How to Get Backlinks That Really Increase Traffic

Backlinks are active hyperlinks that, when they are on different websites, link to the original Internet resource. Often, the text of such links is a search query, which is used to optimize the site in search engines.

There are many advisers on the Internet, who truly believe, if you write a good content, the followers and customers will stand in a line to buy from you. In some cases, it’s really so, but if you expect that readers will “self-refer” to your site, then to get several thousand subscribers, you will have to wait months, if not years. How is it possible to get backlinks without spending a few hours in a day? Just follow these 5 points listed below and you will begin to notice the increase in the traffic.

Tip 1: Answer questions in blogs and services where people seek help.

All you need is to search the questions on your topic in the different searching engines using related keywords. Then after getting hundreds, if not thousands of questions, you can start answering them. If you have an article or blog that will help people to find the appropriate answer, you can provide a link.

Nevertheless, it should be understood that you shouldn’t paste a link to the site just for the sake of reference. Of course, you won’t be willing your answer to look like cheap spam. Remember, only if the answer is really useful and the main aim is to help this option will attract targeted traffic.

Tip 2: Share links to thematic forums and portals

Have you ever used forums to create the links? Mostly often marketers are afraid to use this method due to the risk being fined by Google. I would like to destroy the delusion. If you participate in forums on the topic and don’t paste spam in the answers, you have nothing to worry about.

Answering the topics of the forums, follow the same principles that are stated above. The answer should be useful and reference to your site should really make sense. When adding a link to your site, do not overuse the anchor text.

 Tip 3: Link to relevant sites

I know this may sound crazy, but links to other sites in your own materials are a great way to create backlinks. For example, you can create a post in which you need to insert the links to other sites (ideally at least 20). Moreover, you’ll need to do several things:

Visit each of these sites and find email addresses of employees. If you cannot find the address of a particular employee of the marketing department, you can always look at the email in the “contact us” section on the site. Then send a message in which you thank for a valuable resource and tell that you simply could not help sharing it in your blog. In the letter, specify a link to your blog too.

Do not expect that people will massively share links to your site. Of course, if the tip in your article is really strong, some will share the link in an organic way, but this will be less than 5% of the audience. Approximately 20-25% of those to whom you sent a letter will share your link on Twitter, Facebook or Facebook. When the post goes viral you’ll get the desired backlinks on your page.

 Tip 4: Write reviews on your topic

Do you know which posts on the Internet are the most popular and collect a huge number of links? Of course, the expert reviews on the topic. Think about writing one of these posts. All you need is to find several experts and their opinions (for example, video) on one particular topic. Uncover their point of view in the perspective of your own. It is not necessary to write devastating/negative articles. On the contrary, write it in a positive way. Then refer to these experts, as in the previous tip.

Tip 5: Stay active on social media

Use every chance to establish long-lasting contact with the audience. Whether you have written a blog or an article – post it on all social media, where you’ve marked your presence. Remember, you should use only the appropriate format for each of them. The more buzz you will create around your brand, the more will be your chances to get noticed.

Conclusion

Creating a quality product or service, writing quality content can’t guarantee that people will refer to you or your content. If you want to receive backlinks and, more importantly, generate traffic, you need to be active. You need to promote yourself and everything you are doing. If you try the methods described above, then in addition to the growth in the number of backlinks (and as a consequence, search traffic), there will also be an increase in referral traffic. If you have any question or queries don’t hesitate to drop a comment below. Your comment matters to us.

About Author:

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.

5 types of email newsletter templates to win your subscribers’ heart

At this point, everybody knows the benefits that email marketing can have for a business. Email has proved to be an efficient tool that is definitely not out-of-style and that offers an incredible ROI (return of investment) of a 4300%; that is $43 per dollar invested!

With its popularity came the improvement, and nowadays email marketing strategy is a thing in small, medium and big enterprises all around the globe. It has also become easier to use; modern mailing apps make our life so much easier!

These apps offer amazing email newsletter templates so we can easily design our perfect campaign without being a graphic designer or a html programmer. Moreover, they include the help of other tools like Google Analytics or WordPress, so we can track our success and learn from our mistakes, easily manage our contact list and, again, create that fantastic campaign that will inspire our clients.

However, you may be thinking: how is it possible to do that only by sending coupons and offers? Let me tell you, my friend, that maybe you have a lot to learn about newsletters!

There are plenty of newsletter types and not all of them aim to send a discount to your subscribers; newsletters can do much more! Let’s learn which are these types and how to surprise and engage your subscribers with them!

