12 Ways to Build Strong SEO Foundations

The secret to building a successful website doesn’t solely rely on wonderful UX and UI. To drive traffic and eventually drive sales to your website, you should apply search engine optimization on your website. However, the concept of SEO is as structural as other strategies could be.

A strong foundation in SEO can reflect your business’ objective goals. If your website’s SEO strategy lacks the foundation to make it “future-proof”, you definitely won’t see any ROI from your investment.

Google’s getting smarter; with its machine learning capabilities, what takes months to accomplish can now happen in real-life. So if you’re website’s not getting any traffic, you should look under the hood and check if you have the necessary components to rank in the search results.

Technical SEO: Building Foundations to Rank Better

Prevent risks by checking out this essential checklist you should work on your website’s SEO strategy:


These crawlers would communicate with search engines spiders. There are only few who deals with robots.txt, a single overrule could knock you off on search engines. Robots.txt is pretty handy if you want to implement site-wide rules, but it is important that you check this first to see if you’re blocking important pages, especially those target pages that you want to rank in the SERPs.

301 Redirects

Redirects are a fickle thing to implement. While some SEOs prefer redirects because it is direct, sometimes that’s not the case that you want to implement. Generally, we recommend assessing pages that you want to redirect. Perform a redirect if the two pages are identical, for example, www to non-www pages. Beware of implementing 301 redirects as it may create an infinite loop if you’re not careful.

3. Canonical Tags

Joost de Valk of Yoast defined canonical URLs as a way that allows you to tell search engines that certain similar URLs are actually one and the same.

Canonical tags may be confusing for some, but let’s see this way. For example:

You have two pages, http://example.com/canonical and http://example.com/canonicalization.

Use 301 if: there are no technical reasons hindering you from doing so, then by all means implement that 301!

Use canonical tags: if redirecting will disrupt the user experience or it doesn’t make sense to redirect it because it’s just another version of the page, use canonicals.

Rand Fishkin of Moz has explained the best practices of using canonical tags in a Whiteboard Friday session.

4. Relative vs absolute links

This is a debatable topic for SEOs and web developers. While it may be convenient for developers to use relative links in a site, it doesn’t work the same way as for SEOs.

Relative links are coded as <a href = /page>, while absolute links are coded as <a href = http://example.com/page>.

Relative links are prone to scraping, duplicate content, and costing Google real money. Ruth Burr Reedy discussed this in a Whiteboard Friday presentation at Moz, and this is where it gets technical: Google has an allocated crawl budget that costs them real money. If a site doesn’t have their architecture in line, chances are Google wouldn’t bother crawling the rest of your site. Absolute links and a better architecture can make it easier for the spiders to crawl your site and get it indexed.

5. Search-engine friendly URLs

To give you a clearer picture, let’s say your page gives out:


instead of:


Ensure your URLs are easy to understand by users and search engines. Aside from giving reliability and assurance that your site is not just another hacked or spammy page, it simply abides the golden rule of not placing your business at stake as one of the poor and unusual URLs.

6. No-follow links

There are instances that your website is being linked up with something too far from your field. But sometimes you needed to credit a creator if you want their work on your end, in this situation you can add a no-follow tag to the link.

This will help search engine emphasize your website by being notified that the given link is not as important as your website. However, be cautious in applying no-follow tags on your links. While it helps you segment link juice to more important links, we reckon that you shouldn’t over use it. Maintain a healthy balance of do-follow and no-follow links.

7. Sitemap

If your website is ready to be indexed, you would need to take the chance of submitting it to the search engines. You can submit it too even if you’re re-indexing, and if you have several changes on your site.

Remember that we discussed a bit about crawl budget? You can help Google crawl your website better with multiple sitemaps. If you’ve been using a single sitemap, try create multiple sitemaps to get your pages crawled and indexed better. Using a WordPress plugin like Google XML Sitemaps by Arne Brachhold can help you create those sitemaps easier. If you own a smaller website, you can use the free version of ScreamingFrog to generate your own XML sitemap.

When you’re done uploading your sitemap/s, you can send it directly to Google via Google Search Console and Bing via Bing Webmaster Tools.


The best rule one should think through regarding SEO is having content written specifically for humans and not for the search engine itself.

Metadata has three parts: links, descriptions and the title, of course. Appropriate keywords should be included in meta descriptions and titles but not to the point of placing everything on it to emphasize what your content is all about.

