Why Buy New When Slightly Used Will Do? The Pros & Cons of Buying an Existing Website

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Starting your own online business is an attractive idea for many aspiring entrepreneurs. After all, the ideal scenario is that you can run your business from anywhere in the world, with minimal running costs, and access to a global audience.

Of course, these things are rarely as straightforward as you might hope, and the time, energy, and resources required to establish a new brand can be substantial. You need to choose a suitable niche, understand your audience, scope out the competition, and then create an attractive, functional website. And all this comes before you’ve even begun to attract a following, let alone make any sales.

On the other hand, you could take on an existing website, and build your brand from there. Whether you choose to turn around a struggling business, or purchase a successful online store and help it to grow further, this strategy is a helpful alternative for anyone who feels underprepared to simply start from scratch.

Even so, there are two sides to every coin, and while there are many benefits to taking on an established website, there are also potential drawbacks. So to help you reach a decision, here are some of the primary advantages and disadvantages to skipping ahead and building your brand on a pre-existing business.

Startup Capital

Launching a startup requires capital. Yet, while this sum can be kept relatively low, depending on how you structure your initial marketing and content delivery, you will always be gambling that capital on the success of your business.

However, the same applies to some extent when purchasing a business. Depending on the prior success of your chosen website, the initial costs could be even higher than those of simply launching your own site. And of course, there is still the risk that your investment could be lost if things do not work out.

The difference with making a purchase of this nature is that you can make a more informed decision about the potential value of your investment. Looking at the website’s history, and conducting your own research into its potential for growth can give you a comprehensive insight into the worth of an online store at any point in time. Don’t be afraid to ask the owner these questions if you cannot access the information you require.

If you are purchasing an ecommerce store via a verified website marketplace, you can even investigate past transactions involving that website, as well as prices paid for stores with a similar profile. This can help you to avoid paying over the odds for a website, and get a sense of the earning potential of a struggling business should you choose to take it on.

Pre-Existing Content

One of the strongest arguments for purchasing a website is that it should come with a body of content already in place. This can save you a huge amount of time and effort in the early days, as your website will already have useful information for visitors to browse when they find your site.

This content can even help to boost your search engine rankings, not only through the age of the site itself, but by providing a selection of relevant, engaging content which will help guide people to your site, or even to a specific section of your online store.

However, it is vital to perform a content audit when taking on a website. Not only do you need to know the age, subject, and performance of existing content, but you will also need to verify that it will have a positive impact on your SEO.

This means checking it uses the correct keywords for your niche, and that it is accurate, timely, and original. Plagiarism can be extremely damaging not only to your rankings, but to your brand’s reputation, so be certain to vet all existing content thoroughly when taking over a website. Tools like Small SEO’s Plagiarism Checker can help you with this.

Naturally, the problem then becomes that additional time is expended checking through old content, instead of creating new. However, this can still be a worthy investment, providing the bulk of that content is usable. Furthermore, some items may be suitable for reworking into other forms, giving you the additional benefit of a range of free, easy-to-implement content ideas.

Once again, you should investigate the website before making an offer, so you have a firm sense of the work required to make it profitable.

Do you need a logo for your website? Why not give a online logo creator  a go?

An Established Reputation

When choosing whether to purchase a website, you will also want to investigate whether it has any additional accounts connected with it, such as social media pages, or storefronts on global marketplaces.

Not only does this help you to determine how much work will go into maintaining the business’ current level of activity, but it can also give you an insight into its reputation. This, in turn, will inform your marketing decisions during the transition into your ownership.

For example, a successful, popular business with good reviews and a loyal following may expect things to stay largely the same when you take control of the website. However, if you choose to take on a website with a bad reputation, more work may be required to win the trust of your followers, and reverse any negative social proof.

Fortunately, you can make a big impact in this area in a relatively short amount of time by being as vocal as possible about the change of ownership. Seek feedback, and interact honestly with your audience. This will reinforce that you have their interests at heart, and that you seek to change the business for the better. The news may even spark the return of former customers, keen to find out how things have changed.

Traffic & Revenue Streams

Building your audience and steady revenue streams can be tough when you are new to the world of ecommerce. However, with an established website you can grow your business from the traffic and sources of revenue already in place.

The important thing to remember is that you need to be sure that the sources of traffic and revenue are in line with your business aspirations. Look into the website’s history to ascertain whether the traffic is steady, or has been artificially inflated by a recent spike. You should also research the variety of demographics that comprise the existing audience.

