7 ways to create a winning email strategy for your startup

Many business owners may find it hard to believe but email marketing is still one of the most effective channels for digital marketing. In fact, one report claims that email marketing returns $38 for every $1 spent. Additionally, 59 per cent of B2B marketers still find email as the most effective channel for revenue generation. In the year, 2014, email marketing was listed to be one of the best marketing tools for customer retention as well. However, many businesses fail to get the desired results with email marketing.

We are all aware of the fact that a good email marketing practice will pay out. But where to start? How to create a winning strategy for email marketing?

To help you out, here are some ways that will not only ensure that your email marketing campaign is a success but will also give you some link building ideas alongside as well:

Plan

Just like you plan your marketing efforts for newspaper ads, social media channels, and signboards – your email newsletter also needs a strategy.

Make sure that your email newsletter is planned for the core target market. These are mostly people who are or will be interested in the product/service you offer. Take the time out to research. Make sure that the email newsletter template you select is aesthetically appealing for the target audience and also reflects your brand image thoroughly.

Additionally, keep in mind that content is always king. Besides taking care of all the other aspects of your email newsletter, don’t forget to work on creating quality content to engage your readers.

Segment the list appropriately

One of the biggest mistakes novice entrepreneurs make during email marketing is address the entire email contact list as one entity – regardless of whether they are long-term customers, new clients, prospects, or even decision makers.

If you do your research, you will find out that there are a variety of personas that make up your email lists and if you send all the contacts on your list the same boring, run-down of your company, then you are likely to lose a lot of business.

This is why, it is important that you segment your list appropriately and send out content that is suitable for the specific group.

Set a specific time and day for emails

While most business owners presume that most emails are opened during the office hours, i.e. 9 – 5, the Experian Marketing Service reports that 8 p.m. to midnight receives the best open rates. This time block not only received better open rates but also better click through and sales.

Sending emails on a wrong day can also lower the response rate of your efforts. In fact, MailChimp previously did a survey on the same and found out that weekends had the lowest opening rate while Tuesdays, Wednesdays, and Thursdays have the highest opening rates.

Give something away

Let’s admit it, we all like freebies. Of course, we are not encouraging you to give away free iPhones or plane tickets but a small token of appreciation can be a good gesture for your customers and of course, helpful for building your email list as well.

Not many are aware but when the renowned candy company, Tootsie Roll released a new lollipop flavor, it failed to attract much attention. However, the company organized a giveaway where they asked fans and followers to enter for a chance to be one of their taste testers. The interested participants were asked to share their name, email address, phone number, and other basic information to participate in the giveaway. In the end, the company not only succeeded in receiving feedback of their new candy flavor but also got access to email addresses of many fans and followers allowing them to engage with them frequently.

The same tactic was also used by Josh Earl, a freelance writer and programmer. He had a list of 5,500 email subscribers for his text editor called the Sublime Text. However, he wanted to acquire more subscribers and for that, he created a giveaway in which a free license for Sublime Text (priced at $70) was offered. After just 11 days of promoting the giveaway, Josh managed to acquire 187,991 email addresses along with 398,896 visitors on his website.

Optimize email for mobile phones

Did you know that 36% of emails are opened from smartphones? And if your email newsletter is not optimized to be open on mobile phones, chances are it might stay in the customer’s inbox for many days.

Think about it, if your email lists accounts for $100,000 in sales each month, can you afford to lose $44,000 just because your email does not look appropriate on a mobile phone.

Thus, make sure your email is designed in such a way that the text and images are easily scanned from mobile devices. The call-to-action buttons should also be visible and easy to tap. Additionally, ensure that you follow the guidelines of different mobile phones.

Re-engage with inactive visitors

Congratulations, you have succeeded in growing your email list. However, have you ever noticed how many inactive recipients are there on your list? Research shows that average inactivity for an email list is 63 percent. This means that most of the recipients of your email don’t follow up. Well, the best way to interact with them and keep them interested is to re-engage with them by sending them a follow-up email.

Additionally, don’t forget to welcome new visitors by sending out a welcome email. This not only shows a friendly gesture on your part but is also a powerful way to set expectations.

Re-check before you hit send

Once the ‘send’ button is tapped, nothing can be undone. This is why it is important that you re-check all aspects of your email before sending it out. Is the layout correct? Are the font and images set in proportion? Have you ran spelling and grammar check?