  1. Newsletter templates

Although we call all of them newsletters, the truth is the real newsletter is the informative one, not all of them. It’s objective is to inform clients about something, not to obtain any commercial gain.

This type is great to create brand awareness and to foster customer engagement, as we send quality content that our subscribers may enjoy. The generally like receiving something that is not trying to sell them anything, but just nice information.

 

Tutorials on how to use products are welcome, and so are tips and tricks. Clothing stores can share complete looks created with their clothes and appropriate for different events; bakeries may send recipes just because; tech stores could share tips on how to properly take care of certain devices, and so on. Mailing apps offer email newsletter templates that can meet all this needs.

We can also inform our customers about changes taking place in the company, like a change of location or the opening of a new shop, as well as when does our sale season start, for example!

2. E-commerce templates

This is actually the type that has a commercial objective. They provide great conversion rates, this is, they turn subscribers into clients by making them purchase something from our website!

In order to do so, this email newsletter templates generally include a Call to Action button, which is that button that we all see in online stores that says “book/buy now” or “learn more”. It tries to catch our attention so we click it, and then it leads us directly to the company’s website so we can easily purchase the product or service the newsletter was talking about.

Commercial newsletters often include offers, special discounts or coupons, to push the subscriber to make a purchase.

3. Transactional templates

We may have reached the type of newsletters that you probably didn’t know existed: some people think that newsletters are limited to send info or discounts, and that they’re not that useful because of that. Well, they have some other uses and this is one of them!

Transactional email newsletter templates are very useful because they give answers to our clients, so their main objective is interaction. This fosters engagement and loyalty, and saves us some time because we don’t have to personally respond to every email asking more or less the same questions.

4. Invitations templates

Who doesn’t like being invited to an exclusive event? It makes the subscriber feel special and unique, and it’s the ultimate way to create brand awareness.

By inviting our clients to an event of ours we are making sure that, if they attend, the relationship goes from online to offline, and it’s way more difficult to forget about a brand when you have got to know their employees in person.

You can invite them to the presentation of our new product or service, to an exclusive sale or even to a seasonal party, like a Christmas event, for example. People love parties, so they will probably attend, and if you’re clever you will let them bring a friend; this makes it more likely that they will come and you will probably gain a new subscriber!

5. Seasonal events templates

This last one is one of our personal favourites because it has a little bit of everything; seasonal email newsletter templates take advantage of a nice time of the year, especially holidays, to wish the subscriber to have a good time, to send some offers and, sometimes, to invite them to an event. You see, a little bit of everything!

Christmas, birthdays or even Mother’s Day are perfect excuses to send some discounts to our subscribers, as during these days they are likely to purchase presents.

These events are also a great time to wish our clients a Happy New Year or maybe even a Happy Halloween; why not? It is a way of interacting with them and this is also brand awareness.

Finally, if we are celebrating a seasonal event like a Christmas Party, a Thanksgiving Dinner or even our company’s anniversary, it’s a great idea to invite our customers. Private sales, giveaway opportunities or just a nice cocktail will make our audience want to attend, and we can easily invite them with a seasonal email newsletter template.

Now put it into practice!

You see? Newsletter have more than you think to offer you; they take into account very necessity a business might have, and make everything incredibly easy by offering countless email newsletter templates. Now combine these, put our tips to the test and see if you can surprise your subscribers with a fantastic email marketing campaign!

How to optimize an Email for getting business?

As far as boosting your sales and optimizing your conversion rate are concerned, email marketing is a powerful tool that you won’t want to overlook if you care about your business. Sending a well-crafted email to your list of subscribers can give you a quick boost in revenue and allow you to get the most from each person who comes to your website. For many marketers, the elements that create winning emails remain a mystery that they can’t seem to solve no matter how hard they try. If you can relate to that problem and want to overcome it, the following tips will do the trick.

Avoid the Spam Folder

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You can offer an in-demand product at an unbeatable price without getting sales if you can’t avoid the spam folder. You can address the problem on your opt-in page by telling your subscribers to add your email address to their contact list so that they won’t miss your free offer. People will report an email address to their provider when they receive messages with deceptive subject lines, so you will need to be honest and transparent at all times. Avoiding words that trigger the spam filter will also go a long way when you want to reach your prospects’ inbox without problems.

Research Your Prospects

If you have a list of subscribers and send them a random offer, you will likely have a small amount of success. You can boost your effectiveness by researching your prospects and learning about their wants, needs and desires. You will notice that some needs come up more than others after you watch your prospects for a while, and focusing on the most common ones will help you appeal to as many people as possible.

