SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems as though everybody has a different idea on what’s more important and what the basics actually are.
In this article, we’ll explore and define a vast number of tips and tricks that can help you to improve your SEO knowledge and techniques, helping you to become one of the most effective and efficient SEO workers in the industry!
Patience is Key
SEO practices are equally about you as a person as it is about how much knowledge you have. Once you’ve optimized the keywords in a web page or article, you won’t instantly see millions of readers once you hit the publish button. SEO is about the long game. This means being patient to see what results come from certain techniques before panicking and changing your strategies before they’ve had a chance to work.
Never Stop Learning
With over 200 SEO criteria set by Google alone, SEO is one of those industries where you could easily learn something new every day. Be open to this ability to learn. In fact, you should embrace it and try to learn something new every day. When you have the time, commit to online SEO courses, read books on the industry and read articles written by some of the leading people in the industry. The more you know, the better you’ll be.
Page Warren, Marketing Manager for Best Australian Writers, explains;
“Despite the overwhelming demand for SEO workers, this is still an incredibly competitive industry. You need to be on top of your game if you want to be the best. By keeping your knowledge of current SEO practices up to date, you can be sure that you’re always one step ahead, allowing you to maximize your opportunities by doing the best job you can”
Master on the Basics
Despite what every SEO worker says, there are some basics that you’ll need to practice ensuring your website’s SEO ranking can be the best it can be. You’ll need to learn how to create XML site maps, refine your URLs so that they’re SEO-friendly as well as constantly researching the best relevant keywords for your industry. These are all essential techniques that you should be using already. If you are, ensure you master your practices, so you can complete them effortlessly without wasting too much time.
Your Website’s Content is Your Lifeline
Whether you’re working for a blog, a website, a business or for yourself, content marketing is vital. If you don’t already write blogs or source blogs from external sources, you need to start, now. This will effectively generate leads of your website as well as increase your SEO ranking. You need to make sure all your content is of the highest quality possible and is 100% unique while applying the correct keyword density to each post. The same applies to your static page content.
Utilizing Social Media
Social media is bigger today than it ever has been before and this will continuously grow with time with no end in sight. However, from an SEO worker’s perspective, you need to use these platforms wisely. Whether you’re sharing content on your website’s page or using the integrated marketing and advertising tools, do your research before you start spending money. Most successful sites have completed prior research and have become successful on a very limited budget because they were precise and targeted properly.
Even if you only practiced the tips and tricks mentioned above, there simply isn’t enough hours in the day to complete it all, let alone all the other practices you should be implementing and completed. Whatever aspect of SEO you excel in, concentrate your energy on that. For the other jobs, research, download and invest in other tools that will help to make your job easier. Whatever aspect of SEO you want to complete, you can be sure there are endless tools out there that can help you to complete that task with ease.
Optimizing the Website
This is an essential SEO practice that many workers implement at the start but never return to. Optimizing your website is considered by some to be the most important element to building a high SEO ranking. At the start, your website may run fluidly and flawlessly. However, once you begin adding content, videos, images, plugins and extra pages, it won’t be long before the website begins to slow. Take time out each month to complete a thorough deep clean and optimization of your website, ensuring your users will never have to wait around while the website loads.
Search engine optimization involves a lot more than just keywords and XML tags. Effective SEO requires market research, competitive analysis, coding, evaluation of website analytics, content marketing, and converting visitors into customers or followers. Choosing the right tools is the key to accomplishing all the work needed for competent SEO. Fortunately, many of these tools are available for free:
1. Google Analytics
This is the most powerful weapon in the arsenal of SEO professionals. All it takes is a few lines of code implemented into a website to unleash a treasure trove of insights about visitors, their actions on your website and their preferences.
One of the best features of this tool is the vast amount of learning and training resources available to beginners and advanced users alike. The free version of Google Analytics is powerful enough to be used by Fortune 500 companies; the premium version has, even more, features that can be used to fine-tune SEO, content and website layout strategies.