The best meta description one could ever provide is attracting and crave-worthy reasons in just 230 characters on why searcher should click your site.

You can always check your competitor’s code to see what they are aiming for in ranking.

Language tags

Language tags would rely whether you’re using one language on your content or not. But if you prefer having different language on your page, it’s better to use hreflang tag to ensure the searcher would be directed to the same leading page everyone has been guided to. Aside from avoiding a penalty for duplicate content, it will also help you present the same content you wanted to show off.

Search engines are really meticulous in detecting language. Use one language to your site as much as you can especially if you don’t need other languages to optimize your page.

Structured Data Markup

Structured data, also known as schema markup, is another type of code that makes your ranking boost in SEO. It also helps search engines organize, crawl, and display your content easier. Using Structured Markup can help increase your website’s click-through rate or CTR because there is useful information about your website that makes it more relevant or click-worthy for a user.

Working with search engines using structured data helps to communicate on what your data really means. It might be one of the most technical things you can do but placing effort into this is a very wise move.

Live pages

Posting your page live would really attract random people visiting it. So make sure that put your pages live if and only if you’re ready for searchers to check your content out.

If you’re using any kind of CMS, there’s a higher chance of your published page to be added to your sitemap that will ping the search engines. But if you really have to put out a live page and you’re not yet ready to have it scanned by viewers, using a no index tag before putting it live is the best option to rely on just remember to take it off later.

Page speed

Did you know that page speed is one of the ranking factors Google has standardized? They even made it easier to go faster with their Accelerated Mobile Pages project, applicable to almost every continent on the Internet.

SEO experts prefer to lessen page load time, so if you have ways of trimming of some MB packages on your site the better. You can always use page speed tools to see how your website is performing.

Moreover, remove unnecessary code bloat, you can also do file compression to diminish the size of JavaScript files, CSS, and HTML that are larger than the standard 150 bytes. This will ensure your server speed and spot-on ranking. If you want to go in-depth with your page speed optimization, we recommend downloading Lighthouse, a Chrome extensions SEOs can use to do a quick audit on their site.

These focal points are some of the basic but the most important foundation you would need to optimize your website and boost your SEO ranking. If you made some mistakes on your site, this is your chance to have it corrected. SEO encompasses a wide variety of tactics to optimize your site to increase its search engine visibility. A little bit of technical SEO can go a long way for your website; start optimizing your website today!

Sarah McGuire is a Digital Strategist for the Best SEO Company in Canada. She takes an in-depth, hands-on approach to startup social business strategy. She has experience in digital marketing, social media, content strategy, and marketing communications.

3 Ways to Optimize Your Site for Voice Search in 2018

SEO can be an enigma sometimes, but it’s a lot easier to figure out when you accept that it changes a lot — and that occasionally, those changes are radical. In 2018, if you want to achieve pole position in the SERPs, you need to add voice search optimization to your arsenal of your tactics.

In this article, I’m going to show you how to do it the easy way by ranking for long-tail keywords.

Who doesn’t love the idea of voice search? It’s quick, super convenient, and it means users can search for stuff on the go.

Plus, it’s just undeniably hip.

In 2018, voice search technology is better than ever, while respected entrepreneurs and movers and shakers in the business world like Gary Vaynerchuk suggest it’s the absolute future.

The stats back him up. Half of all searches will be voice by 2020, while in the same year around 30% of all searches will be carried out without the use of a screen. This is largely because voice search is more precise than it’s ever been. In fact, its accuracy is now at around 92%.

All this means that you need to get on board with voice search optimization before you fall way behind your rivals and end up playing catch-up.

Why long tail keywords?

You might be under the impression that, since we’re slowly making the transition to voice search, keywords will no longer matter.

“Please tell me I never need to use a keyword research tool ever again!”

However, they still matter just as much as they ever did. Sorry! The only difference is that long tail keywords matter more where voice search optimization is concerned.

A short tail keyword is uber specific and can simply be just one word, such as “builder.” It’s a super broad keyword that’s hard to rank for.

Long tail keywords, on the other hand, are easier to rank for because they’re more specific and can pull in a descriptor or two. “Men’s black leather jacket for disco night” is a long tail keyword that’s hyper-specific, and which might be so exclusive to your niche that you climb to the top of Google.

