted in a massive increase in their bottom line.

Boost Your Social Media

In recent years, social media has become the new frontier of content marketing, with massive potential for the future. Engaging video content is the bread and butter of social media users, and is an essential part of any efficacious content marketing strategy. Getting your video posted on Facebook, YouTube, Instagram (or even Snapchat) is a great way to reach out to new customers.

If you want to maximise your reach, creating dynamic video content and sharing it across your social media channels is one of the best ways to connect with your target audience. By positioning yourself as a modern content producer you help to make your business stand out from the crowd. If you play your cards right, your customers may even start sharing your services as well!

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Create a Story

Finally, animated explainers allow you to tell your story. A video is the perfect chance to make a film about your brand’s story. Working with an animation studio will help you to produce story that resonates with the viewer, and packages your value proposition in an exciting manner. Even the most boring industry has a story, so there’s no excuse not to get yours out there!

Animated Videos Captivate Your Audience

Whilst many industries are not reinventing the wheel or setting the world on fire, viewers will always be drawn to content with slick production value. An animated production that’s easy on the eyes and ears will take your message far. Video content marketing will help to transmit your message without bombarding your viewer with too much information.

However, don’t make the mistake of thinking that animated videos can be rolled out without preparation. At the end of the day, you need to create a video that provides entertainment value in order to be successful. It’s important to bring solid concepts and ideas to the project if you are to produce a video that isn’t convoluted or stale. Fortunately, with a bit of preparation, this is more than achievable.

Next time you’re thinking of ways to reach out to new customers and elevate your conversions, consider investing in producing video content. You’ll boost your customer engagement, whilst improving your social media strategy and establishing your brand’s story. One well-designed video on your landing page can help you to turn clicks into customers.