Depending on your plans for the business and any changes to its practices, you may find that you are no longer catering to the same audience. This again will likely mean extra work reaching out to potential consumers in a manner that suits their needs, and your business model.

Experience & Originality

If you have never run an ecommerce store before, purchasing an existing business could be a good way to get a sense of how things work, and build upon a successful model, rather than having to start from scratch with no experience.

However, the flipside to this is that without experience, you could find that an established online store comes with greater demands from its customers. While much of the initial legwork has already been done for you, to ensure the continued success of the brand, you will need to be able to meet consumer expectations. Too many changes too soon could risk costing you a proportion of your audience.

Meanwhile, the more established and recognized the brand that you purchase, the harder it can be to leave your own stamp upon it. This can be fine if you are happy to build upon an idea that was not your own. However, if you seek to create something completely original, you may find that attempting to do so via an existing business holds you back.

Part of the problem may be that your ideas simply don’t gel with the existing business model, or established policies. This could then either mean extra work adjusting these to suit your aspirations, or having to compromise on your vision.

Alternatively, you might find that your fresh point of view, and commitment to your concepts for the business are just what’s needed to breathe new life into an existing brand. As ever, the key is to conduct careful research before making your purchase, so you know what to expect, and where improvements could be made.

Image Credit: StartupStockPhotos via Pixabay

Whether you set up your own business, or decide to invest in a website that is already in existence, you should work to ensure your own aspirations are not lost along the way. It is your business, after all, so don’t be afraid to shake things up, and make your mark on it.

There are pros and cons to both choices, but if you have any uncertainties, you may be safer investing in a business that has already make it through the early stages of its life. Keep the guidance above in mind, and remember that it is only through continuous testing and improvement that any online business can be sustained.

Nevertheless, if you are prepared to give a pre-owned business the time and attention it needs to thrive, you can not only make it your own, but leave a mark on the industry that will boost your reputation, and your confidence for future endeavors.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can hone their craft. She is passionate about using her experience to help other businesses grow their online brands through great content.

5 Mistakes You Are Making Trying to Improve Your Email Response Rates

Businesses often make mistakes that cripple their email campaigns. As a result, they get low response rates and question whether they can justify the cost of email marketing.

If this sounds familiar, spend some time evaluating your tactics. By avoiding the following mistakes you can breathe new life into your email strategy and enjoy a healthy return on investment.

1. Your Subject Line Is Too Long

Most email inboxes display a fixed number of characters from your subject line. This especially holds true for mobile users. In other words, if your subject line is too long, it may seem unclear to a majority of users who open emails on mobile.

You have only one chance to captivate the attention of your recipients, and you must say it using only a few words. Your goal is to motivate someone to open your message and then read it.

Whenever you write a subject line, revise it to eliminate unnecessary words. To be sure, use words that accurately reflect the contents of your message and make your subject line stand out in crowded inboxes.

You can also personalize your subject line using your mailing list software. When people see their name in their inbox, it becomes even more intriguing. Also, avoid making the mistake of reusing your subject lines.

2. Your Message Is Lengthy With No Real Value

People have only a limited amount of time to spend reading emails. For this reason, you should ensure that your messages are concise and easily readable. When you do this, you encourage your recipients to read what you have to say and respond to it.

Writing long, rambling messages that have no clear purpose waste time and can get busy subscribers to blacklist your emails. Instead, build a reputation for your brand by delivering value inside every message.

Meanwhile, be sure to keep your content short and sweet. Doing so increases the impact of your message. As a rule, aim for creating emails that people can read in a half-minute period. Also, use plain language and focus on fostering engagement rather than pitching sales. Include practical tips that solve problems and explain how to use your products and services.

3. You Didn’t Find Your Email Frequency Sweet Spot

In many ways, the number of emails that you send affects your results. Companies that have achieved a measure of success from their email marketing campaigns face the temptation of sending too many messages, which can become self-defeating.

So, an important part of your job as a marketer is determining the right number of messages to send. By sending too many, you might get more exposure, but you can also weaken your brand and come across as a nuisance. If you send messages too often, even faithful readers will either unsubscribe or relegate you to their spam folder.

When you send too few messages, people forget about you and your brand. In other words, you need a minimum amount of exposure to maintain brand awareness and keep your competitors at bay.

