5 Ways to Convert More Visitors to Leads on Your Website

All business owners want their website to produce maximum leads whether it is a full-fledged business or a small setup. In this rapid age of digitalization, a business should have a strong online presence to be successful. And improving lead conversion is an important aspect of digital marketing that cannot be ignored.

Even after a lot of hard work, many websites tend to have low conversion rates. You don’t want potential customers to leave without a trace.

However, instead of starting from scratch and rebuilding your website, you can consider these 5 simple, yet effective ways to convert more leads on your website to help your business grow:

1- Incorporate maximum conversion opportunities

One of the main factors affecting your lead conversion rate is lack of opportunities for visitors to become a lead. If you think that a customer will spend some extra time on your site to find a contact form, you are mistaken.

Instead of waiting for the customer to magically find their way in, incorporate maximum micro-conversion opportunities. Micro conversions refer to interactions made by the user on the site, such as watching a video posted recently on your website, reading a blogpost or visiting the FAQ page that can be used to convert them into a new lead.

You can add a micro-conversion point on the most popular page of your website. Find out which is the most visited page on your website by using Google analytics and add some potential conversion opportunities to them.

Generally, one of the most visited pages of any website is their homepage. So, insert a pop up there which offers the visitors to join your email list or ask them to follow you on social media. Offer a discount in return, and you’ll definitely get additional leads through your website traffic.

2- Make your website mobile friendly

According to a recent research, smartphones and tablets are overtaking the use of desktop web browsing traffic by up to 48.7%. This is why you need to address your mobile phone visitors too. You might be losing a huge chunk of potential conversions if your website is not mobile friendly yet.

Therefore, make sure the mobile friendly version of your website has enough opportunities for customers to sign up with their information. Check the legibility of font and buttons on the forms. Unless the forms are clear and easy to fill, people will not sign up, consequently, leaving you with low conversion rates.

Lead generation can improve thoroughly if your website is user-friendly and mobile compatible.

3- Find a system to manage customer relationships

Customer Relationship Management tool(CRM) is one of the most essential tools that allows you to maintain a high website conversion rate. A CRM plugin WordPress integrates with your website and makes it easier to manage customer information effectively. You can also take a look into your business history through it with all your loyal customers. Salesmate is a widely used CRM tool that minimizes time spent on each lead by offering beneficial marketing insights and a visual sales pipeline.

4- Offer personalized calls-to-action

Try to incorporate a lot of dynamic content into your website so that it provides a customized experience to every user. People who access your website should see product options according to their interests. A personalized call-to-action can increase your website visitors by up to 42%. It is undoubtedly an excellent way to generate more leads.

5- Nurture each and every lead

Nurturing leads is as important as getting them, if not more. Your nurturing efforts are directly proportional to your overall sales. After the visitors have filled a form on your website, place the leads into a workflow and send them regular emails with content that matches their interest.

Remember, the follow-up emails should be consistent and relevant with quality content. Personalized emails that are tailored according to the user’s preferences will definitely result in a sale.

Conclusion

There are many other ways to increase lead conversion on your website like adding customer reviews, irresistible offers, live chat option, engaging videos, etc. But the key is to keep yourself up to date constantly. Never settle for a mediocre website that fails to perform. There are loads of online tools and tricks to get more leads for your website with just a few simple changes.

In addition to this, also make sure that your website has professional and polished design and content. A poorly constructed website and low-quality content will push the visitor away. So, start working on your website today and incorporate simple changes like inserting email forms on popular pages and installing an effective CRM system to get the maximum leads on your website.

Author Bio:

https://scontent-mxp1-1.xx.fbcdn.net/v/t1.0-9/13445806_1325784977450072_8186797934010354330_n.jpg?oh=f55cfc48b0904cc5a81df905d0671d68&oe=58C3B7AD Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@iamevieharrison

Visual Marketing Strategies Your Business Depends On

Depending on the medium used, you may spend a considerable amount of time and energy trying to create the most appealing and eye-catching written or verbal messages to convey to your target audience. The matter of visual content may seem less meaningful and impactful than what your message textually or verbally says, but this is actually not the case. In fact, visual content actually tells a story to your target audience as well, and it can increase memory recall that benefits your brand image substantially.

Photo Credit: Pexels.com

Photos

To save time, energy and money, your business may be one of many that pulls stock photos from the Internet to finalize your marketing efforts or to add to your website. In fact, according to a Venngage survey, approximately 35 percent of the 300 marketers surveyed used stock photos. After all, these are readily available through a simple online download, and it may seem like a more advantageous option than creating your own photographic images.

However, some people may have seen stock images in other areas, and this could dramatically reduce the overall credibility of your website and your brand. In addition, the image quality may not be superior with some stock photos, and this also could negatively reflect on your business and brand.

It may be beneficial to use your own customized photos. However, you could also customize stock images through a photo editor, such as Canva, to create more unique visuals for your marketing material.

If you choose to use one of the many free stock photos found online, remember that the number of images you use is less important than the combination of quality images mixed with concise and focused text. The ideal amount of text to use per image is 75 to 100 words.

