7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy?

You may think nobody even notices an email signature but the smartest online entrepreneurs will tell you otherwise.

It is more than just a decoration, an email signature is your identity to somebody you want to build a professional collaboration with and who knows simply nothing about you.

In fact, reports have shown that successful email marketing campaigns can garner 4300 percent ROI. Below, we will discuss 7 do’s and don’ts that’ll help you reach your marketing goals.

Do Find a Good Layout: This is the first and most important step for creating an impressive email signature that’ll promote your business. A good email signature should be informative and neat.

What information you’d need to put in the signature will depend on the kind of business you are promoting. Remember that everyone is a fan of simplicity.

So, keep the information to-the-point.

Don’t Clutter It with Too Much Information: There is absolutely no point in using an email signature to write your autobiography. If you overstuff your signature with truckloads of links and information, that would be a major turn-off for your potential clients.

The chances of anyone opening the never-ending list of URLs in your signature is too less.

Do Include Social Media Links: 21st century is all about making your presence felt over the web and social media platforms have leveled the ground for everyone. If you or your company has no presence on social media, people will find your business shady. That’s plain psychology.

Adding Twitter, Facebook, Linkedin links to your signature will help you generate more traffic and most importantly, your business will be talked about, that’s the goal, right?

Don’t Use Multiple Fonts and Colors: Minimalism is in vogue right now. Treat your email signature like a signature only, it is not a medium to show-off your graphic designing skills.

In order to avoid making the design overly complicated, limit the number of color palettes in the signature and always use only one type of font.

Using the same font you use for writing the email for the signature as well gives it a nice touch of professionalism. Choose a type and size of font that’s easy to read, e.g. Ariel, Calibri, Tahoma, Verdana, Gill Sans and a few more.

Do not use Comic Sans at any cost because you wouldn’t want to come across as an unprofessional, unserious business person, would you? To make the design clean and eye-catching, again, opt for the minimalist approach.

A pro tip is to take inspiration from the colors present in your logo. This will help your clients and users connect to your brand more effectively.

Do Include Your Blogs: Including your blogs, Podcasts, Webinar in your signature is also a smart marketing tactic in the digital era. If you keep adding fresh content on your blog and hyperlink it to your email, the recipients will get an easy access to new content and will keep coming back for more.

Don’t Use Personal Quotes Unnecessarily: If you’re promoting a serious business, you have to create a solid impact on the email recipients. The best way to do is include information related to the brand only. Using personal quotes, unless you are a globally recognized celebrity, would be over-the-top and kick of tacky as well.

Do Keep the Font Palette Small: Previously, we spoke about keeping the color palette small, now we will talk about the importance of keeping the font palette even smaller. The whole point of chalking out an impressive email signature is to increase brand awareness.

Using different fonts for highlighting different texts would make it look like school project of a student who ran out of materials to write about. If you want to get a flexible typeface that can be customized according to your liking, the internet has a plethora of options for you.

Don’t Add Long Disclaimers: Inserting a long disclaimer in email signatures is a very common mistake people make. Now you might argue that it’s better to be safe than sorry. Well, sorry to pop the bubble here.

No legal advisor will ever tell you that email disclaimers hold any weight. Its function is strictly limited to just annoying people.

Do Use Dividers: Use dividers to keep the contents of the signature organized and maintain a strong hierarchy. Full-bleed dividers will help the most important pieces of information in your signature like Name, Contact Info highlighted so that they readily capture the attention.

Don’t Jam It with Social Media Buttons: This might counterintuitive to our suggestion to use your email signature as a medium to general more traffic to your social media pages. Having said that, overdoing anything in an email signature has more demerits than otherwise.

Tailor your signature according to your target customers and the brand. Use maximum 4 social media buttons (use icons instead of URLs) to keep the space uncluttered.

Do Use Professional Headshots: Using a headshot instead of a full body photo (do not use selfies) is another tip you must follow to create lasting impact on the recipients. Make sure to look professional in the photo, dress in formals and keep the hair well-groomed, look directly at the camera and pose against a not-so-flashy background.

Headshots are best of email signatures because it highlights your face and as the image size would be small, it will take less time to load.

Don’t Use Too Many Images: Once again, let’s stick to “the lesser, the better” policy. Including too many images in the signature can make the emails end up in the Spam folder. Limit it to maximum 2 images. The pictures you choose should be relevant to the service you’re promoting.

Do Make the Signature Mobile-friendly: Everyone has smartphones these days and the number of people opening emails from their phones is ever-increasing. Did you know that 48% of the total mails delivered everyday are opened on phones. That’s something to take note of.

