An In-Depth Guide to Creating Custom Page Templates for a WordPress Websites

Introduction to WordPress Page Templates

The process of creating a website can be filled with frustration and confusion. WordPress makes this process much easier, offering one of the easiest ways to successfully create a business website, personal blog, or landing page.

WordPress is specifically designed to offer users the ability to tweak everything about their page template. These page templates are basically one way for WordPress and the template to communicate in order to display the appropriate web page layout or design.

For example, a user may wish to equip their website with a personal blog widget. This can be efficiently done by selecting the Blog prefab from the template section, and then the template data will be applied to the web page. Suddenly with the click of a button, a web page has been configured to utilize a blog template to save hours of prototyping and configuration nightmares.

Step 1 – Creating Custom Page Templates (The WordPress Template File)

In order to successfully get started in customizing WordPress page templates, it is best to start with finding a text editor that is easy to use. This can be Notepad, Wordpad, or some other standard text editor that allows you to easily save and load documents with.

Once you have selected a text editing software, you should create the template file by creating a new text file, adding the following line of code…

<?php /* Template Name: TEMPLATE_NAME_GOES_HERE */ ?>

Replace the TEMPLATE_NAME_GOES_HERE with the name of your web page template. You can then save the template file. The file extension has to end with .php in order for WordPress to recognize the template file.

Step 2 – FTP Client Connection

Once you have created the template file, you will need to upload it to your website. This can be done using a popular FTP client, such as FileZilla FileZilla is a free FTP client that allows you to transfer data with ease.

Before initiating the transfer process, be sure to have logged into WordPress and established a web page. Once this is completed, you can then upload your custom website page template to your website theme.

Once the template file is uploaded, WordPress should successfully recognize the template on the template drop down menu. Select the newly uploaded template and the file should open up within the editor.

Step 3 – Editing Custom Page Templates on WordPress

There are a few different options when finally editing the web page template within the editor. The first option is to start from scratch and slowly add HTML code, PHP code, or tags to the template file. This can be tedious, and is only recommended for experienced website designers and coders.

The second option requires access to a WordPress theme. Select the theme and copy the code within the page template file provided by the WordPress theme. Paste this code into your own custom page template file and begin adding and removing contents. This is the easiest way to start editing and customizing a page template.

There are also code snippets available on the internet than can be copied into your custom page template file in order to establish web page layouts, or to present other useful widgets or tools on your web page.

Step 4 – Additional Details about Editing Page Templates

As you continue to apply new code snippets to your WordPress template, it should become easier to understand the process of customizing a web page. Each section of the template code is usually designed for a specific region of the web page. These sections can be easily managed within the page template file. Every time this file is edited, it will need to be re-uploaded through the FTP client onto the WordPress website.

You can also edit page template files directly through the WordPress page editing screen. This can allow for the ability to make quick tweaks and adjustments to the page template without having to go through the entire FTP transfer and upload process.

It is also smart to create one baseline page template that can be used with your WordPress theme, across your entire website. This baseline page should be blank so that you can copy the page template and paste its contents into a new page file whenever you are creating a new page on your website. This process will save time instead of having to start from scratch each time.

Conclusion to WordPress Page Templates

There are a number of common practices that can be recommended before starting your official WordPress website. Some of these practices have been summarized in the sections above. While this article can provide assistance in creating your WordPress page template, the truth is that only personal experience will genuinely get you comfortable when it comes to customizing web page templates.

For some users, this experience can take some time to understand. But with every minute that you spend working with WordPress page templates, you will slowly grow more comfortable with the tools that are offered in order to customize your website.

There are many tutorials and code snippets that are available as resources on the internet for free. If this article is not enough to get you started, there are plenty of other resources that can be utilized in order to get started. This article has summarized the simple process of creating, editing, and uploading a custom page template file to a WordPress website.

The best way to get experienced working with anything is through experience, and I assure you that with consistent practice, you will eventually become a master of editing custom page templates on WordPress.

BIO

In addition to being the editor at designrfix and writing about tech, web and graphic design among other subjects, I love “unplug” and be outdoors hiking and enjoying nature. If you can’t reach me, it’s probably because where I am at doesn’t have cell phone reception.

