10 CTA design mistakes you’ve been making & their solutions

CTA designing is one of the trickiest part of web design and yet, in every way important. More than of 90% online visitors who read your headline also read your CTA copy.

Over the years, CTAs have evolved and today they come in all forms and patterns. It could easily be a subscription to your blog or newsletter, it could be an offer you give out on your products or services, and it could even be an offer for a free trial and so on.

CTAs are one of the many factors that affect conversions. And these are the commonest of the mistakes that are made while designing a CTA. Read on to find out what they are and how you can correct them.

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Irrelevant CTA

How many of you have come across a CTA that falls short of a head and a tail? Relevancy matters because of the following reasons:

Let’s say you own a website that sells email marketing services and web development services. When users visit the service pages of web development services, it’s because they want to know more about the kind of web development services you provide. Now if you put up a CTA related to email marketing on the service page of web development services, you aren’t making the most out of a CTA.

Users won’t be able to find a connection between the CTA and the rest of the page, and that, is the biggest mistake in the rulebook of web design.

Wrongly Timed CTA

A wrongly timed CTA usually happens with the following kinds of CTAs:

  1. Inline CTA
  2. Slide In CTA
  3. Scroll Intent CTA
  4. Time Intent CTA
  5. Exit Intent CTA

An Inline CTA will be considered as a wrongly placed CTA when it is not placed in a way that the content written right above the CTA connects with it. Long story short, anything and everything about the offer in the CTA must be explained or talked about in the content written above the CTA.

The Slide In CTA must be placed in a way that it slides into the page after relevant information about the CTA has been given.

The Scroll Intent CTA shows up only after the user has done a specific amount of scrolling. In this case, again, information related to the offer in the CTA must be talked about within the amount of scrolling the user does before the scrolling point where the CTA is shown to him.

The Time Intent CTA, just like the name suggests, comes up only after a certain amount of time has spent by the user on the website. The time intent CTA must be timed in a way that the content relevant to the CTA has been disclosed prior the placement of the CTA.

The Exit Intent CTA, the easiest and yet somehow, the edgiest one. This CTA holds no scope for follies. The exit intent CTA must offer unconventional offers that provide the users with an incentive to stay. Read on to find how you should incentives to stay.

Long CTA

As businessmen, we are all greedy – greedy for customer data. And when it comes to customer data, we all want to know a customer inside out by asking for all the information in the world for creating personalized CTAs and personalized emails.

Do you know what the users feel when they are asked for their contact number (unnecessary information) just to download a guide on better CTA design? They feel that you are being creepy, that there is something fishy about your business, that they shouldn’t be making the mistake of trusting you and everything.

Asking for more information is not wrong. But like everything, there is a time and place for that as well. If you are giving out a free trial of a product/service, you have the right to ask for more information like the customer’s contact number, the name of the company they work with etc.

Poorly Written CTA

We have all been a victim to reading those long CTA copies that strained our eyes merely by thinking about reading those five long sentences that described the download free buyer persona templates.

Keep the main heading of the CTA short, crisp and to the point. You wouldn’t need more than 7 – 10 words to describe the content of the eBook in one line.

Too much content on a CTA is a turn off for people because they wouldn’t want to waste too much time behind swimming in a sea of words.

Unsubscribe CTA

We all want our users to stay subscribed and we try almost every possible way to make that happen. We don’t want our subscribers to get reduced and hence, we don’t even provide the unsubscribe button sometimes. But here’s the thing – the first thought that they go through before hitting a subscribe button is the fear of email bombardment.

This fear makes users not want to choose subscribing to your newsletters. So here’s what you can and should do to decrease the unsubscribe rate. If you are creating a CTA that is a subscription form, you must add a line like this ‘You can unsubscribe any time you want’.

It’s not like users don’t know that they can unsubscribe, it’s more like you’re reassuring what they already know and that works like magic.

Entrapping CTA

Have you ever felt trapped in a website?

Many of us have and all of this is because a CTA doesn’t provide the option to quit the CTA and continue browsing the website. The one and only option you would be provided with is to quit the website.

Many of us here are under the misconception that not providing the alternate option might make the users choose what’s available. But that’s not how it works. You cannot merely force someone to make a choice he doesn’t want to. On the contrary, this is what you should be doing – Giving them an option to accept the offer and a dumb option.

Yes, I want the conversions to increase.

No, I don’t want to grow.

Other than this, it is very much important to provide a cross sign at the top of the CTA. It lets the users quit the CTA and continue browsing the website.

Forever CTA

The Forever CTA is the one that implies that whatever that is being offered through the CTA will last forever. But how the users see it as something they can come back to if they don’t find anything else anywhere. What amiss in such cases is the element of scarcity.

The element of scarcity is where you show the users that what you are offering is going to get over pretty soon and they won’t be able to get it if they don’t grab it then and there.

You might have come across various Amazon sales that last for about 3-4 days and that is shown in the CTA because they want the users to know that they would be missing out on everything being sold at a discounted rate if they wouldn’t take immediate action.

No Urgency CTA

Urgency plays a big role in conversions through CTA. How many webinar CTAs have you come across as “59 seats remaining” or “Webinar starts in 15 minutes”? These are two most common cases of urgency.

The human mind works that way – they won’t grab anything until and unless they are shown the quick exhaustion rate. That works the magic of a catalyst when it comes to conversions through CTA.