Craft Compelling Subject Lines

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Don’t make the mistake of focusing on your content and forgetting about the importance of a compelling subject line when you design your emails. Even though it might seem like a small piece of the puzzle, your subject line is vital. It will play a role in the percentage of your followers who decide to click on your email to open your message. Subject lines that appeal to an emotion or inspire curiosity will give you great results.

Get to the Point as Soon as Possible

Rather than getting to the point of their email from the start, some marketers will insert irrelevant information that does not matter to their audience, and you will need to avoid that trap. People have busy lives and face distractions every day, so you must get to the heart of your message right away if you don’t want to lose attention. When you want your prospects to buy something from you, let them know about your intentions in the first line. When your mission is to offer valuable information, state the top reasons that your prospects will benefit from reading your material, and you will hold their interest until the end.

Use High-Quality Content

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In addition to the other factors on which you will need to focus, the quality of your content will impact the type of response you can expect from your prospects. Do your best to stay on topic and to avoid spelling errors along the way. Formatting emails correctly will also work wonders for those who want to get the most from their effort. Small paragraphs, subheadings, and bulleted lists will make your message easy to read, inspiring people to pay attention. If you would like your content to benefit your bottom line, try to use free pictures to enhance your results.

Build Trust and Earn Respect

The ability to build trust and earn respect is critical when you want to boost your sales. People don’t want to buy products or services from companies they don’t know, so do what it takes to paint yourself in a positive light. Adding testimonials to your email will show your prospects that other people have used and gained value from your products or services, which will improve their odds of buying from you. Sprinkle your positive feedback throughout your email if you want to inspire trust without taking anything away from your message. You can even include a few case studies to show your prospects how they can use your solutions to improve their situation or solve their problems.

Make it Personal

Marketers and business owners often write their email messages as though they are speaking with a large number of people, but that approach won’t always work well. If you want people to respond to you in a positive way, you will need to make your content seem personal. Even though a lot of people will receive your message, your prospects want to feel special. Some email responders will allow you to use placeholders that will fill in each prospect’s name automatically, and taking advantage of that feature is a smart move.

Split Test Your Emails to Boost Your Conversion Rate

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Split testing is effective when you want to enhance your success and inspire a lot of people to take action on your offer, and some email responders have this feature by default. It works by placing the first tracking pixel in your emails and the other one on your checkout page. When both pixels appear on the same browser, the software will know that your prospect has made a purchase. By using a different pixel when you change elements of your email, you will see what approach gives you the best outcome, which will allow you to save time and money.

Final Thoughts

People often launch their email campaigns without having a clear strategy at the front of their minds, which is a mistake that will harm their bottom line and decrease their effectiveness. If you are serious about taking your marketing strategy to the next level, getting to know your prospects and paying attention to their needs will help, but using high-quality content will add the final touch. People will be happy to take advantage of your offer, and you will notice major improvements to your profit margin when you follow these steps.

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Author Bio: – Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.

10 CTA design mistakes you’ve been making & their solutions

CTA designing is one of the trickiest part of web design and yet, in every way important. More than of 90% online visitors who read your headline also read your CTA copy.

Over the years, CTAs have evolved and today they come in all forms and patterns. It could easily be a subscription to your blog or newsletter, it could be an offer you give out on your products or services, and it could even be an offer for a free trial and so on.

CTAs are one of the many factors that affect conversions. And these are the commonest of the mistakes that are made while designing a CTA. Read on to find out what they are and how you can correct them.

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Irrelevant CTA

How many of you have come across a CTA that falls short of a head and a tail? Relevancy matters because of the following reasons:

Let’s say you own a website that sells email marketing services and web development services. When users visit the service pages of web development services, it’s because they want to know more about the kind of web development services you provide. Now if you put up a CTA related to email marketing on the service page of web development services, you aren’t making the most out of a CTA.

Users won’t be able to find a connection between the CTA and the rest of the page, and that, is the biggest mistake in the rulebook of web design.

Wrongly Timed CTA

A wrongly timed CTA usually happens with the following kinds of CTAs:

  1. Inline CTA
  2. Slide In CTA
  3. Scroll Intent CTA
  4. Time Intent CTA
  5. Exit Intent CTA

An Inline CTA will be considered as a wrongly placed CTA when it is not placed in a way that the content written right above the CTA connects with it. Long story short, anything and everything about the offer in the CTA must be explained or talked about in the content written above the CTA.