Crucially for voice search, long tail keywords more closely resemble natural human speech. When people speak into their device, be it Google Assistant, Amazon Echo, or Cortana, they speak like they would if they were talking to a friend.

No one is going to shout “Builder!” into their phone. Instead, they might say something like “Affordable builder near me.” This phrase is longer and quite specific.

Let’s take a look at 3 ways to make the most of long tail keywords and optimize your site for voice search.

1. Answer questions with in-depth content

“Google, why does my dog have fleas?”

“Alexa, can you tell me that causes diabetes?”

“Siri, what do angel investors do?”

The above are examples of how search is going to look. Not next year or in 2020 but literally tomorrow, next week, and next month. Your customers are speaking into their phones using long tail keywords, asking questions and expecting answers. And unless you start to answer them, you’ll be dawdling at the back of the SERPs.

It’s time to start answering questions on your site. There are two ways you can do this:

  • Long form content
  • An FAQ page

An FAQ page can provide answers to common questions about your product or industry. The easiest way to come up with questions your customers are asking is to actually ask them. Alternatively, check out forums, Facebook groups, and your rivals’ websites.

Long form content will take more time, but it’s well worth it because it attacks the SERPs in more than one way. Firstly, you can start to rank for specific long tail keywords that your customers are using. Secondly, you get a shot at ranking on featured snippets.

What is a featured snippet? A featured snippet is displayed at the top of Google in response to a user’s query as per the image below.

It’s essentially an in-depth answer to a question. The answer is so in-depth, explicit, and contains the right long-tail keywords that it’s been chosen by Google as the best one. As such, it’s achieved the highly coveted position 0 on the SERPs.

When thinking of a question that needs answering, carry out the keyword research you usually carry out, but also search for question keywords, too.

2. Loosen up and be more conversational with your seed keyword phrases

Some of us struggle with seed keywords simply because we make them too stuffy.

For example, consider this sentence:

“Professional graphic designer Minnesota.”

It doesn’t flow naturally, and it definitely isn’t conversational.

When you’re optimizing your site for voice search, you need to start thinking conversationally. Here is how we could spin that above sentence instead:

“Where can I find a professional graphic designer Minnesota?”

Once again, we’re using a question phrase, and then we’re going to provide the answer. The sentence is now in line with something people will search for.

3. Get into peoples’ minds

Do you know how people think? Of course you do, you’re a human yourself! And from now on, it’s time to start thinking about how people speak.

Long tail keywords for voice search are all about how humans really speak to each other, which means you can’t keep using the same long tail keywords you’ve been using in the past. Clunky phrases like “content marketing manager salary” no longer cuts it.

To get into peoples’ minds and discover how they talk into their phones, you can try a tool such as Answer the Public, which appends search terms using words such as “with” and “for” in order to gauge what voice device users are actually looking for.

However you approach voice search optimization, remember to use your keyword research tool to pick out the right long tail keywords, and shift the focus to conversational speech patterns and questions.

Just remember that it’s pretty much all about mimicking the way we talk.


About the author: Aljaz Fajmut is an internet entrepreneur and founder of Nightwatch — a search visibility tool of the next generation.
Follow him on Twitter: @aljazfajmut

5 Simple SEO Tips for Beginners

Search engine optimization, backlinking, title tags. If you research on how to improve your website ranking in Google, you might have come across these terms every so often. While these are proven ways to increase your audience reach online, these concepts can be mind-boggling for beginners. You may even come across SEO materials that are designed for big companies with different goals and needs than yours.

What you need are search engine optimization (SEO) techniques which are crafted for smaller establishments. This is how you work with the resources that you have and add to your knowledge as you learn the ropes of doing business online.

Start with these 5 simple SEO tips for beginners:

SEO Tip #1: Maximize Internal Linking

You will read and hear about backlinking as you work to promote your website. While it is ideal to have third-party websites linking to yours to build credibility, it’s just as important to build links internally.

When you create a post, direct the readers to other helpful materials within your site. You can even do a series of posts about a single topic or cross reference your previous blog posts. Help your readers expand their search by promoting other pages in your turf.

When Google detects that readers spend a long time in your website and browse one page after another, your website value adds up. The result? Google will rank your page higher in its results pages.

SEO Tip #2: Invest in Social Engagement

Social media platforms are a gift to small business owners. Now, you won’t need to pay thousands of bucks to advertising agencies to let people know about your company.