 

Your Destination for Key Largo Web Design

At Lakeview Studios, we offer the absolute best in Key Largo web design. No matter what business you’re in, we’ll modify or create a site that sets you apart from the crowd and keeps customers coming back. And how do we accomplish this, you might ask? Well, that’s an excellent question, one we hear all the time and are always happy to answer. All we need is a few minutes of your time– just long enough prove why we’re the top choice for Key Largo companies who demand a little bit more from their website.

Three Things that Every Great Key Largo Web Design Company Needs

Broadly speaking, a Key Largo Web design has to have three things going for it to help your company reach the next level. First, the designers have to understand the Key Largo area thoroughly. The last company you want designing your site is an outfit out of Miami that’s never bothered leaving the mainland. Your site needs a design team that knows Key Largo just as well as you do.

Second, the company you use has to have the most up to date technical expertise, good writing skills, and lots of creativity. There was a time when any old kind of website would do. It didn’t have to look good or function well; it just had to be out there for people to find. Unfortunately, those days are long gone. In fact, they’ve been gone for over a decade. The internet landscape changes drastically almost every day. That’s why you’ll need a design company that’s skilled enough to keep up.

Last but certainly not least, your web design has to be responsive. Responsive is an important term in internet marketing, one whose meaning depends upon the context it’s used in. Take the user interface, for instance. Your site has to function smoothly at all times, no matter what kind of device your potential customer is using.

A responsive site is also one that evolves and rolls with the changes. While this sometimes refers to functionality and appearance, consistent search engine optimization (SEO) is just as important. In case you’re not familiar with the term, SEO is a set of techniques a digital marketer uses to direct the right traffic to your site. And what is the right traffic? Well, that’s an easy one. The right traffic for your site consists of people who are most likely to buy your products or services. High traffic is fine as far as it goes, but you’ll need sophisticated local SEO for it to make a difference in your bottom line.

How Lakeview Studios Delivers All of This Simultaneously

Lakeview Studios operates out of the Florida Keys, right near where your business operates every day. Our designers and content writers know the Key Largo area very well, and we’ll use that knowledge to benefit your company directly. Working with us is like having a neighbor design and maintain your website. We have a rich foundation of knowledge already in place, and we’ll always ask if there’s anything more we need to find out.

As far as technical expertise goes, we’ve got all the know how we need right at our fingertips. Just as importantly, we keep up with all the constant changes that happen in the world of internet marketing. And whether you’re talking about our designers or content writers, Lakeview’s creativity is second to none. Your site will have a sleek look without going over the top. It will be easy to use even as it pleases the eye. This is just another way of saying we offer the perfect blend of the old, the new, and the effective.

Now let’s talk about responsiveness. We’ve already mentioned the easy user interface you’ll get with our Key Largo web design, but the responsiveness of our sites goes much further than simple usage. Again, it’s all about getting the right traffic. We understand the fundamentals of search engine optimization better than anyone in the business. And we’re talking local SEO, not using keywords that once worked in Alaska.

We’ll do the all the fundamental SEO research in advance. This means we’ll track down exactly what your target audience is searching for right now. Then, we’ll use our arsenal of techniques to put these keywords exactly where they need to be. We’ll weave them subtly into the text of your site, just how search engines like Google prefer them. We’ll also tuck them away in your images, where the search engine algorithms will use them to your benefit.

The end results are impressive. Your site will climb up the results page quicker than you think. Once we get your site up and running properly, it won’t be long before you have just the traffic you need– customers who want the exact products and services that you offer on your site. And this is when things go beyond amazing and become increasingly profitable. Contact us today and we’ll talk about your needs and everything Lakeview Studios can do to fulfill them.

Ask Yourself These 4 Things Before Hiring A Web Design Company!

So, you have plans to build a website?

A perfectly designed website is a face of your business. However, if you go down to choose the web design that is not perfect for your business, you may end up pushing back the customers.

Nevertheless, an attractive website should not only be visually appealing but should also be fully functional. While you can choose any template to build company’s website, hiring a professional will make the task less daunting and easy.

They will not only show you visually-appealing design, but will also look for the things like SEO (Search Engine Optimization), SMO (Social Media Marketing), branding, flexibility, scalability, and etc. that influence the success of a website design.

So, if you have plans to hire a website design company have a look at some of the things you need to know before hiring the one:

Is The Company Experienced?