Generally speaking, people prefer receiving either weekly or monthly emails. Moreover, daily messages are too many for most people. In the end, optimize your campaigns based on your recipients and their preferences.

4. Your Email Address Looks Spammy

Even when they have an effective subject line, many messages hit the trashcan because their sending address looks suspicious. After all, no one wants to risk opening a message from a spammer or scammer. Furthermore, many spam and malware filters will automatically delete such emails.

Although you can safely use addresses from Gmail and Yahoo for casual correspondence, a good idea is to use one from the same domain as your website. When choosing your email provider, keep in mind that Gmail and Outlook offer the advantage of allowing you to recall unopened messages after you send them. In other words, you have some leeway if you discover a mistake after clicking “send”.

5. No Call-to-Action

What happens when you send an email that has a fantastic subject line, a professional sender address, and concise content? The answer is “Nothing,” if you never ask your readers to respond. Why go through the trouble of sending marketing emails if you get nothing in return?

Instead, increase your response rates by adding a visible, easy-to-tap call to action button to every message. When properly composed, your call to action communicates a sense of urgency and can inspire recipients to act. Additionally, your call to action puts you in control of what you want your readers to see next.

Conclusion

Stop making the above mistakes so you can improve your email response rates. Appropriate timing, when combined with a properly composed subject line and professional email address, can persuade people to open your emails. Once your readers see actionable content and a clear CTA, you will get the results that you deserve from your email marketing strategy.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.

7 Signs You Need to Redesign Your Website

A website is the most important representation of a business online.

That’s why successful corporations like Google or Apple spend so much on testing to see how to best present themselves online.

So if you’re still using your website from the last decade, you are likely putting off a lot of people that misjudge your business simply because of how you’re represented online.

But how to know if your website needs a redesign?

Well, to make your job easier, here are seven clear signs that your website is outdated and needs to be updated as soon as possible.

Your Conversions Are Dipping

Your website has one clear purpose: bring in a steady stream of new customers.

So the best clue you can have that something needs to change is if it stops doing that.

While there can be many reasons why your conversions are dipping, the very first thing you should look at is your website.

If your traffic sources remain the same and you’re seeing a drop in the number of leads that get converted into customers, that means that your website is not able to keep up with modern internet browsing trends.

Poor UX for Mobile

Seemingly just a few years ago a website’s main audience was desktop users, but according to a report by Hitwise, more than half all search queries on Google come from mobile devices.

That means that if your website isn’t easy to browse on phones and tablets, you are likely to lose a huge share of your potential customers.

Of course, each market has different levels of mobile engagement, but checking to see how your website looks on a mobile device is still a great idea, as poor user-friendliness can be a clear sign that it might be time to upgrade.

Most businesses now turn to responsive web design solutions that seamlessly adapt to different screen sizes. So if your website still looks the same no matter what device you view it from, it’s probably time to look for a website design agency.

High Bounce Rate

Another way you can quickly tell that website is outdated is by its bounce rate – if your visitors leave your site immediately after entering it, that usually means that they didn’t have a pleasant experience browsing it.

Whether it’s because of poor user experience for mobile users or slow loading speeds, if a significant number of people leave your site as soon as they reach it, that’s bad news for your business.

Sometimes, when the reason for the problem isn’t as apparent, you might need to consult a creative design agency to identify the exact problems and make sure your website aligns perfectly with your brands and your audience.

Outdated Multimedia Software

Nothing gets under the skin of your website’s visitor more than crashing or slowly-loading Flash animations.

These have been popular among businesses that wanted to stand out online more than a decade ago, but today they are little more than a nuisance that’s contributing to the downfall of many businesses that are slower to adapt to the new trends of the internet.

Flash is quickly becoming obsolete and is being replaced by more contemporary solutions, so if you don’t want your business to look as if it still operates in 2005, get rid of Flash once and for all.

Lack of Social Media Integration

Social media is an integral part of marketing your business online.

If you’re not engaging your audience on Facebook, Twitter, and other media, you are leaving many potential prospects for your competition.

Of course, if your website is a bit outdated, it can be problematic to easily integrate social media – older static websites require programming knowledge to make even the simplest changes.

So if your business doesn’t have a Facebook page that’s integrated into your website, you should consult with a design agency about making it happen as soon as possible.

Hard to Update

Hard to Update

One of the biggest frustrations with older websites is that they are so hard to update.

