User Centered Ecommerce Design – A Complete Guide To Get Your UI/UX For Ecommerce Right.

As I sat down sipping my coffee, my mind was still on the book I had read about, earlier in the day. The book was all over the internet. Ashlee Vance’s biography of Elon Musk. For a minute, I thought of ordering it online, only to stop myself and think, let me experiment today. Why shop with the same applications?

I quickly picked up my phone, skipped all my regular shopping apps, from Amazon to Flipkart (I knew I could get the book there) and visited to a new website, you know just to try out.

Have you ever felt like somebody picked you up and slammed you right to the ground, like how Hulk slams Loki in The Avengers movie? Well, that is exactly how I felt. It was as if the site was mocking me for skipping those e-commerce apps on my phone. This site was more like someone had thrown in a few items, a contact form and a credit card form and said “Voila! Here is your website!”

It is a known fact that nowadays to sell products, one doesn’t need a brick and mortar store, and instead needs a good online store. But for an e-commerce store to survive among the plethora of others, the store needs to impress its customers. But how do you do that?

Jeff Bezos says, “Build a great experience, customers will tell each other about it.”

As we delve deeper into the experience of shopping online, we realize that with the leap of innovation in technology and its role in the everyday life of shoppers, a solid user-centered design for an online store is one of the major factors for its success.

There are numerous factors on which the success of an e-commerce store depends on. As a part of the success story, UI/UX plays an important role by directly influencing customer decisions. On this ground, let us learn a little more about UI/UX for e-commerce and how people see it.

Why is it so Important?

“Is design so important for an online store’s success?” I’m pretty sure this is the first thought that comes into your mind when you think of UI/UX. However, you should know that several other factors like load time, ease of use on mobile, easy navigation and more, that vouch for a great UI/UX.

With so many elements making an impact on what a customer thinks of your store, it is quite evident

that a bad user experience will most likely result in you loosing out on a potential buyer. To make things hard, there are thousands of other options for shoppers and this will certainly be a driving force for a visitor to leave your website.

A recent report estimates that
– 35% of shoppers abandoned cart because they found a better store with better prices.
– Close to 25% of the shoppers decided against buying because the website navigation was too complicated.
– 20% of the shoppers decided to move on to another site because the process was taking too long.

So what are ecommerce stores doing wrong? Let us delve a little deeper into this.

Forcing to create an account

I don’t understand why e-commerce stores do this! Why do you need customer information even before they have ordered your products? Asking the customer to sign up mandatorily before moving further just adds unwanted hassle to the shopping experience. Why create such issues which can prompt your shoppers to drop off? Instead, you can ask for the required information after they place an order, and let them know that they can use it to track their orders.

No search box

It is not surprising to see that one in three people decide against a purchase because they did not find what they were looking for. Just think of it this way. Of all the people coming to your online store, who do you think will use a search bar? Those who are more likely to convert! An optimized search bar with the right filter options, ability to handle long tail keywords and auto complete feature can give you insights on what your customers are looking for on your e-commerce store.

Lack Of product details

How often have you visited an online store and felt like sitting in a car with no engine? In other words, too much emphasis on products and price and not much on the actual data required. Online shopping

has one huge disadvantage in the form of lack of interaction with the shoppers. To overcome this, e-commerce stores need to be spot on in providing the best in-store shopping experience.

Product information is an important factor that determines a shopping experience for people. As shoppers take extra measures to ensure that they make an informed purchase when buying online, rich product information (with some great images) can play a huge role in influencing their purchase decisions.

Clumsy Menu and Navigation

Imagine an online store with absolutely no categories for products, navigation elements and just

a common menu with your cart and customer service links. There is nothing worse for an ecommerce store than this. No matter where a customer lands on, it is the navigation bar and the menu that play a huge role in providing all the necessary information. With a cluttered navigation, you are not helping yourself as it results in more people just dropping out from your store.