Just create a page on Facebook, Instagram, Twitter, and Pinterest to reach people easily and directly. Because people now spend more time on their mobile phones than watching TV or listening to the radio, you have a better chance of reaching them with social media.

Get a social media VA (Virtual Assistant) to take care of your regular postings, answer messages, and regulate comments. Because Google now considers traffic and activities in social websites for ranking, a proactive and engaging profile will increase your chances in results pages.

SEO Tip #3: Refresh Content

What posts in your social media or blog have gained optimum results? What topics roused the most reactions?

Update your content or draw inspiration from it to create a spin-off. This is a fast and easy way to make sure your posts retain its spot on the top of social feeds. If it’s a blog, it will keep your content up-to-date and relevant.

SEO Tip#4: Mind Your Site Speed

If you’re still building your website, it’s easy to get caught up designing it. That is why you need to watch the widgets, images, and videos that you add. While these may spice up your website, it can also slow it down.

Websites that take a long time to load make visitors frustrated and will likely make them abandon your page. No wonder Google added website speed as a ranking factor for websites.

SEO Tip#5: Get a Responsive Website Theme

Have you seen how your website looks like on mobile phones or tablets? When choosing a website theme or drafting a post, make sure that you select elements that will fluidly fit on any type of screen. You wouldn’t want your killer blog post to go to waste because it doesn’t load properly on a mobile screen.

Remember that people no longer access websites exclusively on computers. In fact, people will most likely come across your website on their smartphones. Recent studies have shown that the majority of web traffic now comes from mobile devices. That’s why Google updated its algorithm so that mobile-adaptable websites rank higher.

As a small business owner, you need to cover the basics and apply practical techniques to improve your website ranking in search engines. These 5 simple SEO tips for beginners are designed to help you do just that.

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.


How to Get Backlinks That Really Increase Traffic

Backlinks are active hyperlinks that, when they are on different websites, link to the original Internet resource. Often, the text of such links is a search query, which is used to optimize the site in search engines.

There are many advisers on the Internet, who truly believe, if you write a good content, the followers and customers will stand in a line to buy from you. In some cases, it’s really so, but if you expect that readers will “self-refer” to your site, then to get several thousand subscribers, you will have to wait months, if not years. How is it possible to get backlinks without spending a few hours in a day? Just follow these 5 points listed below and you will begin to notice the increase in the traffic.

Tip 1: Answer questions in blogs and services where people seek help.

All you need is to search the questions on your topic in the different searching engines using related keywords. Then after getting hundreds, if not thousands of questions, you can start answering them. If you have an article or blog that will help people to find the appropriate answer, you can provide a link.

Nevertheless, it should be understood that you shouldn’t paste a link to the site just for the sake of reference. Of course, you won’t be willing your answer to look like cheap spam. Remember, only if the answer is really useful and the main aim is to help this option will attract targeted traffic.

Tip 2: Share links to thematic forums and portals

Have you ever used forums to create the links? Mostly often marketers are afraid to use this method due to the risk being fined by Google. I would like to destroy the delusion. If you participate in forums on the topic and don’t paste spam in the answers, you have nothing to worry about.

Answering the topics of the forums, follow the same principles that are stated above. The answer should be useful and reference to your site should really make sense. When adding a link to your site, do not overuse the anchor text.

 Tip 3: Link to relevant sites

I know this may sound crazy, but links to other sites in your own materials are a great way to create backlinks. For example, you can create a post in which you need to insert the links to other sites (ideally at least 20). Moreover, you’ll need to do several things:

Visit each of these sites and find email addresses of employees. If you cannot find the address of a particular employee of the marketing department, you can always look at the email in the “contact us” section on the site. Then send a message in which you thank for a valuable resource and tell that you simply could not help sharing it in your blog. In the letter, specify a link to your blog too.

Do not expect that people will massively share links to your site. Of course, if the tip in your article is really strong, some will share the link in an organic way, but this will be less than 5% of the audience. Approximately 20-25% of those to whom you sent a letter will share your link on Twitter, Facebook or Facebook. When the post goes viral you’ll get the desired backlinks on your page.

 Tip 4: Write reviews on your topic

Do you know which posts on the Internet are the most popular and collect a huge number of links? Of course, the expert reviews on the topic. Think about writing one of these posts. All you need is to find several experts and their opinions (for example, video) on one particular topic. Uncover their point of view in the perspective of your own. It is not necessary to write devastating/negative articles. On the contrary, write it in a positive way. Then refer to these experts, as in the previous tip.