You usually need to bring in an IT guy to make even the simplest changes and that can quickly add up the costs.

But it doesn’t have to be this way.

Most, if not all modern website platforms such as WordPress have seamless user interfaces that make updating the info on a website as easy as posting an update on Facebook.

If you’re tired of feeling like you need to be a coder to handle your current website, it’s definitely time to get rid of this hassle once and for all with a new site.

Looks Old

Finally, sometimes the best sign that a website needs a tune-up is the fact that it simply looks outdated.

While it’s hard to pinpoint exactly what makes a website look old, the fact remains true – it’s hard for a prospect to trust a brand that still uses a website from the last decade. Even if we look past all the technological limitations of an old website such as incompatibility with mobile devices, what might be the most important takeaway is that you want your brand to look trustworthy and reliable from the first second that you start interacting with your audience.

And that means having a website that makes an instant impression.

Author Bio:

Richard Kearsey is a digital designer at a leading digital design agency in London, specialising in digital branding and creative design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on Web Design Blog.

5 types of email newsletter templates to win your subscribers’ heart

At this point, everybody knows the benefits that email marketing can have for a business. Email has proved to be an efficient tool that is definitely not out-of-style and that offers an incredible ROI (return of investment) of a 4300%; that is $43 per dollar invested!

With its popularity came the improvement, and nowadays email marketing strategy is a thing in small, medium and big enterprises all around the globe. It has also become easier to use; modern mailing apps make our life so much easier!

These apps offer amazing email newsletter templates so we can easily design our perfect campaign without being a graphic designer or a html programmer. Moreover, they include the help of other tools like Google Analytics or WordPress, so we can track our success and learn from our mistakes, easily manage our contact list and, again, create that fantastic campaign that will inspire our clients.

However, you may be thinking: how is it possible to do that only by sending coupons and offers? Let me tell you, my friend, that maybe you have a lot to learn about newsletters!

There are plenty of newsletter types and not all of them aim to send a discount to your subscribers; newsletters can do much more! Let’s learn which are these types and how to surprise and engage your subscribers with them!

  1. Newsletter templates

Although we call all of them newsletters, the truth is the real newsletter is the informative one, not all of them. It’s objective is to inform clients about something, not to obtain any commercial gain.

This type is great to create brand awareness and to foster customer engagement, as we send quality content that our subscribers may enjoy. The generally like receiving something that is not trying to sell them anything, but just nice information.

 

Tutorials on how to use products are welcome, and so are tips and tricks. Clothing stores can share complete looks created with their clothes and appropriate for different events; bakeries may send recipes just because; tech stores could share tips on how to properly take care of certain devices, and so on. Mailing apps offer email newsletter templates that can meet all this needs.

We can also inform our customers about changes taking place in the company, like a change of location or the opening of a new shop, as well as when does our sale season start, for example!

2. E-commerce templates

This is actually the type that has a commercial objective. They provide great conversion rates, this is, they turn subscribers into clients by making them purchase something from our website!

In order to do so, this email newsletter templates generally include a Call to Action button, which is that button that we all see in online stores that says “book/buy now” or “learn more”. It tries to catch our attention so we click it, and then it leads us directly to the company’s website so we can easily purchase the product or service the newsletter was talking about.

Commercial newsletters often include offers, special discounts or coupons, to push the subscriber to make a purchase.

3. Transactional templates

We may have reached the type of newsletters that you probably didn’t know existed: some people think that newsletters are limited to send info or discounts, and that they’re not that useful because of that. Well, they have some other uses and this is one of them!

Transactional email newsletter templates are very useful because they give answers to our clients, so their main objective is interaction. This fosters engagement and loyalty, and saves us some time because we don’t have to personally respond to every email asking more or less the same questions.

4. Invitations templates

Who doesn’t like being invited to an exclusive event? It makes the subscriber feel special and unique, and it’s the ultimate way to create brand awareness.

By inviting our clients to an event of ours we are making sure that, if they attend, the relationship goes from online to offline, and it’s way more difficult to forget about a brand when you have got to know their employees in person.

You can invite them to the presentation of our new product or service, to an exclusive sale or even to a seasonal party, like a Christmas event, for example. People love parties, so they will probably attend, and if you’re clever you will let them bring a friend; this makes it more likely that they will come and you will probably gain a new subscriber!