Ask them, since how long they have been in the business, or how much experience they had in functional areas. You can look for the number of clients, testimonials, quality of their web design portfolio and many other things to gauge their overall experience.

The total business years of a web design service will tell you that the company is stable and is running successfully. Moreover, the number of clients will tell that the company is quite familiar with all kinds of website projects.

Since the professionals will have a good experience, you can rely on them for deadlines and time frames. You can also ask them about:

  • The total number of employees they have?
  • The clients they are working with?
  • Which other services they are offering?

Will You Get The Website Ownership?

If you have trusted an affordable web design company, make sure to ask them about copyright. You should have right to access graphics, texts, logo and other things that are designed for your website.

Ensure that you will get all access to edit and update the content whenever you need.

Do They Offer Ongoing Support?

Is the website design company you are hiring offer the ongoing support? A website has lot more things than just changing content and updating logos. It has so many functions that need professional assistance, so make sure to choose a website design company that offers generous and affordable search engine optimization on an ongoing basis.

With professional support, you won’t need to outsource an additional developer to fix the problems. A professional will help you with your emails

  • The domain name
  • Your website hosting
  • How you can make use of content management system of your website
  • In setting-up ecommerce and much more

Do They Offer The Choice of Platform?

The choice of platform is a must! Whether you want your business to work on CMS or you have plans to choose another platform for your business, there are many website design services like the Website Design and Digital Marketing for your business in Australia that offers ease to pick your platform. You can look for them and ask them to design your website.

So, those were some of the most important things you need to look for before hiring a web design company. Make sure to ask them before hiring the one!

What To Look While Choosing WordPress Website Developer

WordPress is the world’s most popular blogging platform, and it is used by millions of people worldwide – some of them use it for professional purpose or some use it just to keep in touch with their loved ones.

Either way, it may be, WordPress is very easy to operate, it comes with an infinite of useful plugins that can enhance the user experience.

Nowadays, many professionals are creating an online presence through the WordPress. If you are the one among them, and not made any virtual presence yet, consider this piece of writing, that will enrich your knowledge of WordPress and WordPress Website Developer.

Before You Hire, Just Take a Look At What is WordPress All About?

Right from its inception in 2003 to till today, WordPress has been the perfect option for numerous web development solutions. On that note, it’s necessary for you to know its benefits.

WordPress is for everyone, whether you are planning to build highly interactive, responsive, and functional business websites, WordPress will be the right option to choose.

It will help you to build the best website and it will also add more power in presence of your website.

There are many advantages of choosing WordPress over other platforms include:

  • It is very easy to manage, as it is a browser-based platform.
  • It offers hassle-free site management with numerous plug-ins and easy-to-use interface.
  • WordPress sites are search-engine friendly websites. Because it offers simple and clean coding.
  • With WordPress CMS solutions, you will gain the opportunity to perform regular updates on your site.
  • It offers 100% customizable designs which give you a unique experience for your targeted audience.
  • One of the direct benefits to choose WordPress is its ability to scale.

WordPress modifications have limitations. To conquer these limitations, it advisable to hire a WordPress developer.

There are many reasons to hire an expert in WordPress website development. Just have look on the following reasons that make you hire a qualified website developer.

Benefits Of WordPress Developers

  • WordPress developers are people who have skills to create, alter and improve the code of an existing platform as specified by the client.
  • The creation of website does not limit the selection of color and designs, but it includes installation of widgets, web pages, and many other website solutions. Thus, to suffice all your desired need to create a website, you will require a developer.
  • With the years of experience, they work as the pro in the website creation. So the more experience your developer has, the better services you will get without a doubt. To identify an expert, better to look at his/her portfolio.
  • By looking at the portfolio, you will get a clear idea about his/her past works that will beneficial to make the best decision for your project.
  • By hiring a professional WordPress developer, you can be sure to get high-quality services for your money. While it is true that the WordPress platform is intuitive, comprehensive, and user-oriented that everybody can create a website. However, developing a professional, solid, and secured website can be a challenging task.

Concluding Note

Taking assistance of a professional developer is vital in terms of minimizing the risks that most beginner websites owners are not aware of. Thus, if you really looking for the best website developer, Kodematix is a perfect one to choose.

Besides the technical expertise, a professional WordPress developer will acquaint website owners with latest trends and practices that will enhance the visibility of the portal. So, taking help from an expert is very significant.

5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.