Tip 5: Stay active on social media

Use every chance to establish long-lasting contact with the audience. Whether you have written a blog or an article – post it on all social media, where you’ve marked your presence. Remember, you should use only the appropriate format for each of them. The more buzz you will create around your brand, the more will be your chances to get noticed.


Creating a quality product or service, writing quality content can’t guarantee that people will refer to you or your content. If you want to receive backlinks and, more importantly, generate traffic, you need to be active. You need to promote yourself and everything you are doing. If you try the methods described above, then in addition to the growth in the number of backlinks (and as a consequence, search traffic), there will also be an increase in referral traffic. If you have any question or queries don’t hesitate to drop a comment below. Your comment matters to us.

About Author:

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.

History of the SERPs

List of Tips for SEO Workers

SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems as though everybody has a different idea on what’s more important and what the basics actually are.

In this article, we’ll explore and define a vast number of tips and tricks that can help you to improve your SEO knowledge and techniques, helping you to become one of the most effective and efficient SEO workers in the industry!

Patience is Key

SEO practices are equally about you as a person as it is about how much knowledge you have. Once you’ve optimized the keywords in a web page or article, you won’t instantly see millions of readers once you hit the publish button. SEO is about the long game. This means being patient to see what results come from certain techniques before panicking and changing your strategies before they’ve had a chance to work.

Never Stop Learning

With over 200 SEO criteria set by Google alone, SEO is one of those industries where you could easily learn something new every day. Be open to this ability to learn. In fact, you should embrace it and try to learn something new every day. When you have the time, commit to online SEO courses, read books on the industry and read articles written by some of the leading people in the industry. The more you know, the better you’ll be.

Page Warren, Marketing Manager for Best Australian Writers, explains;

Despite the overwhelming demand for SEO workers, this is still an incredibly competitive industry. You need to be on top of your game if you want to be the best. By keeping your knowledge of current SEO practices up to date, you can be sure that you’re always one step ahead, allowing you to maximize your opportunities by doing the best job you can”

Master on the Basics

Despite what every SEO worker says, there are some basics that you’ll need to practice ensuring your website’s SEO ranking can be the best it can be. You’ll need to learn how to create XML site maps, refine your URLs so that they’re SEO-friendly as well as constantly researching the best relevant keywords for your industry. These are all essential techniques that you should be using already. If you are, ensure you master your practices, so you can complete them effortlessly without wasting too much time.

Your Website’s Content is Your Lifeline

Whether you’re working for a blog, a website, a business or for yourself, content marketing is vital. If you don’t already write blogs or source blogs from external sources, you need to start, now. This will effectively generate leads of your website as well as increase your SEO ranking. You need to make sure all your content is of the highest quality possible and is 100% unique while applying the correct keyword density to each post. The same applies to your static page content.

Utilizing Social Media

Social media is bigger today than it ever has been before and this will continuously grow with time with no end in sight. However, from an SEO worker’s perspective, you need to use these platforms wisely. Whether you’re sharing content on your website’s page or using the integrated marketing and advertising tools, do your research before you start spending money. Most successful sites have completed prior research and have become successful on a very limited budget because they were precise and targeted properly.

Use Tools

Even if you only practiced the tips and tricks mentioned above, there simply isn’t enough hours in the day to complete it all, let alone all the other practices you should be implementing and completed. Whatever aspect of SEO you excel in, concentrate your energy on that. For the other jobs, research, download and invest in other tools that will help to make your job easier. Whatever aspect of SEO you want to complete, you can be sure there are endless tools out there that can help you to complete that task with ease.

Optimizing the Website

This is an essential SEO practice that many workers implement at the start but never return to. Optimizing your website is considered by some to be the most important element to building a high SEO ranking. At the start, your website may run fluidly and flawlessly. However, once you begin adding content, videos, images, plugins and extra pages, it won’t be long before the website begins to slow. Take time out each month to complete a thorough deep clean and optimization of your website, ensuring your users will never have to wait around while the website loads.