5. Seasonal events templates

This last one is one of our personal favourites because it has a little bit of everything; seasonal email newsletter templates take advantage of a nice time of the year, especially holidays, to wish the subscriber to have a good time, to send some offers and, sometimes, to invite them to an event. You see, a little bit of everything!

Christmas, birthdays or even Mother’s Day are perfect excuses to send some discounts to our subscribers, as during these days they are likely to purchase presents.

These events are also a great time to wish our clients a Happy New Year or maybe even a Happy Halloween; why not? It is a way of interacting with them and this is also brand awareness.

Finally, if we are celebrating a seasonal event like a Christmas Party, a Thanksgiving Dinner or even our company’s anniversary, it’s a great idea to invite our customers. Private sales, giveaway opportunities or just a nice cocktail will make our audience want to attend, and we can easily invite them with a seasonal email newsletter template.

Now put it into practice!

You see? Newsletter have more than you think to offer you; they take into account very necessity a business might have, and make everything incredibly easy by offering countless email newsletter templates. Now combine these, put our tips to the test and see if you can surprise your subscribers with a fantastic email marketing campaign!

How to optimize an Email for getting business?

As far as boosting your sales and optimizing your conversion rate are concerned, email marketing is a powerful tool that you won’t want to overlook if you care about your business. Sending a well-crafted email to your list of subscribers can give you a quick boost in revenue and allow you to get the most from each person who comes to your website. For many marketers, the elements that create winning emails remain a mystery that they can’t seem to solve no matter how hard they try. If you can relate to that problem and want to overcome it, the following tips will do the trick.

Avoid the Spam Folder

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You can offer an in-demand product at an unbeatable price without getting sales if you can’t avoid the spam folder. You can address the problem on your opt-in page by telling your subscribers to add your email address to their contact list so that they won’t miss your free offer. People will report an email address to their provider when they receive messages with deceptive subject lines, so you will need to be honest and transparent at all times. Avoiding words that trigger the spam filter will also go a long way when you want to reach your prospects’ inbox without problems.

Research Your Prospects

If you have a list of subscribers and send them a random offer, you will likely have a small amount of success. You can boost your effectiveness by researching your prospects and learning about their wants, needs and desires. You will notice that some needs come up more than others after you watch your prospects for a while, and focusing on the most common ones will help you appeal to as many people as possible.

Craft Compelling Subject Lines

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Don’t make the mistake of focusing on your content and forgetting about the importance of a compelling subject line when you design your emails. Even though it might seem like a small piece of the puzzle, your subject line is vital. It will play a role in the percentage of your followers who decide to click on your email to open your message. Subject lines that appeal to an emotion or inspire curiosity will give you great results.

Get to the Point as Soon as Possible

Rather than getting to the point of their email from the start, some marketers will insert irrelevant information that does not matter to their audience, and you will need to avoid that trap. People have busy lives and face distractions every day, so you must get to the heart of your message right away if you don’t want to lose attention. When you want your prospects to buy something from you, let them know about your intentions in the first line. When your mission is to offer valuable information, state the top reasons that your prospects will benefit from reading your material, and you will hold their interest until the end.

Use High-Quality Content

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In addition to the other factors on which you will need to focus, the quality of your content will impact the type of response you can expect from your prospects. Do your best to stay on topic and to avoid spelling errors along the way. Formatting emails correctly will also work wonders for those who want to get the most from their effort. Small paragraphs, subheadings, and bulleted lists will make your message easy to read, inspiring people to pay attention. If you would like your content to benefit your bottom line, try to use free pictures to enhance your results.

Build Trust and Earn Respect

The ability to build trust and earn respect is critical when you want to boost your sales. People don’t want to buy products or services from companies they don’t know, so do what it takes to paint yourself in a positive light. Adding testimonials to your email will show your prospects that other people have used and gained value from your products or services, which will improve their odds of buying from you. Sprinkle your positive feedback throughout your email if you want to inspire trust without taking anything away from your message. You can even include a few case studies to show your prospects how they can use your solutions to improve their situation or solve their problems.

Make it Personal

Marketers and business owners often write their email messages as though they are speaking with a large number of people, but that approach won’t always work well. If you want people to respond to you in a positive way, you will need to make your content seem personal. Even though a lot of people will receive your message, your prospects want to feel special. Some email responders will allow you to use placeholders that will fill in each prospect’s name automatically, and taking advantage of that feature is a smart move.