Make sure that you check everything and then send out your email to minimize the occurrence of any errors.

Develop a better email strategy

Discussed here were just some basic tips that you can apply to your email marketing strategy. With the right fundamentals in place, we are sure your emails will get better results and perform better. Good luck and do let us know how your email marketing strategy works.

AUTHOR BIO

ABOUT Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

5 Mistakes You Are Making Trying to Improve Your Email Response Rates

Businesses often make mistakes that cripple their email campaigns. As a result, they get low response rates and question whether they can justify the cost of email marketing.

If this sounds familiar, spend some time evaluating your tactics. By avoiding the following mistakes you can breathe new life into your email strategy and enjoy a healthy return on investment.

1. Your Subject Line Is Too Long

Most email inboxes display a fixed number of characters from your subject line. This especially holds true for mobile users. In other words, if your subject line is too long, it may seem unclear to a majority of users who open emails on mobile.

You have only one chance to captivate the attention of your recipients, and you must say it using only a few words. Your goal is to motivate someone to open your message and then read it.

Whenever you write a subject line, revise it to eliminate unnecessary words. To be sure, use words that accurately reflect the contents of your message and make your subject line stand out in crowded inboxes.

You can also personalize your subject line using your mailing list software. When people see their name in their inbox, it becomes even more intriguing. Also, avoid making the mistake of reusing your subject lines.

2. Your Message Is Lengthy With No Real Value

People have only a limited amount of time to spend reading emails. For this reason, you should ensure that your messages are concise and easily readable. When you do this, you encourage your recipients to read what you have to say and respond to it.

Writing long, rambling messages that have no clear purpose waste time and can get busy subscribers to blacklist your emails. Instead, build a reputation for your brand by delivering value inside every message.

Meanwhile, be sure to keep your content short and sweet. Doing so increases the impact of your message. As a rule, aim for creating emails that people can read in a half-minute period. Also, use plain language and focus on fostering engagement rather than pitching sales. Include practical tips that solve problems and explain how to use your products and services.

3. You Didn’t Find Your Email Frequency Sweet Spot

In many ways, the number of emails that you send affects your results. Companies that have achieved a measure of success from their email marketing campaigns face the temptation of sending too many messages, which can become self-defeating.

So, an important part of your job as a marketer is determining the right number of messages to send. By sending too many, you might get more exposure, but you can also weaken your brand and come across as a nuisance. If you send messages too often, even faithful readers will either unsubscribe or relegate you to their spam folder.

When you send too few messages, people forget about you and your brand. In other words, you need a minimum amount of exposure to maintain brand awareness and keep your competitors at bay.

Generally speaking, people prefer receiving either weekly or monthly emails. Moreover, daily messages are too many for most people. In the end, optimize your campaigns based on your recipients and their preferences.

4. Your Email Address Looks Spammy

Even when they have an effective subject line, many messages hit the trashcan because their sending address looks suspicious. After all, no one wants to risk opening a message from a spammer or scammer. Furthermore, many spam and malware filters will automatically delete such emails.

Although you can safely use addresses from Gmail and Yahoo for casual correspondence, a good idea is to use one from the same domain as your website. When choosing your email provider, keep in mind that Gmail and Outlook offer the advantage of allowing you to recall unopened messages after you send them. In other words, you have some leeway if you discover a mistake after clicking “send”.

5. No Call-to-Action

What happens when you send an email that has a fantastic subject line, a professional sender address, and concise content? The answer is “Nothing,” if you never ask your readers to respond. Why go through the trouble of sending marketing emails if you get nothing in return?

Instead, increase your response rates by adding a visible, easy-to-tap call to action button to every message. When properly composed, your call to action communicates a sense of urgency and can inspire recipients to act. Additionally, your call to action puts you in control of what you want your readers to see next.

Conclusion

Stop making the above mistakes so you can improve your email response rates. Appropriate timing, when combined with a properly composed subject line and professional email address, can persuade people to open your emails. Once your readers see actionable content and a clear CTA, you will get the results that you deserve from your email marketing strategy.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.

5 types of email newsletter templates to win your subscribers’ heart

At this point, everybody knows the benefits that email marketing can have for a business. Email has proved to be an efficient tool that is definitely not out-of-style and that offers an incredible ROI (return of investment) of a 4300%; that is $43 per dollar invested!

With its popularity came the improvement, and nowadays email marketing strategy is a thing in small, medium and big enterprises all around the globe. It has also become easier to use; modern mailing apps make our life so much easier!