Top 7 Free SEO Tools for Small Business Owners

Search engine optimization involves a lot more than just keywords and XML tags. Effective SEO requires market research, competitive analysis, coding, evaluation of website analytics, content marketing, and converting visitors into customers or followers. Choosing the right tools is the key to accomplishing all the work needed for competent SEO. Fortunately, many of these tools are available for free:

1. Google Analytics

This is the most powerful weapon in the arsenal of SEO professionals. All it takes is a few lines of code implemented into a website to unleash a treasure trove of insights about visitors, their actions on your website and their preferences.

One of the best features of this tool is the vast amount of learning and training resources available to beginners and advanced users alike. The free version of Google Analytics is powerful enough to be used by Fortune 500 companies; the premium version has, even more, features that can be used to fine-tune SEO, content and website layout strategies.

2. Google Search Console

Similar to Google Analytics, this tool is a must-have for website administrators, SEO practitioners, and internet marketers. Previously known as Webmaster Tools, the Search Console can be used to see how Google crawls and indexes a website so that improvements can be made.

One of the most powerful features of this tool includes the Disavow Link option to eliminate negative inbound URLs. Another useful function is the crawl report, which lists errors that should be corrected to improve page rank and search engine visibility.

3. Google Keyword Planner

Another fantastic free tool offered by Google; this one is actually part of the AdWords online advertising machine but it can be freely used to conduct keyword research and to analyze search trends.

It is important to remember that the estimates given for monthly search volume may not be accurate, particularly since Google intends to get users to launch AdWords campaigns. Nonetheless, this is a great tool to evaluate longtail keywords. Since the Keyword Planner is plugged into Google Search Insights, users can trust that their research will be current and congruent with ongoing search trends.

4. Moz Open Site Explorer

One of the most important aspects of modern SEO is to cultivate good backlinking practices, which can be greatly augmented with this tool by Moz, a very respected name in online marketing.

The ranking of websites by domain authority is very useful not only in terms of pursuing inbound links but also to get ideas on potential content and layout strategies. The Site Explorer determines the keywords that are actually working for websites based on visitors and content, thus allowing administrators to work on increasing the authority of their pages.

5. MozBar

This abbreviated version of Open Site Explorer provides a lot of functionality in a single browser bar. With a single click of the Moz button, the bar provides users with Domain and Page Authority metrics according to various search profiles that can be customized to account for the geolocation of the searchers.

With the MozBar, search profiles can also be changed with just a couple of clicks to learn more about the browsing and searching habits of audiences in other countries. With the premium version of this tool, users can also view the keyword difficulty for any search term or string, and they can also investigate the page optimization options related to specific keywords.

6. Yoast

Hands down, this is the best SEO plugin for WordPress websites. The best way to use Yoast is to install it at the same time the website is being created. By doing so, website administrators will be able to create the global metadata necessary to start publishing and optimizing.

Once new pages or posts are ready to be posted, the Yoast plugin examines the content and structure to issue SEO recommendations based on a traffic light scheme of red, yellow and green. Content creators who use Yoast regularly will notice themselves becoming more proficient in terms of creating blog posts, articles and new pages that are truly SEO-friendly.

7. SEMRush

This is the tool recommended by SEO professionals for advanced keyword research. The powerful features of SEMRush are intuitive and easy enough to use for the benefit of small business owners and website administrators who handle their own SEO.

For many users, SEMRush will feel as the only tool they will need for their online marketing needs. Users can access keyword intelligence for any website to learn how frequently those terms appear in search queries every month. SEMRush integrates with the SEOBook and SEOQuake products created by associate developers. The free version of this tool allows a few searches each day; with the premium version, users get more insight and freedom to explore more keywords.

In the end, becoming proficient with SEO requires some research to learn the basics followed by constant practice that can be accomplished by regular use of the tools listed herein. Small business owners who master the use of these tools will be well on their way to staying ahead of their competitors.

How to Adjust Your Local SEO After an Office Move


Any business will understand the effort required to grow their online presence and achieve first page Google rankings, which makes it rather disheartening to learn that an office move to a new location can rock this. In this blog, find out how to adjust your local SEO after an office move.

Unfortunately, there isn’t a secret formula to immunize your business against a ripple with your local SEO rankings if you choose to change your address. Google views an office move as it would a new business listing, so it’s no surprise some businesses choose to keep the old details and add a ‘we have moved’ page to their, in order to avoid losing SEO rankings.

