7 mistakes copywriters should avoid

Copywriting isn’t easy. Like any form of creativity, from filmmaking and graphic design to dance and theatre, it’s easy to get started but takes a lifetime to master, and the very best copywriters are the ones who know that there’s always something else to learn about the craft.

There are books, of course – Stephen King’s On Writing is great for writers of any genre, and Strunk & White’s The Elements of Style belongs on every copywriter’s bookcase. But books can only get you so far, and if you’re looking for quick wins, then the best bet is to critically evaluate your own writing style and to work with colleagues to identify weaknesses.

A good place to start is by checking your work for these seven major mistakes that have plagued copywriters almost since the very first time someone painted some words on a sign. Let’s get to it.

Ignoring tones of voice

The tone of voice documents is there for a reason. Every brand has a different tone of voice, which is why it’d be super weird if Red Bull suddenly took on a corporate tone. Agency writers, in particular, need to adapt themselves to different tones of voice on a regular basis, but even in-house copywriters are occasionally guilty of flouting their company’s guidelines. Your tone of voice document is like a holy book, so make sure you study it so much you could quote scripture from it.

Failing to proofread

It’s true that there’s a certain joy in creation, which is why it’s often tempting to skip editing and proofreading and to hand in a first draft – especially if you’re under pressure to deliver it. Whatever you do, don’t – a single spelling mistake can cut sales in half, and proofreading is a vital part of a copywriter’s role. If possible, strike up a deal with another copywriter so you proofread each other’s work – after all, two heads are better than one! If you don’t have any copywriting friends (hopefully you do) or don’t want to bother them with your problems, you can use editing services like assignment masters.

Dismissing SEO

Copywriters never used to worry about SEO because that was historically dealt with by the web development team and largely involved the technical build of the website. These days, though, copywriting and SEO go hand in hand, which is why it’s important for copywriters to learn how the words they create fit into a wider SEO strategy. Here are a few tips to get you started.

Not complementing imagery

Copywriters and designers need to work together if they’re to generate the best results. In fact, many copywriters form creative partnerships with designers to make sure that words and visuals are always tightly aligned. You could create the most engaging copy in the world, but if it’s overshadowed by bad design or accompanied by a seemingly irrelevant image then it’s going to lose much of its impact. As a copywriter, you should maintain constant communication with designers throughout the process so that you’re working together instead of in separate silos.

Failing to adapt to different platforms

Facebook isn’t the same as Twitter, and a brochure isn’t the same as a website. That’s why you’ll need to invest the time to tailor your copy for different platforms, always focussing on where it’s actually going to end up. If you’re writing copy for a billboard at the side of a road, for example, then there’s no point writing a long paragraph that motorists will never have time to process.

Missing a call-to-action

A call-to-action is a small section, usually at the end of an article, which tells people what you want them to do next. You might want them to sign up for a free trial, buy a product, sign up to a mailing list or follow you on social networking sites. Whatever it is, you need to take the time to tell people what to do – otherwise, they won’t do it.

Trying to be something you’re not

Copywriters specialize in different disciplines and subject matters for a reason. With writing, in particular, you can tell whether the author is passionate about what they’re talking about, and it rings false if you’re a vegetarian trying to sell bacon or a baby boomer who’s trying to sound ‘down with the kids’. The very best writers find a niche and stick to it, becoming an authority on their chosen subject instead of trying to be a jack-of-all-trades.

Conclusion

Copywriting is undergoing something of a renaissance thanks to the rise of blogging and social media marketing. That means that copywriting is likely to be a relevant skill to marketing departments worldwide for plenty of years to come – and the copywriters who are able to command the largest salaries will be the ones who are the best at what they do.

This list will help, but ultimately the best way to practice is to practice. So go on, get out there – stop reading and start writing. Good luck.

Bio

Carol Henderson is a passionate copywriter who loves to share her knowledge about applying writing skills to effective social media, online marketing, and SEO.