These apps offer amazing email newsletter templates so we can easily design our perfect campaign without being a graphic designer or a html programmer. Moreover, they include the help of other tools like Google Analytics or WordPress, so we can track our success and learn from our mistakes, easily manage our contact list and, again, create that fantastic campaign that will inspire our clients.

However, you may be thinking: how is it possible to do that only by sending coupons and offers? Let me tell you, my friend, that maybe you have a lot to learn about newsletters!

There are plenty of newsletter types and not all of them aim to send a discount to your subscribers; newsletters can do much more! Let’s learn which are these types and how to surprise and engage your subscribers with them!

  1. Newsletter templates

Although we call all of them newsletters, the truth is the real newsletter is the informative one, not all of them. It’s objective is to inform clients about something, not to obtain any commercial gain.

This type is great to create brand awareness and to foster customer engagement, as we send quality content that our subscribers may enjoy. The generally like receiving something that is not trying to sell them anything, but just nice information.

 

Tutorials on how to use products are welcome, and so are tips and tricks. Clothing stores can share complete looks created with their clothes and appropriate for different events; bakeries may send recipes just because; tech stores could share tips on how to properly take care of certain devices, and so on. Mailing apps offer email newsletter templates that can meet all this needs.

We can also inform our customers about changes taking place in the company, like a change of location or the opening of a new shop, as well as when does our sale season start, for example!

2. E-commerce templates

This is actually the type that has a commercial objective. They provide great conversion rates, this is, they turn subscribers into clients by making them purchase something from our website!

In order to do so, this email newsletter templates generally include a Call to Action button, which is that button that we all see in online stores that says “book/buy now” or “learn more”. It tries to catch our attention so we click it, and then it leads us directly to the company’s website so we can easily purchase the product or service the newsletter was talking about.

Commercial newsletters often include offers, special discounts or coupons, to push the subscriber to make a purchase.

3. Transactional templates

We may have reached the type of newsletters that you probably didn’t know existed: some people think that newsletters are limited to send info or discounts, and that they’re not that useful because of that. Well, they have some other uses and this is one of them!

Transactional email newsletter templates are very useful because they give answers to our clients, so their main objective is interaction. This fosters engagement and loyalty, and saves us some time because we don’t have to personally respond to every email asking more or less the same questions.

4. Invitations templates

Who doesn’t like being invited to an exclusive event? It makes the subscriber feel special and unique, and it’s the ultimate way to create brand awareness.

By inviting our clients to an event of ours we are making sure that, if they attend, the relationship goes from online to offline, and it’s way more difficult to forget about a brand when you have got to know their employees in person.

You can invite them to the presentation of our new product or service, to an exclusive sale or even to a seasonal party, like a Christmas event, for example. People love parties, so they will probably attend, and if you’re clever you will let them bring a friend; this makes it more likely that they will come and you will probably gain a new subscriber!

5. Seasonal events templates

This last one is one of our personal favourites because it has a little bit of everything; seasonal email newsletter templates take advantage of a nice time of the year, especially holidays, to wish the subscriber to have a good time, to send some offers and, sometimes, to invite them to an event. You see, a little bit of everything!

Christmas, birthdays or even Mother’s Day are perfect excuses to send some discounts to our subscribers, as during these days they are likely to purchase presents.

These events are also a great time to wish our clients a Happy New Year or maybe even a Happy Halloween; why not? It is a way of interacting with them and this is also brand awareness.

Finally, if we are celebrating a seasonal event like a Christmas Party, a Thanksgiving Dinner or even our company’s anniversary, it’s a great idea to invite our customers. Private sales, giveaway opportunities or just a nice cocktail will make our audience want to attend, and we can easily invite them with a seasonal email newsletter template.

Now put it into practice!

You see? Newsletter have more than you think to offer you; they take into account very necessity a business might have, and make everything incredibly easy by offering countless email newsletter templates. Now combine these, put our tips to the test and see if you can surprise your subscribers with a fantastic email marketing campaign!

How to optimize an Email for getting business?

As far as boosting your sales and optimizing your conversion rate are concerned, email marketing is a powerful tool that you won’t want to overlook if you care about your business. Sending a well-crafted email to your list of subscribers can give you a quick boost in revenue and allow you to get the most from each person who comes to your website. For many marketers, the elements that create winning emails remain a mystery that they can’t seem to solve no matter how hard they try. If you can relate to that problem and want to overcome it, the following tips will do the trick.