Checkout

I’m sure you would have come across this point everywhere in the ecommerce space. DO NOT complicate your checkout. The entire process should be smooth and easy for the customers as they definitely don’t want to end up facing a tedious task. It is important that you keep your checkout page short and straightforward with minimal and necessary fields only.

A recent study examined that among the top 100 ecommerce sites in the world, a near perfect checkout process includes an average of 5.08 number of steps, and 19 number of fields in an order or payment form.

Mobile Optimization – Crucial, Yet Overlooked

When in 2016, mobile search surpassed the desktop numbers for the first time ever, mobile apps turned into a mainstream in the ecommerce industry. Though the term “Mobile Commerce” was first coined two decades ago, it is the technological advancements in the recent years that has enabled shoppers to search, explore, review and buy goods on a pocket-size hand held device. It is not surprising to see that in 2016, there was a 44% increase in spending on mobile devices when compared to the previous year. And by 2020, mobile commerce is expected to grow by 45%.

Despite the great numbers, users are still concerned over the entire shopping experience on a mobile device. But what exactly is a good experience on a mobile device?

Minimal Load Time

A recent report says that mobile users in general are five times more likely to abandon an ecommerce store if it takes quite a time load. Lesser the customers have to wait, better it is for your store.

Security

One of the major concerns for buyers is the lack of security for their financial information when using a mobile device. As an owner of the ecommerce store, you should clearly communicate on the page that it is secure by emphasizing on the same visually.

Forms

Mobile forms can be a disaster if they are not well placed on the site. Improved form labels, ease of use, good readability, and appropriate text inputs are some of the factors that needs to be taken care of while optimizing a mobile form.

There are numerous factors which you can take advantage of to improve the experience on your site.

After having discussed the big guns, here are a couple of other “overlooked” aspects of an e-commerce design that needs to be taken care of for a better engagement with the customers.

Images – Bigger the Better

Over the years, e-commerce stores have embraced large product images with more details visible.With a picture worth a thousand words, an e-commerce site with enticing product images can certainly have a positive impact on the buyers. Large images can show much detail, multiple views and other information that can answer some of the questions in a buyer’s mind.

One of the best e-commerce sites that make good use of gigantic product images is Mulberry. With its huge images and easy navigation, buyers find it very easy and pleasing to use.

mulberry

Product Videos – They Talk a Lot

It is high time you consider your “loyal” product pages again. How well are they doing in retaining the buyers? Are they good enough to bring them again? What makes them interesting? Videos I suppose?
Videos play an important role in prompting buyers to spend more time on the page. A critical feature of your content marketing strategy, videos help in drawing the attention to a particular product.

But that doesn’t mean that you just use some video with no details. What matters is the right approach and the e-commerce site of ‘Bellroy” is the best example. For each of their products, they have a set of images and a short video that explains all the features of that product.

bellroy

Let them Know

Your design might be inspiring for an e-commerce site, but the efficiency of your store depends on the number of purchases you complete by the end of the day. There are several factors that come into the picture to influence the buyers on a site.

One such crucial factor is the navigation on your site. With intuitive navigation, you can let your buyers know what brand they are dealing with, their products and a clear step by step interaction irrespective of their intent to buy or just to explore your site.

Graze does a great job with its menu with clear-cut navigation and information on what the company is and what it does.

graze

Conclusion

Best practices, important points, guides and errors to rectify are beautiful, informative, wonderful and all that. But they can take you only up to a certain point. Every ecommerce store with its own set of target audience is different which means that it has its own set of UI/UX problems. Do your research, observe your customers, learn their behavior, see what they want and put yourself in their shoes to check if your store is providing the same. It is all about making your customers’ decisions easier with your innovative ideas.

Author Bio:

Ganesh is a marketer and blogger at Specbee, a leading ecommerce and CMS solution provider. When he is not busy in exploring new technologies and writing about them, you can find him in a football ground going gaga over the game. You can follow Specbee’s blog for more of his articles.