How to pick the perfect WordPress themes and plugins to boost online visibility

Your business needs a good website and a blog to showcase the content of your product or service. It is crucial for you to ensure that you have the right blogging and website platform for the above. Today WordPress is the most popular content management system that helps you to make money online. With this system, you actually can reach out to the targeted audience and generate positive returns on investments as well.

The best part of WordPress is that there are some themes and plugins you may invest in when you are looking for search engine optimization results and better traffic. WordPress is the first choice for everyone primarily because it is free and straightforward for you to use. However, if you are new to WordPress you must be educated and aware of the different kinds of WordPress themes and plugins you can use for your business. The following are some favorite themes that have been briefly described so that you may use them for your website or blog without tensions at all-

  • Genesis- This WordPress theme is very popular, and it has an extensive framework for you to add tags, posts, and categories. They are embedded in the theme, and for extra tasks, you need to install additional SEO plugins. Genesis also supports a broad range of skins that you may choose online. The skins are attractive because they are clear and images and texts can be viewed on them without hassles at all. Experts that have reviewed this theme that you can get an understanding of the SEO position of your article and there are no CSS or HTML errors on it.
  • Thesis- This WP theme is more or less like Genesis however when it comes to quality, it is not the same. Many bloggers consider it to be the best option for creating their blogs on it for the first time. However, experts have detected some admin bugs in the theme, so it is not as popular as Genesis when it comes to performance. Like Genesis, you can get some outstanding skins online that have amazing designs and colors.

What about WP plugins?

When you are looking for plugins that help you a lot with search engine optimization online, three plugins are the first choice by experts. They are –

  • WordPress SEO- Yoast: This plugin for search engine optimization is an all-time favorite of many webmasters and businesses. This plugin helps you to place descriptions, tags and meta titles in any location on your blog. The SEO option has been built in, and there is also a sitemap to your blog or website. This means you do not have to install any other plugin for sitemaps in your site or your blog. Breadcrumbs are used for navigation on a site and blog. The Yoast SEO Plugin gives you this navigation option as well.
  • External links of WP-Google recently unleashed the Google Panda and Penguin Updated a few years ago. Under these Updates, it gave the webmaster certain guidelines to be followed. If you have a blog and it has several dofollow links externally, it is at a high risk of penalization. The Panda Update will list your blog to be a spam blog. With the aid of WP external links, you can nofollow external links in your posts and articles.
  • Images that are SEO friendly- Esteemed company says that when it comes to images, they always use pictures that are SEO friendly. The company deals with business debt solutions. It helps businesses with practical business debt management and relief. They also use many images for the targeted audience who are looking for business debt solutions. The experts here say that if you want the images of your company to be visible in search engine ranks, it is important for you to use the image alt tag. This tag describes your image, and this makes it easy for SEO crawlers to read the text. These crawlers cannot read pictures and therefore cannot bring them up in search engines. However, when it comes to adding tags, it can be hard for businesses to add tags to all their pictures. With the alt tag option, you can automatically make all your pictures and images SEO friendly.

WordPress is indeed a great platform for you, and it is important for you to make your website or blog individual in every way. This is where WordPress Plugins help you. They help you to customize your website and blog. There are many WP plugins for you to choose from. You can always pick the ones that you like. These plugins add much functionality to your website, and the best part is you can insert the ones you want. The original creators have made many WP Plugins and third – parties have contributed to the collection as well. They change the appearance of your blog or website however they are simple enough to improve the functionality of your site or blog. WordPress also has guidelines for these plugins, and in the case of any issue, WP will not take responsibility for the plugins that are not created by their admin. In such a case, experts always suggest that when you are about to install WP Plugins, it is important for you to take a look at their ratings, reviews, and comments.

 

The above also holds true for WP extensions. Therefore, if you are looking for a fantastic website or blog for your business, take time and read the description of the theme or the plugin. Take a chance to go through ratings and reviews. Understand how the theme works for you and your business. In case, you are not savvy enough, hire a WP professional to evaluate your website and site and give you valuable suggestions for the same. With the help of WordPress, you effectively can get an appealing, SEO optimized website or blog that is completely customized to your individual business needs with success!

