7 Effective Digital Marketing Strategies for eCommerce Website

The internet has invaded the modern day consumer’s mind space. A customer more often than not can be expected to use a virtual option to satisfy his/her shopping needs rather than visiting a physical store. An online business venture can generate very good business and earn high returns in today’s scenario. It is not as easy as it sounds though. There are hundreds of online ventures and a customer has a range of options. This makes it imperative to have an effective digital marketing strategy for e-commerce ventures. Let’s have a look at some strategies that such businesses can use:

1.Content Marketing

Good content can always be leveraged to target potential customers. Gone are the days of mindless blogging. Investing in good, readable articles and blogs related to the products makes sense. One should always look for trained professional writers who can create original and arresting content. Focus on creating stories around your product rather than blatantly promoting it. An amusing blog can angle in more prospective customers than a tacky advertisement. Lists , info-graphics and well written reviews can be also used to inform and pull in potential customers. Well written content will always attract readers and once hooked they will come for more. This reader base has the potential to be converted into a possible customer base. Invest in informative but easy to read newsletters which can be mailed to potential clients.

2.Social Media Marketing

Social media has grown hugely over the years. It presents e-commerce ventures with a considerable potential customer base. This makes it an integral part of digital marketing. One can choose from the various social media platforms as per the target customer base and use it. A good strategy needs to be in place to reap the rewards of social media marketing. It makes sense to research the target audience’s preferences and use the social media platforms mostly used by them rather than a mindless presence across all available platforms. Good images and visual content can be of great help . Interesting content with little bit of promotion makes good sense. The beauty of social media is interaction. Interact with your followers and if possible reward them. The reward can be in the form of a nice comment or a discount choice – whatever suits your marketing strategy.

3.Search Engine Optimization

A digital marketing campaign is incomplete without Search Engine Optimization (SEO). Designed to increase a website’s visibility it needs a comprehensive strategy and lot of hard work. It is a very demanding and time consuming job but it can guarantee good returns in the long run. You should take care to constantly update your website with rich and informative content. SEO involves using smart keywords to make your site easily identifiable to Google crawlers which helps in improving the Search Engine Results Page (SERP) rankings. Good content will make customers visit your site more often. They may also recommend your site to others. All this helps in improving traffic to your site and getting you natural links which is beneficial in moving your site up the rankings. The more visible your site , the more chances of it engaging new customers.

4.Email Marketing

People may think that email marketing will not give as good results as some other digital marketing strategies. Imaginatively used, emails can be a very potent tool for drawing clients. They can be used for product promotion as well as informing the customer about discounts and other offers. The mailing list should be segmented. The receiver will not junk your mail as spam if it interests him/her. Personalized and short , to the point messages will always help. Transactional emails can also be used subtly. For example , a user can be sent similar buying suggestions in his delivery status update emails. Newsletters and other written content can also be sent through mail to potential buyers. Take care that such material do not have overt promotional content.

5.Pay-Per-Click (PPC) Advertising

PPC Advertising can be a very productive and effective digital marketing strategy for ecommerce as it guarantees instant results. Anybody using a search engine must have seen that on the first SERP some ads are displayed before the first results. Those ads are there because of this strategy. As it assures visibility right on the first page not only new entrants but big , established players in the market also allocate a significant part of their budget for this advertising form. Greater visibility mixed with good content on the website will result in increased traffic which can always be converted into a customer base.

6.Mobile Marketing

More and more people are using smartphones for online shopping. This device can be used to promote your business venture. The first step towards it is having a mobile-friendly site. Most e-commerce sites are designed on frameworks like Magento website development platform which facilitate easy development of responsive sites. The sites adjusts to user’s screen size and with good speed the user experience is pleasant. This helps in converting potential buyers into actual consumers. Apart from this a simple layout and easy to fill forms will also help. The next step is mobile app development for both Android as well as ios platforms. Users can be sent notifications about new offers and products through the app. Mobile marketing can also be extended to feature phones through SMS and MMS.

7. Video Marketing

Have you ever thought of YouTube as a digital marketing agent? I believe your answer would be no. Video sharing sites generate a lot of traffic. Their user base is ripe for pitching your product. A nicely shot informative video or ad campaign can do wonders for your brand. People like to recommend the videos they like to others and who knows your promotional video may go viral. People can be expected to remember a viral video more than a bland advertisement. Investing in ads on such sites is also advised. Associating with someone else’s good quality video content is another option.

Endnote

Today’s world is being driven by the internet. People are looking for answers online. The Internet has become the biggest marketplace in the world and e-commerce sites are its shops. In order to stand out and succeed in this immensely competitive environment, an effective digital marketing strategy for e-commerce ventures becomes compulsory.

About Author:

Linda Wester has been serving as an experienced Magento developer at HireMagentoGeeks Ltd – Best Company for hire magento developer across the globe. She is a passionate writer and always look out for opportunities for sharing her knowledge with Magento community. Follow her company on various social media networks like Twitter, Facebook and Google+.

 

How to Build an E-commerce SEO Strategy for Large Retailers

Gaining traffic is a crucial aspect of your website. After all, more traffic means more sales. As an e-commerce seller, rising above your competitors on Google is a must. However, most online retailers have unique SEO considerations than most websites out there. But how do you step up your SEO game? Whether you’re starting out, or looking to improve your site, you have to realize that landing on the first page isn’t enough.

So, how do you build a solid e-commerce SEO strategy? Here is an in-depth strategic guide to gaining more leads, driving more sales, and landing that coveted #1 spot.

Research Your Long-Tail Keywords

You need to come up with a solid keyword strategy. It’s critical to know the long-tail keywords related to the particular industry you’re in as well as the products you offer.