2. Google Search Console
Similar to Google Analytics, this tool is a must-have for website administrators, SEO practitioners, and internet marketers. Previously known as Webmaster Tools, the Search Console can be used to see how Google crawls and indexes a website so that improvements can be made.
One of the most powerful features of this tool includes the Disavow Link option to eliminate negative inbound URLs. Another useful function is the crawl report, which lists errors that should be corrected to improve page rank and search engine visibility.
3. Google Keyword Planner
Another fantastic free tool offered by Google; this one is actually part of the AdWords online advertising machine but it can be freely used to conduct keyword research and to analyze search trends.
It is important to remember that the estimates given for monthly search volume may not be accurate, particularly since Google intends to get users to launch AdWords campaigns. Nonetheless, this is a great tool to evaluate longtail keywords. Since the Keyword Planner is plugged into Google Search Insights, users can trust that their research will be current and congruent with ongoing search trends.
4. Moz Open Site Explorer
One of the most important aspects of modern SEO is to cultivate good backlinking practices, which can be greatly augmented with this tool by Moz, a very respected name in online marketing.
The ranking of websites by domain authority is very useful not only in terms of pursuing inbound links but also to get ideas on potential content and layout strategies. The Site Explorer determines the keywords that are actually working for websites based on visitors and content, thus allowing administrators to work on increasing the authority of their pages.
This abbreviated version of Open Site Explorer provides a lot of functionality in a single browser bar. With a single click of the Moz button, the bar provides users with Domain and Page Authority metrics according to various search profiles that can be customized to account for the geolocation of the searchers.
With the MozBar, search profiles can also be changed with just a couple of clicks to learn more about the browsing and searching habits of audiences in other countries. With the premium version of this tool, users can also view the keyword difficulty for any search term or string, and they can also investigate the page optimization options related to specific keywords.
Hands down, this is the best SEO plugin for WordPress websites. The best way to use Yoast is to install it at the same time the website is being created. By doing so, website administrators will be able to create the global metadata necessary to start publishing and optimizing.
Once new pages or posts are ready to be posted, the Yoast plugin examines the content and structure to issue SEO recommendations based on a traffic light scheme of red, yellow and green. Content creators who use Yoast regularly will notice themselves becoming more proficient in terms of creating blog posts, articles and new pages that are truly SEO-friendly.
This is the tool recommended by SEO professionals for advanced keyword research. The powerful features of SEMRush are intuitive and easy enough to use for the benefit of small business owners and website administrators who handle their own SEO.
For many users, SEMRush will feel as the only tool they will need for their online marketing needs. Users can access keyword intelligence for any website to learn how frequently those terms appear in search queries every month. SEMRush integrates with the SEOBook and SEOQuake products created by associate developers. The free version of this tool allows a few searches each day; with the premium version, users get more insight and freedom to explore more keywords.
In the end, becoming proficient with SEO requires some research to learn the basics followed by constant practice that can be accomplished by regular use of the tools listed herein. Small business owners who master the use of these tools will be well on their way to staying ahead of their competitors.
Any business will understand the effort required to grow their online presence and achieve first page Google rankings, which makes it rather disheartening to learn that an office move to a new location can rock this. In this blog, find out how to adjust your local SEO after an office move.
Unfortunately, there isn’t a secret formula to immunize your business against a ripple with your local SEO rankings if you choose to change your address. Google views an office move as it would a new business listing, so it’s no surprise some businesses choose to keep the old details and add a ‘we have moved’ page to their, in order to avoid losing SEO rankings.
If like us, accuracy and consistency are your bags, updating your details after an office move is an answer. This may mean having to rebuild some of your local SEO power, but there are few tips and tricks you can put in place to help you.
First, let’s look at the importance of NAP Protocols.
When looking at where to rank you in the local results pages, Google looks at your website and other listings, such as Google + and Google Places listings to cross-references key information, such as NAP (name, address, phone number). The NAP should match wherever you are listed.