The Slide In CTA must be placed in a way that it slides into the page after relevant information about the CTA has been given.

The Scroll Intent CTA shows up only after the user has done a specific amount of scrolling. In this case, again, information related to the offer in the CTA must be talked about within the amount of scrolling the user does before the scrolling point where the CTA is shown to him.

The Time Intent CTA, just like the name suggests, comes up only after a certain amount of time has spent by the user on the website. The time intent CTA must be timed in a way that the content relevant to the CTA has been disclosed prior the placement of the CTA.

The Exit Intent CTA, the easiest and yet somehow, the edgiest one. This CTA holds no scope for follies. The exit intent CTA must offer unconventional offers that provide the users with an incentive to stay. Read on to find how you should incentives to stay.

Long CTA

As businessmen, we are all greedy – greedy for customer data. And when it comes to customer data, we all want to know a customer inside out by asking for all the information in the world for creating personalized CTAs and personalized emails.

Do you know what the users feel when they are asked for their contact number (unnecessary information) just to download a guide on better CTA design? They feel that you are being creepy, that there is something fishy about your business, that they shouldn’t be making the mistake of trusting you and everything.

Asking for more information is not wrong. But like everything, there is a time and place for that as well. If you are giving out a free trial of a product/service, you have the right to ask for more information like the customer’s contact number, the name of the company they work with etc.

Poorly Written CTA

We have all been a victim to reading those long CTA copies that strained our eyes merely by thinking about reading those five long sentences that described the download free buyer persona templates.

Keep the main heading of the CTA short, crisp and to the point. You wouldn’t need more than 7 – 10 words to describe the content of the eBook in one line.

Too much content on a CTA is a turn off for people because they wouldn’t want to waste too much time behind swimming in a sea of words.

Unsubscribe CTA

We all want our users to stay subscribed and we try almost every possible way to make that happen. We don’t want our subscribers to get reduced and hence, we don’t even provide the unsubscribe button sometimes. But here’s the thing – the first thought that they go through before hitting a subscribe button is the fear of email bombardment.

This fear makes users not want to choose subscribing to your newsletters. So here’s what you can and should do to decrease the unsubscribe rate. If you are creating a CTA that is a subscription form, you must add a line like this ‘You can unsubscribe any time you want’.

It’s not like users don’t know that they can unsubscribe, it’s more like you’re reassuring what they already know and that works like magic.

Entrapping CTA

Have you ever felt trapped in a website?

Many of us have and all of this is because a CTA doesn’t provide the option to quit the CTA and continue browsing the website. The one and only option you would be provided with is to quit the website.

Many of us here are under the misconception that not providing the alternate option might make the users choose what’s available. But that’s not how it works. You cannot merely force someone to make a choice he doesn’t want to. On the contrary, this is what you should be doing – Giving them an option to accept the offer and a dumb option.

Yes, I want the conversions to increase.

No, I don’t want to grow.

Other than this, it is very much important to provide a cross sign at the top of the CTA. It lets the users quit the CTA and continue browsing the website.

Forever CTA

The Forever CTA is the one that implies that whatever that is being offered through the CTA will last forever. But how the users see it as something they can come back to if they don’t find anything else anywhere. What amiss in such cases is the element of scarcity.

The element of scarcity is where you show the users that what you are offering is going to get over pretty soon and they won’t be able to get it if they don’t grab it then and there.

You might have come across various Amazon sales that last for about 3-4 days and that is shown in the CTA because they want the users to know that they would be missing out on everything being sold at a discounted rate if they wouldn’t take immediate action.

No Urgency CTA

Urgency plays a big role in conversions through CTA. How many webinar CTAs have you come across as “59 seats remaining” or “Webinar starts in 15 minutes”? These are two most common cases of urgency.

The human mind works that way – they won’t grab anything until and unless they are shown the quick exhaustion rate. That works the magic of a catalyst when it comes to conversions through CTA.

When you show the urgency factor through words in the CTA, you are indirectly giving the user an incentive to take up the offer then and there.

Wrong Colored CTA

We have all seen an example of a wrong colored CTA and wrong colors affect conversion in a more powerful way than you can imagine. Different colors have different psychological effects on a human mind. And before we move forward, we need to break the myth of ‘right color CTAs’. There is nothing of that sort.

What matters here is that the color you choose for your CTA must contrast with the color of the website or at least look good with it. For e.g., a red CTA won’t work on a red website. It might easily go unnoticed. However, a red CTA button will work wonders on a green website.