To kickstart a successful email signature marketing, you have to pay attention to the scale of your design. For small screens, you need to optimize the size of the logos, images, shorten the long website links and email addresses. If you are going to use a wide logo, make sure to use a vertical template.

Don’t Overcrowd with Too Much Content: As you might have already remembered by heart now, less is more when it comes to designing a cool and catchy email signature. Including irrelevant content like quotes and sagas of your achievements will only backfire.

10 Creative Email Newsletter Templates That Will Inspire You

If you’re looking for inspiration to design your creative email newsletter templates in a fun and unique way, scroll till the end of this article because you don’t want to miss these 10 awesome newsletter templates from different companies.

Well-designed and creative email newsletter templates are essential to attract your recipient’s attention, increase your conversion rate and stay on top of your competition. Take the examples of the following email newsletter templates and make your next email newsletter a showstopper.

If you feel like designing your own newsletter, check out Mailify library, it offers almost 900 email newsletter templates for free and it’s 100% responsive.

  1. Keep Your Contacts Curious Till The End

This never-ending newsletter from Beach Park is almost like a game for readers. You actually enjoyed scrolling down because it feels like you’re literally sliding down from 14th floor.

This playful newsletter made you engage with the content without you realizing it. Through visuals, Beach Park made its point clear: they offer great experience and fun to customers! The layout is unique with a playful concept that grasps the attention of readers and creates curiosity.

 

  1. Show It All In One Campaign

 

One picture says it all! Chambray has a wide range of shirt collections and in one email marketing campaign, they displayed the different colors, designs, and comfort of Chambray shirts.

Their content is simple and short, they convey the message to buyers who are looking for versatility and comfort in a sentence followed by a CTA button. This is definitely one of the most creative email newsletter templates; it is clean, short and outstanding, encouraging recipients to click on the CTA button and check the rest of their Chambray collection.

 

  1. Let It Shine

 

In this email newsletter design, J.Crew factory has highlighted the discount rate to get the reader’s attention on their big sale. The sentence is animated and colorful which makes it hard to miss.

The GIF in this email newsletter template is contrasting to the rest of the newsletter template. With a white background and black font, the 2 discount rate sentences in color are eye-catching!

 

  1. Communication IsTheKey To Every Relationship

 

Communication is the key to every relationship, even with the company where you purchase your clothes. Here, Missguided took the communication more personal with a slight pinch of emotion and fun.

True to their website, Missguided has kept the same design as their website (pink background and black font) but focusing more on the content. They have personalized their newsletter to a young audience by adding emoticons and creating a funny and uncommon message their readers would least expect.

 

  1. DareOnColors And Layout Design

The bright color and the design of this newsletter template is original and captivating.

The color combination with gray and yellow and the diagonal layout makes a neat and unique concept. The design displays the products effectively and the bright yellow makes the readers focus on the products.

 

  1. Keep It Simple

Moment gift card employs a simplistic design with a light background and few texts. The Moment gift card is displayed on a white space highlighting the card, the focus point of the newsletter.

The difference in text color guides the reader’s eye on the most important parts of the email newsletter.

 

  1. PlayWith Words

Hard to miss this catch phrase from Nike, you didn’t spend 2 minutes thinking what in the world they meant. The tagline is provocative and catches you off guard immediately! An innovative way to introduce a product to the market.

Nike has a bold statement to attract their young audience’s attention. Be creative in your tagline and make sure your message is well received from your audience on a lighter note. The newsletter’s design is simple and yet creative, the images are the main focus showing how the shoes look on a person and a close-up picture of the shoe.

 

  1. Create A SenseOfUrgency

This newsletter has a light tone and a woman in the background who is overshadowed by the content, which is intentional to emphasize on the message. In 3 steps, this newsletter sends a clear message to its reader: a clock ticking and a deadline that creates a sense of urgency and the eye-catching CTA button.

It creates curiosity among readers to check what discount they are given.

 

  1. FollowTheTrend And Lay It Flat

 

Yes, just like clothing trend, you have different visuals trends and you don’t want to make a visual faux pas. Flat lay photography is the type of images you see everywhere these days, in the blogging world in particular. Organic Granola made an amazing work on their visuals by laying out their different types of products and explaining them with a small text next to each image. It is visually appealing and the products (picture clear) are displayed in a neat and creative way. Don’t forget to follow this trend and give appealing visual treats to you readers.