Having a local address to the proximity of the user searching is of course important, but if there is a discrepancy in your NAP databetween your site and your online listings, this could result in Google not ranking you at all because discrepancies hinder Google’s ability to trust the data they have gathered about your business, online sources.
NAP matching is an important activity to undertake when moving your office if you want to rebuild your SEO efficiently.
Google places (Bing local etc.)
A good start is adjusting your Google Places and Google + listings. Since these are branches of the Google powerhouse, these listings will be the first sources scanned when the search engine is matching your data, so it’s a no-brainer.
Once you have adjusted your Google listings, it’s time to find where else you are listed. You may have an organized listed of citations to work through. If not, you can find your existing citations in Google and Google Maps using search parameters such as (“01303 123456” -yourdomain.co.uk) so you can log back in and change them.
NAP protocols covered, you may also want to consider consistency across any directions pages. If any directions pages to your old office exist online, adjust them to show directions to your new location. Ensure this is matched on all your citations.
Websites can be found in the search results more easily by implementing the proper schema markup. This enables you to include microdata about your businesses location, open hours and contact details.
Although the data isn’t shown on the website, it exists in the code and it can be managed easily via your websites admin system easily.
Pushed for time? You can clean your listings in one go using the Moz Local portal. It’s also a handy tool for checking your current localized visibility. It’s not cheap, but it saves a lot of time and resources.
Some marketers believe that having traffic from a broad range of sources sends a strong quality signal to Google and that includes email signatures any digital stationary such as PDFs and white papers. This point is arguable, but in any case, it’s good practice to have consistency across all of your digital listings and material, for accuracy.
Chris Surridge is an experienced digital marketing director with a wealth of knowledge on search marketing strategies and conversion analysis. As well as his many years as an SEO professional, the value he brings is in strategic planning for client accounts and his consultative services in helping businesses grow. He is the marketing director for Whitefish Marketing, a Kent based SEO agency, and manages a team of highly experienced digital professionals.
So, you have started a blog for your business – great! But are you seeing the results you had hoped for? Perhaps you have been blogging for months without much fanfare, or maybe you just started and want some tips for writing blog posts. Whatever your situation, there are key rules every blogger must follow when it comes to crafting useful content that readers will consume, enjoy, and share with others. But how do you write a blog post that gives you the results you desire? Read on, blogging novice, it’s time to take notes.
Tips for Writing Click-Worthy Blog Posts
A regularly-updated company blog can play an integral part of increasing visits to your website, but it is just the beginning. Search engines don’t just love content, they love SEO-friendly content, and the more pages of click-worthy SEO content you have on your website, the more pages can be indexed and then found by your target audience on search engines. A keyword-focused blog can make a significant difference in your search rankings while playing a crucial role in acquiring new and returning customers.
Before you start writing, it’s important to understand that the content you’re creating must appeal to your audience as well as search engines. If you want a potential patient, client, or customer to click on your content, read through it, and then take action (e.g. book an appointment online, purchase a product etc.) you must be able to do three things:
1) Write content that is SEO-friendly
2) Write in an engaging tone
3) Solve a problem specific to your audience
If you can’t accomplish these three goals, then your blog content may not be seen by anyone at all.
Focus on Just a Few Keywords
While you may have heard that incorporating a lot of keywords into a blog post will help you rise in search engine rankings, this is entirely untrue. Cramming as many keywords as possible into your blog posts will result in stale, invaluable content that search engines will gloss over. And guess what? Your audience won’t be paying attention either.
It’s important to choose just a handful of core keywords and long-tail keywords to focus on in your blog post. This will not only show search engines that your content is rank-worthy, but it will also be enjoyable and worth reading.
Utilize Keyword Synonyms
Using keyword synonyms within blog posts is a simple way to include keywords you want to rank for, while also increasing search traffic to your blog. For example, if you have a blog post that focuses on dental fillings, you could also use the synonym, “tooth fillings” in both the body copy and in subheadings.