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Invisible CTA

An invisible CTA is a CTA that is bland and mellow to the point that the users just look past it and keep wondering if you are even interested in growing your business.

The entire CTA design depends initially on visibility first and then its noticeability. There just has to be a separate outline around it to make sure it is visible. But it needs to stand out to be noticed. And to make it stand out, the design of the CTA must go one sensible level above the rest of the web design. And for that to happen, the CTA must have the following attributes:

  1. Font size one size larger than the size of the font size of the content and two sizes smaller than the subheading on the page.
  2. If you are looking for a different font format altogether, make sure that it aligns with the feel of the font format used on the rest of the page.
  3. Color that has been implemented the least on the website/page.

Conclusion

CTAs are tricky and they need to be given an extra thought while creation. It needs to catchy, subtle, short and yet should not hit the user in the eye, should be attention trapping and descriptive in a limit of maximum 10 words.

But before you finalize on one CTA, make sure you do an A/B testing and then decide on any one of the two. CTAs also must be changed every once in a while so that users frequent users don’t get bored by seeing the same CTA over and over again.

Let us know if you’ve made similar mistakes and have corrected those mistakes in different ways in the comments below.

Author Bio:

Nick Patel is Marketing Head at WebbyMonks, agencies’ most preferred Front End and WordPress Development Partner. He pens down his knowledge and experience on WordPress, Digital Marketing, and Web Design. He loves to explore cutting-edge technology in the digital world. When not writing for technology, you can find him fishing, shooting with his camera or brewing coffee. Feel free to connect with him on Twitter and LinkedIn

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

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Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

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When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

8 Strategies to Grow Your Social Media Presence

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Social Media, as many of us know, is quickly taking the lead when it comes to the movers-and-shakers of the marketing world. Why are businesses so focused on this advertising outlet? The answer is simple: Brands provide what the customer wants. With 2.56 billion mobile social media users globally, and an additional 1 million new active mobile social users added every day, it would be foolish not to cater to the consumption habits of the market.

If done properly, digital media marketing (and more specifically, social media marketing) has a profound effect on the reach and engagement that a company or product has with its consumers. Here are eight strategies that will help you grow your presence on social media.

1. Identify your goals as a business.

If you are offering a product or service, then how can you make that attractive to your target demographic? If you are an influencer, how can you focus on making yourself an asset to companies? Staying on topic with your personal brand is important, but the real results come when you tailor your approach to the people you want to see it.

2. Interact with your followers.

If you seem distant or not as active as the customer wants you to be, it is easy for them to lose interest. The attention span required for social media is very short- so if you aren’t around when the consumer is looking for you, you may miss out on a window of opportunity.

3. Link your profile to your website, and vice-versa.

There are more tips for how to customize your business profile here as well. Business profiles also generally have a “contact”, “message”, or “email” button which you should also have set up on each of your profiles. If the viewer has to work hard to get in touch with you, they’re less likely to make a purchase or reach out for more information.

4. Produce valuable content that is aesthetically pleasing.

This is a tricky one… Yes, it is important that the content you create and share with the world is eye-catching, but it must go deeper than solely appearance. Why are users going to look at your post and say: “I want more!” rather than just continuing on with their day? If the content that you share tells a story as well as being professional and clean, then you have a recipe for success.

5. Engage with your followers.

Make sure that they feel you are active and authentic, rather than just a company looking to make a quick buck. Commenting on their posts, liking their photos, and following users interested in your brand is time consuming to say the least, but it also creates a direct relationship between you and the account you are trying to reach. And if you don’t have the time to engage with thousands of users on your own, there are tools you can utilize to delegate that process.

6. Use hashtags to broaden your media horizons.

You can also hide them within your post to keep things looking tidy. Social media, in its simplest form, is a visual marketing technique- so the way things look holds high importance- as well as being visible in as many places as possible. Hashtags allow your post to close in on people that are already searching similar products or ideas, such as #fitness or #hairstylist.

7. Post consistently and at a comfortable rate.

Posting too much can cause followers to tune you out, and posting too little could mean they miss your posts or forget about you. Depending on the type of account you are running, a maximum of twice a day is usually the sweet spot. Instagram stories are also a great tool to use when trying to up your engagement, just be sure not to overdo it!

8. Take customer service above and beyond.

Respond quickly and publicly to questions or concerns posted on your page, and make sure that whoever stumbles across your page will be impressed by the way you interact with users. Humor is a universal way to create a bond with other humans, so try to appear as genuine as possible when reaching out to consumers.