Avoid the Spam Folder

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You can offer an in-demand product at an unbeatable price without getting sales if you can’t avoid the spam folder. You can address the problem on your opt-in page by telling your subscribers to add your email address to their contact list so that they won’t miss your free offer. People will report an email address to their provider when they receive messages with deceptive subject lines, so you will need to be honest and transparent at all times. Avoiding words that trigger the spam filter will also go a long way when you want to reach your prospects’ inbox without problems.

Research Your Prospects

If you have a list of subscribers and send them a random offer, you will likely have a small amount of success. You can boost your effectiveness by researching your prospects and learning about their wants, needs and desires. You will notice that some needs come up more than others after you watch your prospects for a while, and focusing on the most common ones will help you appeal to as many people as possible.

Craft Compelling Subject Lines

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Don’t make the mistake of focusing on your content and forgetting about the importance of a compelling subject line when you design your emails. Even though it might seem like a small piece of the puzzle, your subject line is vital. It will play a role in the percentage of your followers who decide to click on your email to open your message. Subject lines that appeal to an emotion or inspire curiosity will give you great results.

Get to the Point as Soon as Possible

Rather than getting to the point of their email from the start, some marketers will insert irrelevant information that does not matter to their audience, and you will need to avoid that trap. People have busy lives and face distractions every day, so you must get to the heart of your message right away if you don’t want to lose attention. When you want your prospects to buy something from you, let them know about your intentions in the first line. When your mission is to offer valuable information, state the top reasons that your prospects will benefit from reading your material, and you will hold their interest until the end.

Use High-Quality Content

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In addition to the other factors on which you will need to focus, the quality of your content will impact the type of response you can expect from your prospects. Do your best to stay on topic and to avoid spelling errors along the way. Formatting emails correctly will also work wonders for those who want to get the most from their effort. Small paragraphs, subheadings, and bulleted lists will make your message easy to read, inspiring people to pay attention. If you would like your content to benefit your bottom line, try to use free pictures to enhance your results.

Build Trust and Earn Respect

The ability to build trust and earn respect is critical when you want to boost your sales. People don’t want to buy products or services from companies they don’t know, so do what it takes to paint yourself in a positive light. Adding testimonials to your email will show your prospects that other people have used and gained value from your products or services, which will improve their odds of buying from you. Sprinkle your positive feedback throughout your email if you want to inspire trust without taking anything away from your message. You can even include a few case studies to show your prospects how they can use your solutions to improve their situation or solve their problems.

Make it Personal

Marketers and business owners often write their email messages as though they are speaking with a large number of people, but that approach won’t always work well. If you want people to respond to you in a positive way, you will need to make your content seem personal. Even though a lot of people will receive your message, your prospects want to feel special. Some email responders will allow you to use placeholders that will fill in each prospect’s name automatically, and taking advantage of that feature is a smart move.

Split Test Your Emails to Boost Your Conversion Rate

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Split testing is effective when you want to enhance your success and inspire a lot of people to take action on your offer, and some email responders have this feature by default. It works by placing the first tracking pixel in your emails and the other one on your checkout page. When both pixels appear on the same browser, the software will know that your prospect has made a purchase. By using a different pixel when you change elements of your email, you will see what approach gives you the best outcome, which will allow you to save time and money.

Final Thoughts

People often launch their email campaigns without having a clear strategy at the front of their minds, which is a mistake that will harm their bottom line and decrease their effectiveness. If you are serious about taking your marketing strategy to the next level, getting to know your prospects and paying attention to their needs will help, but using high-quality content will add the final touch. People will be happy to take advantage of your offer, and you will notice major improvements to your profit margin when you follow these steps.

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Author Bio: – Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy?

You may think nobody even notices an email signature but the smartest online entrepreneurs will tell you otherwise.

It is more than just a decoration, an email signature is your identity to somebody you want to build a professional collaboration with and who knows simply nothing about you.

In fact, reports have shown that successful email marketing campaigns can garner 4300 percent ROI. Below, we will discuss 7 do’s and don’ts that’ll help you reach your marketing goals.

Do Find a Good Layout: This is the first and most important step for creating an impressive email signature that’ll promote your business. A good email signature should be informative and neat.

What information you’d need to put in the signature will depend on the kind of business you are promoting. Remember that everyone is a fan of simplicity.