1. Improving Readability

When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.

2. Reducing Popups and Ads

“Hitting visitors with popup ads as soon as they enter the website will cause some to hit the back button.” comments conversion expert Piers Ede from Barefoot

In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.

3. Brand Storytelling

Image result for Brand Storytelling

Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.

4. Keywords with high-value traffic

When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.

5. Multiple Landing Pages

Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.

Conclusion

Image result for tips to optimize your website content for bounce rate

Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

How to Skyrocket Your Online Reputation in 2018

As a business owner have you ever wondered about your current online reputation or how does your portfolio look like whenever someone searches you online. Maybe, most of you have never considered this as a major factor which can affect your business.

But, according to a research, it was found that your online reputation can affect your business by 64%. That is the reason why all big companies like Amazon, Coca-Cola, Adidas, etc are spending lots and lots of their money as well as time building their online reputation.

With the growing technology, almost every person is now on the internet. In fact, according to the latest stats, more than 78% of the internet users analyze or search a product or service online before actually buying it.

So, if you or your brand has a good online reputation then your business can improve by more than 78%. Also, building an online reputation also increases your influence on the audience and hence people will trust your product or service and even your words the most.

So, here were the reasons why top-notch companies spend their time as well as money building their influence and reputation online. Now, let’s look at some strategies which are involved in building a massive online reputation.

Research Your Competitors Reputation

If you own a business then it’s pretty obvious that you must be having some competitors which are ahead of you. Note down those competitors and try to keep a peep inside what are your competitors doing to improve their online reputation.

They must be doing various things to improve their reputation online but all the things may not be working well while some of the strategies may be working like a rocket. You should take a closer look at the strategies of your competitors which are working well. Also, you should try the same strategies with your brand as well.

Most of the time you might find a great strategy which you would have never thought about and this will help you expand your reputation building strategies even wider. Also, this will help you to see how your competitors work and you will get an idea of how your rivals market their brand online.

Creating Your Social Media Influence

Social media is becoming way more popular now as compared to what they were earlier. Social media can introduce you to millions and billions of people and also it is one of the greatest ways to build your online influence.

Coca-Cola is one of the biggest brands on Facebook and has a fan following of over 107 million users. They have a great social media influence and reputation which helps them reach a wider audience. That’s the reason why every new product by Coca-Cola skyrockets in the market just right after its launch.

Also, you need to build your own social media influence to leverage even a wider audience to know about your brand. Here, you can build social profiles with your brand names and then start sharing contents around your business regularly. Always remember that you should be regular in posting things around your profiles.

For, this you can take look at what things do your competitors post on their pages and also you can look at contents which work the best on their pages by looking at what’s being shared and commented the most.

Also, you can use similar content on the best working topics and start posting them on your pages. This will ensure more interaction of audience with your content. Also, you will start your profiles to lift off the ground and start gaining some followers.

Creating Reputation across Different Q&A, Forums & Content Sharing Sites

These days many people search for their answers online and that’s the exact reason why sites like Quora receive more than 200 million unique visitors per month. Also, these sites allow you to create your own profiles and start asking and answering questions there.

You too should start building your profiles on these sites today. Also, you should start answering as many questions as you can which you think are related to your industry. This way people will become familiar with you and will also start to know about your brand name.

Also, many big websites like Medium allow you to write articles for them. You can start writing nice in-depth informative articles on your topics. Also, since these sites are big and authoritative so you will be presented in front of a massive number of audiences which are interested in your article.

Creating Your Blog & Write Guest Posts

Creating your own blog is one of the most important tasks to do whenever you start building your online reputation. Almost every big business giant including some influencers like Neil Patel has their own blog. This is not just because it’s their hobby but it’s also because it’s so important.

Also, guest blogging is one of the fastest ways to present you in front of tons of audience as long as it is done in a right way. If you write guest posts for big and authoritative websites then you can become one of the top influencers in your industry very fast as well as you will also gain some legitimate social fan following.

Also, guest blogging is one of the greatest ways to get authority backlinks to your site. As you will have your blog you can link to it whenever you write a guest post and this way your own blog will also become authoritative. Hence, you will be rewarded by search engines and also people from different websites will start recognizing you.

Conclusion

It’s 2018 and the market is crowded with a number of companies and some of them ruling the top positions. So, nowadays simply creating your business around something doesn’t work at all. If you have a business then you need to spend time promoting it and spreading your words in front of millions of people.