If like us, accuracy and consistency are your bags, updating your details after an office move is an answer. This may mean having to rebuild some of your local SEO power, but there are few tips and tricks you can put in place to help you.

First, let’s look at the importance of NAP Protocols.

NAP protocols

When looking at where to rank you in the local results pages, Google looks at your website and other listings, such as Google + and Google Places listings to cross-references key information, such as NAP (name, address, phone number). The NAP should match wherever you are listed.

Having a local address to the proximity of the user searching is of course important, but if there is a discrepancy in your NAP databetween your site and your online listings, this could result in Google not ranking you at all because discrepancies hinder Google’s ability to trust the data they have gathered about your business, online sources.

NAP matching is an important activity to undertake when moving your office if you want to rebuild your SEO efficiently.

Google places (Bing local etc.)

A good start is adjusting your Google Places and Google + listings. Since these are branches of the Google powerhouse, these listings will be the first sources scanned when the search engine is matching your data, so it’s a no-brainer.

Other Citations

Once you have adjusted your Google listings, it’s time to find where else you are listed. You may have an organized listed of citations to work through. If not, you can find your existing citations in Google and Google Maps using search parameters such as (“01303 123456” -yourdomain.co.uk) so you can log back in and change them.

Directions Pages

NAP protocols covered, you may also want to consider consistency across any directions pages. If any directions pages to your old office exist online, adjust them to show directions to your new location. Ensure this is matched on all your citations.

Schema Tags

Websites can be found in the search results more easily by implementing the proper schema markup. This enables you to include microdata about your businesses location, open hours and contact details.

Although the data isn’t shown on the website, it exists in the code and it can be managed easily via your websites admin system easily.

Moz local

Pushed for time? You can clean your listings in one go using the Moz Local portal. It’s also a handy tool for checking your current localized visibility. It’s not cheap, but it saves a lot of time and resources.

Email signatures

Some marketers believe that having traffic from a broad range of sources sends a strong quality signal to Google and that includes email signatures any digital stationary such as PDFs and white papers. This point is arguable, but in any case, it’s good practice to have consistency across all of your digital listings and material, for accuracy.


Chris Surridge is an experienced digital marketing director with a wealth of knowledge on search marketing strategies and conversion analysis. As well as his many years as an SEO professional, the value he brings is in strategic planning for client accounts and his consultative services in helping businesses grow.  He is the marketing director for Whitefish Marketing, a Kent based SEO agency, and manages a team of highly experienced digital professionals.

How to Write SEO-Friendly Blog Posts Your Audience Will Read – And Love

So, you have started a blog for your business – great! But are you seeing the results you had hoped for? Perhaps you have been blogging for months without much fanfare, or maybe you just started and want some tips for writing blog posts. Whatever your situation, there are key rules every blogger must follow when it comes to crafting useful content that readers will consume, enjoy, and share with others. But how do you write a blog post that gives you the results you desire? Read on, blogging novice, it’s time to take notes.

Tips for Writing Click-Worthy Blog Posts

A regularly-updated company blog can play an integral part of increasing visits to your website, but it is just the beginning. Search engines don’t just love content, they love SEO-friendly content, and the more pages of click-worthy SEO content you have on your website, the more pages can be indexed and then found by your target audience on search engines. A keyword-focused blog can make a significant difference in your search rankings while playing a crucial role in acquiring new and returning customers.

Before you start writing, it’s important to understand that the content you’re creating must appeal to your audience as well as search engines. If you want a potential patient, client, or customer to click on your content, read through it, and then take action (e.g. book an appointment online, purchase a product etc.) you must be able to do three things:

1) Write content that is SEO-friendly

2) Write in an engaging tone

3) Solve a problem specific to your audience

If you can’t accomplish these three goals, then your blog content may not be seen by anyone at all.

Focus on Just a Few Keywords

While you may have heard that incorporating a lot of keywords into a blog post will help you rise in search engine rankings, this is entirely untrue. Cramming as many keywords as possible into your blog posts will result in stale, invaluable content that search engines will gloss over. And guess what? Your audience won’t be paying attention either.

It’s important to choose just a handful of core keywords and long-tail keywords to focus on in your blog post. This will not only show search engines that your content is rank-worthy, but it will also be enjoyable and worth reading.

Utilize Keyword Synonyms

Using keyword synonyms within blog posts is a simple way to include keywords you want to rank for, while also increasing search traffic to your blog. For example, if you have a blog post that focuses on dental fillings, you could also use the synonym, “tooth fillings” in both the body copy and in subheadings.