Optimize Your Blog Post with Relevant Questions
Writing a great SEO-friendly blog post goes beyond just user intent. For example, while someone may be searching for “tooth filling dentists in Columbus” they and other people who are researching the topic are usually curious beyond their intent to simply find a local dental practice.
If you are like most people, you have used search engines to find answers to specific questions. For instance, if you know that you have a cavity and need a filling soon, you may be curious about the dental filling procedure, how long it takes, if it hurts, and so on. Just know that you aren’t alone in this! If you type, “do fillings hurt?” into a search engine, you will see that there are plenty of blog posts that answer the question, and you will even find related questions on the topic that people are actively looking for answers to.
As you can see here, you may want to think about incorporating a handful of relevant questions into a blog post if you want to rank higher for “fillings”, “dental fillings”, and the like.
Optimize Headings and Subheadings with Keyword Variations
Before you write your post, think about searching for keyword variations of the main keyword your post is trying to rank for. For example, if your blog post will be focusing on a broad term such as “dental procedures” you could add related keywords such as, “cosmetic dental procedures” and “pediatric dental treatments” or “emergency dental procedures.” You can then use these variations as subheadings with descriptions and bullet points of the various types of procedures or treatments. However, be careful not to overdo it; integrate additional terms like this only if they make sense from a readability standpoint. A blog post that incorporates these keyword variations would benefit from a title like, “Common Types of Dental Procedures.”
Words of Wisdom: Breaking up blog content with relevant subheadings when possible also helps readability. Users love to skim articles first to see if the content may resonate with them. If they can’t find what they’re looking for easily, they will move along to another article — and search engines may even direct them to a competitor’s site instead!
These ideas are just the beginning when it comes to writing SEO-friendly blog content. But these guidelines will help your blog get started on the right foot so the right customers will find your content, read it, love it, and return for more.
Natalie Lynn is the content director of Two Wheels Marketing, a Columbus, Ohio based digital marketing firm specializing in search engine marketing (SEO, PPC), paid and organic social media marketing.
In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains. So if you were trying to rank for the keyword, sell my car, you would name your domain and business sellmycar.dot (relevant TLD )
When SEO’s and marketers first discovered that they were able to rank on the top of search results when using highly searched keywords as domain or brand names, it caused an epidemic. This, of course, led to an uproar amongst established brands, who had invested millions into establishing their online presence over the years. Traditional industry leaders were now outranked by overnight competitors, affiliates and microsites. As a result, a great deal of organic traffic and leads were lost, and affiliates made a killing selling these leads back to advertisers.
Some brands quickly adapted, and setup legitimate business and websites, using the same tactics. Since most of them had bigger budgets, they were able to hire SEO agencies and experts to optimise their websites back to the top of search results.
How It Works
Find the most valuable keywords within the relevant industry.
Find out which of these high traffic keywords are registered as domains. For the sake of this exercise, let’s assume that this domain is still available.
Implement a keyword strategy revolving the keyword “buy a car” – you will need to use the keyword as much as possible. This includes using it in the copy, H1’s, Metadata and internal linking structure.
You will also need to build some links to your domain, using that exact match anchor text. One of the advantages of using a keyword as your business name or domain name, is you can argue that you are naturally using your brand name when Google threatens to penalise your website, for spamming web results. Whether or not they will believe you is another story.
What Does Google Say About EMD’s in 2017?
As former Google Head of Spam stated below, this was only a small scale update. Their focus was predominantly set on “low-quality” and reducing their visibility in search results.
When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD, may get caught.
So What’s The Verdict ?
It appears as if Google are not entirely focused on eradicating search results associated with exact match domains. They are merely trying to reduce low-quality content, which spammers use as a tactic to secure traffic to their websites.