Author Bio: Evans Connor is an investment consultant and a WP expert when it comes to creating websites and blogs for businesses both small and large in the USA.

4 Easy Tactics to Make Your Content Stand Out from the Crowd

Every day, Internet users publish and share countless bits of information. Additionally, practically every article has links to additional content. Meanwhile, social media has an endless stream of content vying for attention. In the end, the people you want to reach with your material might never see it amidst all the noise.

For this reason, the job of getting your content noticed by your desired audience can seem like a daunting task. After all, people are already limited on the account of their time and attention span. Consequently, even if you create high-quality material, you still might not adequately communicate your message.

Being that the success of your content affects the performance of your business, you must take decisive action. For starters, consider the following four easy tactics to make your content stand out from the crowd.

1. Write a Strong Headline

Most people will read a headline, but only about twenty percent of them will read an entire article. With this in mind, you must create an intriguing headline to captivate your readers. In other words, your headline influences the success of everything you publish.

Try including numeric or statistical data. Similarly, articles in the form of lists, so-called listicles, appeal to readers because these announce that the content discusses a certain number of facts or tips. You can also boost your headlines by including emotionally charged adjectives and by asking questions that begin with how or why.

As you write, challenge your reader to react by providing a clear call to take definite and immediate action. Also, without making unrealistic promises, make sure you explain how your readers will benefit from their response.

2. Educate and Entertain with Interactive Content

Interactive content is more attractive to casual viewers. Do everything possible to create a personalized experience that keeps your readers engaged from the time they open your page until the time they leave.

To achieve an educational and entertaining experience for your readers, create content that induces dialog. Regardless of whether you publish blog content or send marketing emails, make sure you give your audience a chance to interact with buttons, text boxes, videos and other tools.

Overall, customers want to get value from their online experience. As a result, if you make sure that your content informs and entertains, your content will stand out. Regardless of whether your content simplifies life, resolves a question or supplies information, it adds value to your audience by delivering immediate, relevant and personalized results.

3. Use Infographics to Grab Your Reader’s Attention

Communicate your messages visually by encapsulating complex ideas in an easy to read graphic. Not only will this add to the information value of your content but also give you a chance to make your content more entertaining and fun to read.

As you begin creating your infographics, however, make sure that you also compose a complementary text. Doing so can create synergy between the two content types and improve your results. In other words, make sure that your infographics and text concisely communicate your message and compel action.

Infographics will continue to work for you long after your readers have left your website or social media page. In the first place, people tend to remember images more accurately and longer than they do words in print. Furthermore, people often share this type of content and thereby extend your reach over the course of time.

4. Impress Your Audience with Video Content

High bandwidth mobile Internet connections have driven the popularity of video content. You can now quickly and affordably produce video content that attracts and fascinates audiences as you tell your story. Regardless of whether you create video tutorials and “how-to” clips or if you use video to demonstrate your goods and services, you can create a unique look and feel for your brand.

Of course, in many cases, the appeal of video content attracts more traffic to your website or blog, so it should play a major role in any marketing effort. Not all video content is equal, however, so use your creativity to make an experience for your viewers that is as entertaining as it is informative.

When it comes to your videos, make sure you make them long enough to concisely accomplish your goals yet short enough to keep the attention of your viewers. Moreover, you can add links to related videos and other material at the end of each clip to make sure people can always learn more.

Conclusion

The selling ranks of digital publishers have caused an abundance of information online. Additionally, most people face a deluge of information in their inboxes. As competition for the attention of Internet users increases, you must deliver value through your strategic use of headlines as well as your text-based, graphic and video content. As a result, you will stand out from the crowd.

Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.

Why the Skyscraper Content Strategy Opens a World of Possibilities for Bloggers

According to Statista, there were 173 million blogs on the Internet in 2011. You can only imagine how much content is on the Internet today. With the convenience of the Internet to access any blogs and articles, how can you ensure that your blogs are being seen?