So, if you just create a business or anything and sit back thinking it will skyrocket one day then you might be just wasting your time. In today’s market which is overcrowded if you need to stand out of the crowd then you need to build your online reputation and your online influential presence.

All the above strategies will ensure you a great online portfolio which is clean and profitable for your brand, business or whatever you are trying to skyrocket.

Author Bio: Shubham is the founder of Quick Understand which is a growing web directory. He currently writes about Blogging, SEO, Business related stuff there and is planning to expand this website even wider. You can follow him on Twitter @shubhamblogs.

How to maximize vLogging as an Ecommerce marketing Strategy

Marketing is essential for any business. There are just different marketing strategies that are best for specific forms of businesses. E-commerce businesses, as an example, don’t require much out-of-home marketing but need heavy digital marketing.

Marketing strategies also evolve in time. Marketing campaigns that work now might not bring the same results if done at a much later time. That’s why marketers should always be aware of what marketing strategies work at the present time.

One of the hottest marketing strategies used by e-commerce businesses is vlogging? So what is it and why is it an effective marketing strategy? We’ll let you in on a deeper discussion.

Image source: Fandomlife

What is Vlogging?

It’s a good idea to talk about the basics of what vlogging is. Vlogging is derived from video and logging, or sometimes, video and blogging. It’s basically a video in which the subject shares his thoughts as one would in a blog, but while a blog post would primarily use words, vlogs would capitalize on a video.

Vlogging initially started as a new way to share one’s thoughts, feelings, and experience. It is seen as a more engaging, and even easier thing to do as compared to blogging where one is confined to just words.

Vlogs soon found its way as a marketing strategy that works so well as a complement to social media marketing. There are lots of popular personalities in social media that are called influencers, and they make great vloggers as their followers are likely to catch on the waves that these influencers are trying to make.

It’s also a great time for video content as our Internet connection nowadays is a lot faster, making it easier to spread quality video than ever before. Personal devices are also able to capture quality clips now unlike before.

How Vlogs can help your business

Vlogs can help an e-commerce business in a lot of ways. Some concrete ways on what vlogging can do for you are the following:

Vlogs show personal touch

It’s good to give your message a face. It’s simply easier to believe a statement if you know who said it. With vlogs, you know who is talking and how it said.

A good example of giving personal touch is a vlog of Laura Lee where she had a collaboration with MAC. It somehow gave MAC a face in the person of Laura Lee and all the other influencers that MAC collaborated with. And this is a good thing as this makes the viewers of the videos, especially the followers of Laura Lee and the other influencers, more connected with MAC.

Vlogs are SEO-friendly

Video content, such as vlogs, are becoming increasingly favored by search engines, making those with video content more likely to rank than those who do not. But other than simply as a matter of algorithm, videos really help in making sites more appealing to site visitors.

Videos promote higher click-through rates and lower bounce rates. Videos simply engage guests more than do text.

Vlogs are easy to digest

What’s great about videos is that it involves multiple senses and not just the eyes. Vlogs engage the sense of hearing. Not only does doing this help cater to both visual and auditory audience, but also that there’s a lot more that can be understood through a video than through a lengthy text.

Vlogs are cost-effective

Vlogs are also seen as a cost-effective marketing strategy as it is not difficult to create a vlog and the needed equipment is not over-the-top. Remember, there are personal vloggers who only make use of their own stuff but end up with quality videos that are loved by their followers.

It’s also not difficult and costly to spread the word on our vlogs we can do so using a social media plan template. Truly, vlogs work well with social media marketing.

Important things to remember before you start a vlog

After all the discussions on vlogs, you are probably thinking of coming up with a vlog for your business. To help you achieve that, here are some important things you should remember:

Establish a story

It is important for your vlog to tell a story. Your audience will not appreciate a video of random things. Plan ahead on how your story will go.

Timing is everything

In creating a viral video, it’s good to time it well. Come up with stories that are relevant to current events, especially those that are currently trending. Timing truly is everything when it comes to vlogging.

Include a call to action

When coming up with vlogs, don’t keep your audience hanging. Use calls to action in order to tell them what’s next. Your call to action may be asking them to visit your site, to post using a hashtag, to sign up for a service.