Using an EMD is like using performance enhancing drugs – you might get there faster but you still need to put in the hard work. And if you are involved in a recognized sport, you will be held accountable if one of the drugs you are taking is on the banned list. Google does achieve its due diligence with EMDs from time to time, and I have personally seen thousands of businesses disappear from search results over the years. The true question here is, how much of a risk is it to you?
George Ian Wyngaardt
SEO Manager at CarZar.co.za
SEO jargon can be overwhelming. All you need to do is reach your audience, right? You’ve built a beautiful website and you’re blogging regularly, so don’t let all that content go to waste! A few simple points of SEO knowledge can tighten up your content so search engines, and your target market can find you and understand what you’re all about. Follow these five tips to make your blog better for SEO.
1. Think About Your Keywords
In point of fact, it’s important not to get too hung up on keywords. Research reveals that emphasis is shifting to searchers’ intent, not so much the keywords themselves. And it’s important to remember that to a living, breathing audience, keyword-stuffed content is obvious and unreadable. Still, the discreet use of keywords remains an important part of SEO, and it’s one of the topics that bloggers ask about first.
Keywords operate best in the first and last paragraphs, and in the headline. To avoid redundancy, look into Latent Semantics Indexing (LSI). It’s easy to find synonyms that search engines will understand. For example, instead of using the term “horse trailers” over and over, you could note that you specialize in “equestrian vehicles.” Google will get it, and you will broaden your keyword cache, making your filly wagons easier to find.
2. Organic Backlinks Are the Best
Everyone’s abuzz about backlinks, the links on other websites that direct traffic back to you. There are many ways to go about getting these links (not all of them ethical). The best and most foolproof way is to let them happen organically. Google scrutinizes your “link portfolio,” and a collection of unseemly or ill-gotten links can incur you a penalty. This will do the opposite of what you want your SEO efforts to do.
The best thing about organic backlinks is also their biggest problem: they’re effortless. They arise naturally from other bloggers, journalists, and companies who link to your site because they want to share your content. So how do you take a more proactive approach? Here are some do’s and don’ts of garnering backlinks:
- Pay for links
- Hire a black hat SEO agency or use black hat tactics
- Leave comments on other blog posts with your link
- Reach out to other blogs you genuinely connect to and offer to write a guest post
- Have your company hire a white hat SEO agency
- Promote your blog by building relationships with relevant people in a genuine way (more on this later)
As with many things, the slow hard road is the best one.
3. Localize Your Content
Remember that you have readers all over the world. And if you don’t yet, it’s an important goal. But a global reach doesn’t get very far if your readers in Patagonia don’t understand your content. There are some valuable localization companies available to help solve this problem. In addition to simply translating your blog, localizing finesses your content into something that looks and sounds natural to the location where your content is appearing. The last thing you want is an awkward Google translation sending the wrong message to thousands of readers overseas!
As a bonus, localizing duplicates your content for every region that you serve, making you more visible to search engines.
4. Collaborate With Other Bloggers and Micro Influencers
This is an expansion on building backlinks, but the goal here is not to gain a link. The goal is to expand your sphere of influence and build meaningful relationships with people in your niche. Write guest posts for other blogger’s sites, comment, follow, and meet for coffee if you’re in the same city! Things will come off some of these relationships. For others, it won’t. Don’t force it. See what clicks.
For more efficient results, zero in on social media micro influencers who post content relevant to your niche. Initiate relationships with them. Consider the difference between reaching out to individual horse lovers, versus reaching out to a well-known rider. A celebrity rider might have thousands of horse loving followers on social media. If they decide to shout you out on Instagram, you’ve reached thousands of horse lovers just by building one relationship.
5. Be Authentic
Content is king. There’s no way to fake authenticity, and authenticity is the hallmark of good content. Keep yours to a high standard that’s easy to read, and easy for search engines to understand. Write clear, structured posts with relevant headings and subheadings. Don’t think so much about SEO that you lose your human audience. Remember, search engines work for people, too–the same people you are trying to reach. Authentic content that means something to people, and not just Google, is more important than any SEO tactics. Without it, the tactics become moot.