5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.

1. Improving Readability

When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.

2. Reducing Popups and Ads

“Hitting visitors with popup ads as soon as they enter the website will cause some to hit the back button.” comments conversion expert Piers Ede from Barefoot

In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.

3. Brand Storytelling

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Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.

4. Keywords with high-value traffic

When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.

5. Multiple Landing Pages

Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.

Conclusion

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Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

5 Ways to Convert More Visitors to Leads on Your Website

All business owners want their website to produce maximum leads whether it is a full-fledged business or a small setup. In this rapid age of digitalization, a business should have a strong online presence to be successful. And improving lead conversion is an important aspect of digital marketing that cannot be ignored.

Even after a lot of hard work, many websites tend to have low conversion rates. You don’t want potential customers to leave without a trace.

However, instead of starting from scratch and rebuilding your website, you can consider these 5 simple, yet effective ways to convert more leads on your website to help your business grow:

1- Incorporate maximum conversion opportunities

One of the main factors affecting your lead conversion rate is lack of opportunities for visitors to become a lead. If you think that a customer will spend some extra time on your site to find a contact form, you are mistaken.

Instead of waiting for the customer to magically find their way in, incorporate maximum micro-conversion opportunities. Micro conversions refer to interactions made by the user on the site, such as watching a video posted recently on your website, reading a blogpost or visiting the FAQ page that can be used to convert them into a new lead.

You can add a micro-conversion point on the most popular page of your website. Find out which is the most visited page on your website by using Google analytics and add some potential conversion opportunities to them.

Generally, one of the most visited pages of any website is their homepage. So, insert a pop up there which offers the visitors to join your email list or ask them to follow you on social media. Offer a discount in return, and you’ll definitely get additional leads through your website traffic.

2- Make your website mobile friendly

According to a recent research, smartphones and tablets are overtaking the use of desktop web browsing traffic by up to 48.7%. This is why you need to address your mobile phone visitors too. You might be losing a huge chunk of potential conversions if your website is not mobile friendly yet.

Therefore, make sure the mobile friendly version of your website has enough opportunities for customers to sign up with their information. Check the legibility of font and buttons on the forms. Unless the forms are clear and easy to fill, people will not sign up, consequently, leaving you with low conversion rates.

Lead generation can improve thoroughly if your website is user-friendly and mobile compatible.

3- Find a system to manage customer relationships

Customer Relationship Management tool(CRM) is one of the most essential tools that allows you to maintain a high website conversion rate. A CRM plugin WordPress integrates with your website and makes it easier to manage customer information effectively. You can also take a look into your business history through it with all your loyal customers. Salesmate is a widely used CRM tool that minimizes time spent on each lead by offering beneficial marketing insights and a visual sales pipeline.

4- Offer personalized calls-to-action

Try to incorporate a lot of dynamic content into your website so that it provides a customized experience to every user. People who access your website should see product options according to their interests. A personalized call-to-action can increase your website visitors by up to 42%. It is undoubtedly an excellent way to generate more leads.

5- Nurture each and every lead

Nurturing leads is as important as getting them, if not more. Your nurturing efforts are directly proportional to your overall sales. After the visitors have filled a form on your website, place the leads into a workflow and send them regular emails with content that matches their interest.

Remember, the follow-up emails should be consistent and relevant with quality content. Personalized emails that are tailored according to the user’s preferences will definitely result in a sale.

Conclusion

There are many other ways to increase lead conversion on your website like adding customer reviews, irresistible offers, live chat option, engaging videos, etc. But the key is to keep yourself up to date constantly. Never settle for a mediocre website that fails to perform. There are loads of online tools and tricks to get more leads for your website with just a few simple changes.

In addition to this, also make sure that your website has professional and polished design and content. A poorly constructed website and low-quality content will push the visitor away. So, start working on your website today and incorporate simple changes like inserting email forms on popular pages and installing an effective CRM system to get the maximum leads on your website.