Overall, success on social media is about being attentive to the wants, needs, and likes of your audience. If you incorporate these eight strategies within your social media framework, the positive effects will be clear.

 

5 Simple Tips To Up Your Content Marketing Game

A content marketing campaign is crucial to any business trying to make a name for itself in the online world. Content marketing has become so prevalent that over 90% of small businesses now employ it as part of a broader marketing push. That means that today it is not enough to create content, one now needs content that is of the highest quality and greatest relevance.

Many people are finding that achieving their desired goals is more difficult than they thought and some are flat-out failing with their content marketing strategy. Thankfully there are many tried and true methods to not only improving your strategy but to achieving long-term success as well.

Listed below are the top four ways to improve your content marketing campaigns.

1. Refine Your Strategy

When you created a content marketing campaign, you probably (hopefully) set out with a strategy for implementing it. Unfortunately, most people fail to realize that a strategy is not a one-and-done prospect. It requires the flexibility to change and adapt.

A good strategy begins with identifying key performance indicators (KPIs). A KPI can be anything from a view ,to a share, or even a conversion – as long as it is something you can track. These KPIs could, and perhaps even should change over time.

Once you have a refined strategy with set expectations, you can begin testing what content works, and what doesn’t. There is no single method of creating killer content (no matter what anyone might tell you), so trying different things until you find the one that works for your business is always necessary.

2. Stop Underestimating Cost

If you’re like most businesses I have consulted, you expect the world at the lowest cost possible. Unfortunately, companies that are not willing to spend the money necessary for a successful content marketing campaign usually don’t see success.

When it comes to marketing you get what you pay for. Writing is not a science, yet many businesses treat it as such, hiring anyone who claims they can create effective content. Finding the top content creators is as important as finding the best person for any other position at your company.

All of this is worthwhile in the long run, as generating leads through content is actually less expensive than it is through traditional marketing techniques.

3. Promote Your Content

On the internet, the phrase “If you build it, they will come” does not apply. It is not enough to create an optimized website and write content. You have to work hard to promote it as well. Of course, great content generally gets rewarded by search engines, but even the best content needs a boost. With so many ways of promoting your work, there is no excuse not to.

You may start out by including it in an email newsletter to your subscribers. Your base is your most reliable source of views, so always cater to them first. Next, make use of all social media channels, including Facebook, LinkedIn, Twitter, and even Google+. Even the most minor of online mentions can boost your content.

Finally, pitch your work to others. Influencers are usually happy to share great content and other site owners are always looking for some new ideas to share. The best part about content promotion is that everyone benefits from the cycle of sharing.

4. Implement Systems Instead of Goals

Most businesses create lists of goals that they wish to achieve when considering a marketing campaign. These can be anything from aiming to get X number of site visits every day or hoping to earn X dollars in a single year. This style of thinking, especially when it comes to content marketing campaigns, isn’t always best, however.

In his book How to Fail at Almost Everything and Still Win Big, Scott Adams discusses the benefits of creating systems instead of goals. He argues that systems are more effective at creating lasting results than goals, which are fleeting and limit your output. After all, if you have an endpoint, you will work only to achieve that and nothing more.

Adams also happens to talk about his personal content creation process. When he first began, he treated the process as a kind of research and development. He wrote on a variety of topics, in a variety of different tones, and analyzed which garnered the best response. He continued to build on the content that worked and his style eventually got him so much attention that publishers and publications sought him out.

Adams understood that had he set out with a specific goal in mind, he would not have had the opportunity to feel around for his own personal voice and command the respect and response that he eventually received.

5. Listen to Feedback

One of the best ways to find out how effective your content marketing campaigns are is to simply ask your audience. You can do this simply by adding a comments section to your blog and opening yourself up to constructive criticism. You can also analyze your data.

Analytics provide an unspoken testimony about what your visitors truly think. Do they spend time reading your content or do they bounce quickly? Is your content converting or are you targeting the wrong audience? It’s easy to figure this information out if you approach the data wisely.

Finally, keep an eye out on your social media posts. It’s important that your content be packaged differently for each platform and that you understand the desires of your followers on each one. Feedback in the form of likes and comments can go a long way in helping you shape your message.

6. Curb Your Expectations

Content marketing is not the end-all solution to your company’s success. It is just one of many strategies you should have in place. When used as a supplement to your overall online marketing plan, it can be very effective, but many people have extremely high expectations – especially in the beginning.