When you show the urgency factor through words in the CTA, you are indirectly giving the user an incentive to take up the offer then and there.

Wrong Colored CTA

We have all seen an example of a wrong colored CTA and wrong colors affect conversion in a more powerful way than you can imagine. Different colors have different psychological effects on a human mind. And before we move forward, we need to break the myth of ‘right color CTAs’. There is nothing of that sort.

What matters here is that the color you choose for your CTA must contrast with the color of the website or at least look good with it. For e.g., a red CTA won’t work on a red website. It might easily go unnoticed. However, a red CTA button will work wonders on a green website.

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(Source: Webdesigner Depot)

Invisible CTA

An invisible CTA is a CTA that is bland and mellow to the point that the users just look past it and keep wondering if you are even interested in growing your business.

The entire CTA design depends initially on visibility first and then its noticeability. There just has to be a separate outline around it to make sure it is visible. But it needs to stand out to be noticed. And to make it stand out, the design of the CTA must go one sensible level above the rest of the web design. And for that to happen, the CTA must have the following attributes:

  1. Font size one size larger than the size of the font size of the content and two sizes smaller than the subheading on the page.
  2. If you are looking for a different font format altogether, make sure that it aligns with the feel of the font format used on the rest of the page.
  3. Color that has been implemented the least on the website/page.

Conclusion

CTAs are tricky and they need to be given an extra thought while creation. It needs to catchy, subtle, short and yet should not hit the user in the eye, should be attention trapping and descriptive in a limit of maximum 10 words.

But before you finalize on one CTA, make sure you do an A/B testing and then decide on any one of the two. CTAs also must be changed every once in a while so that users frequent users don’t get bored by seeing the same CTA over and over again.

Let us know if you’ve made similar mistakes and have corrected those mistakes in different ways in the comments below.

Author Bio:

Nick Patel is Marketing Head at WebbyMonks, agencies’ most preferred Front End and WordPress Development Partner. He pens down his knowledge and experience on WordPress, Digital Marketing, and Web Design. He loves to explore cutting-edge technology in the digital world. When not writing for technology, you can find him fishing, shooting with his camera or brewing coffee. Feel free to connect with him on Twitter and LinkedIn

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

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Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

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When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

8 Strategies to Grow Your Social Media Presence

Image Source: Pixabay Images

Social Media, as many of us know, is quickly taking the lead when it comes to the movers-and-shakers of the marketing world. Why are businesses so focused on this advertising outlet? The answer is simple: Brands provide what the customer wants. With 2.56 billion mobile social media users globally, and an additional 1 million new active mobile social users added every day, it would be foolish not to cater to the consumption habits of the market.

If done properly, digital media marketing (and more specifically, social media marketing) has a profound effect on the reach and engagement that a company or product has with its consumers. Here are eight strategies that will help you grow your presence on social media.

1. Identify your goals as a business.

If you are offering a product or service, then how can you make that attractive to your target demographic? If you are an influencer, how can you focus on making yourself an asset to companies? Staying on topic with your personal brand is important, but the real results come when you tailor your approach to the people you want to see it.

2. Interact with your followers.

If you seem distant or not as active as the customer wants you to be, it is easy for them to lose interest. The attention span required for social media is very short- so if you aren’t around when the consumer is looking for you, you may miss out on a window of opportunity.

3. Link your profile to your website, and vice-versa.

There are more tips for how to customize your business profile here as well. Business profiles also generally have a “contact”, “message”, or “email” button which you should also have set up on each of your profiles. If the viewer has to work hard to get in touch with you, they’re less likely to make a purchase or reach out for more information.

4. Produce valuable content that is aesthetically pleasing.

This is a tricky one… Yes, it is important that the content you create and share with the world is eye-catching, but it must go deeper than solely appearance. Why are users going to look at your post and say: “I want more!” rather than just continuing on with their day? If the content that you share tells a story as well as being professional and clean, then you have a recipe for success.

5. Engage with your followers.

Make sure that they feel you are active and authentic, rather than just a company looking to make a quick buck. Commenting on their posts, liking their photos, and following users interested in your brand is time consuming to say the least, but it also creates a direct relationship between you and the account you are trying to reach. And if you don’t have the time to engage with thousands of users on your own, there are tools you can utilize to delegate that process.

6. Use hashtags to broaden your media horizons.

You can also hide them within your post to keep things looking tidy. Social media, in its simplest form, is a visual marketing technique- so the way things look holds high importance- as well as being visible in as many places as possible. Hashtags allow your post to close in on people that are already searching similar products or ideas, such as #fitness or #hairstylist.

7. Post consistently and at a comfortable rate.

Posting too much can cause followers to tune you out, and posting too little could mean they miss your posts or forget about you. Depending on the type of account you are running, a maximum of twice a day is usually the sweet spot. Instagram stories are also a great tool to use when trying to up your engagement, just be sure not to overdo it!

8. Take customer service above and beyond.

Respond quickly and publicly to questions or concerns posted on your page, and make sure that whoever stumbles across your page will be impressed by the way you interact with users. Humor is a universal way to create a bond with other humans, so try to appear as genuine as possible when reaching out to consumers.

Overall, success on social media is about being attentive to the wants, needs, and likes of your audience. If you incorporate these eight strategies within your social media framework, the positive effects will be clear.