Split Test Your Emails to Boost Your Conversion Rate

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Split testing is effective when you want to enhance your success and inspire a lot of people to take action on your offer, and some email responders have this feature by default. It works by placing the first tracking pixel in your emails and the other one on your checkout page. When both pixels appear on the same browser, the software will know that your prospect has made a purchase. By using a different pixel when you change elements of your email, you will see what approach gives you the best outcome, which will allow you to save time and money.

Final Thoughts

People often launch their email campaigns without having a clear strategy at the front of their minds, which is a mistake that will harm their bottom line and decrease their effectiveness. If you are serious about taking your marketing strategy to the next level, getting to know your prospects and paying attention to their needs will help, but using high-quality content will add the final touch. People will be happy to take advantage of your offer, and you will notice major improvements to your profit margin when you follow these steps.

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Author Bio: – Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.

The A/B Advantage

How to pick the perfect WordPress themes and plugins to boost online visibility

Your business needs a good website and a blog to showcase the content of your product or service. It is crucial for you to ensure that you have the right blogging and website platform for the above. Today WordPress is the most popular content management system that helps you to make money online. With this system, you actually can reach out to the targeted audience and generate positive returns on investments as well.

The best part of WordPress is that there are some themes and plugins you may invest in when you are looking for search engine optimization results and better traffic. WordPress is the first choice for everyone primarily because it is free and straightforward for you to use. However, if you are new to WordPress you must be educated and aware of the different kinds of WordPress themes and plugins you can use for your business. The following are some favorite themes that have been briefly described so that you may use them for your website or blog without tensions at all-

  • Genesis- This WordPress theme is very popular, and it has an extensive framework for you to add tags, posts, and categories. They are embedded in the theme, and for extra tasks, you need to install additional SEO plugins. Genesis also supports a broad range of skins that you may choose online. The skins are attractive because they are clear and images and texts can be viewed on them without hassles at all. Experts that have reviewed this theme that you can get an understanding of the SEO position of your article and there are no CSS or HTML errors on it.
  • Thesis- This WP theme is more or less like Genesis however when it comes to quality, it is not the same. Many bloggers consider it to be the best option for creating their blogs on it for the first time. However, experts have detected some admin bugs in the theme, so it is not as popular as Genesis when it comes to performance. Like Genesis, you can get some outstanding skins online that have amazing designs and colors.

What about WP plugins?

When you are looking for plugins that help you a lot with search engine optimization online, three plugins are the first choice by experts. They are –

  • WordPress SEO- Yoast: This plugin for search engine optimization is an all-time favorite of many webmasters and businesses. This plugin helps you to place descriptions, tags and meta titles in any location on your blog. The SEO option has been built in, and there is also a sitemap to your blog or website. This means you do not have to install any other plugin for sitemaps in your site or your blog. Breadcrumbs are used for navigation on a site and blog. The Yoast SEO Plugin gives you this navigation option as well.
  • External links of WP-Google recently unleashed the Google Panda and Penguin Updated a few years ago. Under these Updates, it gave the webmaster certain guidelines to be followed. If you have a blog and it has several dofollow links externally, it is at a high risk of penalization. The Panda Update will list your blog to be a spam blog. With the aid of WP external links, you can nofollow external links in your posts and articles.
  • Images that are SEO friendly- Esteemed company says that when it comes to images, they always use pictures that are SEO friendly. The company deals with business debt solutions. It helps businesses with practical business debt management and relief. They also use many images for the targeted audience who are looking for business debt solutions. The experts here say that if you want the images of your company to be visible in search engine ranks, it is important for you to use the image alt tag. This tag describes your image, and this makes it easy for SEO crawlers to read the text. These crawlers cannot read pictures and therefore cannot bring them up in search engines. However, when it comes to adding tags, it can be hard for businesses to add tags to all their pictures. With the alt tag option, you can automatically make all your pictures and images SEO friendly.

WordPress is indeed a great platform for you, and it is important for you to make your website or blog individual in every way. This is where WordPress Plugins help you. They help you to customize your website and blog. There are many WP plugins for you to choose from. You can always pick the ones that you like. These plugins add much functionality to your website, and the best part is you can insert the ones you want. The original creators have made many WP Plugins and third – parties have contributed to the collection as well. They change the appearance of your blog or website however they are simple enough to improve the functionality of your site or blog. WordPress also has guidelines for these plugins, and in the case of any issue, WP will not take responsibility for the plugins that are not created by their admin. In such a case, experts always suggest that when you are about to install WP Plugins, it is important for you to take a look at their ratings, reviews, and comments.