Optimize Your Blog Post with Relevant Questions

Writing a great SEO-friendly blog post goes beyond just user intent. For example, while someone may be searching for “tooth filling dentists in Columbus” they and other people who are researching the topic are usually curious beyond their intent to simply find a local dental practice.

If you are like most people, you have used search engines to find answers to specific questions. For instance, if you know that you have a cavity and need a filling soon, you may be curious about the dental filling procedure, how long it takes, if it hurts, and so on. Just know that you aren’t alone in this! If you type, “do fillings hurt?” into a search engine, you will see that there are plenty of blog posts that answer the question, and you will even find related questions on the topic that people are actively looking for answers to.

As you can see here, you may want to think about incorporating a handful of relevant questions into a blog post if you want to rank higher for “fillings”, “dental fillings”, and the like.

Optimize Headings and Subheadings with Keyword Variations

Before you write your post, think about searching for keyword variations of the main keyword your post is trying to rank for. For example, if your blog post will be focusing on a broad term such as “dental procedures” you could add related keywords such as, “cosmetic dental procedures” and “pediatric dental treatments” or “emergency dental procedures.” You can then use these variations as subheadings with descriptions and bullet points of the various types of procedures or treatments. However, be careful not to overdo it; integrate additional terms like this only if they make sense from a readability standpoint. A blog post that incorporates these keyword variations would benefit from a title like, “Common Types of Dental Procedures.”

Words of Wisdom: Breaking up blog content with relevant subheadings when possible also helps readability. Users love to skim articles first to see if the content may resonate with them. If they can’t find what they’re looking for easily, they will move along to another article — and search engines may even direct them to a competitor’s site instead!

These ideas are just the beginning when it comes to writing SEO-friendly blog content. But these guidelines will help your blog get started on the right foot so the right customers will find your content, read it, love it, and return for more.

Natalie Lynn is the content director of Two Wheels Marketing, a Columbus, Ohio based digital marketing firm specializing in search engine marketing (SEO, PPC), paid and organic social media marketing.

EMDs as an Effective SEO Tactic

In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains. So if you were trying to rank for the keyword, sell my car, you would name your domain and business sellmycar.dot (relevant TLD )


When SEO’s and marketers first discovered that they were able to rank on the top of search results when using highly searched keywords as domain or brand names, it caused an epidemic. This, of course, led to an uproar amongst established brands, who had invested millions into establishing their online presence over the years. Traditional industry leaders were now outranked by overnight competitors, affiliates and microsites. As a result, a great deal of organic traffic and leads were lost, and affiliates made a killing selling these leads back to advertisers.

Some brands quickly adapted, and setup legitimate business and websites, using the same tactics. Since most of them had bigger budgets, they were able to hire SEO agencies and experts to optimise their websites back to the top of search results.

How It Works

Step One:

Find the most valuable keywords within the relevant industry.

Step Two:

Find out which of these high traffic keywords are registered as domains. For the sake of this exercise, let’s assume that this domain is still available.

Step Three:

Implement a keyword strategy revolving the keyword “buy a car” – you will need to use the keyword as much as possible. This includes using it in the copy, H1’s, Metadata and internal linking structure.

You will also need to build some links to your domain, using that exact match anchor text. One of the advantages of using a keyword as your business name or domain name, is you can argue that you are naturally using your brand name when Google threatens to penalise your website, for spamming web results. Whether or not they will believe you is another story.

What Does Google Say About EMD’s in 2017?

As former Google Head of Spam stated below, this was only a small scale update. Their focus was predominantly set on “low-quality” and reducing their visibility in search results.

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD, may get caught.

So What’s The Verdict ?

It appears as if Google are not entirely focused on eradicating search results associated with exact match domains. They are merely trying to reduce low-quality content, which spammers use as a tactic to secure traffic to their websites.

Using an EMD is like using performance enhancing drugs – you might get there faster but you still need to put in the hard work. And if you are involved in a recognized sport, you will be held accountable if one of the drugs you are taking is on the banned list. Google does achieve its due diligence with EMDs from time to time, and I have personally seen thousands of businesses disappear from search results over the years. The true question here is, how much of a risk is it to you?

George Ian Wyngaardt

SEO Manager at CarZar.co.za