Short-tail keywords are usually related to product and landing pages, lead magnets, as well as blog posts that are designed to target certain related content and specific search queries.

https://lh5.googleusercontent.com/1U9DI2oCekXMulizNyl2SiichvTty4LzQFIohwYtxKAahkWKCYlB-EO5xZY4U_A2hVyzo7PpQGS8dhR5I5xmar_lktpnFPKa9I0Y6mdobE8oxr7y8J5zcgw6PLODi-j7WmC4NxlRr1plVPNgvg

Long-tail keywords, on the other hand, focus is on solving whatever problems, queries, and questions your readers. Then, finding a viable solution to these long-tail concerns.

https://lh6.googleusercontent.com/QkRyIfLSIP4ymSa2c74cUoA5CizCO8775Tm4vx2x_IwBb10vQB7X0F2e3ta2xYRRM39H3xp3bJolJWt_GufaDAd0htg9mrLOdBcjZPlc40UTK_deJPkW49FAXonU5MXoeRXjgr7h-wFOpJ4Q1A

Although most keyword strategies will focus on both of these at some point, it’s vital that you have a good grasp of your customer’s lifecycle and level of brand loyalty. You first need to identify the specific keyword strategy that works well for your company.

Optimize Your Pages around Your Keywords

Once you’ve come up with those targeted long-tail keywords, you need to optimize your site around those keywords properly. There are specific steps that you can do this:

First, always use shorter URLs. Take note that Google prefers shorter URLs over longer ones. John Mueller said, via-Google hangouts, that they prefer shorter form URLs over longer ones.

Second, try to make your site’s product pages at least 1,000 words long. If you have some difficulty coming up with at least a 1,000-word article, you can try adding product descriptions and its possible uses. Additionally, you can feature positive reviews from satisfied customers. Doing so makes your page look more credible because you went out of your way to produce a well-researched page that’s useful to your target audience.

Give Google as much useful content as possible. A well-researched and in-depth 2,000-word article about the top marketing trends in 2018 is preferred over a 500-word article of the same material.

Third, your keywords need to be strategically placed. Ideally, it should appear at least three to five times throughout your site’s pages. Be wary of keyword stuffing though. Google will know if you’re just trying to jam irrelevant keywords in your entire article and penalizes websites who are doing this tactic. As a result, this can significantly affect your rankings. It doesn’t help if your goal is to land targeted search traffic on your site.

Finally, try adding internet links. If ever you have a high authority page that gains a lot of traffic and has been linked to many times over, use that to your advantage. From there, you can link from that page to the other product pages on your site.

Create Content around Your Products

The web is filled with mediocre content. So, how do you produce a type of material that stands out? Essentially, you can start a company blog and start creating quality articles that are useful to your audience. That way, this can help with generating search traffic as well.

Focus on high-quality product images and content that captures your reader’s attention. Google loves well thought out, well- researched material that proves to be useful to a specific audience. The goal here is to solve most people’s problems. For example, if you’re in the health and wellness niche, you can write an article that explains how regular exercise and a healthy diet can help reach one’s fitness goals. You can then link your products or service somewhere on the page.

It may be tempting to write shorter content for your site, but it’s better to go in depth as much as possible. Give your readers exactly what they need and Google will reward you with higher search rankings.

Use Analytics to drive your E-commerce Strategy

If you’re an entrepreneur, you should invest in data analytics. Do you know that only 20% of online retailers are making use of data to improve their website performance? Most e-commerce business owners hardly have time to check and measure critical metrics, but this is a crucial mistake that you shouldn’t make.

If you want to improve your marketing efforts, gaining access to data analytics is the best way to leverage your business from the rest of your competitors. It will give you valuable insights into the ever-changing trends in marketing. Moreover, you’ll be able to interpret vital customer behavior that can have a significant impact on your business, then prepare techniques for other marketing tactics designed to work based on your insights. As a result, it helps you better understand who your specific audience is, know what their needs are, and how to cater to them effectively.

Having an in-depth and integrated analytics approach will prove to be valuable if you want to step up your e-commerce strategy. If you want to know more on how to use analytics to build an effective e-commerce strategy, here’s a guide about e-commerce analytics for beginners from Shopify.

Conclusion

The concepts behind coming up with an effective e-commerce SEO strategy is simple. However, the results aren’t seen overnight. Remember, Rome wasn’t built in a day. It does take time to put these strategies in motion effectively. Once everything falls into place, the results will pay off. Before you know it, you’ll be landing more leads and driving up more sales for your business.

 

User Centered Ecommerce Design – A Complete Guide To Get Your UI/UX For Ecommerce Right.

As I sat down sipping my coffee, my mind was still on the book I had read about, earlier in the day. The book was all over the internet. Ashlee Vance’s biography of Elon Musk. For a minute, I thought of ordering it online, only to stop myself and think, let me experiment today. Why shop with the same applications?

I quickly picked up my phone, skipped all my regular shopping apps, from Amazon to Flipkart (I knew I could get the book there) and visited to a new website, you know just to try out.

Have you ever felt like somebody picked you up and slammed you right to the ground, like how Hulk slams Loki in The Avengers movie? Well, that is exactly how I felt. It was as if the site was mocking me for skipping those e-commerce apps on my phone. This site was more like someone had thrown in a few items, a contact form and a credit card form and said “Voila! Here is your website!”

It is a known fact that nowadays to sell products, one doesn’t need a brick and mortar store, and instead needs a good online store. But for an e-commerce store to survive among the plethora of others, the store needs to impress its customers. But how do you do that?

Jeff Bezos says, “Build a great experience, customers will tell each other about it.”

As we delve deeper into the experience of shopping online, we realize that with the leap of innovation in technology and its role in the everyday life of shoppers, a solid user-centered design for an online store is one of the major factors for its success.

There are numerous factors on which the success of an e-commerce store depends on. As a part of the success story, UI/UX plays an important role by directly influencing customer decisions. On this ground, let us learn a little more about UI/UX for e-commerce and how people see it.