It is important to remember that you are competing with hundreds of other companies just like yours. Even minor results are great results, however, and every view counts. Just because your site isn’t bringing in millions of visitors, doesn’t mean your campaign isn’t providing you with worthwhile outcomes.

Always remember to keep things in perspective, be grateful for your successes, and remain flexible with your plans. Using these four methods, your content marketing is sure to take you places.

Author: Brandon David is the founder of Website Builder Insider. Although he didn’t receive any formal training, he has dedicated most of his time to becoming an authority on everything web related. When not online, Brandon is most likely eating, sleeping, or doing something else to maintain his unhealthy addiction to the internet.

List of Tips for SEO Workers

SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems as though everybody has a different idea on what’s more important and what the basics actually are.

In this article, we’ll explore and define a vast number of tips and tricks that can help you to improve your SEO knowledge and techniques, helping you to become one of the most effective and efficient SEO workers in the industry!

Patience is Key

SEO practices are equally about you as a person as it is about how much knowledge you have. Once you’ve optimized the keywords in a web page or article, you won’t instantly see millions of readers once you hit the publish button. SEO is about the long game. This means being patient to see what results come from certain techniques before panicking and changing your strategies before they’ve had a chance to work.

Never Stop Learning

With over 200 SEO criteria set by Google alone, SEO is one of those industries where you could easily learn something new every day. Be open to this ability to learn. In fact, you should embrace it and try to learn something new every day. When you have the time, commit to online SEO courses, read books on the industry and read articles written by some of the leading people in the industry. The more you know, the better you’ll be.

Page Warren, Marketing Manager for Best Australian Writers, explains;

Despite the overwhelming demand for SEO workers, this is still an incredibly competitive industry. You need to be on top of your game if you want to be the best. By keeping your knowledge of current SEO practices up to date, you can be sure that you’re always one step ahead, allowing you to maximize your opportunities by doing the best job you can”

Master on the Basics

Despite what every SEO worker says, there are some basics that you’ll need to practice ensuring your website’s SEO ranking can be the best it can be. You’ll need to learn how to create XML site maps, refine your URLs so that they’re SEO-friendly as well as constantly researching the best relevant keywords for your industry. These are all essential techniques that you should be using already. If you are, ensure you master your practices, so you can complete them effortlessly without wasting too much time.

Your Website’s Content is Your Lifeline

Whether you’re working for a blog, a website, a business or for yourself, content marketing is vital. If you don’t already write blogs or source blogs from external sources, you need to start, now. This will effectively generate leads of your website as well as increase your SEO ranking. You need to make sure all your content is of the highest quality possible and is 100% unique while applying the correct keyword density to each post. The same applies to your static page content.

Utilizing Social Media

Social media is bigger today than it ever has been before and this will continuously grow with time with no end in sight. However, from an SEO worker’s perspective, you need to use these platforms wisely. Whether you’re sharing content on your website’s page or using the integrated marketing and advertising tools, do your research before you start spending money. Most successful sites have completed prior research and have become successful on a very limited budget because they were precise and targeted properly.

Use Tools

Even if you only practiced the tips and tricks mentioned above, there simply isn’t enough hours in the day to complete it all, let alone all the other practices you should be implementing and completed. Whatever aspect of SEO you excel in, concentrate your energy on that. For the other jobs, research, download and invest in other tools that will help to make your job easier. Whatever aspect of SEO you want to complete, you can be sure there are endless tools out there that can help you to complete that task with ease.

Optimizing the Website

This is an essential SEO practice that many workers implement at the start but never return to. Optimizing your website is considered by some to be the most important element to building a high SEO ranking. At the start, your website may run fluidly and flawlessly. However, once you begin adding content, videos, images, plugins and extra pages, it won’t be long before the website begins to slow. Take time out each month to complete a thorough deep clean and optimization of your website, ensuring your users will never have to wait around while the website loads.

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy?

You may think nobody even notices an email signature but the smartest online entrepreneurs will tell you otherwise.

It is more than just a decoration, an email signature is your identity to somebody you want to build a professional collaboration with and who knows simply nothing about you.

In fact, reports have shown that successful email marketing campaigns can garner 4300 percent ROI. Below, we will discuss 7 do’s and don’ts that’ll help you reach your marketing goals.

Do Find a Good Layout: This is the first and most important step for creating an impressive email signature that’ll promote your business. A good email signature should be informative and neat.