Many SEO professionals rely on a popular strategy known as the Skyscraper Technique, which consists of three easy steps. SEO expert Brian Dean spearheaded this strategy and successfully used this technique to increase search traffic by 110% in 14 days. The technique begins with researching popular topics and link-worthy content. Then, you take the topic and create something even better. Finally, reaching out and promoting your content to the right people.

Sounds easy, right?

The technique works extremely well and can bring great possibilities for bloggers too.

Increase Organic Traffic and Awareness for Your Blog

Outreaching is one of the most critical steps of the Skyscraper technique. Once you’ve curated a list of potential bloggers to outreach, make sure you find the correct email and start sending them your blog. While people may not always link to your website, emailing them your blog allows them to be aware of your content and blog.

Additionally, many bloggers are willing to share your blog on their social media channels instead. This exposes your article to their followers and increases the traffic to your blog. A domino effect tends to happen in which their followers will share the article on their social channels, and so forth.

Build Connections with People of Similar Interest

Because you’re contacting professionals and bloggers that have already linked to similar content, you know that they will be interested in the blog you have written. In fact, these are writers or blog owners that likely have similar interests as you.

More often than not, they will respond to you and thank you for sharing a piece of article with them. Therefore, take this as an opportunity to follow them and build a connection with them on social media. This way, you can reach out to them in the future for other articles you’ve written or the possibility of them guest blogging on your website.

Building Links and Increasing Authority

Of course, we can’t forget about the SEO benefits that the Skyscraper technique has for bloggers. The links through the Skyscraper techniques are generally of higher quality because you’re contacting bloggers that are related to your topic of interest. Since you’re choosing who to contact and what blogs to reach out to, you’re ultimately the quality control for the links.

With a great backlink profile, Google and other search engines will rank your blog higher. Thus, increasing your domain authority.

Become an Influential Blogger

Dr. Robert Cialdini’s 6 principles of influence includes reciprocity, authority, and credibility. By giving someone a valuable blog, one that is better than the one they’ve linked to, you’re hoping for them to reciprocate with a backlink or social shares to your website.

In addition, you’re increasing your authority and credibility as a blogger and expert.

But how?

The social shares from other bloggers are perfect ways of them demonstrating their support for your work.

It’s Successful!

Finally, this technique is tried and true. SEO expert, Brian Dean, and many other marketing professionals have given it a try, and while results may vary, bloggers have had positive outcomes from the technique.

Even if it doesn’t generate a number of backlinks or traffic streams to your website, you’ll definitely increase your blog exposure and develop connections with other influencers.

7 WordPress ‘beginner’ mistakes you should avoid

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It certainly is exciting to build a whole new website using WordPress, but what if you’re not aware of the things that could possibly ruin all your efforts? To avoid such mistakes, you first and foremost need to know what they are. By steering clear of these WordPress beginner errors, you can definitely keep away from being unduly aggravated and also save your precious time while building your website.

Managing a website

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Let’s face the facts. WordPress may be a carefully designed domain with meticulous coding involved, but it is not the simplest thing to learn, especially if you’re new at managing a blog or a website.

Besides, WordPress is solely for writing enthusiasts. How are they supposed to know what tech-settings to change and why they are important?

Most websites that use WordPress use special themes and a handful of plugins. At times, the themes include custom post types and page templates to work with, or special features such as customized enhancements and the Layers widgets. Only to make things more complex than they already are, WordPress installs some setting defaults that are not optimal for an average site set-up.

Here we will take a look at the most common glitches you can face while building a WordPress site, how to set things right, and how to avoid them in the future.

Mistake #1: Keeping the default username ‘admin’

Once you install WordPress, you will notice that it automatically creates a default ‘admin’ username and provides it with a governance concession. The word ‘default’ lures hackers to break, and in most cases, cause severe damage by gaining access to your WordPress ‘admin’ account. In many cases, hackers will take full control of your website.

You already know that keeping this default setting doesn’t make practical sense, hence, make use of the opportunity to change the name during installation. If you have already launched your website, don’t panic and google articles on best security features to implement on WordPress and you will figure out how to change your ‘admin’ user settings. Try using a combination of small/capital letters, special characters, and numbers both in the username and password.