Why is it so Important?

“Is design so important for an online store’s success?” I’m pretty sure this is the first thought that comes into your mind when you think of UI/UX. However, you should know that several other factors like load time, ease of use on mobile, easy navigation and more, that vouch for a great UI/UX.

With so many elements making an impact on what a customer thinks of your store, it is quite evident

that a bad user experience will most likely result in you loosing out on a potential buyer. To make things hard, there are thousands of other options for shoppers and this will certainly be a driving force for a visitor to leave your website.

A recent report estimates that
– 35% of shoppers abandoned cart because they found a better store with better prices.
– Close to 25% of the shoppers decided against buying because the website navigation was too complicated.
– 20% of the shoppers decided to move on to another site because the process was taking too long.

So what are ecommerce stores doing wrong? Let us delve a little deeper into this.

Forcing to create an account

I don’t understand why e-commerce stores do this! Why do you need customer information even before they have ordered your products? Asking the customer to sign up mandatorily before moving further just adds unwanted hassle to the shopping experience. Why create such issues which can prompt your shoppers to drop off? Instead, you can ask for the required information after they place an order, and let them know that they can use it to track their orders.

No search box

It is not surprising to see that one in three people decide against a purchase because they did not find what they were looking for. Just think of it this way. Of all the people coming to your online store, who do you think will use a search bar? Those who are more likely to convert! An optimized search bar with the right filter options, ability to handle long tail keywords and auto complete feature can give you insights on what your customers are looking for on your e-commerce store.

Lack Of product details

How often have you visited an online store and felt like sitting in a car with no engine? In other words, too much emphasis on products and price and not much on the actual data required. Online shopping

has one huge disadvantage in the form of lack of interaction with the shoppers. To overcome this, e-commerce stores need to be spot on in providing the best in-store shopping experience.

Product information is an important factor that determines a shopping experience for people. As shoppers take extra measures to ensure that they make an informed purchase when buying online, rich product information (with some great images) can play a huge role in influencing their purchase decisions.

Clumsy Menu and Navigation

Imagine an online store with absolutely no categories for products, navigation elements and just

a common menu with your cart and customer service links. There is nothing worse for an ecommerce store than this. No matter where a customer lands on, it is the navigation bar and the menu that play a huge role in providing all the necessary information. With a cluttered navigation, you are not helping yourself as it results in more people just dropping out from your store.

Checkout

I’m sure you would have come across this point everywhere in the ecommerce space. DO NOT complicate your checkout. The entire process should be smooth and easy for the customers as they definitely don’t want to end up facing a tedious task. It is important that you keep your checkout page short and straightforward with minimal and necessary fields only.

A recent study examined that among the top 100 ecommerce sites in the world, a near perfect checkout process includes an average of 5.08 number of steps, and 19 number of fields in an order or payment form.

Mobile Optimization – Crucial, Yet Overlooked

When in 2016, mobile search surpassed the desktop numbers for the first time ever, mobile apps turned into a mainstream in the ecommerce industry. Though the term “Mobile Commerce” was first coined two decades ago, it is the technological advancements in the recent years that has enabled shoppers to search, explore, review and buy goods on a pocket-size hand held device. It is not surprising to see that in 2016, there was a 44% increase in spending on mobile devices when compared to the previous year. And by 2020, mobile commerce is expected to grow by 45%.

Despite the great numbers, users are still concerned over the entire shopping experience on a mobile device. But what exactly is a good experience on a mobile device?

Minimal Load Time

A recent report says that mobile users in general are five times more likely to abandon an ecommerce store if it takes quite a time load. Lesser the customers have to wait, better it is for your store.

Security

One of the major concerns for buyers is the lack of security for their financial information when using a mobile device. As an owner of the ecommerce store, you should clearly communicate on the page that it is secure by emphasizing on the same visually.

Forms

Mobile forms can be a disaster if they are not well placed on the site. Improved form labels, ease of use, good readability, and appropriate text inputs are some of the factors that needs to be taken care of while optimizing a mobile form.

There are numerous factors which you can take advantage of to improve the experience on your site.

After having discussed the big guns, here are a couple of other “overlooked” aspects of an e-commerce design that needs to be taken care of for a better engagement with the customers.

Images – Bigger the Better

Over the years, e-commerce stores have embraced large product images with more details visible.With a picture worth a thousand words, an e-commerce site with enticing product images can certainly have a positive impact on the buyers. Large images can show much detail, multiple views and other information that can answer some of the questions in a buyer’s mind.

One of the best e-commerce sites that make good use of gigantic product images is Mulberry. With its huge images and easy navigation, buyers find it very easy and pleasing to use.

mulberry

Product Videos – They Talk a Lot

It is high time you consider your “loyal” product pages again. How well are they doing in retaining the buyers? Are they good enough to bring them again? What makes them interesting? Videos I suppose?
Videos play an important role in prompting buyers to spend more time on the page. A critical feature of your content marketing strategy, videos help in drawing the attention to a particular product.

But that doesn’t mean that you just use some video with no details. What matters is the right approach and the e-commerce site of ‘Bellroy” is the best example. For each of their products, they have a set of images and a short video that explains all the features of that product.

bellroy

Let them Know

Your design might be inspiring for an e-commerce site, but the efficiency of your store depends on the number of purchases you complete by the end of the day. There are several factors that come into the picture to influence the buyers on a site.

One such crucial factor is the navigation on your site. With intuitive navigation, you can let your buyers know what brand they are dealing with, their products and a clear step by step interaction irrespective of their intent to buy or just to explore your site.

Graze does a great job with its menu with clear-cut navigation and information on what the company is and what it does.

graze

Conclusion

Best practices, important points, guides and errors to rectify are beautiful, informative, wonderful and all that. But they can take you only up to a certain point. Every ecommerce store with its own set of target audience is different which means that it has its own set of UI/UX problems. Do your research, observe your customers, learn their behavior, see what they want and put yourself in their shoes to check if your store is providing the same. It is all about making your customers’ decisions easier with your innovative ideas.