Author Bio:

https://scontent-mxp1-1.xx.fbcdn.net/v/t1.0-9/13445806_1325784977450072_8186797934010354330_n.jpg?oh=f55cfc48b0904cc5a81df905d0671d68&oe=58C3B7AD Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@iamevieharrison

Visual Marketing Strategies Your Business Depends On

Depending on the medium used, you may spend a considerable amount of time and energy trying to create the most appealing and eye-catching written or verbal messages to convey to your target audience. The matter of visual content may seem less meaningful and impactful than what your message textually or verbally says, but this is actually not the case. In fact, visual content actually tells a story to your target audience as well, and it can increase memory recall that benefits your brand image substantially.

Photo Credit: Pexels.com

Photos

To save time, energy and money, your business may be one of many that pulls stock photos from the Internet to finalize your marketing efforts or to add to your website. In fact, according to a Venngage survey, approximately 35 percent of the 300 marketers surveyed used stock photos. After all, these are readily available through a simple online download, and it may seem like a more advantageous option than creating your own photographic images.

However, some people may have seen stock images in other areas, and this could dramatically reduce the overall credibility of your website and your brand. In addition, the image quality may not be superior with some stock photos, and this also could negatively reflect on your business and brand.

It may be beneficial to use your own customized photos. However, you could also customize stock images through a photo editor, such as Canva, to create more unique visuals for your marketing material.

If you choose to use one of the many free stock photos found online, remember that the number of images you use is less important than the combination of quality images mixed with concise and focused text. The ideal amount of text to use per image is 75 to 100 words.

Photo Credit: Pexels.com

Infographics

Another excellent way to communicate effectively with your target audience through visuals is to use infographics. In fact, approximately one-third of all marketers surveyed use infographics in various ways because of how effective they are.

Infographics are usually supported by scientific data or research. The visual element of these graphics makes them easier for your target audience to learn from and absorb in comparison to plain text. Therefore, the power of statistics and other data that you use may be more impactful and memorable.

When creating an infographic for your marketing material

  • be sure to incorporate supporting websites to back up your facts and figures
  • choose an eye-catching design
  • remember to use color psychology for maximum benefit
  • only use data that actually supports your case and
  • avoid using so much data that the graphic is overwhelming for your target audience to review and understand.

After you have created an exceptional infographic, use multiple methods to share it. For example, you may use social media to encourage views, and you can even pass it on to bloggers for them to use in different ways. They likely will reference your website when introducing the infographic to their followers, which may draw traffic to your website.

Photo Credit: Pexels.com

Videos

More than half of all marketers surveyed have cited videos as the type of content that generates the best overall return on investment. One reason for this is because studies have indicated that those who view related videos are 1.81 times more likely to buy a related product than those who do not view videos.

One of the great things about video marketing is that it can be used to sell almost any type of product or service. For example, product features can be highlighted in videos, or the benefits of specific services can be visually demonstrated to your target audience.

However, if you are selling luxury items or collectibles, such as high-end clothes, antiques or something else, you likely need to use audio in your video. For example, while you are showing the exceptional features of your products on video, audio can be used to further emphasize the luxurious or high-end attributes of the images in the video.

Remember to maximize the benefits of videos when you are incorporating them into your website, and this is particularly relevant to live videos or webcasts. Because the technology for this type of marketing is readily available and more affordable than it has been in previous years, it is increasingly popular for businesses to use.

Live videos can be used to directly communicate with your audience and even to answer live phone calls or chatted-in messages. You may also be able to use 360-degree views of your products and communicate with jargon or lingo that has direct appeal to your target audience.

Photo Credit: Pexels.com

Final Word

While it may be common for many marketers to focus more heavily on text and verbal content in a marketing message than on images and videos, you can see now how important it is to use customized videos, images and graphics.

More than that, there are various ways for you to incorporate different visual elements into your marketing efforts so that you can more effectively take advantage of the benefits. In fact, almost any type of visual may have so much appeal to your target audience that it can potentially go viral and have pronounced reach and benefits to your brand and company.

