How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.

 

3 Popular Ways to Repurpose Your YouTube Videos

YouTube is a close-knit network that isn’t like other social platforms. Famous YouTubers may spend years building their channel and base of followers, but the amount of support they get is paramount.

There’s no doubt about it – YouTube videos require creativity and technical skills to make. The time, labor, and talent that you pour into this project is more intensive than what you invest in other content.

Know this: you don’t have to wait to be a famous YouTube figure to make the most out of your videos. If you want to know how to make money online by leveraging your YouTube video, your imagination should go beyond creating it.

Check out these 3 Popular Ways to Repurpose Your YouTube Videos:

1. Embed Your Video into Your Blog or Website

People can get easily tired of reading textual posts. Even if you include photos in your blog posts, some readers would only skim over your content to find what interests them most.

If you have an online business, this limited attention could mean the make or break for closing a sale. Why rely on textual posts alone if you can captivate your audience and influence their purchase decision through a video?

Unless they are your long-time avid readers, people are likely to stay on a page if they’re watching a video rather than reading a blog post.

Use your YouTube videos as the information hub on your blog or website. If you have an important campaign to announce or new projects to market, posting a video about it on your blog is guaranteed to generate high engagement ratings.

2. Sharing Your Video as Social Media Content

No social media virtual assistant yet? No problem! YouTube has social media sharing buttons that make it easy to post content on Facebook, Twitter, and other sites. Just remember that YouTube is a different platform compared to other social networks and what may be considered a hit in YouTube may be too long or too heavy on other sites.

Tip: You don’t have to post full-length videos on your social channels. Posting clips or trailers of the full video can rouse up viewers to check out the uncut version on your website, Tayloright, blog, or YouTube channel.

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3. Converting Your Videos into Podcasts

There are many ways to download and convert videos into MP3. If you’re a business owner whose target customers include working moms or young professionals, this move will give you a better shot at reaching your market. Your target customers may be too busy to watch full-length videos on YouTube or your blog, but they sure can listen to a Podcast while on the go.

Some people also favor listening to audio content over reading a blog or watching videos online. If you convert your content into a podcast, your audience becomes wider and more diverse.

Creating videos may be challenging but your finished projects can be used in multiple ways and in different platforms. Which of your YouTube videos are you going to repurpose?

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

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How to maximize vLogging as an Ecommerce marketing Strategy

Marketing is essential for any business. There are just different marketing strategies that are best for specific forms of businesses. E-commerce businesses, as an example, don’t require much out-of-home marketing but need heavy digital marketing.

Marketing strategies also evolve in time. Marketing campaigns that work now might not bring the same results if done at a much later time. That’s why marketers should always be aware of what marketing strategies work at the present time.

One of the hottest marketing strategies used by e-commerce businesses is vlogging? So what is it and why is it an effective marketing strategy? We’ll let you in on a deeper discussion.

Image source: Fandomlife

What is Vlogging?

It’s a good idea to talk about the basics of what vlogging is. Vlogging is derived from video and logging, or sometimes, video and blogging. It’s basically a video in which the subject shares his thoughts as one would in a blog, but while a blog post would primarily use words, vlogs would capitalize on a video.

Vlogging initially started as a new way to share one’s thoughts, feelings, and experience. It is seen as a more engaging, and even easier thing to do as compared to blogging where one is confined to just words.

Vlogs soon found its way as a marketing strategy that works so well as a complement to social media marketing. There are lots of popular personalities in social media that are called influencers, and they make great vloggers as their followers are likely to catch on the waves that these influencers are trying to make.

It’s also a great time for video content as our Internet connection nowadays is a lot faster, making it easier to spread quality video than ever before. Personal devices are also able to capture quality clips now unlike before.

How Vlogs can help your business

Vlogs can help an e-commerce business in a lot of ways. Some concrete ways on what vlogging can do for you are the following:

Vlogs show personal touch

It’s good to give your message a face. It’s simply easier to believe a statement if you know who said it. With vlogs, you know who is talking and how it said.

A good example of giving personal touch is a vlog of Laura Lee where she had a collaboration with MAC. It somehow gave MAC a face in the person of Laura Lee and all the other influencers that MAC collaborated with. And this is a good thing as this makes the viewers of the videos, especially the followers of Laura Lee and the other influencers, more connected with MAC.

Vlogs are SEO-friendly

Video content, such as vlogs, are becoming increasingly favored by search engines, making those with video content more likely to rank than those who do not. But other than simply as a matter of algorithm, videos really help in making sites more appealing to site visitors.

Videos promote higher click-through rates and lower bounce rates. Videos simply engage guests more than do text.

Vlogs are easy to digest

What’s great about videos is that it involves multiple senses and not just the eyes. Vlogs engage the sense of hearing. Not only does doing this help cater to both visual and auditory audience, but also that there’s a lot more that can be understood through a video than through a lengthy text.

Vlogs are cost-effective

Vlogs are also seen as a cost-effective marketing strategy as it is not difficult to create a vlog and the needed equipment is not over-the-top. Remember, there are personal vloggers who only make use of their own stuff but end up with quality videos that are loved by their followers.

It’s also not difficult and costly to spread the word on our vlogs we can do so using a social media plan template. Truly, vlogs work well with social media marketing.

Important things to remember before you start a vlog

After all the discussions on vlogs, you are probably thinking of coming up with a vlog for your business. To help you achieve that, here are some important things you should remember:

Establish a story

It is important for your vlog to tell a story. Your audience will not appreciate a video of random things. Plan ahead on how your story will go.

Timing is everything

In creating a viral video, it’s good to time it well. Come up with stories that are relevant to current events, especially those that are currently trending. Timing truly is everything when it comes to vlogging.

Include a call to action

When coming up with vlogs, don’t keep your audience hanging. Use calls to action in order to tell them what’s next. Your call to action may be asking them to visit your site, to post using a hashtag, to sign up for a service.

About the Author

Kate Manning is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best solution for their business.

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