A few simple SEO tactics can go a long way for your blog and your company. But remember that these tactics should work in service of authentic, meaningful content, and never at the expense of it. When you’ve mastered these steps, there are ever-deeper levels of SEO that you can explore. It’s a fascinating field that we are all helping to create and develop in real time, with every passing day and every passing search. But for now, try out these techniques on your blog and watch your traffic rise!
Brian Oaster writes content for translation services company Day Translations from Central America. He has worked all over the world as an arts educator, English teacher, basket exporter, rare book dealer, fortune teller, and as the first mate of a private sailing yacht. Educated in the visual arts and an avid reader of news and literature, his focus is on international arts and culture, world religions and global politics.
More than half a million Shopify stores have sold their products online at one point or another. More than 370,000 of them are still alive and using this platform to sell to online customers. When you consider the fact that these stores make up a small portion of the online commerce ecosystem, the numbers become mind-boggling.
In other words, it takes a lot to make your Shopify store stand out and earn any kind of decent revenue.
One of the ways to help your Shopify store stand out and start making money is to ensure people actually find it in search engines. To cut a long story short, you need to do SEO for your store if you want to see it succeed.
Use Shopify’s Own Features
One of the best things about Shopify, when it comes to search engine optimization, is that their own people seem to be quite versed in the whole thing and the platform actually boasts a number of features that can help your store follow Google’s (Bing’s, DuckDuckGo’s) guidelines for best practices.
These are nothing spectacular, but they help take care of the on-site basics that can build a decent base for the rest of your SEO efforts down the line.
For example, Shopify features editable title tags, meta descriptions and URLs, as well as ALT tags, automatically generated sitemaps and robots.txt files. They even provide automatically generated canonical URL tags which help avoid duplicate content. You can also find great domain names for your store(s), register them without leaving their website and even play with subdomains.
Even people who know nothing about SEO can sit down for a reading session of a couple of hours and learn SEO 101, that will help them set up their store for success.
It sounds like fanboy stuff, but really, kudos Shopify.
Often times, Shopify store owners do not have the time to also run a blog, especially if they happen to run a few separate stores. This is a big mistake, as a blog can be a great SEO tool.
For one, with great content, you keep people on your website, even if they are not purchasing, which is a great signal for search engines that your website has quality to offer. Also, it is a fantastic way to fill your website with keywords without seeming spammy in any way.
Once you start doing some guest posting (we will get to that later), you will also discover that other website and blog owners feel much more comfortable linking to a blog post on your store’s site than a commercial page. Of course, you should still try to get links to your commercial pages, but when this just isn’t happening, links to your blog posts will also help.
Finally, if you come up with innovative and interesting content, it is very likely that your visitors will get involved in the conversation, which makes for a fantastic signal for search engines.
Be Smart about Product Images
There are a few things to keep in mind when dealing with product images on your Shopify store. For one, you need to optimize them before you include them on your store’s website. This will speed up your loading times, which is something search engines love.
Also, you will want to include ALT tags for every image of every product that you feature on your page, as it will let search engine crawlers know what the image is of (machine image recognition still isn’t that advanced).
This will also help vision-impaired visitors know what is on the page. While it is not an SEO thing, it is a common decency thing.
It has been a couple of years since online shoppers have become majorly mobile, meaning that they do their shopping on their mobile devices (mostly smartphones). Because of this, all SEO efforts should keep in mind the need to be mobile-friendly.
The first step, of course, is to ensure that your Shopify store is mobile-friendly. In a perfect world, all Shopify templates would be 100% mobile-friendly, but this is still not the case. Google provides their own mobile-friendly test tool which will point out the issues that might be hurting mobile users and you will want to fix these as the first step.
You should also learn more about the differences between desktop and mobile searches and modify your content appropriately. Google’s Mobile Index is not yet live, but it is safe to say that it will happen one day.