So, keep the information to-the-point.

Don’t Clutter It with Too Much Information: There is absolutely no point in using an email signature to write your autobiography. If you overstuff your signature with truckloads of links and information, that would be a major turn-off for your potential clients.

The chances of anyone opening the never-ending list of URLs in your signature is too less.

Do Include Social Media Links: 21st century is all about making your presence felt over the web and social media platforms have leveled the ground for everyone. If you or your company has no presence on social media, people will find your business shady. That’s plain psychology.

Adding Twitter, Facebook, Linkedin links to your signature will help you generate more traffic and most importantly, your business will be talked about, that’s the goal, right?

Don’t Use Multiple Fonts and Colors: Minimalism is in vogue right now. Treat your email signature like a signature only, it is not a medium to show-off your graphic designing skills.

In order to avoid making the design overly complicated, limit the number of color palettes in the signature and always use only one type of font.

Using the same font you use for writing the email for the signature as well gives it a nice touch of professionalism. Choose a type and size of font that’s easy to read, e.g. Ariel, Calibri, Tahoma, Verdana, Gill Sans and a few more.

Do not use Comic Sans at any cost because you wouldn’t want to come across as an unprofessional, unserious business person, would you? To make the design clean and eye-catching, again, opt for the minimalist approach.

A pro tip is to take inspiration from the colors present in your logo. This will help your clients and users connect to your brand more effectively.

Do Include Your Blogs: Including your blogs, Podcasts, Webinar in your signature is also a smart marketing tactic in the digital era. If you keep adding fresh content on your blog and hyperlink it to your email, the recipients will get an easy access to new content and will keep coming back for more.

Don’t Use Personal Quotes Unnecessarily: If you’re promoting a serious business, you have to create a solid impact on the email recipients. The best way to do is include information related to the brand only. Using personal quotes, unless you are a globally recognized celebrity, would be over-the-top and kick of tacky as well.

Do Keep the Font Palette Small: Previously, we spoke about keeping the color palette small, now we will talk about the importance of keeping the font palette even smaller. The whole point of chalking out an impressive email signature is to increase brand awareness.

Using different fonts for highlighting different texts would make it look like school project of a student who ran out of materials to write about. If you want to get a flexible typeface that can be customized according to your liking, the internet has a plethora of options for you.

Don’t Add Long Disclaimers: Inserting a long disclaimer in email signatures is a very common mistake people make. Now you might argue that it’s better to be safe than sorry. Well, sorry to pop the bubble here.

No legal advisor will ever tell you that email disclaimers hold any weight. Its function is strictly limited to just annoying people.

Do Use Dividers: Use dividers to keep the contents of the signature organized and maintain a strong hierarchy. Full-bleed dividers will help the most important pieces of information in your signature like Name, Contact Info highlighted so that they readily capture the attention.

Don’t Jam It with Social Media Buttons: This might counterintuitive to our suggestion to use your email signature as a medium to general more traffic to your social media pages. Having said that, overdoing anything in an email signature has more demerits than otherwise.

Tailor your signature according to your target customers and the brand. Use maximum 4 social media buttons (use icons instead of URLs) to keep the space uncluttered.

Do Use Professional Headshots: Using a headshot instead of a full body photo (do not use selfies) is another tip you must follow to create lasting impact on the recipients. Make sure to look professional in the photo, dress in formals and keep the hair well-groomed, look directly at the camera and pose against a not-so-flashy background.

Headshots are best of email signatures because it highlights your face and as the image size would be small, it will take less time to load.

Don’t Use Too Many Images: Once again, let’s stick to “the lesser, the better” policy. Including too many images in the signature can make the emails end up in the Spam folder. Limit it to maximum 2 images. The pictures you choose should be relevant to the service you’re promoting.

Do Make the Signature Mobile-friendly: Everyone has smartphones these days and the number of people opening emails from their phones is ever-increasing. Did you know that 48% of the total mails delivered everyday are opened on phones. That’s something to take note of.

To kickstart a successful email signature marketing, you have to pay attention to the scale of your design. For small screens, you need to optimize the size of the logos, images, shorten the long website links and email addresses. If you are going to use a wide logo, make sure to use a vertical template.

Don’t Overcrowd with Too Much Content: As you might have already remembered by heart now, less is more when it comes to designing a cool and catchy email signature. Including irrelevant content like quotes and sagas of your achievements will only backfire.

