Facebook? Snapchat? Twitter? Where Should I Post?

We all know that social media can be a really effective marketing tool. It gives you a direct line to your customers, allows you to build your brand and helps you direct traffic to your website.

But which social media platforms should you be using? Creating and maintaining a strong presence on all of them would take some serious manpower and it’s not always relevant to your company either. Each platform has its own demographics and its own way of working.

Here we give you a rundown of the most popular social media platforms to help you decide where you should be posting:

Facebook

Facebook has nearly 2 billion active users and is the largest of the social networks. Every business should have some kind of Facebook presence. However, as the youth turn away from a social network increasingly dominated by older generations, this isn’t the place to properly engage with under-24s. Millennials, Generation X and Baby Boomers, however, are amongst the 44% of users checking Facebook several times a day.

Snapchat

The majority of Snapchat users are under the age of 24, with a high proportion not yet out of high school. Content on Snapchat has to present an authentic look at your brand. Daily stories are formed from a collection of low-budget video snippets, meaning it’s a great option for brands who can’t or don’t want to spend thousands on slick video content. Working with influencers, encouraging users to create stories around a brand and offering promos codes are just some of the marketing tactics used by brands on Snapchat.

Twitter

Twitter is the most succinct of social media platforms, limiting its users to just 140 characters per post. However you can also post images, videos and links. Hashtags are a big part of the Twitter experience too. Add a few relevant hashtags to your posts to get seen across the network. Twitter has 328million monthly active users but it takes a lot of time and effort to post effectively. You need to engage with customers, retweet relevant content from across the network and become part of the Twitter community to truly reap the rewards of a presence here.

Instagram


Instagram (which is owned by Facebook) has great reach. It has 500million users, 59% of whom check Instagram every day. The platform allows users to post images and 15 second videos to their feed. Lots of these images are slick and edited to be aspirational rather than realistic. It’s the perfect place to build your brand image but, because links can’t be placed within posts, it’s not a great way to direct traffic to your website.

LinkedIn

LinkedIn is a business oriented social networking platform and almost 80% of users are aged 35 or older. It’s a good place for B2B communications and promotions. In fact, according to the 2015 Social Media Marketing Industry report, LinkedIn now beats Facebook as the most important platform for B2B marketing. Brands use the platform for product launches, employee recruitment, generating leads and establishing their companies as industry thought leaders.

Pinterest


70 million people actively use Pinterest. The majority of these are women with the most popular topics including home décor, weddings, fashion and recipes. Images are posted to Pinterest. These can then be assembled into a digital noticeboard. Marketers have the added advantage of adding a Pinterest “buy button” to their posts meaning users can be directed straight to a product on your website.

Whatever your business and whoever your target market, there’s a social media platform out there to help you market your brand. Think about the demographics you want to reach out to and consider your social media objectives before choosing your social media platforms and designing your strategy.

Corinne Ledling is a businesswoman who’s very passionate about her job. She’s a Content Manager at Bizstats.co.uk and loves to share social media tips and tricks and her marketing experience.

How to Make Instagram Work for ANY Business [5 ways]

I have been doing a lot on Instagram this year, on both client sites and on my own. Instagram is becoming super popular and here are 5 ways to make it work for ANY business, gleaned from my experience.

Demographics matter.

This is true of all social media and you should research your target audience. But here is the thing, Instagram is exploding right now and more and more older people are on it.

The first commercial account I worked on was for extreme sports and it took off like a rocket with huge engagement and numerous leads originating from the account. The demographic was perfect, as we were selling gear for an extreme sport. Instagram is full of young guys wanting to show off how extreme they are. It was a match made in heaven.

The next account I worked on was for a high end restaurant, and it did not work as well. The engagement was lower. Although it got responses, a lot of the response was from people who were already following the client on Facebook.  They’d seen the Instagram posts on the Facebook page, then headed on over to Instagram to follow the client on that platform, too.