Remember, your admin credentials should be specific and difficult to guess.

Mistake #2: Leaving admin privileges for previous authors

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WordPress, no doubt, is a great Content Management System (CMS), however, it is important to keep in mind that post authors should not be granted ‘admin’ rights. Letting an administrator manage content on your website is one of the riskiest things you could do.

Instead, you should let the admin user do exclusive, back-end work, and create an extra account that will work as the author’s. By doing so, you can protect your website from unauthorized access by using the compromised password and username. The authors can still send a message to the admin asking for approval before the posts go live.

Mistake #3: Forgetting to set ‘back ups’

What would you do if your website was hacked and the data stolen or lost? Similar to cloud computing, you would most likely create a backup of your data.

So, why -not do it while you’re creating a new website? You can easily use the free ‘WordPress Backup to Dropbox’ plugin which will keep your files safe from all types of breaches. On the other hand, you can also choose to select the two-step authentication, which will protect your data from cyber criminals.

Mistake #4: Not using permalinks

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Every WordPress installment has a permalinks option located under the ‘settings’ menu in your WordPress Admin. This is where you can customize the look of your URLs. Most of the renowned blogs and websites such as SproutSocial use a URL structure that is SEO friendly, containing the post or page title, and often times the date too. WordPress calls these ‘Pretty Permalinks’, but usually tends to default to a URL containing only your post ID. As stated by Google, the visitors on your site might be weirded out by a cryptic URL, containing odd numbers or letters, as these are often associated with corrupted websites.

Mistake #5: Using tags incorrectly

Nothing can be worse for your first few posts than publishing them into the black ‘uncategorized’ hole. Considering how your content is, as a member of a real category on a dedicated server the default place WordPress adds your posts to is not always compatible with themes of widgets that are solely dependent on it.

Categorization is one method of setting your posts up to be different from pages; the other is tags. While the former organizes your content into groups of posts, the latter relates content, regardless of category.

The blog mentioned below, for instance, has content divided into News, Tips and Opinions. Posts involved with any of these categories may talk about common subjects, but rather than ‘layers’, which is too broad, we sometimes use tags that talk about layers.

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Always make sure your posts are settled in a category. Tagging isn’t mandatory unless you want your posts to be as searchable as possible. Both WordPress and Google need one another.

Mistake #6: Mismanaging plugins

From showering your homepage with animated snowflakes to solving just about any need or desire, WordPress plugins can add the needed functionalities to a website. Not all plugins are good, however, and the biggest mistake new WordPress site owners can make is installing bad ones.

Plugins displayed on the homepage should consist of three critical elements: the star rating, the number of days since it was updated, and whether the plugin has been approved compatible with the updated version of WordPress.

In the example mentioned below, the keyword ‘newsletter’ was searched, with the results displaying two of the popular plugins first, mailpoet, and then Newsletter. Both have hundreds of thousands of users, 5-star ratings and are verified compatible with the latest version of WordPress. Contact Us, on the other hand, has 1000 users, and doesn’t seem to be actively maintained.

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So how do you make a choice? Click on ‘more details’ on any plugin to open an overlay window with information and FAQs about the specific plugin so that you can make the correct decision on which one is appropriate for your website. Things to look for are whether the plugin has any dependency on another domain and if the plugin options fits your needs.

Mistake #7: Failing to moderate comments

While developing sites for small businesses or brands, designers at times fail to provide proper training. This results in their clients not knowing how to manage their WordPress sites, and by the time they realize it, they have too much on their plate.

You can easily disable comments in the settings section, or if you choose ‘quick edit’ on the post you want to remove comments from, you will see a checkbox to disable pings. Comments can be a creative feature but a lot of monitoring goes into weeding out unoriginal/ incorrect statements for your readers.

Conclusion

Whether you manage a website or run a blog, as a beginner, you have a lot to take care of while using WordPress. Remember to keep a keen eye on your site and take care of it, so that it is worth all the effort you have put in to creating it.