10 Creative Email Newsletter Templates That Will Inspire You

If you’re looking for inspiration to design your creative email newsletter templates in a fun and unique way, scroll till the end of this article because you don’t want to miss these 10 awesome newsletter templates from different companies.

Well-designed and creative email newsletter templates are essential to attract your recipient’s attention, increase your conversion rate and stay on top of your competition. Take the examples of the following email newsletter templates and make your next email newsletter a showstopper.

If you feel like designing your own newsletter, check out Mailify library, it offers almost 900 email newsletter templates for free and it’s 100% responsive.

  1. Keep Your Contacts Curious Till The End

This never-ending newsletter from Beach Park is almost like a game for readers. You actually enjoyed scrolling down because it feels like you’re literally sliding down from 14th floor.

This playful newsletter made you engage with the content without you realizing it. Through visuals, Beach Park made its point clear: they offer great experience and fun to customers! The layout is unique with a playful concept that grasps the attention of readers and creates curiosity.

 

  1. Show It All In One Campaign

 

One picture says it all! Chambray has a wide range of shirt collections and in one email marketing campaign, they displayed the different colors, designs, and comfort of Chambray shirts.

Their content is simple and short, they convey the message to buyers who are looking for versatility and comfort in a sentence followed by a CTA button. This is definitely one of the most creative email newsletter templates; it is clean, short and outstanding, encouraging recipients to click on the CTA button and check the rest of their Chambray collection.

 

  1. Let It Shine

 

In this email newsletter design, J.Crew factory has highlighted the discount rate to get the reader’s attention on their big sale. The sentence is animated and colorful which makes it hard to miss.

The GIF in this email newsletter template is contrasting to the rest of the newsletter template. With a white background and black font, the 2 discount rate sentences in color are eye-catching!

 

  1. Communication IsTheKey To Every Relationship

 

Communication is the key to every relationship, even with the company where you purchase your clothes. Here, Missguided took the communication more personal with a slight pinch of emotion and fun.

True to their website, Missguided has kept the same design as their website (pink background and black font) but focusing more on the content. They have personalized their newsletter to a young audience by adding emoticons and creating a funny and uncommon message their readers would least expect.

 

  1. DareOnColors And Layout Design

The bright color and the design of this newsletter template is original and captivating.

The color combination with gray and yellow and the diagonal layout makes a neat and unique concept. The design displays the products effectively and the bright yellow makes the readers focus on the products.

 

  1. Keep It Simple

Moment gift card employs a simplistic design with a light background and few texts. The Moment gift card is displayed on a white space highlighting the card, the focus point of the newsletter.

The difference in text color guides the reader’s eye on the most important parts of the email newsletter.

 

  1. PlayWith Words

Hard to miss this catch phrase from Nike, you didn’t spend 2 minutes thinking what in the world they meant. The tagline is provocative and catches you off guard immediately! An innovative way to introduce a product to the market.

Nike has a bold statement to attract their young audience’s attention. Be creative in your tagline and make sure your message is well received from your audience on a lighter note. The newsletter’s design is simple and yet creative, the images are the main focus showing how the shoes look on a person and a close-up picture of the shoe.

 

  1. Create A SenseOfUrgency

This newsletter has a light tone and a woman in the background who is overshadowed by the content, which is intentional to emphasize on the message. In 3 steps, this newsletter sends a clear message to its reader: a clock ticking and a deadline that creates a sense of urgency and the eye-catching CTA button.

It creates curiosity among readers to check what discount they are given.

 

  1. FollowTheTrend And Lay It Flat

 

Yes, just like clothing trend, you have different visuals trends and you don’t want to make a visual faux pas. Flat lay photography is the type of images you see everywhere these days, in the blogging world in particular. Organic Granola made an amazing work on their visuals by laying out their different types of products and explaining them with a small text next to each image. It is visually appealing and the products (picture clear) are displayed in a neat and creative way. Don’t forget to follow this trend and give appealing visual treats to you readers.

 

 

  1. A Checklist For Your Products

 

The newsletter from Ruche provides a checklist of essentials to have for summer. Displaying the products under a checklist gives a feeling of necessity, a must have clothes in your wardrobe, shoes and accessories advised by a fashion expert. Ruche has a minimalistic layout highlighting and vertically aligning images and texts. The texts are a complement to the images giving more reason to buy these accessories.