What information you’d need to put in the signature will depend on the kind of business you are promoting. Remember that everyone is a fan of simplicity.

So, keep the information to-the-point.

Don’t Clutter It with Too Much Information: There is absolutely no point in using an email signature to write your autobiography. If you overstuff your signature with truckloads of links and information, that would be a major turn-off for your potential clients.

The chances of anyone opening the never-ending list of URLs in your signature is too less.

Do Include Social Media Links: 21st century is all about making your presence felt over the web and social media platforms have leveled the ground for everyone. If you or your company has no presence on social media, people will find your business shady. That’s plain psychology.

Adding Twitter, Facebook, Linkedin links to your signature will help you generate more traffic and most importantly, your business will be talked about, that’s the goal, right?

Don’t Use Multiple Fonts and Colors: Minimalism is in vogue right now. Treat your email signature like a signature only, it is not a medium to show-off your graphic designing skills.

In order to avoid making the design overly complicated, limit the number of color palettes in the signature and always use only one type of font.

Using the same font you use for writing the email for the signature as well gives it a nice touch of professionalism. Choose a type and size of font that’s easy to read, e.g. Ariel, Calibri, Tahoma, Verdana, Gill Sans and a few more.

Do not use Comic Sans at any cost because you wouldn’t want to come across as an unprofessional, unserious business person, would you? To make the design clean and eye-catching, again, opt for the minimalist approach.

A pro tip is to take inspiration from the colors present in your logo. This will help your clients and users connect to your brand more effectively.

Do Include Your Blogs: Including your blogs, Podcasts, Webinar in your signature is also a smart marketing tactic in the digital era. If you keep adding fresh content on your blog and hyperlink it to your email, the recipients will get an easy access to new content and will keep coming back for more.

Don’t Use Personal Quotes Unnecessarily: If you’re promoting a serious business, you have to create a solid impact on the email recipients. The best way to do is include information related to the brand only. Using personal quotes, unless you are a globally recognized celebrity, would be over-the-top and kick of tacky as well.

Do Keep the Font Palette Small: Previously, we spoke about keeping the color palette small, now we will talk about the importance of keeping the font palette even smaller. The whole point of chalking out an impressive email signature is to increase brand awareness.

Using different fonts for highlighting different texts would make it look like school project of a student who ran out of materials to write about. If you want to get a flexible typeface that can be customized according to your liking, the internet has a plethora of options for you.

Don’t Add Long Disclaimers: Inserting a long disclaimer in email signatures is a very common mistake people make. Now you might argue that it’s better to be safe than sorry. Well, sorry to pop the bubble here.

No legal advisor will ever tell you that email disclaimers hold any weight. Its function is strictly limited to just annoying people.

Do Use Dividers: Use dividers to keep the contents of the signature organized and maintain a strong hierarchy. Full-bleed dividers will help the most important pieces of information in your signature like Name, Contact Info highlighted so that they readily capture the attention.

Don’t Jam It with Social Media Buttons: This might counterintuitive to our suggestion to use your email signature as a medium to general more traffic to your social media pages. Having said that, overdoing anything in an email signature has more demerits than otherwise.

Tailor your signature according to your target customers and the brand. Use maximum 4 social media buttons (use icons instead of URLs) to keep the space uncluttered.

Do Use Professional Headshots: Using a headshot instead of a full body photo (do not use selfies) is another tip you must follow to create lasting impact on the recipients. Make sure to look professional in the photo, dress in formals and keep the hair well-groomed, look directly at the camera and pose against a not-so-flashy background.

Headshots are best of email signatures because it highlights your face and as the image size would be small, it will take less time to load.

Don’t Use Too Many Images: Once again, let’s stick to “the lesser, the better” policy. Including too many images in the signature can make the emails end up in the Spam folder. Limit it to maximum 2 images. The pictures you choose should be relevant to the service you’re promoting.

Do Make the Signature Mobile-friendly: Everyone has smartphones these days and the number of people opening emails from their phones is ever-increasing. Did you know that 48% of the total mails delivered everyday are opened on phones. That’s something to take note of.

To kickstart a successful email signature marketing, you have to pay attention to the scale of your design. For small screens, you need to optimize the size of the logos, images, shorten the long website links and email addresses. If you are going to use a wide logo, make sure to use a vertical template.

Don’t Overcrowd with Too Much Content: As you might have already remembered by heart now, less is more when it comes to designing a cool and catchy email signature. Including irrelevant content like quotes and sagas of your achievements will only backfire.