How to Make Your Business Blog Look More Professional

Your business blog has a lot of important jobs to do. You want to use it to establish your business as an authority in its niche, to keep in touch with current and future customers, and turn your readers into buyers. In order to do that, you need to have a blog that inspires trust. Your followers deserve a clean, professional looking blog. You’re trying to win them over, and how much care and attention you put into your blog just might be the most important factor in that process.

Choose the Right Color Scheme

Colors are more important than a lot of people realize. If they’re all mismatched, a cohesive theme is lost. If your blog is mostly black and white, it may look poorly maintained. Certain color schemes evoke certain feelings. Colors should match your brand and be consistent throughout your blog. You want enough contrast between your background and font colors in order to make the blog easy to read. Navigational features should be colored to stand out, and areas of interest should pop against plain content.

Improve Your Graphics

If you’re relying heavily on things like stock images and text tables, your readers are going to notice. You need custom graphics. For blog posts that feature a lot of information, it’s worth translating some of that information into an infographic. Since most people are visual learners, you want to make sure you’re paying enough attention to the visuals they’re getting. If you’re not a graphic designer, you can always hire one on Gumtree to refresh the graphics you currently have and generate new ones for posts.

Make Navigation Simple

You want your readers to click around on your business blog. The longer they’re there, the more interested they are in what you’re doing. If they can’t find the rest of your content, there’s no reason for them to stick around. Make sure your blog is highly organized. Get rid of clickables, widgets, and features that add no value to your blog. Keep your menus sleek and simple, and make sure all of your navigation is optimized for mobile. Since about half of your blog’s traffic will come from smartphones, you need to be sure everyone can use it.

Have a Thorough “About” Page

Who is behind your blog? How are your readers to know that you aren’t some lonesome guy or gal camping out in a basement? Make sure your “About Us” page features valuable information about your business. Let them see addresses, phone numbers, and contact information. Feature short profiles on the employees responsible for running the blog. It shows that you’re committed enough to what you do that you’re willing to put your name on it, and reinforces the concept that you’re all real people. This is great for both trust and professionalism.

Be Careful With Ads and Clutter

Blogs that are littered with advertisements, whether they’re for your own products and services or general ads placed for revenue, often translate as eyesores. If you have a lot of junk all over the place, your blog might seem less like a valuable resource and more like a clickbait scam. If you want people to take you seriously, you need to be very careful with your advertisements. If your readers feel like all you care about is making money, they’ll lose sight when it comes to the value you actually provide.

Always be willing to accept feedback from your readers. Make sure you’re active in the comments section. If they don’t like the way something looks or works on their blog, they’ll probably tell you. Be a good listener, and be willing to make improvements when your readers suggest them.

As part of a small marketing team, Margaret Austin, likes to write about digital marketing trends and anything that helps entrepreneurs to grow their businesses. She’s interested in photography and modern art.

Here’s How to Make Your Boring Company Blog Interesting

Blogs succeed when they publish content that people find useful and entertaining. Knowing this, you want to make your business come alive and seem both interesting and fun. Unfortunately, not every business has a business model that naturally captivates the masses.

Already, you know that a blog can help you establish your firm as an authority in your industry. Through it, you can also pitch your products and inform your market about related issues and events. Still, earning something more than a “ho-hum” from the online public might seem almost impossible. You can change that.

Your blog can humanize your brand and give it personality. In fact, it can pleasantly surprise your readers by piquing their interest and stimulating their minds. Even better, people might find that your blog helps them solve problems while enjoying a fantastic customer experience.

Of course, talking about having an exciting blog sounds great, but making it a reality for your company might take hard work. Regardless of whether you need to revamp your existing blog or start a new one from scratch, here’s how to make your company blog interesting enough to increase your market share and boost your profits.

Blog’s Design: Make Content The Focus

Blogs of practically every kind crowd the Internet, so standing out requires a fabulous design that features the high-quality content that you produce. In light of your need to put your brand in the spotlight, make sure you keep advertisements away from your text and avoid inserting ads in the middle of your posts.