 

5 Simple Tips To Up Your Content Marketing Game

A content marketing campaign is crucial to any business trying to make a name for itself in the online world. Content marketing has become so prevalent that over 90% of small businesses now employ it as part of a broader marketing push. That means that today it is not enough to create content, one now needs content that is of the highest quality and greatest relevance.

Many people are finding that achieving their desired goals is more difficult than they thought and some are flat-out failing with their content marketing strategy. Thankfully there are many tried and true methods to not only improving your strategy but to achieving long-term success as well.

Listed below are the top four ways to improve your content marketing campaigns.

1. Refine Your Strategy

When you created a content marketing campaign, you probably (hopefully) set out with a strategy for implementing it. Unfortunately, most people fail to realize that a strategy is not a one-and-done prospect. It requires the flexibility to change and adapt.

A good strategy begins with identifying key performance indicators (KPIs). A KPI can be anything from a view ,to a share, or even a conversion – as long as it is something you can track. These KPIs could, and perhaps even should change over time.

Once you have a refined strategy with set expectations, you can begin testing what content works, and what doesn’t. There is no single method of creating killer content (no matter what anyone might tell you), so trying different things until you find the one that works for your business is always necessary.

2. Stop Underestimating Cost

If you’re like most businesses I have consulted, you expect the world at the lowest cost possible. Unfortunately, companies that are not willing to spend the money necessary for a successful content marketing campaign usually don’t see success.

When it comes to marketing you get what you pay for. Writing is not a science, yet many businesses treat it as such, hiring anyone who claims they can create effective content. Finding the top content creators is as important as finding the best person for any other position at your company.

All of this is worthwhile in the long run, as generating leads through content is actually less expensive than it is through traditional marketing techniques.

3. Promote Your Content

On the internet, the phrase “If you build it, they will come” does not apply. It is not enough to create an optimized website and write content. You have to work hard to promote it as well. Of course, great content generally gets rewarded by search engines, but even the best content needs a boost. With so many ways of promoting your work, there is no excuse not to.

You may start out by including it in an email newsletter to your subscribers. Your base is your most reliable source of views, so always cater to them first. Next, make use of all social media channels, including Facebook, LinkedIn, Twitter, and even Google+. Even the most minor of online mentions can boost your content.

Finally, pitch your work to others. Influencers are usually happy to share great content and other site owners are always looking for some new ideas to share. The best part about content promotion is that everyone benefits from the cycle of sharing.

4. Implement Systems Instead of Goals

Most businesses create lists of goals that they wish to achieve when considering a marketing campaign. These can be anything from aiming to get X number of site visits every day or hoping to earn X dollars in a single year. This style of thinking, especially when it comes to content marketing campaigns, isn’t always best, however.

In his book How to Fail at Almost Everything and Still Win Big, Scott Adams discusses the benefits of creating systems instead of goals. He argues that systems are more effective at creating lasting results than goals, which are fleeting and limit your output. After all, if you have an endpoint, you will work only to achieve that and nothing more.

Adams also happens to talk about his personal content creation process. When he first began, he treated the process as a kind of research and development. He wrote on a variety of topics, in a variety of different tones, and analyzed which garnered the best response. He continued to build on the content that worked and his style eventually got him so much attention that publishers and publications sought him out.

Adams understood that had he set out with a specific goal in mind, he would not have had the opportunity to feel around for his own personal voice and command the respect and response that he eventually received.

5. Listen to Feedback

One of the best ways to find out how effective your content marketing campaigns are is to simply ask your audience. You can do this simply by adding a comments section to your blog and opening yourself up to constructive criticism. You can also analyze your data.

Analytics provide an unspoken testimony about what your visitors truly think. Do they spend time reading your content or do they bounce quickly? Is your content converting or are you targeting the wrong audience? It’s easy to figure this information out if you approach the data wisely.

Finally, keep an eye out on your social media posts. It’s important that your content be packaged differently for each platform and that you understand the desires of your followers on each one. Feedback in the form of likes and comments can go a long way in helping you shape your message.

6. Curb Your Expectations

Content marketing is not the end-all solution to your company’s success. It is just one of many strategies you should have in place. When used as a supplement to your overall online marketing plan, it can be very effective, but many people have extremely high expectations – especially in the beginning.

It is important to remember that you are competing with hundreds of other companies just like yours. Even minor results are great results, however, and every view counts. Just because your site isn’t bringing in millions of visitors, doesn’t mean your campaign isn’t providing you with worthwhile outcomes.

Always remember to keep things in perspective, be grateful for your successes, and remain flexible with your plans. Using these four methods, your content marketing is sure to take you places.

Author: Brandon David is the founder of Website Builder Insider. Although he didn’t receive any formal training, he has dedicated most of his time to becoming an authority on everything web related. When not online, Brandon is most likely eating, sleeping, or doing something else to maintain his unhealthy addiction to the internet.

List of Tips for SEO Workers

SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems as though everybody has a different idea on what’s more important and what the basics actually are.

In this article, we’ll explore and define a vast number of tips and tricks that can help you to improve your SEO knowledge and techniques, helping you to become one of the most effective and efficient SEO workers in the industry!