Therefore, the account was not finding new leads. Instead, it was engaging existing customers. It was still worth having but it was nothing like the exploding success of the first account I worked on.

Instagram is global, but you don’t have to be.

The second thing about the demographics (and this cuts both ways) is: Instagram is international. Can you sell to people everywhere? Or are you limited to the USA or even a physical location.

The bigger the area you can deliver to the better Instagram can be for you. But this shouldn’t mean you should skip Instagram if you are promoting a physical location. The one thing that offsets your limitation is the shear volume of people you can reach on there.

I have worked on several campaigns which were promoting tours on the island of Key West where I live, and the accounts produce leads. Some of those people we were reaching out to in all corners of the world would later end up on the island booking trips.

Frankly if your customers are young like under 35 then being on Instagram is pretty much required.

What is this a photo of? Someone swapped faces with their wife?

Of course the photos matter.

You have to have good photos. This seems obvious but after working with a bunch of small businesses on their Instagram accounts, I know that its not obvious to everyone. If your photos are not good the account will not grow organically.

You can have interactions with thousands of people on Instagram and you will get some followers and likes but your growth will be severely limited if your pictures are ugly. People might feel indebted to because you liked their photo so they like your crappy photo back, but they are not going to tag their friends or anything.

What you really want is to be posting photos that elicit enough response so that people tag their buddies and you can get more followers. This seems pretty easy when your account is all about showing pictures of hot girls or guys, not as easy when it’s something people don’t usually get too passionate about.

Push your phone number.

You are going to see a lot more success from Instagram if you push your phone number. Instagram doesn’t allow links anywhere except in the bio, which again is a knife that cuts both ways for me. It makes it almost impossible for spammers to stuff their feed full of affiliate links but at same time legitimate brands can’t link out to helpful URLs.

I see a lot of people directing followers to click the url in their profile  When I tried this approach, it did increase click throughs, but what really seems to work is putting your phone number right in the post. People are viewing Instagram on their phones 99% of the time and if you give them a great photo of what you are offering with your phone number next to it, there is more chance they will just call, than if you make them go to your profile and dig through whatever you are using as a website in order to email you.

Closeup portrait, smart pretty young female in gray white suit, dumbfounded flabbergasted by what she sees on cell phone, isolated indoors office background

I can’t believe this account has so many followers and its only a week old!

Don’t be fooled by fake followers.

I see a lot of accounts on Instagram that are swollen with fake followers, and they stand out like a sore thumb, at least to me. I totally see the allure of padding an account with some fake followers to get it started or just to appear a bit more important. That actually might not be a bad plan: to get a new account a few fake followers so it doesn’t look new, but to me when you have thousands of obviously fake followers it just looks bad.

The way I spot them is that the account’s engagement rate is astronomically low. Your engagement rate is a percent based on the number of followers you have vs how many engagements your posts get. There are different ways to count engagement, like some people say you should only count comments or whatever but what I am talking about is likes and comments.

When I first started working on Instagram a couple years ago, it was wide open. You put a good photo on there and if you had a decent following you could see a 10% even 20% response rate. Like for example if you had 1000 followers you would post a photo and get 100 to 200 likes and comments on it. It was insane.

Then as the ads rolled out. Now if you have a really good account and you post a great photo, you are lucky to get 10%. You more likely to get 3-5%. There are a bunch of internal changes at Instagram causing this but it’s not important for this article so let me get back to what I saying about the fake followers.

When you have an account that has 1000s of followers and then you look at its post and you see it got like 27 likes and no comments on their last post from two days ago, guess what?  They probably have fake followers, and to me I go from being jealous at their huge following to thinking they are a joker.

So essentially, how do you know if Instagram will work for you?

You don’t! There is no way to know until you get on there and try. But if you have younger customers (although not required), you can deliver what you are selling over a wide area, you can answer the phone and you can take/buy great photos, you’ve got a great chance of Instagram working for you.