As you prepare future marketing materials, keep these valuable tips about visual content in mind so that you can make a more impactful statement with your many marketing images and other visuals.

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88

The A/B Advantage

10 CTA design mistakes you’ve been making & their solutions

CTA designing is one of the trickiest part of web design and yet, in every way important. More than of 90% online visitors who read your headline also read your CTA copy.

Over the years, CTAs have evolved and today they come in all forms and patterns. It could easily be a subscription to your blog or newsletter, it could be an offer you give out on your products or services, and it could even be an offer for a free trial and so on.

CTAs are one of the many factors that affect conversions. And these are the commonest of the mistakes that are made while designing a CTA. Read on to find out what they are and how you can correct them.

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Irrelevant CTA

How many of you have come across a CTA that falls short of a head and a tail? Relevancy matters because of the following reasons:

Let’s say you own a website that sells email marketing services and web development services. When users visit the service pages of web development services, it’s because they want to know more about the kind of web development services you provide. Now if you put up a CTA related to email marketing on the service page of web development services, you aren’t making the most out of a CTA.

Users won’t be able to find a connection between the CTA and the rest of the page, and that, is the biggest mistake in the rulebook of web design.

Wrongly Timed CTA

A wrongly timed CTA usually happens with the following kinds of CTAs:

  1. Inline CTA
  2. Slide In CTA
  3. Scroll Intent CTA
  4. Time Intent CTA
  5. Exit Intent CTA

An Inline CTA will be considered as a wrongly placed CTA when it is not placed in a way that the content written right above the CTA connects with it. Long story short, anything and everything about the offer in the CTA must be explained or talked about in the content written above the CTA.

The Slide In CTA must be placed in a way that it slides into the page after relevant information about the CTA has been given.

The Scroll Intent CTA shows up only after the user has done a specific amount of scrolling. In this case, again, information related to the offer in the CTA must be talked about within the amount of scrolling the user does before the scrolling point where the CTA is shown to him.

The Time Intent CTA, just like the name suggests, comes up only after a certain amount of time has spent by the user on the website. The time intent CTA must be timed in a way that the content relevant to the CTA has been disclosed prior the placement of the CTA.

The Exit Intent CTA, the easiest and yet somehow, the edgiest one. This CTA holds no scope for follies. The exit intent CTA must offer unconventional offers that provide the users with an incentive to stay. Read on to find how you should incentives to stay.

Long CTA

As businessmen, we are all greedy – greedy for customer data. And when it comes to customer data, we all want to know a customer inside out by asking for all the information in the world for creating personalized CTAs and personalized emails.

Do you know what the users feel when they are asked for their contact number (unnecessary information) just to download a guide on better CTA design? They feel that you are being creepy, that there is something fishy about your business, that they shouldn’t be making the mistake of trusting you and everything.

Asking for more information is not wrong. But like everything, there is a time and place for that as well. If you are giving out a free trial of a product/service, you have the right to ask for more information like the customer’s contact number, the name of the company they work with etc.

Poorly Written CTA

We have all been a victim to reading those long CTA copies that strained our eyes merely by thinking about reading those five long sentences that described the download free buyer persona templates.

Keep the main heading of the CTA short, crisp and to the point. You wouldn’t need more than 7 – 10 words to describe the content of the eBook in one line.

Too much content on a CTA is a turn off for people because they wouldn’t want to waste too much time behind swimming in a sea of words.

Unsubscribe CTA

We all want our users to stay subscribed and we try almost every possible way to make that happen. We don’t want our subscribers to get reduced and hence, we don’t even provide the unsubscribe button sometimes. But here’s the thing – the first thought that they go through before hitting a subscribe button is the fear of email bombardment.

This fear makes users not want to choose subscribing to your newsletters. So here’s what you can and should do to decrease the unsubscribe rate. If you are creating a CTA that is a subscription form, you must add a line like this ‘You can unsubscribe any time you want’.