Patience is Key

SEO practices are equally about you as a person as it is about how much knowledge you have. Once you’ve optimized the keywords in a web page or article, you won’t instantly see millions of readers once you hit the publish button. SEO is about the long game. This means being patient to see what results come from certain techniques before panicking and changing your strategies before they’ve had a chance to work.

Never Stop Learning

With over 200 SEO criteria set by Google alone, SEO is one of those industries where you could easily learn something new every day. Be open to this ability to learn. In fact, you should embrace it and try to learn something new every day. When you have the time, commit to online SEO courses, read books on the industry and read articles written by some of the leading people in the industry. The more you know, the better you’ll be.

Page Warren, Marketing Manager for Best Australian Writers, explains;

Despite the overwhelming demand for SEO workers, this is still an incredibly competitive industry. You need to be on top of your game if you want to be the best. By keeping your knowledge of current SEO practices up to date, you can be sure that you’re always one step ahead, allowing you to maximize your opportunities by doing the best job you can”

Master on the Basics

Despite what every SEO worker says, there are some basics that you’ll need to practice ensuring your website’s SEO ranking can be the best it can be. You’ll need to learn how to create XML site maps, refine your URLs so that they’re SEO-friendly as well as constantly researching the best relevant keywords for your industry. These are all essential techniques that you should be using already. If you are, ensure you master your practices, so you can complete them effortlessly without wasting too much time.

Your Website’s Content is Your Lifeline

Whether you’re working for a blog, a website, a business or for yourself, content marketing is vital. If you don’t already write blogs or source blogs from external sources, you need to start, now. This will effectively generate leads of your website as well as increase your SEO ranking. You need to make sure all your content is of the highest quality possible and is 100% unique while applying the correct keyword density to each post. The same applies to your static page content.

Utilizing Social Media

Social media is bigger today than it ever has been before and this will continuously grow with time with no end in sight. However, from an SEO worker’s perspective, you need to use these platforms wisely. Whether you’re sharing content on your website’s page or using the integrated marketing and advertising tools, do your research before you start spending money. Most successful sites have completed prior research and have become successful on a very limited budget because they were precise and targeted properly.

Use Tools

Even if you only practiced the tips and tricks mentioned above, there simply isn’t enough hours in the day to complete it all, let alone all the other practices you should be implementing and completed. Whatever aspect of SEO you excel in, concentrate your energy on that. For the other jobs, research, download and invest in other tools that will help to make your job easier. Whatever aspect of SEO you want to complete, you can be sure there are endless tools out there that can help you to complete that task with ease.

Optimizing the Website

This is an essential SEO practice that many workers implement at the start but never return to. Optimizing your website is considered by some to be the most important element to building a high SEO ranking. At the start, your website may run fluidly and flawlessly. However, once you begin adding content, videos, images, plugins and extra pages, it won’t be long before the website begins to slow. Take time out each month to complete a thorough deep clean and optimization of your website, ensuring your users will never have to wait around while the website loads.

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy?

You may think nobody even notices an email signature but the smartest online entrepreneurs will tell you otherwise.

It is more than just a decoration, an email signature is your identity to somebody you want to build a professional collaboration with and who knows simply nothing about you.

In fact, reports have shown that successful email marketing campaigns can garner 4300 percent ROI. Below, we will discuss 7 do’s and don’ts that’ll help you reach your marketing goals.

Do Find a Good Layout: This is the first and most important step for creating an impressive email signature that’ll promote your business. A good email signature should be informative and neat.

What information you’d need to put in the signature will depend on the kind of business you are promoting. Remember that everyone is a fan of simplicity.

So, keep the information to-the-point.

Don’t Clutter It with Too Much Information: There is absolutely no point in using an email signature to write your autobiography. If you overstuff your signature with truckloads of links and information, that would be a major turn-off for your potential clients.

The chances of anyone opening the never-ending list of URLs in your signature is too less.

Do Include Social Media Links: 21st century is all about making your presence felt over the web and social media platforms have leveled the ground for everyone. If you or your company has no presence on social media, people will find your business shady. That’s plain psychology.

Adding Twitter, Facebook, Linkedin links to your signature will help you generate more traffic and most importantly, your business will be talked about, that’s the goal, right?

Don’t Use Multiple Fonts and Colors: Minimalism is in vogue right now. Treat your email signature like a signature only, it is not a medium to show-off your graphic designing skills.

In order to avoid making the design overly complicated, limit the number of color palettes in the signature and always use only one type of font.

Using the same font you use for writing the email for the signature as well gives it a nice touch of professionalism. Choose a type and size of font that’s easy to read, e.g. Ariel, Calibri, Tahoma, Verdana, Gill Sans and a few more.

Do not use Comic Sans at any cost because you wouldn’t want to come across as an unprofessional, unserious business person, would you? To make the design clean and eye-catching, again, opt for the minimalist approach.

A pro tip is to take inspiration from the colors present in your logo. This will help your clients and users connect to your brand more effectively.

Do Include Your Blogs: Including your blogs, Podcasts, Webinar in your signature is also a smart marketing tactic in the digital era. If you keep adding fresh content on your blog and hyperlink it to your email, the recipients will get an easy access to new content and will keep coming back for more.

Don’t Use Personal Quotes Unnecessarily: If you’re promoting a serious business, you have to create a solid impact on the email recipients. The best way to do is include information related to the brand only. Using personal quotes, unless you are a globally recognized celebrity, would be over-the-top and kick of tacky as well.