Photo Credit: Pexels.com

Infographics

Another excellent way to communicate effectively with your target audience through visuals is to use infographics. In fact, approximately one-third of all marketers surveyed use infographics in various ways because of how effective they are.

Infographics are usually supported by scientific data or research. The visual element of these graphics makes them easier for your target audience to learn from and absorb in comparison to plain text. Therefore, the power of statistics and other data that you use may be more impactful and memorable.

When creating an infographic for your marketing material

  • be sure to incorporate supporting websites to back up your facts and figures
  • choose an eye-catching design
  • remember to use color psychology for maximum benefit
  • only use data that actually supports your case and
  • avoid using so much data that the graphic is overwhelming for your target audience to review and understand.

After you have created an exceptional infographic, use multiple methods to share it. For example, you may use social media to encourage views, and you can even pass it on to bloggers for them to use in different ways. They likely will reference your website when introducing the infographic to their followers, which may draw traffic to your website.

Photo Credit: Pexels.com

Videos

More than half of all marketers surveyed have cited videos as the type of content that generates the best overall return on investment. One reason for this is because studies have indicated that those who view related videos are 1.81 times more likely to buy a related product than those who do not view videos.

One of the great things about video marketing is that it can be used to sell almost any type of product or service. For example, product features can be highlighted in videos, or the benefits of specific services can be visually demonstrated to your target audience.

However, if you are selling luxury items or collectibles, such as high-end clothes, antiques or something else, you likely need to use audio in your video. For example, while you are showing the exceptional features of your products on video, audio can be used to further emphasize the luxurious or high-end attributes of the images in the video.

Remember to maximize the benefits of videos when you are incorporating them into your website, and this is particularly relevant to live videos or webcasts. Because the technology for this type of marketing is readily available and more affordable than it has been in previous years, it is increasingly popular for businesses to use.

Live videos can be used to directly communicate with your audience and even to answer live phone calls or chatted-in messages. You may also be able to use 360-degree views of your products and communicate with jargon or lingo that has direct appeal to your target audience.

Photo Credit: Pexels.com

Final Word

While it may be common for many marketers to focus more heavily on text and verbal content in a marketing message than on images and videos, you can see now how important it is to use customized videos, images and graphics.

More than that, there are various ways for you to incorporate different visual elements into your marketing efforts so that you can more effectively take advantage of the benefits. In fact, almost any type of visual may have so much appeal to your target audience that it can potentially go viral and have pronounced reach and benefits to your brand and company.

As you prepare future marketing materials, keep these valuable tips about visual content in mind so that you can make a more impactful statement with your many marketing images and other visuals.

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

The A/B Advantage

10 CTA design mistakes you’ve been making & their solutions

CTA designing is one of the trickiest part of web design and yet, in every way important. More than of 90% online visitors who read your headline also read your CTA copy.

Over the years, CTAs have evolved and today they come in all forms and patterns. It could easily be a subscription to your blog or newsletter, it could be an offer you give out on your products or services, and it could even be an offer for a free trial and so on.

CTAs are one of the many factors that affect conversions. And these are the commonest of the mistakes that are made while designing a CTA. Read on to find out what they are and how you can correct them.

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Irrelevant CTA

How many of you have come across a CTA that falls short of a head and a tail? Relevancy matters because of the following reasons:

Let’s say you own a website that sells email marketing services and web development services. When users visit the service pages of web development services, it’s because they want to know more about the kind of web development services you provide. Now if you put up a CTA related to email marketing on the service page of web development services, you aren’t making the most out of a CTA.

Users won’t be able to find a connection between the CTA and the rest of the page, and that, is the biggest mistake in the rulebook of web design.

Wrongly Timed CTA

A wrongly timed CTA usually happens with the following kinds of CTAs:

  1. Inline CTA
  2. Slide In CTA
  3. Scroll Intent CTA
  4. Time Intent CTA
  5. Exit Intent CTA

An Inline CTA will be considered as a wrongly placed CTA when it is not placed in a way that the content written right above the CTA connects with it. Long story short, anything and everything about the offer in the CTA must be explained or talked about in the content written above the CTA.

The Slide In CTA must be placed in a way that it slides into the page after relevant information about the CTA has been given.

The Scroll Intent CTA shows up only after the user has done a specific amount of scrolling. In this case, again, information related to the offer in the CTA must be talked about within the amount of scrolling the user does before the scrolling point where the CTA is shown to him.

The Time Intent CTA, just like the name suggests, comes up only after a certain amount of time has spent by the user on the website. The time intent CTA must be timed in a way that the content relevant to the CTA has been disclosed prior the placement of the CTA.

The Exit Intent CTA, the easiest and yet somehow, the edgiest one. This CTA holds no scope for follies. The exit intent CTA must offer unconventional offers that provide the users with an incentive to stay. Read on to find how you should incentives to stay.

Long CTA

As businessmen, we are all greedy – greedy for customer data. And when it comes to customer data, we all want to know a customer inside out by asking for all the information in the world for creating personalized CTAs and personalized emails.