In the first place, your design communicates your priorities. When people see that your advertising is of secondary importance to your commitment to delivering value to the community, they will naturally reward your brand as they shop. In fact, creating an outstanding experience requires visually appealing text with short paragraphs, bold points, and fascinating images.

 

The Best Blog Content Answers Customer Questions

Make sure that everything you publish meets the real-life needs of real people. When you do this, you give people reasons to continue visiting your blog and keep up with your brand. Moreover, you create a reputation of having a company that first gives to others and later reaps rewards in the form of sales.

Your blog should also give people confidence that you stand behind every sale by answering questions that people have about your products and services after they buy. Needless to say, accomplishing this will require careful planning and creativity. Begin the job by developing an intimate knowledge of your ideal customers and finish it by addressing their questions and challenges.

As you display your expertise, make sure that you encourage conversations. If you do, people will visit your blog to participate in the community to get the latest updates and to leave comments and contributions that increase the value of your site.

 

Keep It Simple

You and your team have expert knowledge of your products and services as well as your industry. In the light of this fact, you should refrain from creating content that only experts can understand. In other words, the use of jargon and insider terminology on your blog can become a problem for new shoppers and prospects.

Make your blog interesting without sacrificing quality by conversing with your audience as you would with a friend. In the event that you cover difficult concepts, break them down into manageable chunks to keep readers engaged. Additionally, you can tell stories about real-life experiences that can build rapport with your audience and simplify your message.

Another way to keep your blog simple is to publish a series to deliver in-depth coverage of complicated topics. To begin with, this avoids discouraging visitors with lengthy articles that seem to never end. Furthermore, such an approach keeps visitors coming back for the next part of the series.

Increase Engagement

What is the purpose of your blog? Ultimately, your blog exists for the purpose of connecting with your audience. Making that possible, however, requires you to create a transparent aura to which people can relate. For example, you can talk frankly about the issues that have challenged you and your firm and how you overcame them.

If you operate a manufacturing company, you can use your blog to present prototypes of your product ideas that people can view online and then offer their feedback. As a result of your solicitation for feedback, you can gain valuable advice for creating a winning product while giving your audience a sense of purpose and value. When you increase engagement, you set your company apart from competitors who secretively develop products and expect customers to conform to their designs.

In addition to soliciting feedback, you can use your blog to post client interviews so that prospects can learn about the efficacy of your products from real-world accounts. To add to the engagement effect, you should also consider giving your blog visitors advance access to your new products and services. In summary, everything you do to improve audience engagement will help you build a loyal following that can lead to sustainable revenue growth.

Use Visuals to Complement Your Text

Plain text can cause weariness for the eyes and dull the mind. After all, endless lines of words can become tedious. Knowing this, why not create a diverse array of content types? A picture can indeed convey a thousand words.

Connect visually with your audience by incorporating visual content including videos and photos to communicate your message. Sometimes, especially in cases that involve complex ideas and complicated products and services, an infographic can accomplish more than a thorough text-based discourse.

Think about convenience in addition to effectiveness while contemplating visual content. Nowadays, people are busier than ever and need to quickly assimilate the information they need. Knowing this, when you answer their questions visually, you save them the time that a written article would require. Moreover, if you provide audio content such as a podcast, people can listen to your content while they do something else.

Final Words


Even if you operate in a boring, mundane industry you can find ways to intrigue your audience. In fact, some products are so boring that no one would ever predict that you could make them interesting.

Rise above audience expectations by creating content that meets the real-world needs of your audience. Additionally, when you present your message in simple ways, you make your products and services easy for your new prospects and customers to understand.

Now that you know how to make your boring blog interesting, get to work! Interact with your audience, communicate visually and watch your sales and profits soar.

Author Bio

Heather Redding is a tech enthusiast and freelance writer based in Aurora, Illinois. She is a coffee-addict who enjoys swimming and reading. Street photography is her newly discovered artistic outlet and she likes to capture life’s little moments with her camera. You can reach Heather via Twitter.