Author Bio:

Ganesh is a marketer and blogger at Specbee, a leading ecommerce and CMS solution provider. When he is not busy in exploring new technologies and writing about them, you can find him in a football ground going gaga over the game. You can follow Specbee’s blog for more of his articles.

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Why Buy New When Slightly Used Will Do? The Pros & Cons of Buying an Existing Website

Image Credit: Pexels via Pixabay

Starting your own online business is an attractive idea for many aspiring entrepreneurs. After all, the ideal scenario is that you can run your business from anywhere in the world, with minimal running costs, and access to a global audience.

Of course, these things are rarely as straightforward as you might hope, and the time, energy, and resources required to establish a new brand can be substantial. You need to choose a suitable niche, understand your audience, scope out the competition, and then create an attractive, functional website. And all this comes before you’ve even begun to attract a following, let alone make any sales.

On the other hand, you could take on an existing website, and build your brand from there. Whether you choose to turn around a struggling business, or purchase a successful online store and help it to grow further, this strategy is a helpful alternative for anyone who feels underprepared to simply start from scratch.

Even so, there are two sides to every coin, and while there are many benefits to taking on an established website, there are also potential drawbacks. So to help you reach a decision, here are some of the primary advantages and disadvantages to skipping ahead and building your brand on a pre-existing business.

Startup Capital

Launching a startup requires capital. Yet, while this sum can be kept relatively low, depending on how you structure your initial marketing and content delivery, you will always be gambling that capital on the success of your business.

However, the same applies to some extent when purchasing a business. Depending on the prior success of your chosen website, the initial costs could be even higher than those of simply launching your own site. And of course, there is still the risk that your investment could be lost if things do not work out.

The difference with making a purchase of this nature is that you can make a more informed decision about the potential value of your investment. Looking at the website’s history, and conducting your own research into its potential for growth can give you a comprehensive insight into the worth of an online store at any point in time. Don’t be afraid to ask the owner these questions if you cannot access the information you require.

If you are purchasing an ecommerce store via a verified website marketplace, you can even investigate past transactions involving that website, as well as prices paid for stores with a similar profile. This can help you to avoid paying over the odds for a website, and get a sense of the earning potential of a struggling business should you choose to take it on.

Pre-Existing Content

One of the strongest arguments for purchasing a website is that it should come with a body of content already in place. This can save you a huge amount of time and effort in the early days, as your website will already have useful information for visitors to browse when they find your site.

This content can even help to boost your search engine rankings, not only through the age of the site itself, but by providing a selection of relevant, engaging content which will help guide people to your site, or even to a specific section of your online store.

However, it is vital to perform a content audit when taking on a website. Not only do you need to know the age, subject, and performance of existing content, but you will also need to verify that it will have a positive impact on your SEO.

This means checking it uses the correct keywords for your niche, and that it is accurate, timely, and original. Plagiarism can be extremely damaging not only to your rankings, but to your brand’s reputation, so be certain to vet all existing content thoroughly when taking over a website. Tools like Small SEO’s Plagiarism Checker can help you with this.

Naturally, the problem then becomes that additional time is expended checking through old content, instead of creating new. However, this can still be a worthy investment, providing the bulk of that content is usable. Furthermore, some items may be suitable for reworking into other forms, giving you the additional benefit of a range of free, easy-to-implement content ideas.

Once again, you should investigate the website before making an offer, so you have a firm sense of the work required to make it profitable.

Do you need a logo for your website? Why not give a online logo creator  a go?

An Established Reputation

When choosing whether to purchase a website, you will also want to investigate whether it has any additional accounts connected with it, such as social media pages, or storefronts on global marketplaces.

Not only does this help you to determine how much work will go into maintaining the business’ current level of activity, but it can also give you an insight into its reputation. This, in turn, will inform your marketing decisions during the transition into your ownership.

For example, a successful, popular business with good reviews and a loyal following may expect things to stay largely the same when you take control of the website. However, if you choose to take on a website with a bad reputation, more work may be required to win the trust of your followers, and reverse any negative social proof.

Fortunately, you can make a big impact in this area in a relatively short amount of time by being as vocal as possible about the change of ownership. Seek feedback, and interact honestly with your audience. This will reinforce that you have their interests at heart, and that you seek to change the business for the better. The news may even spark the return of former customers, keen to find out how things have changed.

Traffic & Revenue Streams

Building your audience and steady revenue streams can be tough when you are new to the world of ecommerce. However, with an established website you can grow your business from the traffic and sources of revenue already in place.

The important thing to remember is that you need to be sure that the sources of traffic and revenue are in line with your business aspirations. Look into the website’s history to ascertain whether the traffic is steady, or has been artificially inflated by a recent spike. You should also research the variety of demographics that comprise the existing audience.

Depending on your plans for the business and any changes to its practices, you may find that you are no longer catering to the same audience. This again will likely mean extra work reaching out to potential consumers in a manner that suits their needs, and your business model.

Experience & Originality

If you have never run an ecommerce store before, purchasing an existing business could be a good way to get a sense of how things work, and build upon a successful model, rather than having to start from scratch with no experience.

However, the flipside to this is that without experience, you could find that an established online store comes with greater demands from its customers. While much of the initial legwork has already been done for you, to ensure the continued success of the brand, you will need to be able to meet consumer expectations. Too many changes too soon could risk costing you a proportion of your audience.

Meanwhile, the more established and recognized the brand that you purchase, the harder it can be to leave your own stamp upon it. This can be fine if you are happy to build upon an idea that was not your own. However, if you seek to create something completely original, you may find that attempting to do so via an existing business holds you back.