You can extract various ideas from these newsletters, make the most of your future newsletters by applying the following tips:

  • Remember to make your contacts curious about your message
  • Try to show your various products in one newsletter with animation. This way, you avoid clustering
  • Highlight your sales offer with colors and animation
  • Send out funny or emotional messages to attract your reader’s attention
  • Make your newsletters colorful and experiment with various layout designs
  • Keep your newsletter simple to have an appealing look
  • Create catchy phrases for your taglines
  • Make your offer look like an urgency and necessity
  • Take pictures from an eagle eye view, follow visual trends and designs so you won’t be outdone by your competitors!

To find the perfect email marketing tool and get pre-built and responsive email newsletter templates, check out Mailify!

 

Powerful Techniques On How To Improve Your Headlines For Better Email Open Rates 

Emails are used by millions of people every day. They’re a great way to communicate with other people and businesses and are suitable for those who may not have a lot of time to talk on the phone. However, when you’re a business and you want to improve your open rates from your recipients, this expert guide will give you the top tips on how you can improve your subject headlines to help increase your email open rates. Let’s take a look now.

Best Methods Of Designing Better Subject Lines

  1. Keep It Short and Sweet

The first step in gaining someone’s attention is by keeping your subject line short and sweet. Long subject lines tend to get cut off and look very unprofessional. Instead, it’s a good idea to keep your subject line 50 characters or less. Use direct words if you’re struggling to keep it under the character limit. For examples ‘Your order from The Baby Store has been shipped’ can be shortened to ‘The Baby Store Order 8272 Is Shipped’. Keeping it short and simple allows for your readers to quickly scan the emails with their eyes to see what’s important and what’s not important. This helps your email to be seen better which can improve your open rates greatly.

  1. Use Capitals On Each Word

Using capitals on each word allows for your subject line to appear more professional. While it’s really a personal preference, it can help to improve your open rate. Here’s an example below:

  • Get your discounts inside
  • Get Your Discounts Inside

By adding capital to each letter, it helps you to gain your recipients trust and shows them that you take great care in the finer details of your email. Allowing your emails to look professional will help to reduce the risk of it ending up in the spam folder with all the rest of the fake emails.

Here’s an example of both a bad and good example side by side:

  1. Tell Your Recipient What’s Inside

When you’re going to send your recipients an email, you need to tell them what’s inside in a quick way. Your subject line can do this. For example: ‘Your Next Travel Destination Awaits’ doesn’t give much, while ‘Switzerland Travel Discounts Inside’ tells the readers exactly what to expect. This information will give them enough details to be intrigued about what your offering. Make sure when you’re telling your readers, it’s clear and to the point for the most effect.

  1. Use Language That’s Powerful

Subject lines are like call to actions. They need to be powerful enough to inspire someone to click through the email. In order for a subject line to do this, they need to be powerful and have powerful language that gives excitement and urgency. For example:

This subject line while interesting, is a little vague:

  • Get Up Close and Personal To Your Favourite Popstar!

While this subject line offers more power with the use of the word ‘limited’ and the pop stars name. It creates a sense of urgency.

  • Limited Backstage Meet and Greet With Madonna

Using powerful language will help to generate more clicks and open rates when trying to get your recipients attention. Make sure you use them to your advantage.

  1. Make Your Subject Lines Professional

Professionalism is key to getting people to open your emails. Never use in excess exclamation marks or full cap locks as these make your email subject lines look tacky. Cap lacks tend to make your subject lines feel as if they’re screaming at your recipient. This can come over as pushy which can leave your recipients pushing away from your business instead of being invited in. Overuse of exclamation marks scream spam. If you take note of a lot of spam emails, they tend to use a lot of exclamation marks. Here’s some examples below so you can see the difference:

  • FREE TRAVEL DEALS INSIDE!!
  • Free Travel Deals Inside!

Or

  • New Car Deals Await!!!!!!!!!!!
  • New Car Deals Await!

Avoiding these common mistakes can help you to improve your open rates greatly and can make your subject lines appear professional and appealing.

Bad:

Good:

Conclusion

Generating catchy subject lines is about how you present them to your audience. As you can see from the above tips, this will help you to shape your subject lines better so you can present your business professionally to your audience. Without presenting your subject lines in a presentable way, you run the risk of losing out on the open rates that you’re hoping to achieve. So, are you ready to improve your open rates?

Aaron Gray

Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.