 

The above also holds true for WP extensions. Therefore, if you are looking for a fantastic website or blog for your business, take time and read the description of the theme or the plugin. Take a chance to go through ratings and reviews. Understand how the theme works for you and your business. In case, you are not savvy enough, hire a WP professional to evaluate your website and site and give you valuable suggestions for the same. With the help of WordPress, you effectively can get an appealing, SEO optimized website or blog that is completely customized to your individual business needs with success!

Author Bio: Evans Connor is an investment consultant and a WP expert when it comes to creating websites and blogs for businesses both small and large in the USA.

4 Easy Tactics to Make Your Content Stand Out from the Crowd

Every day, Internet users publish and share countless bits of information. Additionally, practically every article has links to additional content. Meanwhile, social media has an endless stream of content vying for attention. In the end, the people you want to reach with your material might never see it amidst all the noise.

For this reason, the job of getting your content noticed by your desired audience can seem like a daunting task. After all, people are already limited on the account of their time and attention span. Consequently, even if you create high-quality material, you still might not adequately communicate your message.

Being that the success of your content affects the performance of your business, you must take decisive action. For starters, consider the following four easy tactics to make your content stand out from the crowd.

1. Write a Strong Headline

Most people will read a headline, but only about twenty percent of them will read an entire article. With this in mind, you must create an intriguing headline to captivate your readers. In other words, your headline influences the success of everything you publish.

Try including numeric or statistical data. Similarly, articles in the form of lists, so-called listicles, appeal to readers because these announce that the content discusses a certain number of facts or tips. You can also boost your headlines by including emotionally charged adjectives and by asking questions that begin with how or why.

As you write, challenge your reader to react by providing a clear call to take definite and immediate action. Also, without making unrealistic promises, make sure you explain how your readers will benefit from their response.

2. Educate and Entertain with Interactive Content

Interactive content is more attractive to casual viewers. Do everything possible to create a personalized experience that keeps your readers engaged from the time they open your page until the time they leave.

To achieve an educational and entertaining experience for your readers, create content that induces dialog. Regardless of whether you publish blog content or send marketing emails, make sure you give your audience a chance to interact with buttons, text boxes, videos and other tools.

Overall, customers want to get value from their online experience. As a result, if you make sure that your content informs and entertains, your content will stand out. Regardless of whether your content simplifies life, resolves a question or supplies information, it adds value to your audience by delivering immediate, relevant and personalized results.

3. Use Infographics to Grab Your Reader’s Attention

Communicate your messages visually by encapsulating complex ideas in an easy to read graphic. Not only will this add to the information value of your content but also give you a chance to make your content more entertaining and fun to read.

As you begin creating your infographics, however, make sure that you also compose a complementary text. Doing so can create synergy between the two content types and improve your results. In other words, make sure that your infographics and text concisely communicate your message and compel action.

Infographics will continue to work for you long after your readers have left your website or social media page. In the first place, people tend to remember images more accurately and longer than they do words in print. Furthermore, people often share this type of content and thereby extend your reach over the course of time.

4. Impress Your Audience with Video Content

High bandwidth mobile Internet connections have driven the popularity of video content. You can now quickly and affordably produce video content that attracts and fascinates audiences as you tell your story. Regardless of whether you create video tutorials and “how-to” clips or if you use video to demonstrate your goods and services, you can create a unique look and feel for your brand.

Of course, in many cases, the appeal of video content attracts more traffic to your website or blog, so it should play a major role in any marketing effort. Not all video content is equal, however, so use your creativity to make an experience for your viewers that is as entertaining as it is informative.

When it comes to your videos, make sure you make them long enough to concisely accomplish your goals yet short enough to keep the attention of your viewers. Moreover, you can add links to related videos and other material at the end of each clip to make sure people can always learn more.

Conclusion

The selling ranks of digital publishers have caused an abundance of information online. Additionally, most people face a deluge of information in their inboxes. As competition for the attention of Internet users increases, you must deliver value through your strategic use of headlines as well as your text-based, graphic and video content. As a result, you will stand out from the crowd.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.