Part of the problem may be that your ideas simply don’t gel with the existing business model, or established policies. This could then either mean extra work adjusting these to suit your aspirations, or having to compromise on your vision.

Alternatively, you might find that your fresh point of view, and commitment to your concepts for the business are just what’s needed to breathe new life into an existing brand. As ever, the key is to conduct careful research before making your purchase, so you know what to expect, and where improvements could be made.

Image Credit: StartupStockPhotos via Pixabay

Whether you set up your own business, or decide to invest in a website that is already in existence, you should work to ensure your own aspirations are not lost along the way. It is your business, after all, so don’t be afraid to shake things up, and make your mark on it.

There are pros and cons to both choices, but if you have any uncertainties, you may be safer investing in a business that has already make it through the early stages of its life. Keep the guidance above in mind, and remember that it is only through continuous testing and improvement that any online business can be sustained.

Nevertheless, if you are prepared to give a pre-owned business the time and attention it needs to thrive, you can not only make it your own, but leave a mark on the industry that will boost your reputation, and your confidence for future endeavors.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can hone their craft. She is passionate about using her experience to help other businesses grow their online brands through great content.

Boost Your E-commerce Business With The Perfect Web Push Notifications

The e-commerce market is a widely booming one. It has become very successful in the recent years, and many webmasters are happy with the growth. If you are new to the e-commerce business, it is imperative for you to make your presence felt.

The e-commerce market is a very challenging market, and this is the prime reason why you should be smart enough when it comes to an understanding how it works. You should also embrace tools and other techniques to ensure that you get the web presence you need to reach out to present and potential customers. This will result in better lead conversions and help you get more returns on your business.

How can website push notifications help you when it comes to your e-commerce business?

Website push notifications are the perfect and the ideal way for you to increase targeted customers to your e-commerce website. However, before you embrace these web push notifications, you must be aware of them. It is prudent for you to know how you can use them effectively to your advantage. It is crucial for you to ensure that you take expert advice and guidance before you rely on them for your e-commerce business.

Understanding the essence of web push notifications

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Web push notifications help you to reach out to your customer without taking their contact information. This is a new way to make customers buy your products from the website. You can convert regular visitors to your e-commerce website into leads. These leads, in turn, will be converted into sales. Moreover, once the customer starts to buy from you, he or she has a high chance of coming back as well. This means with the aid of these simple website push notifications, you effectively have the chance of converting regular customers into loyal customers.

What are these website push notifications?

You might be wondering what these web push notifications are and how can they add value to your e-commerce business? Website push notifications are messages that can be clicked for more information or content. This message is sent out to subscribers on their mobiles or desktops. With the aid of a website push notification, you can send your customers the following-

  • Content –here you can send videos, blog post links and other informative links to your clients.
  • Offers – you can send them links to offers or sales of your products
  • Shopping cart- you can remind them of items that they have left abandoned in their shopping carts
  • Poll or survey –you can solicit feedback from your regular subscribers and make changes to the products.

Benefits of using web push notifications

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When it comes to the use of web push notifications, you have the primary goal of keeping your customers engaged. If you take a look at the preferences and the tastes of your clients in the market today, you will find that they keep on changing. Even their behavior is changing to a large extent as well. Esteemed company nationaldebtreliefprograms.com says that their clients are subscribed to newsletters, and they often post their opinions and views on certain business debt relief services and products. They state that web push notifications are welcomed by customers as most of them are not keen to provide their private details. With the aid of these web push notifications, consumers are more willing to click on the links you provide them for sharing content or information. The number of lead conversions has increased as more and more people are interested in the product. This is the prime reason why they have subscribed to you.

Engaging a massive audience and number of people

When it comes to web push notifications, you will find that you have the capacity to involve a significant number of individuals in the e-commerce market. If you take a look at the e-commerce market today, you will find that the volume of customers is increasing daily. Like customers, the number of competitors is also growing. To catch the attention of this market, you must ensure that you have unique offers and deals promoted. Web push notifications largely help you to reach out to those customers who are looking out for you.

Web push notifications also have another value- added advantage. With the aid of web push notifications, you can connect with the customer without opening the mobile or web browser. This means you have the option to reach out to the targeted customer even when he or she is not using the browser. You also have the ability to re-engage customers that have stopped visiting your website. At the same time, you can also use a web push notification when you want to update the client about the status of order. This helps them to keep track of their orders and be aware of its arrival.

Google Chrome is the most widely used web browsers, and it supports web push notifications both on your desktop and mobile browsers. This means when you are using web push notifications, you can connect with the customer when at home and on the go. If you take a look at the recent advent of apps, you will find that they have not taken over the web. People still use and rely on the web for their products and services. This is why opting for web push notifications is a wise and prudent choice if you are in the e-commerce business. Understanding web push notification is essential for the success and the progress of your e-commerce business.

Last but not the least, you effectively can provide your targeted audience with a valuable experience when it comes to all your products sold on the website. You can keep them informed all the time and help them stay updated with your product as well. When it comes to using web push notifications for your e-commerce business, it does not take long enough for you to get started. Ask experts in the niche, and they will ensure you get the perfect web push notifications for your e-commerce website business with no hassles at all!

Author Bio: Kelly Wilson is an experienced and skilled business  consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on Business,Finance,Marketing,Social Media.She loves to share her knowledge and Experts tips with her readers.

7 Store Features Every Ecommerce Brand Needs

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The problem is all too familiar with ecommerce brands. You make a great-looking, all singing, all dancing website packed with features, only to find that your sales haven’t increased and you’re struggling to bring in new visitors.

It can be hard for marketers and brands to pinpoint where they went wrong and why their beautiful, fully functioning sites are failing to create online traction.

Here are 7 areas where ecommerce brands need to invest in order to build a strong online brand that brings in great revenue.