Do Keep the Font Palette Small: Previously, we spoke about keeping the color palette small, now we will talk about the importance of keeping the font palette even smaller. The whole point of chalking out an impressive email signature is to increase brand awareness.

Using different fonts for highlighting different texts would make it look like school project of a student who ran out of materials to write about. If you want to get a flexible typeface that can be customized according to your liking, the internet has a plethora of options for you.

Don’t Add Long Disclaimers: Inserting a long disclaimer in email signatures is a very common mistake people make. Now you might argue that it’s better to be safe than sorry. Well, sorry to pop the bubble here.

No legal advisor will ever tell you that email disclaimers hold any weight. Its function is strictly limited to just annoying people.

Do Use Dividers: Use dividers to keep the contents of the signature organized and maintain a strong hierarchy. Full-bleed dividers will help the most important pieces of information in your signature like Name, Contact Info highlighted so that they readily capture the attention.

Don’t Jam It with Social Media Buttons: This might counterintuitive to our suggestion to use your email signature as a medium to general more traffic to your social media pages. Having said that, overdoing anything in an email signature has more demerits than otherwise.

Tailor your signature according to your target customers and the brand. Use maximum 4 social media buttons (use icons instead of URLs) to keep the space uncluttered.

Do Use Professional Headshots: Using a headshot instead of a full body photo (do not use selfies) is another tip you must follow to create lasting impact on the recipients. Make sure to look professional in the photo, dress in formals and keep the hair well-groomed, look directly at the camera and pose against a not-so-flashy background.

Headshots are best of email signatures because it highlights your face and as the image size would be small, it will take less time to load.

Don’t Use Too Many Images: Once again, let’s stick to “the lesser, the better” policy. Including too many images in the signature can make the emails end up in the Spam folder. Limit it to maximum 2 images. The pictures you choose should be relevant to the service you’re promoting.

Do Make the Signature Mobile-friendly: Everyone has smartphones these days and the number of people opening emails from their phones is ever-increasing. Did you know that 48% of the total mails delivered everyday are opened on phones. That’s something to take note of.

To kickstart a successful email signature marketing, you have to pay attention to the scale of your design. For small screens, you need to optimize the size of the logos, images, shorten the long website links and email addresses. If you are going to use a wide logo, make sure to use a vertical template.

Don’t Overcrowd with Too Much Content: As you might have already remembered by heart now, less is more when it comes to designing a cool and catchy email signature. Including irrelevant content like quotes and sagas of your achievements will only backfire.

6 Best Practices for Writing Mobile-friendly Content

Mobile-friendly content can make or break your message. No lie. The proof is in the stats below.

The year 2015 was when the US market hit the mobile tipping point , with mobile-only users exceeding desktop-only users for the first time. Globally, the number of mobile users overtook  folks on desktops for the first time in 2014.

Approximately 59% of smartphone users expect companies to make their websites mobile-friendly . Meanwhile, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, with 40% turning to a competitor’s site instead.

So here are the lessons we can take away from this:

a) Mobile is a very important way to consume content.

b) People expect their mobile journeys to be simple, intuitive and clever. They will punish sites that look bad on mobile.

Most conversations about mobile accessibility start with the design. Easy navigation, simpler templates, and adaptive fonts are all being employed to make things easier to read. But as a copywriter , it’s worth remembering that you too have a role to play.

It’s not just the design that needs to be mobile-friendly, but the content has to be, too. Your writing needs to work well with mobile. Here’s how:

No big words

Most wireframes and web mock-ups are designed for the big screen, and your vocabulary looks amazing sitting in the middle of an expansive page. But those big words will often get hyphenated in a smaller mobile screen, and will just look ugly. Throw a few of them in there, and they’ll disrupt the reading experience and increase bounce rates.

No long sentences

Same principle as above, really. Real estate for copy is really at a premium. Long sentences take up too much room. Try and keep your sentences short – and concise. This doesn’t mean mangling them. Instead, go over them repeatedly to weed out weak words and flab. Ask yourself how you can say the same thing elegantly in fewer words.

Chunk up your text

Broadsheet newspapers and print magazines get away with unbroken text. Marketing websites don’t have that luxury. Your viewers will want to get the gist of what you say in a hurry. Think of it as the bite, the snack and the meal approach.

The bite

Some readers just want the bottom line. So summarize everything you’re about to say in a heading carrying a strong message.

The snack

Some mobile readers have a bit more time. Think of them as slightly hungry for content. They’re happy to read a paragraph that gives them your main talking points. Here, never just take the top paragraph from your content and post just that. Instead, take the time to create a two- to three-line summary that captures the gist of what you’re saying.

The meal

Be hospitable and offer up a full meal for guests who are really hungry for your content. The meal is your full argument, presented well and carrying supporting facts and figures to make your case.

This approach is very powerful in that it lets users select how hungry they are (i.e., the amount of content they want to consume). You’ve got something for everyone, no matter their appetite.

The trick is to have the bite, the snack and the meal in the same screen or document. So, the bite can be the heading, the snack an introduction (or conclusion), and the meal the full body text.

Create lists and bullets

Your high school teacher might have thought numbered lists were a sign of laziness. But on mobile screens, lists and bullet points are a very effective way of linking together related content without using too many words. Lists also introduce white space, which tends to look good on a mobile screen.