7 Store Features Every Ecommerce Brand Needs

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The problem is all too familiar with ecommerce brands. You make a great-looking, all singing, all dancing website packed with features, only to find that your sales haven’t increased and you’re struggling to bring in new visitors.

It can be hard for marketers and brands to pinpoint where they went wrong and why their beautiful, fully functioning sites are failing to create online traction.

Here are 7 areas where ecommerce brands need to invest in order to build a strong online brand that brings in great revenue.

#1 Live Chat Portals

As online stores offer a 24/7 shopping experience to customers, why should your customer service support only extend to conventional business hours? You could lose some customers with queries in the small hours, but with automated chatbots, you can remedy these hesitations automatically, whatever the time of day.

Chatbots can be programmed to offer any responses you wish and, more importantly, they learn over time what your customers’ needs are. This will provide you with a wealth of customer data you can analyze to make website improvements.

#2 Social Media Icons

Not only do brands need a social media presence to get noticed, they also need a social media content strategy to ensure that they are attracting new visitors to their store every day.

Influencer marketing is a fantastic way to spread your brand message, and thanks to the fact that this type of marketing is relatively new, it is easy for smaller businesses to get involved, without being priced out by multinational competitors.

Studies have shown that Instagram brings in 25% more engagement than its rival social media platforms. And it’s easy to find the right influencers to target for your marketing strategies. Use a site like Websta to search popular products and hashtags and it will bring up a list of social media accounts with a significant amount of online ‘clout’ you can use to your brand’s advantage.

It is worth noting that the influencers you target don’t need to have hundreds of thousands of subscribers. Someone with around 20,000 followers within a specific niche, for instance, can prove just as useful. Look for accounts with similar product placement posts and email addresses visible, as this will indicate that they are open to offers. Get in touch with your pitch and offer them a free sample. In some cases, they may charge for sponsored posts, but as mentioned, you should be able to find a few affordable influencers to get you started.

#3 Blogger Outreach

Your site will also need a solid content marketing strategy, so if you haven’t already, set up a company blog and start creating a list of post ideas that answer your customer’s key question:

what’s in it for me? Posts that answer user queries and offer useful information for free are going to help brands stick in their readers’ minds and keep them coming back for more.

In terms of outreach, offering to guest post on popular blogs and industry news sites will help you generate more website views over time – especially if you create evergreen content ideas that remain relevant all year round.

#4 Information Architecture and UX

Building a great ecommerce shop site requires more than a just keen eye for aesthetics. You need to also ensure that the site is well-designed from the bottom up, including how you categorize your store catalog.

Considering the user experience (UX) starts with dividing your audience segments into customer personas and anticipating how each of these demographics may vary in how they navigate your site.

#5 Trust Markers

Setting up reviews is essential for brands looking to make a ‘go’ of ecommerce because many customers now research online extensively before choosing to make a purchase. Have trust icons and review streams visible from your home and product pages, and do all you can to encourage users to leave reviews after making a purchase.

To facilitate this, set up auto-generated emails for customers who have bought something from you. You can ask them to then fill out a simple feedback survey or add a review. The more you have, the more trust you build with potential customers.

#6 Analytics

Customer insight analytics will help you track and analyze customer behaviors and make further improvements from there. Depending on the ecommerce host you opt for, you can access a wide range of analytics reporting plugins that can run alongside your online store dashboard. From analyzing these large data sets, you can make an online store that targets your customers’ needs and make adjustments whenever required to encourage more sales revenue.

#7 Login and Registration

Web stores that wish to make the most of customer lifetime value need to ensure that their site offers a registration portal that will store and protect customer card details, allowing them to make quick purchases with fewer clicks. Nothing will turn a customer off quicker than a site where you have to enter all address and card details every time you wish to buy something. This, and similar levels of ecommerce personalization, allows brands to present recommended products to their customers, based on browsing histories and other online and social media behaviors. So make sure your brand doesn’t miss out!

Ecommerce brands that stand out from the competition always put their customers’ needs first in whatever they do. Whether it’s in their influencer marketing strategies or in the layout of their site, examining your customers’ queries and hesitations to purchase will help you design an ecommerce site that fosters brand loyalty, as well as great sales figures.

Victoria Greene is a brand marketing consultant and freelance writer. She writes over at VictoriaEcommerce where she likes to share tips to entrepreneurs looking to make the most of their ecommerce brands.