#1 Live Chat Portals

As online stores offer a 24/7 shopping experience to customers, why should your customer service support only extend to conventional business hours? You could lose some customers with queries in the small hours, but with automated chatbots, you can remedy these hesitations automatically, whatever the time of day.

Chatbots can be programmed to offer any responses you wish and, more importantly, they learn over time what your customers’ needs are. This will provide you with a wealth of customer data you can analyze to make website improvements.

#2 Social Media Icons

Not only do brands need a social media presence to get noticed, they also need a social media content strategy to ensure that they are attracting new visitors to their store every day.

Influencer marketing is a fantastic way to spread your brand message, and thanks to the fact that this type of marketing is relatively new, it is easy for smaller businesses to get involved, without being priced out by multinational competitors.

Studies have shown that Instagram brings in 25% more engagement than its rival social media platforms. And it’s easy to find the right influencers to target for your marketing strategies. Use a site like Websta to search popular products and hashtags and it will bring up a list of social media accounts with a significant amount of online ‘clout’ you can use to your brand’s advantage.

It is worth noting that the influencers you target don’t need to have hundreds of thousands of subscribers. Someone with around 20,000 followers within a specific niche, for instance, can prove just as useful. Look for accounts with similar product placement posts and email addresses visible, as this will indicate that they are open to offers. Get in touch with your pitch and offer them a free sample. In some cases, they may charge for sponsored posts, but as mentioned, you should be able to find a few affordable influencers to get you started.

#3 Blogger Outreach

Your site will also need a solid content marketing strategy, so if you haven’t already, set up a company blog and start creating a list of post ideas that answer your customer’s key question:

what’s in it for me? Posts that answer user queries and offer useful information for free are going to help brands stick in their readers’ minds and keep them coming back for more.

In terms of outreach, offering to guest post on popular blogs and industry news sites will help you generate more website views over time – especially if you create evergreen content ideas that remain relevant all year round.

#4 Information Architecture and UX

Building a great ecommerce shop site requires more than a just keen eye for aesthetics. You need to also ensure that the site is well-designed from the bottom up, including how you categorize your store catalog.

Considering the user experience (UX) starts with dividing your audience segments into customer personas and anticipating how each of these demographics may vary in how they navigate your site.

#5 Trust Markers

Setting up reviews is essential for brands looking to make a ‘go’ of ecommerce because many customers now research online extensively before choosing to make a purchase. Have trust icons and review streams visible from your home and product pages, and do all you can to encourage users to leave reviews after making a purchase.

To facilitate this, set up auto-generated emails for customers who have bought something from you. You can ask them to then fill out a simple feedback survey or add a review. The more you have, the more trust you build with potential customers.

#6 Analytics

Customer insight analytics will help you track and analyze customer behaviors and make further improvements from there. Depending on the ecommerce host you opt for, you can access a wide range of analytics reporting plugins that can run alongside your online store dashboard. From analyzing these large data sets, you can make an online store that targets your customers’ needs and make adjustments whenever required to encourage more sales revenue.

#7 Login and Registration

Web stores that wish to make the most of customer lifetime value need to ensure that their site offers a registration portal that will store and protect customer card details, allowing them to make quick purchases with fewer clicks. Nothing will turn a customer off quicker than a site where you have to enter all address and card details every time you wish to buy something. This, and similar levels of ecommerce personalization, allows brands to present recommended products to their customers, based on browsing histories and other online and social media behaviors. So make sure your brand doesn’t miss out!

Ecommerce brands that stand out from the competition always put their customers’ needs first in whatever they do. Whether it’s in their influencer marketing strategies or in the layout of their site, examining your customers’ queries and hesitations to purchase will help you design an ecommerce site that fosters brand loyalty, as well as great sales figures.

Victoria Greene is a brand marketing consultant and freelance writer. She writes over at VictoriaEcommerce where she likes to share tips to entrepreneurs looking to make the most of their ecommerce brands.

5 Digital Marketing Mistakes to Avoid as an Ecommerce Business Owner

Running an e-commerce website is probably the most straightforward and barebones way to make money online. You effectively set up a shop and try to sell as many products as you can while adhering to the vast majority of rules that have governed retail business for millennia.

One huge part of running a store of any kind has always been marketing and in the e-commerce world, the majority of it will happen online. Unfortunately, many e-commerce business owners believe that digital marketing is nothing special and that anyone can just pick it up. As a result, they end up making mistakes that undermine their business and any positive marketing efforts they make as a whole.

Today, we will look at the five most common and harmful digital mistakes you have to avoid as an e-commerce business owner.

1. Going At It Alone

This is something that has already been hinted at in the introduction, but it is such a massive mistake that it needs to be talked about some more. Namely, due to an enormous number of “digital marketing experts” that write collective tomes online, many e-commerce business owners think there is no skill or expertise to digital marketing.

They start following half-baked advice from a self-proclaimed guru and they end up wasting tons of money on various digital marketing practices that do nothing for them.

There is a reason we have digital marketing agencies and people who make a living from it. They know how it works, they know the numbers, and they know the best ways to accomplish certain goals. Even if you are not planning on doing anything spectacular marketing-wise, it is still a good idea to consult a digital marketing expert or agency of some kind to do an audit of your website and recommend a few practices down the line.

2. Ignoring SEO

Search engine optimization is still surrounded by an aura of mystique and, for some people, it is still a half-tolerable practice that is used by people who wish to “fake” the results in search engines. E-commerce business owners who happen to think this way will soon find themselves in all kinds of trouble, if for nothing else, then because everyone else is doing SEO.

SEO has become an integral part of the online existence of any business and for e-commerce websites, it is perhaps even more important than for others due to the brutal competition online.

All SEO efforts should start from the website itself – getting the right domain name, setting up an SEO-friendly sitemap, being careful with meta descriptions and alt tags, using robots.txt file to prevent indexing of duplicate content and more.