 

 

  1. A Checklist For Your Products

 

The newsletter from Ruche provides a checklist of essentials to have for summer. Displaying the products under a checklist gives a feeling of necessity, a must have clothes in your wardrobe, shoes and accessories advised by a fashion expert. Ruche has a minimalistic layout highlighting and vertically aligning images and texts. The texts are a complement to the images giving more reason to buy these accessories.

You can extract various ideas from these newsletters, make the most of your future newsletters by applying the following tips:

  • Remember to make your contacts curious about your message
  • Try to show your various products in one newsletter with animation. This way, you avoid clustering
  • Highlight your sales offer with colors and animation
  • Send out funny or emotional messages to attract your reader’s attention
  • Make your newsletters colorful and experiment with various layout designs
  • Keep your newsletter simple to have an appealing look
  • Create catchy phrases for your taglines
  • Make your offer look like an urgency and necessity
  • Take pictures from an eagle eye view, follow visual trends and designs so you won’t be outdone by your competitors!

To find the perfect email marketing tool and get pre-built and responsive email newsletter templates, check out Mailify!

 

Powerful Techniques On How To Improve Your Headlines For Better Email Open Rates 

Emails are used by millions of people every day. They’re a great way to communicate with other people and businesses and are suitable for those who may not have a lot of time to talk on the phone. However, when you’re a business and you want to improve your open rates from your recipients, this expert guide will give you the top tips on how you can improve your subject headlines to help increase your email open rates. Let’s take a look now.

Best Methods Of Designing Better Subject Lines

  1. Keep It Short and Sweet

The first step in gaining someone’s attention is by keeping your subject line short and sweet. Long subject lines tend to get cut off and look very unprofessional. Instead, it’s a good idea to keep your subject line 50 characters or less. Use direct words if you’re struggling to keep it under the character limit. For examples ‘Your order from The Baby Store has been shipped’ can be shortened to ‘The Baby Store Order 8272 Is Shipped’. Keeping it short and simple allows for your readers to quickly scan the emails with their eyes to see what’s important and what’s not important. This helps your email to be seen better which can improve your open rates greatly.

  1. Use Capitals On Each Word

Using capitals on each word allows for your subject line to appear more professional. While it’s really a personal preference, it can help to improve your open rate. Here’s an example below:

  • Get your discounts inside
  • Get Your Discounts Inside

By adding capital to each letter, it helps you to gain your recipients trust and shows them that you take great care in the finer details of your email. Allowing your emails to look professional will help to reduce the risk of it ending up in the spam folder with all the rest of the fake emails.

Here’s an example of both a bad and good example side by side:

  1. Tell Your Recipient What’s Inside

When you’re going to send your recipients an email, you need to tell them what’s inside in a quick way. Your subject line can do this. For example: ‘Your Next Travel Destination Awaits’ doesn’t give much, while ‘Switzerland Travel Discounts Inside’ tells the readers exactly what to expect. This information will give them enough details to be intrigued about what your offering. Make sure when you’re telling your readers, it’s clear and to the point for the most effect.

  1. Use Language That’s Powerful

Subject lines are like call to actions. They need to be powerful enough to inspire someone to click through the email. In order for a subject line to do this, they need to be powerful and have powerful language that gives excitement and urgency. For example:

This subject line while interesting, is a little vague:

  • Get Up Close and Personal To Your Favourite Popstar!

While this subject line offers more power with the use of the word ‘limited’ and the pop stars name. It creates a sense of urgency.

  • Limited Backstage Meet and Greet With Madonna

Using powerful language will help to generate more clicks and open rates when trying to get your recipients attention. Make sure you use them to your advantage.

  1. Make Your Subject Lines Professional

Professionalism is key to getting people to open your emails. Never use in excess exclamation marks or full cap locks as these make your email subject lines look tacky. Cap lacks tend to make your subject lines feel as if they’re screaming at your recipient. This can come over as pushy which can leave your recipients pushing away from your business instead of being invited in. Overuse of exclamation marks scream spam. If you take note of a lot of spam emails, they tend to use a lot of exclamation marks. Here’s some examples below so you can see the difference:

  • FREE TRAVEL DEALS INSIDE!!
  • Free Travel Deals Inside!

Or

  • New Car Deals Await!!!!!!!!!!!
  • New Car Deals Await!

Avoiding these common mistakes can help you to improve your open rates greatly and can make your subject lines appear professional and appealing.

Bad:

Good:

Conclusion

Generating catchy subject lines is about how you present them to your audience. As you can see from the above tips, this will help you to shape your subject lines better so you can present your business professionally to your audience. Without presenting your subject lines in a presentable way, you run the risk of losing out on the open rates that you’re hoping to achieve. So, are you ready to improve your open rates?

Aaron Gray

Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.