Of course, you can always take this a step further and start using the mobile marketing platform that will best suit your needs, even beyond simple SEO.
Utilize Product Pages
Product pages should always feature an original product description. Many Shopify store owners decide to simply copy descriptions that they find on the manufacturer’s website or other stores. This is a huge mistake as search engines will flag this kind of content as duplicate and penalize your store. It may be time consuming, but it is a very basic SEO thing to do. If done the right way, product descriptions can be a good way to optimize your pages for search engines through smart keyword practice.
Another good way to utilize product pages is to give your customers the chance to write their reviews of your products. This will provide your product pages with additional content, which will be as natural as possible, also giving search engines signals that people are engaged enough to leave their comments.
The important thing to remember is that SEO is not some sort of a magic wand that will save your Shopify store. You will need a good product. You will need a product that people are willing to pay for.
SEO’s job is to ensure that people find it.
That is all.
SEO or search engine optimization represents a set of techniques and practices used to optimize the website and raise its ranking in the search engine results page. When executed properly, it is an excellent way to increase traffic coming towards your website and is particularly useful for small businesses which don’t have the same budget for advertising as large companies do. However, bad SEO can have quite the adverse effect and could potentially result in getting your website completely omitted from the search results.
Mobile-first and responsive web design are a must!
Considering the fact that over a half of all internet traffic now comes from mobile devices, it’s important to have a website which is mobile-first, or at least responsive. This is one of the key factors the search algorithm looks for when ranking your website, so make sure to avoid spending all your time, effort and resources into making a desktop-first website only to have it outranked by the competition. Well, the optimized mobile-first website allows for a better mobile user experience, which is another factor you have to take into consideration.
Create a Blog
Search engines absolutely love blogs. To be more specific, they love well-written and regularly updated content and blogging is by far the easiest way to generate content regularly. You can use it for a number of different purposes, such as keeping the public up to date with the latest website developments or answering any questions customers might have. Additionally, a blog is an excellent way to engage with customers as it allows them to leave comments and reviews, which is known in the industry as passive content.
Produce Engaging Content
Once you’ve set up both your website and the blog, it’s time to fill them with content. All the content you produce must be original, relevant and most importantly engaging. The best way to ensure that is to use content and keyword research, which will give you information about how people search for products and services and incorporate that information into your content creation process. Use appropriate title tags and meta descriptions for each post you make and don’t forget to properly name and optimize the images.
Use Appropriate Keywords
Once you’ve done the research, it’s time to incorporate those keywords into your content, using the best available keyword research tools. They are vital for any SEO strategy, as they help both the users and search engines with figuring out what your website is about. The best way to do this is to separate the pages on your website that have content on and use separate keywords for separate pages. By doing that you direct the customer towards a page which is best suited for answering their questions. Avoid overstuffing your articles with keywords, as this will only get your website down-ranked by the search engines.
Focus on local SEO
Setting organic search results aside, you also want to rank well within local pack listings. To start, you should open up a Google My Business page with proper description, category, contact information and information describing the purpose of your business, high-quality profile and cover picture and if relevant, closing and opening hours. NAP or name, address, and phone number consistency are also important so make sure to make that information accessible from every page of your website. Finally, work on getting reviews from your customers. Although Google reviews are considered to be a top priority, don’t forget to focus on reviews from sites like Yelp and local directories.
Use Analytics to refine your strategies
Measuring and evaluating the results of your search engine optimization efforts is vital for success, as it provides vital information you can use to further tweak and improve your SEO strategy. Google Analytics is an excellent tool for measuring organic traffic over time and providing you with information regarding your target audience. This includes what browser they’re using, from where and when did they access your website, how long they’ve stayed on each page, etc. You can use this insight to further improve the visitor’s browsing experience.