Some e-commerce website owners also invest in paid Google and social media ads, while others go the content marketing and link building way. The important thing is not to ignore SEO and to at least incorporate some basic smart practices.

3. Neglecting Email Marketing

Email marketing has become undeservedly maligned some time ago, probably because most writers still see it as this outdated, ancient method that goes to spam and is of no use.

In reality, every digital marketer understands that email marketing still gets the job done, at a certain steady rate, providing a solid return on investment that can be easily tracked and that allows for simple tweaks to make it even more efficient.

Besides a proven track record and a certain stability, email marketing has also become far more versatile than it has been in previous years. For example, it is now used to increase customer loyalty, to reward oldest customers, to reduce customer churn, to retarget customers who didn’t make a purchase and much, much more.

It is also important to point out that people actually want their favorite stores to send them email updates, as opposed to being bombarded by salesy stuff on social media where it feels intrusive.

4. Misusing Social Media

Social media is not ad space. The sooner everyone realizes this, the better we will be off. People tend to filter out the vast majority of promo material on social media, especially if it is done half-heartedly and without any tact.

Unfortunately, this is the way most e-commerce businesses do it.

Social media is about interacting with customers and potential customers, allowing them to engage with your brand and become more than just people who spend money on your products. Many e-commerce companies even use social media to provide customer service and help out their customers as quickly as possible.

Of course, you will be promoting your company and your products along the way, but it should never be the primary reason for your social media presence.

5. Falling For Hype

If there is one thing you should definitely avoid as an e-commerce business owner, then it is falling for various iterations of digital marketing hype. The reason why a certain practice or idea gets hyped to oblivion nowadays is that new stuff attracts clicks and everyone jumps on the bandwagon, from website owners to writers to aforementioned “digital marketing experts”.

And while these overhyped practices and ideas have their use in certain situations and for certain companies, they are almost never something that can be transplanted to just about any company on the web.

Before you get swept up in the latest digital marketing craze, stop and think long and hard whether it makes sense for your e-commerce store. For instance, account-based marketing, a perfectly effective B2B marketing technique will have absolutely no sense for an e-commerce store.

Be critical of new ideas. Do not be crusty or dogmatically negative, but make sure you have vetted every idea properly.

How to Create Outstanding PPC Ads

PPC campaigns like AdWords can be powerful tools to drive traffic to your site. The top position on a SERP can get you an 8 percent clickthrough rate–more than double the average of 3.16 percent.

But if they’re unmanaged, or executed poorly, PPC campaigns can become a financial drain that fails to convert clicks into sales. So if you’re using AdWords or a similar PPC product, be sure to make it count. These are the stages of crafting an outstanding set of PPC ads. If you and your team go through each stage carefully, with flexibility and attention to detail, you will arrive at a winning and lucrative campaign.

Run Intensive Keyword Research

For the first and most important step, unfortunately, there are no shortcuts. The right set of target keywords will connect you directly to the customers already searching for your services. But the wrong keywords will lead you on a time consuming and expensive goose chase, only for you to circle back around to doing this step over again.

So take your time with this! Make it count. There’s no way to be sure you’ve chosen the perfect keywords until you test drive them, but the more research you do, the more likely you are to hit your target.

Use Those Long Tail Keywords

Your keyword research will probably turn up some obvious terms. If you’re a translation services provider, for example, the obvious keywords will be translation, interpretation, subtitling, and so forth. These terms are broad, but they generally describe what you offer (and what the customer is looking for).

Long tail keywords are more specific. In some cases, much more specific: translate medical documents from Farsi to Arabic, for example. The person running this through a search engine knows exactly what they want, and they are ready to buy. So even though each long tail keyword turns up rarely as a search, when it does turn up, it converts more easily into a sale.

Craft the Perfect Headlines

Working within the character limit to find the perfect headline is the mark of a great PPC marketer. Headlines more than anything drive clicks, so this is where the magic happens. Your user has already run a search for your keyword–how do you want to greet them?

The character limits can be difficult. But use them to your advantage, and make every word count! The same thing goes for your copy. It should support your headline and offer a call to action.

Choose Your Extensions Wisely

If you’re using AdWords, it’s easy to get carried away with extensions. With each extension you add, you expand your ad. While this is enticing, you don’t want to clutter up your ad with unnecessary information. If you don’t do a lot of business by phone, don’t add a phone number. If you are online only, don’t add a location.

Use the extensions that highlight who you are, and what is meaningful to users who are searching for you. If your translation company handles sensitive medical or legal documents, you might add positive Trustpilot reviews, for example, to lend authority to your ad.

Optimize Your Landing Pages

Your keywords are focused, your copy is enticing, and now you need to be ready to receive the customer to your website. Specific ads should link to corresponding pages–don’t send everyone to the home page! A user who searched for medical document translation should land on your /services/medical-translation page.

All of the information they need, including a call to action and a clickable next step, should appear above the fold. Make in depth details available by scrolling down. It should be immediately clear upon arrival what you are all about, what you can do for the customer, and what they can do next to get started.

Focus on the Customer’s End Goal

This speaks to an important point to keep in mind all throughout the previous steps. Remember what the customer wants, and show them that. More often than not, the customer isn’t immediately interested in how great you are or how many amazing translators you have all over the world. They want to see their documents translated. They want the job already done.

This makes the words you and your infinitely more powerful than we and our. When you’re choosing your keywords, focus on the customer’s end goal. When you’re writing copy, the customer’s end goal. When you’re optimizing your landing pages, end goal. End goal end goal end goal. Help the customer envision their problem already solved.

Try and Adjust

You can tinker with your ads ad infinitum, but at some point, you’ve got to see if they’ve got wings. Run the campaign, and keep a close eye on your analytics. Even though it’s exciting to watch the results, this is just the beginning of the revision process.