How to Write SEO-Friendly Blog Posts Your Audience Will Read – And Love

So, you have started a blog for your business – great! But are you seeing the results you had hoped for? Perhaps you have been blogging for months without much fanfare, or maybe you just started and want some tips for writing blog posts. Whatever your situation, there are key rules every blogger must follow when it comes to crafting useful content that readers will consume, enjoy, and share with others. But how do you write a blog post that gives you the results you desire? Read on, blogging novice, it’s time to take notes.

Tips for Writing Click-Worthy Blog Posts

A regularly-updated company blog can play an integral part of increasing visits to your website, but it is just the beginning. Search engines don’t just love content, they love SEO-friendly content, and the more pages of click-worthy SEO content you have on your website, the more pages can be indexed and then found by your target audience on search engines. A keyword-focused blog can make a significant difference in your search rankings while playing a crucial role in acquiring new and returning customers.

Before you start writing, it’s important to understand that the content you’re creating must appeal to your audience as well as search engines. If you want a potential patient, client, or customer to click on your content, read through it, and then take action (e.g. book an appointment online, purchase a product etc.) you must be able to do three things:

1) Write content that is SEO-friendly

2) Write in an engaging tone

3) Solve a problem specific to your audience

If you can’t accomplish these three goals, then your blog content may not be seen by anyone at all.

Focus on Just a Few Keywords

While you may have heard that incorporating a lot of keywords into a blog post will help you rise in search engine rankings, this is entirely untrue. Cramming as many keywords as possible into your blog posts will result in stale, invaluable content that search engines will gloss over. And guess what? Your audience won’t be paying attention either.

It’s important to choose just a handful of core keywords and long-tail keywords to focus on in your blog post. This will not only show search engines that your content is rank-worthy, but it will also be enjoyable and worth reading.

Utilize Keyword Synonyms

Using keyword synonyms within blog posts is a simple way to include keywords you want to rank for, while also increasing search traffic to your blog. For example, if you have a blog post that focuses on dental fillings, you could also use the synonym, “tooth fillings” in both the body copy and in subheadings.

 

Optimize Your Blog Post with Relevant Questions

Writing a great SEO-friendly blog post goes beyond just user intent. For example, while someone may be searching for “tooth filling dentists in Columbus” they and other people who are researching the topic are usually curious beyond their intent to simply find a local dental practice.

If you are like most people, you have used search engines to find answers to specific questions. For instance, if you know that you have a cavity and need a filling soon, you may be curious about the dental filling procedure, how long it takes, if it hurts, and so on. Just know that you aren’t alone in this! If you type, “do fillings hurt?” into a search engine, you will see that there are plenty of blog posts that answer the question, and you will even find related questions on the topic that people are actively looking for answers to.

As you can see here, you may want to think about incorporating a handful of relevant questions into a blog post if you want to rank higher for “fillings”, “dental fillings”, and the like.

Optimize Headings and Subheadings with Keyword Variations

Before you write your post, think about searching for keyword variations of the main keyword your post is trying to rank for. For example, if your blog post will be focusing on a broad term such as “dental procedures” you could add related keywords such as, “cosmetic dental procedures” and “pediatric dental treatments” or “emergency dental procedures.” You can then use these variations as subheadings with descriptions and bullet points of the various types of procedures or treatments. However, be careful not to overdo it; integrate additional terms like this only if they make sense from a readability standpoint. A blog post that incorporates these keyword variations would benefit from a title like, “Common Types of Dental Procedures.”

Words of Wisdom: Breaking up blog content with relevant subheadings when possible also helps readability. Users love to skim articles first to see if the content may resonate with them. If they can’t find what they’re looking for easily, they will move along to another article — and search engines may even direct them to a competitor’s site instead!

These ideas are just the beginning when it comes to writing SEO-friendly blog content. But these guidelines will help your blog get started on the right foot so the right customers will find your content, read it, love it, and return for more.

Natalie Lynn is the content director of Two Wheels Marketing, a Columbus, Ohio based digital marketing firm specializing in search engine marketing (SEO, PPC), paid and organic social media marketing.