It’s not like users don’t know that they can unsubscribe, it’s more like you’re reassuring what they already know and that works like magic.

Entrapping CTA

Have you ever felt trapped in a website?

Many of us have and all of this is because a CTA doesn’t provide the option to quit the CTA and continue browsing the website. The one and only option you would be provided with is to quit the website.

Many of us here are under the misconception that not providing the alternate option might make the users choose what’s available. But that’s not how it works. You cannot merely force someone to make a choice he doesn’t want to. On the contrary, this is what you should be doing – Giving them an option to accept the offer and a dumb option.

Yes, I want the conversions to increase.

No, I don’t want to grow.

Other than this, it is very much important to provide a cross sign at the top of the CTA. It lets the users quit the CTA and continue browsing the website.

Forever CTA

The Forever CTA is the one that implies that whatever that is being offered through the CTA will last forever. But how the users see it as something they can come back to if they don’t find anything else anywhere. What amiss in such cases is the element of scarcity.

The element of scarcity is where you show the users that what you are offering is going to get over pretty soon and they won’t be able to get it if they don’t grab it then and there.

You might have come across various Amazon sales that last for about 3-4 days and that is shown in the CTA because they want the users to know that they would be missing out on everything being sold at a discounted rate if they wouldn’t take immediate action.

No Urgency CTA

Urgency plays a big role in conversions through CTA. How many webinar CTAs have you come across as “59 seats remaining” or “Webinar starts in 15 minutes”? These are two most common cases of urgency.

The human mind works that way – they won’t grab anything until and unless they are shown the quick exhaustion rate. That works the magic of a catalyst when it comes to conversions through CTA.

When you show the urgency factor through words in the CTA, you are indirectly giving the user an incentive to take up the offer then and there.

Wrong Colored CTA

We have all seen an example of a wrong colored CTA and wrong colors affect conversion in a more powerful way than you can imagine. Different colors have different psychological effects on a human mind. And before we move forward, we need to break the myth of ‘right color CTAs’. There is nothing of that sort.

What matters here is that the color you choose for your CTA must contrast with the color of the website or at least look good with it. For e.g., a red CTA won’t work on a red website. It might easily go unnoticed. However, a red CTA button will work wonders on a green website.

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(Source: Webdesigner Depot)

Invisible CTA

An invisible CTA is a CTA that is bland and mellow to the point that the users just look past it and keep wondering if you are even interested in growing your business.

The entire CTA design depends initially on visibility first and then its noticeability. There just has to be a separate outline around it to make sure it is visible. But it needs to stand out to be noticed. And to make it stand out, the design of the CTA must go one sensible level above the rest of the web design. And for that to happen, the CTA must have the following attributes:

  1. Font size one size larger than the size of the font size of the content and two sizes smaller than the subheading on the page.
  2. If you are looking for a different font format altogether, make sure that it aligns with the feel of the font format used on the rest of the page.
  3. Color that has been implemented the least on the website/page.

Conclusion

CTAs are tricky and they need to be given an extra thought while creation. It needs to catchy, subtle, short and yet should not hit the user in the eye, should be attention trapping and descriptive in a limit of maximum 10 words.

But before you finalize on one CTA, make sure you do an A/B testing and then decide on any one of the two. CTAs also must be changed every once in a while so that users frequent users don’t get bored by seeing the same CTA over and over again.

Let us know if you’ve made similar mistakes and have corrected those mistakes in different ways in the comments below.

Author Bio:

Nick Patel is Marketing Head at WebbyMonks, agencies’ most preferred Front End and WordPress Development Partner. He pens down his knowledge and experience on WordPress, Digital Marketing, and Web Design. He loves to explore cutting-edge technology in the digital world. When not writing for technology, you can find him fishing, shooting with his camera or brewing coffee. Feel free to connect with him on Twitter and LinkedIn