You’ll see which ads are working, and which aren’t. Double down on the good ones, and go back to the drawing board with keyword research to replace those that aren’t turning up results. Don’t forget that you’re paying for clicks, but clicks don’t necessarily mean sales. Aim to double your money.

Click Click Cash!

This process is essentially a loop, and it never really stops. By continuing to hone your PPC campaign, you make it more efficient and streamlined, bringing in a return on the dollars that you spend for clicks. Don’t worry if it’s a slog in the research stage–once you have that momentum going, you’ll be so busy with all your new customers that you won’t even remember!

Author Bio

Brian Oaster is a Content Writer at translation services provider Day Translations. He has worked all over the world as an arts educator, English teacher, basket exporter, rare book dealer, fortune teller, and as the first mate of a private sailing yacht. Educated in the visual arts and an avid reader of news and literature, his focus is on international arts and culture, world religions and global politics. Follow him on Twitter @brianoaster.

Choosing the Best E-Commerce Platform – 5 Tips for Entrepreneurs

Once you have decided to launch an e-commerce store, your next step is to choose the best e-commerce platform. Even after a brief online search, you will find that there are numerous e-commerce solutions on the market. They all have different features, support options, and customer ratings.

Avoid making a hasty decision about this important part of your online business. Instead, look for the e-commerce platform that best meets both the present and future needs of your company. Your choice can affect your business for many years to come, so take your time making the right decision. To help you decide, here are five tips that will help you choose the best e-commerce platform.

1. Look for Functionality and Ease of Use

You want to find an e-commerce package that combines advanced features with ease of use. After all, what good is a platform if no one knows how to use it? Similarly, you should think about your future plans and make sure that your solution will support them.

Your new e-commerce platform, regardless of its price or capability, should have the ability to import and export data into other formats. In addition, it should make adding and creating content as easy as possible. Failure to consider these vital matters can degrade the customer experience and cost you much in terms of lost sales.

While assessing the functions and simplicity of any e-commerce solution, remember to look for one that has a robust content management system. Such platform will help you speedily update your website without distracting team members from their core responsibilities.

There are more and more customers who use mobile devices to shop and will probably not buy from you if your site is slow or hard to navigate. This is why it is crucial for your platform for online sales to work well on mobile devices. This means that it will load quickly on smartphones and provide an uncluttered interface with easily accessible elements such as buttons.

2. Ensure that Your Payment Gateway is Supported

Practically all online sales require a secure payment gateway. If you already have a gateway, you need to make sure that your e-commerce platform supports it. If you have yet to sign up with a payment processor, now is a good time to think about how you want to get paid.

Every e-commerce package needs to connect with a secure service that allows customers to pay for their orders using a credit card or alternative methods such as Google wallet, Apple Pay or PayPal. You want to get maximum flexibility, which makes a digital solution that connects to a broad range of payment options your best choice.

Some e-commerce platforms offer low transaction fees but have unwieldy interfaces that add unnecessary steps to the checkout process. Ideally, you need to find a healthy balance between cost, security, and simplicity. Doing so will allow you to offer your customers multiple payment options without causing headaches.

Remembering that not every e-commerce package works with every gateway could be one of the most important factors in your decision. If you end up with a store and a payment processor that are incompatible, you might have to spend a lot of time and money creating a viable custom solution.

3. Make Site Security a Priority

The security of e-commerce businesses continues to rank among the top concerns of online shoppers. Although your payment gateway is vital to online security, the software or service that runs your store also plays a major role. Your payment processor should abide by PCI security standards that are designed to enhance confidence in e-commerce experience. Still, you should learn about those best practices and verify that your online store supports them.

Many digital solutions for online stores include enhanced security features and optional packages that help protect your company from fraud and other malicious activity that can affect you and your clients. Even if you want to avoid the added expense of those features now, keep in mind that you might decide to add them later. Choosing an e-commerce product that has such options can, therefore, save you time, money and inconvenience in the future.

4. Consider Your Current and Future Needs

You can improve the performance of every part of your business by considering both future and present needs. Such an approach creates a clear path for growth and maximizes the use of your financial resources. By acquiring an e-commerce platform that is a long-term solution, you insulate your business from the disruptions caused by changing technology.

Focusing on the current needs of your business ensures that you have an online store with adequate capabilities. If you want to have a smooth future operation, however, you should remember that your business will evolve as products, markets, regulations change.

If your company has extended customer lifecycles, you will need to have an e-commerce platform that can track the behavior of every customer over time. This also requires features that help your firm supply personalized engagements which can lead to high levels of satisfaction and loyalty.

Remember that your business will probably change over time, so you need an e-commerce platform that can be easily adapted. Just as you should create a business growth strategy that fits your e-commerce business, you should also choose the e-commerce platform that gives you the flexibility and scalability needed to accommodate new strategies that you might develop in the future.

5. Focus on an Active Support System

As an entrepreneur, you want to focus on developing fantastic products and services that transform the lives of your customers. Moreover, you want an exceptional customer service strategy that builds a solid reputation for your brand. Your e-commerce system can help, if it comes with active support options.

Automated and self-service customer support options minimize the cost of customer service while supplying customers with the rapid and accurate responses that they deserve. The around-the-clock support made possible by a robust e-commerce platform can, in fact, create a major competitive advantage for your company.

What will you do if your online store crashes? Every second your online store is down you lose customers. You need to make sure that both your payment processor and the vendor supplying your e-commerce platform have sufficient people and systems in place to quickly respond to any issues.

Final Thoughts

Your decision to expand your business online can either fulfill your dreams or give you nightmares. You can use the above tips to guide you as you search for the platform that meets all your present and future needs. By carefully comparing the capabilities, specifications and support options of available packages, you will have the confidence needed to create an outstanding customer experience and build a renowned brand.

About the Author

Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter @LisaBMichaels.