Short paragraphs with sub-headings

You’ll see we’re developing a bit of a theme. On mobile – and in fact, on any device – it’s a good idea to structure well, so readers can skim. They will then spend more time on the bits that appeal, and speed-read the rest. Put breaks in the text. And write brief sub-heads that let readers know what they’re about to read.

Go simple

So, here’s your “snack” for this piece. If there’s one thing that you should take away, it’s the need to go simple . It’s the one great trick to writing more effective copy, and not just on mobile. Remember – your audience is reading your marketing copy because they want solutions to their pain points. So give them their answers – as directly and fluently as possible.

AUTHOR BIO

Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.

During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.

Why Your Campaign Never Works Out The Way You Plan

You’ve been there, and you’ve felt it before. Your marketing campaign has failed – yet again. Even though the budget was large enough, and you did everything right, it turned out that final result is well below satisfactory.

If you want to be on top of the game in the fast-paced world of digital marketing,  it is of utmost importance to constantly adapt to new trends and changes. However, if you want to get in and stay in the game, there are a few basic rules you must abide to avoid most common mistakes of digital marketing campaigns.

Your plan isn’t solid, and you lack focus

Charging blindly into the battle will most likely result in utter obliteration of one’s armies –  unless they have an overwhelming force, that is. Similarly, unless you are equipped with ‘out of this world’ budget, choosing to start a campaign without the proper plan will most likely result in a failure.

Your digital strategy should embody your brand, include your audience, and have clear, measurable goals that focus on your business growth. However, the most important part is budget and finance managing – a thoughtfully planned and well-executed campaign can easily outperform lazy, mass-media ad buys.

Once you’ve made a solid plan, you have to maintain the focus and stick to it. First of all, invest your time in areas that will bring you quick and measurable reward. Only after that, you can turn to long-term goals, which should bring you the success of greater magnitude. The key component here is persistence, so keep your eyes on the prize and maintain focus at all costs.

You are setting unclear goals

Before you even start you need to know two things: what exactly you want to accomplish and how to make sure you’ve successfully achieved your goal. Therefore, sit your team down, set right expectations, consult your budget, and get cracking.

Goals of every campaign you launch should be realistic, no question. However, to determine if your campaign was a success or failure, you will need to measure it up against a certain metric. Choosing it is entirely up to you, but it may be nice to mention the most common ones:

  • Was the budget breached?
  • Did we reach the targeted audience?
  • Has our audience taken any desired action and in what manner?

Choose audience and numbers by taking a look at the past campaigns and reanalyzing them once again. Also, do not forget to make “from start till the end” timeline, as it will be crucial for determining milestones and deadlines.

You don’t know or care about your audience

If you are selling toy dolls, targeting middle-aged men would be absurd. Similarly, you will not try to sell a set of kitchen knives to 12-year-old children. Knowing your audience is the first place to start in building your digital marketing strategy. Without a clear understanding of their needs, it is very likely that your entire strategy will crumble. Also, your audience is constantly changing and evolving, so you may have to make minor or major shifts in your digital strategy.

So you have to take into consideration which your specific audience visits social media platforms. It is highly unlikely that 50-year-old man will have a Snapchat account just as a college student doesn’t necessarily visit LinkedIn that often. Trying to engage with users on every app available is hard (almost unachievable), so knowing your target audience and then utilizing the proper social media platforms to engage with them is a base for the success of your social media campaign.

Finally, respect them. If you are going to bombard them with email, make sure that all links included are working. If you are going to opt for coupons, make sure they are valid when your customer reaches the checkout site of your online store. As a marketer, you need to regularly walk through the customer acquisition and engagement funnels, and try to spot any errors or inconsistencies that confuse customers and prevent them from completing their purchase.

You are old fashioned and inflexible

Marketing is changing rapidly and constantly. Adapt or perish.

It’s simple: pre-internet marketing will never be applicable online. So if you are old-school marketing expert who thinks that 1980’s handbooks are still viable, then you are probably going to have a bad time. The fact of the matter is that people behave differently on the web than they did with the media of the past. The internet provides them with more control, choices and accessible information than ever before, so TV and Radio ads simply do not have the same impact. When it comes to digital marketing, it is all about pinpointing the right audience and targeting them with the right content at the right time.

One more mistake that old fashioned marketing managers make is forcing the single “Right” message across all channels. Yes it is less work, and yes it costs a lot less, but it is a lot less efficient. Modern market is incredibly diverse and fragmented, so campaigns should rely heavily on data and take multiple angles in the product advertising approach. The formula is simple – different information for different types of buyers. Most people you are trying to reach care for no one but themselves and their needs, which is why they became masters to shutting out everything that isn’t relevant to them.

You are keeping your team and clients in the dark

Leading a campaign should be a team effort. It is an endeavor that requires careful project planning and diligence, not only from you but your co-workers as well. Also, you are doing it for a client. That client could be the company you are working for or an outsider who hired your team for a ‘one time ride’.

Each stakeholder is essential for the campaign to function properly, so keeping any one (or worse everyone) in the dark is one of the biggest mistakes you can make. Why? Well simply because your team members may be able to offer you creative suggestions which you didn’t even consider. Also, they might recognize opportunities you missed. Don’t do everything yourself – you don’t have to. Make a centralized platform for your team, gather ideas and delegate tasks. If anything, you will be more productive. If you opt for the right tool, you can include your clients as well, thus making client management issue a non-issue.