Focus on Social Media Marketing
One of the best ways to grow and maintain your brand’s influence is to use social media platforms such as Facebook, Twitter, Google+, LinkedIn and other niche communities. Include links to your social media profiles on your website and maintain them regularly. Social media is excellent for engaging with your customers, and also provides you with additional marketing without any cost. Google and other search engines rank interconnected websites higher than those with no social media links. And it works wonders for positive brand association and awareness.
Author bio: Steven Clarke is a digital marketing specialist at SEO Adelaide. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.
SEO is slowly getting into a new stage of existence.
Keywords in their current form are becoming less and less important. Instead, Google focuses on determining the overall meaning of an article. Nowadays, typing in certain words or phrases doesn’t necessarily mean that you will get articles filled with them. You might get something completely different yet relevant.
For some time now, Google has been developing systems that will discover the true meaning behind the words. Such an approach can only be beneficial for users as it gives us proper answers to our questions.
With all that being said, LSI keywords have become the most important factor during content creation. Let’s talk about it.
What are LSI keywords?
LSI stands for latent semantic indexing. It is a concept that determines importance of a word within a corpus (body of text). Based on that, it is easy to determine that LSI keywords are the keywords that are important to your article.
As mentioned, focusing on a single keyword is no longer lucrative.
There is no way for Google to determine whether use of this keyword is random or intentional. At least not without LSI keywords.
With LSI keywords everything changes.
They are a set of words and phrases which helps describe content more thoroughly. It provides depth to the article allowing Google to precisely determine what it is all about.
Example of LSI keywords
Let’s say you are writing a thorough article about a country.
Of course, the name of the country will be used as the main keyword (e.g. France).
Now, remember that this is a thorough article. In that regard, you will have to cover different aspects of the topic. It is only expected that you will talk about various French cities (e.g. Paris, Lion, Marseille), French cuisine (croissant), French history (Napoleon) and so on.
Given that you used the broadest keyword possible, you will have to use a broad array of LSI keywords just so that Google can notice you. If the topic was narrow, you would’ve used only a handful of LSIs.
We have to clarify this a bit more.
With the LSI concept, Google is able to determine relations between the keywords. That being said, a search engine is able to determine how relevant a certain phrase is to the article and how often it should repeat itself.
For example, in an article about American presidents, you will use Abraham Lincoln more frequently than Gerald Ford. However, both of them are necessary for Google to perceive the article as relevant.
Basically, LSI helps establish what is normal and what is not normal within a text.
Using LSI keywords to your advantage
Now, here is the question you’ve all been waiting for.
How can you use this knowledge to your advantage and create content which is more likely to rank on the first page of Google?
We got a few tips for you!
- Write naturally
First and foremost, LSI keywords are used to determine what is natural and what is not. Best thing you can do is to write an article without thinking about keywords and their frequency.
Besides related phrases, synonyms are also important. In the end, if you are writing a natural copy, it is expected that you will use a few synonyms for your most frequently used words.
Think about the topic beforehand
Google uses your copy to determine the real intent behind it. For example, if I used word “France” a few more times, it could’ve misled Google to think that this article revolves around it. By considering everything in advance, you are able to make a battle plan and determine which few keywords should have priority.
Check out the top results
No matter how hard you try, you may still forget a few keywords. This can be easily prevented if you go and check top 10 results in Google. In the end, if they managed to reach the first page, they are probably doing something good.
Going back to the article
Naturally, you will read the article after you’ve finished it. But, you will also need to focus on your LSI. It is common for an author to forget a few things. So, go back to the article, read it again and make sure to add a few phrases that you’ve missed.
When it comes to LSI keywords, these are all the tips you need. However, try not to overdo it. Google expects naturally written content. This is why LSI concept was introduced in the first place.
Basically, as long as you write a thorough, informative article, you should be fine.
About the author: Nikolay Stoyanov is the CEO of NikSto.com – an SEO company that offers SEO outsourcing, consulting and white hat link building services to clients all over the world. Nikolay is a huge Brian Dean fan and a proud graduate of his SEO That Works course. He’s a contributor to many of the most reputable websites about SEO.