Do you know what the users feel when they are asked for their contact number (unnecessary information) just to download a guide on better CTA design? They feel that you are being creepy, that there is something fishy about your business, that they shouldn’t be making the mistake of trusting you and everything.

Asking for more information is not wrong. But like everything, there is a time and place for that as well. If you are giving out a free trial of a product/service, you have the right to ask for more information like the customer’s contact number, the name of the company they work with etc.

Poorly Written CTA

We have all been a victim to reading those long CTA copies that strained our eyes merely by thinking about reading those five long sentences that described the download free buyer persona templates.

Keep the main heading of the CTA short, crisp and to the point. You wouldn’t need more than 7 – 10 words to describe the content of the eBook in one line.

Too much content on a CTA is a turn off for people because they wouldn’t want to waste too much time behind swimming in a sea of words.

Unsubscribe CTA

We all want our users to stay subscribed and we try almost every possible way to make that happen. We don’t want our subscribers to get reduced and hence, we don’t even provide the unsubscribe button sometimes. But here’s the thing – the first thought that they go through before hitting a subscribe button is the fear of email bombardment.

This fear makes users not want to choose subscribing to your newsletters. So here’s what you can and should do to decrease the unsubscribe rate. If you are creating a CTA that is a subscription form, you must add a line like this ‘You can unsubscribe any time you want’.

It’s not like users don’t know that they can unsubscribe, it’s more like you’re reassuring what they already know and that works like magic.

Entrapping CTA

Have you ever felt trapped in a website?

Many of us have and all of this is because a CTA doesn’t provide the option to quit the CTA and continue browsing the website. The one and only option you would be provided with is to quit the website.

Many of us here are under the misconception that not providing the alternate option might make the users choose what’s available. But that’s not how it works. You cannot merely force someone to make a choice he doesn’t want to. On the contrary, this is what you should be doing – Giving them an option to accept the offer and a dumb option.

Yes, I want the conversions to increase.

No, I don’t want to grow.

Other than this, it is very much important to provide a cross sign at the top of the CTA. It lets the users quit the CTA and continue browsing the website.

Forever CTA

The Forever CTA is the one that implies that whatever that is being offered through the CTA will last forever. But how the users see it as something they can come back to if they don’t find anything else anywhere. What amiss in such cases is the element of scarcity.

The element of scarcity is where you show the users that what you are offering is going to get over pretty soon and they won’t be able to get it if they don’t grab it then and there.

You might have come across various Amazon sales that last for about 3-4 days and that is shown in the CTA because they want the users to know that they would be missing out on everything being sold at a discounted rate if they wouldn’t take immediate action.

No Urgency CTA

Urgency plays a big role in conversions through CTA. How many webinar CTAs have you come across as “59 seats remaining” or “Webinar starts in 15 minutes”? These are two most common cases of urgency.

The human mind works that way – they won’t grab anything until and unless they are shown the quick exhaustion rate. That works the magic of a catalyst when it comes to conversions through CTA.

When you show the urgency factor through words in the CTA, you are indirectly giving the user an incentive to take up the offer then and there.

Wrong Colored CTA

We have all seen an example of a wrong colored CTA and wrong colors affect conversion in a more powerful way than you can imagine. Different colors have different psychological effects on a human mind. And before we move forward, we need to break the myth of ‘right color CTAs’. There is nothing of that sort.

What matters here is that the color you choose for your CTA must contrast with the color of the website or at least look good with it. For e.g., a red CTA won’t work on a red website. It might easily go unnoticed. However, a red CTA button will work wonders on a green website.

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(Source: Webdesigner Depot)

Invisible CTA

An invisible CTA is a CTA that is bland and mellow to the point that the users just look past it and keep wondering if you are even interested in growing your business.

The entire CTA design depends initially on visibility first and then its noticeability. There just has to be a separate outline around it to make sure it is visible. But it needs to stand out to be noticed. And to make it stand out, the design of the CTA must go one sensible level above the rest of the web design. And for that to happen, the CTA must have the following attributes:

  1. Font size one size larger than the size of the font size of the content and two sizes smaller than the subheading on the page.
  2. If you are looking for a different font format altogether, make sure that it aligns with the feel of the font format used on the rest of the page.
  3. Color that has been implemented the least on the website/page.

Conclusion

CTAs are tricky and they need to be given an extra thought while creation. It needs to catchy, subtle, short and yet should not hit the user in the eye, should be attention trapping and descriptive in a limit of maximum 10 words.

But before you finalize on one CTA, make sure you do an A/B testing and then decide on any one of the two. CTAs also must be changed every once in a while so that users frequent users don’t get bored by seeing the same CTA over and over again.

Let us know if you’ve made similar mistakes and have corrected those mistakes in different ways in the comments below.

Author Bio:

Nick Patel is Marketing Head at WebbyMonks, agencies’ most preferred Front End and WordPress Development Partner. He pens down his knowledge and experience on WordPress, Digital Marketing, and Web Design. He loves to explore cutting-edge technology in the digital world. When not writing for technology, you can find him fishing, shooting with his camera or brewing coffee. Feel free to connect with him on Twitter and LinkedIn