To conclude, a successful marketing campaign requires a lot of planning, communication, coordination, and flexibility. So plan well, set clear and attainable goals, mind your audience and include all stakeholders in campaign development. It may be difficult at first, but you can rest assured that over time these mistakes will become a thing of the past.

10 Creative Email Newsletter Templates That Will Inspire You

If you’re looking for inspiration to design your creative email newsletter templates in a fun and unique way, scroll till the end of this article because you don’t want to miss these 10 awesome newsletter templates from different companies.

Well-designed and creative email newsletter templates are essential to attract your recipient’s attention, increase your conversion rate and stay on top of your competition. Take the examples of the following email newsletter templates and make your next email newsletter a showstopper.

If you feel like designing your own newsletter, check out Mailify library, it offers almost 900 email newsletter templates for free and it’s 100% responsive.

  1. Keep Your Contacts Curious Till The End

This never-ending newsletter from Beach Park is almost like a game for readers. You actually enjoyed scrolling down because it feels like you’re literally sliding down from 14th floor.

This playful newsletter made you engage with the content without you realizing it. Through visuals, Beach Park made its point clear: they offer great experience and fun to customers! The layout is unique with a playful concept that grasps the attention of readers and creates curiosity.

 

  1. Show It All In One Campaign

 

One picture says it all! Chambray has a wide range of shirt collections and in one email marketing campaign, they displayed the different colors, designs, and comfort of Chambray shirts.

Their content is simple and short, they convey the message to buyers who are looking for versatility and comfort in a sentence followed by a CTA button. This is definitely one of the most creative email newsletter templates; it is clean, short and outstanding, encouraging recipients to click on the CTA button and check the rest of their Chambray collection.

 

  1. Let It Shine

 

In this email newsletter design, J.Crew factory has highlighted the discount rate to get the reader’s attention on their big sale. The sentence is animated and colorful which makes it hard to miss.

The GIF in this email newsletter template is contrasting to the rest of the newsletter template. With a white background and black font, the 2 discount rate sentences in color are eye-catching!

 

  1. Communication IsTheKey To Every Relationship

 

Communication is the key to every relationship, even with the company where you purchase your clothes. Here, Missguided took the communication more personal with a slight pinch of emotion and fun.

True to their website, Missguided has kept the same design as their website (pink background and black font) but focusing more on the content. They have personalized their newsletter to a young audience by adding emoticons and creating a funny and uncommon message their readers would least expect.

 

  1. DareOnColors And Layout Design

The bright color and the design of this newsletter template is original and captivating.

The color combination with gray and yellow and the diagonal layout makes a neat and unique concept. The design displays the products effectively and the bright yellow makes the readers focus on the products.

 

  1. Keep It Simple

Moment gift card employs a simplistic design with a light background and few texts. The Moment gift card is displayed on a white space highlighting the card, the focus point of the newsletter.

The difference in text color guides the reader’s eye on the most important parts of the email newsletter.

 

  1. PlayWith Words

Hard to miss this catch phrase from Nike, you didn’t spend 2 minutes thinking what in the world they meant. The tagline is provocative and catches you off guard immediately! An innovative way to introduce a product to the market.

Nike has a bold statement to attract their young audience’s attention. Be creative in your tagline and make sure your message is well received from your audience on a lighter note. The newsletter’s design is simple and yet creative, the images are the main focus showing how the shoes look on a person and a close-up picture of the shoe.

 

  1. Create A SenseOfUrgency

This newsletter has a light tone and a woman in the background who is overshadowed by the content, which is intentional to emphasize on the message. In 3 steps, this newsletter sends a clear message to its reader: a clock ticking and a deadline that creates a sense of urgency and the eye-catching CTA button.

It creates curiosity among readers to check what discount they are given.

 

  1. FollowTheTrend And Lay It Flat

 

Yes, just like clothing trend, you have different visuals trends and you don’t want to make a visual faux pas. Flat lay photography is the type of images you see everywhere these days, in the blogging world in particular. Organic Granola made an amazing work on their visuals by laying out their different types of products and explaining them with a small text next to each image. It is visually appealing and the products (picture clear) are displayed in a neat and creative way. Don’t forget to follow this trend and give appealing visual treats to you readers.

 

 

  1. A Checklist For Your Products

 

The newsletter from Ruche provides a checklist of essentials to have for summer. Displaying the products under a checklist gives a feeling of necessity, a must have clothes in your wardrobe, shoes and accessories advised by a fashion expert. Ruche has a minimalistic layout highlighting and vertically aligning images and texts. The texts are a complement to the images giving more reason to buy these accessories.

You can extract various ideas from these newsletters, make the most of your future newsletters by applying the following tips:

  • Remember to make your contacts curious about your message
  • Try to show your various products in one newsletter with animation. This way, you avoid clustering
  • Highlight your sales offer with colors and animation
  • Send out funny or emotional messages to attract your reader’s attention
  • Make your newsletters colorful and experiment with various layout designs
  • Keep your newsletter simple to have an appealing look
  • Create catchy phrases for your taglines
  • Make your offer look like an urgency and necessity
  • Take pictures from an eagle eye view, follow visual trends and designs so you won’t be outdone by your competitors!

To find the perfect email marketing tool and get pre-built and responsive email newsletter templates, check out Mailify!

 

Here’s How to Make Your Boring Company Blog Interesting

Blogs succeed when they publish content that people find useful and entertaining. Knowing this, you want to make your business come alive and seem both interesting and fun. Unfortunately, not every business has a business model that naturally captivates the masses.

Already, you know that a blog can help you establish your firm as an authority in your industry. Through it, you can also pitch your products and inform your market about related issues and events. Still, earning something more than a “ho-hum” from the online public might seem almost impossible. You can change that.

Your blog can humanize your brand and give it personality. In fact, it can pleasantly surprise your readers by piquing their interest and stimulating their minds. Even better, people might find that your blog helps them solve problems while enjoying a fantastic customer experience.

Of course, talking about having an exciting blog sounds great, but making it a reality for your company might take hard work. Regardless of whether you need to revamp your existing blog or start a new one from scratch, here’s how to make your company blog interesting enough to increase your market share and boost your profits.

Blog’s Design: Make Content The Focus

Blogs of practically every kind crowd the Internet, so standing out requires a fabulous design that features the high-quality content that you produce. In light of your need to put your brand in the spotlight, make sure you keep advertisements away from your text and avoid inserting ads in the middle of your posts.

In the first place, your design communicates your priorities. When people see that your advertising is of secondary importance to your commitment to delivering value to the community, they will naturally reward your brand as they shop. In fact, creating an outstanding experience requires visually appealing text with short paragraphs, bold points, and fascinating images.

 

The Best Blog Content Answers Customer Questions

Make sure that everything you publish meets the real-life needs of real people. When you do this, you give people reasons to continue visiting your blog and keep up with your brand. Moreover, you create a reputation of having a company that first gives to others and later reaps rewards in the form of sales.

Your blog should also give people confidence that you stand behind every sale by answering questions that people have about your products and services after they buy. Needless to say, accomplishing this will require careful planning and creativity. Begin the job by developing an intimate knowledge of your ideal customers and finish it by addressing their questions and challenges.

As you display your expertise, make sure that you encourage conversations. If you do, people will visit your blog to participate in the community to get the latest updates and to leave comments and contributions that increase the value of your site.

 

Keep It Simple

You and your team have expert knowledge of your products and services as well as your industry. In the light of this fact, you should refrain from creating content that only experts can understand. In other words, the use of jargon and insider terminology on your blog can become a problem for new shoppers and prospects.

Make your blog interesting without sacrificing quality by conversing with your audience as you would with a friend. In the event that you cover difficult concepts, break them down into manageable chunks to keep readers engaged. Additionally, you can tell stories about real-life experiences that can build rapport with your audience and simplify your message.

Another way to keep your blog simple is to publish a series to deliver in-depth coverage of complicated topics. To begin with, this avoids discouraging visitors with lengthy articles that seem to never end. Furthermore, such an approach keeps visitors coming back for the next part of the series.

Increase Engagement

What is the purpose of your blog? Ultimately, your blog exists for the purpose of connecting with your audience. Making that possible, however, requires you to create a transparent aura to which people can relate. For example, you can talk frankly about the issues that have challenged you and your firm and how you overcame them.

If you operate a manufacturing company, you can use your blog to present prototypes of your product ideas that people can view online and then offer their feedback. As a result of your solicitation for feedback, you can gain valuable advice for creating a winning product while giving your audience a sense of purpose and value. When you increase engagement, you set your company apart from competitors who secretively develop products and expect customers to conform to their designs.

In addition to soliciting feedback, you can use your blog to post client interviews so that prospects can learn about the efficacy of your products from real-world accounts. To add to the engagement effect, you should also consider giving your blog visitors advance access to your new products and services. In summary, everything you do to improve audience engagement will help you build a loyal following that can lead to sustainable revenue growth.

Use Visuals to Complement Your Text

Plain text can cause weariness for the eyes and dull the mind. After all, endless lines of words can become tedious. Knowing this, why not create a diverse array of content types? A picture can indeed convey a thousand words.

Connect visually with your audience by incorporating visual content including videos and photos to communicate your message. Sometimes, especially in cases that involve complex ideas and complicated products and services, an infographic can accomplish more than a thorough text-based discourse.

Think about convenience in addition to effectiveness while contemplating visual content. Nowadays, people are busier than ever and need to quickly assimilate the information they need. Knowing this, when you answer their questions visually, you save them the time that a written article would require. Moreover, if you provide audio content such as a podcast, people can listen to your content while they do something else.

Final Words


Even if you operate in a boring, mundane industry you can find ways to intrigue your audience. In fact, some products are so boring that no one would ever predict that you could make them interesting.

Rise above audience expectations by creating content that meets the real-world needs of your audience. Additionally, when you present your message in simple ways, you make your products and services easy for your new prospects and customers to understand.

Now that you know how to make your boring blog interesting, get to work! Interact with your audience, communicate visually and watch your sales and profits soar.

Author Bio

Heather Redding is a tech enthusiast and freelance writer based in Aurora, Illinois. She is a coffee-addict who enjoys swimming and reading. Street photography is her newly discovered artistic outlet and she likes to capture life’s little moments with her camera. You can reach Heather via Twitter.