About the Author

Kate Manning is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best solution for their business.

7 mistakes copywriters should avoid

Copywriting isn’t easy. Like any form of creativity, from filmmaking and graphic design to dance and theatre, it’s easy to get started but takes a lifetime to master, and the very best copywriters are the ones who know that there’s always something else to learn about the craft.

There are books, of course – Stephen King’s On Writing is great for writers of any genre, and Strunk & White’s The Elements of Style belongs on every copywriter’s bookcase. But books can only get you so far, and if you’re looking for quick wins, then the best bet is to critically evaluate your own writing style and to work with colleagues to identify weaknesses.

A good place to start is by checking your work for these seven major mistakes that have plagued copywriters almost since the very first time someone painted some words on a sign. Let’s get to it.

Ignoring tones of voice

The tone of voice documents is there for a reason. Every brand has a different tone of voice, which is why it’d be super weird if Red Bull suddenly took on a corporate tone. Agency writers, in particular, need to adapt themselves to different tones of voice on a regular basis, but even in-house copywriters are occasionally guilty of flouting their company’s guidelines. Your tone of voice document is like a holy book, so make sure you study it so much you could quote scripture from it.

Failing to proofread

It’s true that there’s a certain joy in creation, which is why it’s often tempting to skip editing and proofreading and to hand in a first draft – especially if you’re under pressure to deliver it. Whatever you do, don’t – a single spelling mistake can cut sales in half, and proofreading is a vital part of a copywriter’s role. If possible, strike up a deal with another copywriter so you proofread each other’s work – after all, two heads are better than one! If you don’t have any copywriting friends (hopefully you do) or don’t want to bother them with your problems, you can use editing services like assignment masters.

Dismissing SEO

Copywriters never used to worry about SEO because that was historically dealt with by the web development team and largely involved the technical build of the website. These days, though, copywriting and SEO go hand in hand, which is why it’s important for copywriters to learn how the words they create fit into a wider SEO strategy. Here are a few tips to get you started.

Not complementing imagery

Copywriters and designers need to work together if they’re to generate the best results. In fact, many copywriters form creative partnerships with designers to make sure that words and visuals are always tightly aligned. You could create the most engaging copy in the world, but if it’s overshadowed by bad design or accompanied by a seemingly irrelevant image then it’s going to lose much of its impact. As a copywriter, you should maintain constant communication with designers throughout the process so that you’re working together instead of in separate silos.

Failing to adapt to different platforms

Facebook isn’t the same as Twitter, and a brochure isn’t the same as a website. That’s why you’ll need to invest the time to tailor your copy for different platforms, always focussing on where it’s actually going to end up. If you’re writing copy for a billboard at the side of a road, for example, then there’s no point writing a long paragraph that motorists will never have time to process.

Missing a call-to-action

A call-to-action is a small section, usually at the end of an article, which tells people what you want them to do next. You might want them to sign up for a free trial, buy a product, sign up to a mailing list or follow you on social networking sites. Whatever it is, you need to take the time to tell people what to do – otherwise, they won’t do it.

Trying to be something you’re not

Copywriters specialize in different disciplines and subject matters for a reason. With writing, in particular, you can tell whether the author is passionate about what they’re talking about, and it rings false if you’re a vegetarian trying to sell bacon or a baby boomer who’s trying to sound ‘down with the kids’. The very best writers find a niche and stick to it, becoming an authority on their chosen subject instead of trying to be a jack-of-all-trades.

Conclusion

Copywriting is undergoing something of a renaissance thanks to the rise of blogging and social media marketing. That means that copywriting is likely to be a relevant skill to marketing departments worldwide for plenty of years to come – and the copywriters who are able to command the largest salaries will be the ones who are the best at what they do.

This list will help, but ultimately the best way to practice is to practice. So go on, get out there – stop reading and start writing. Good luck.

Bio

Carol Henderson is a passionate copywriter who loves to share her knowledge about applying writing skills to effective social media, online marketing, and SEO.

How to pick the perfect WordPress themes and plugins to boost online visibility

Your business needs a good website and a blog to showcase the content of your product or service. It is crucial for you to ensure that you have the right blogging and website platform for the above. Today WordPress is the most popular content management system that helps you to make money online. With this system, you actually can reach out to the targeted audience and generate positive returns on investments as well.

The best part of WordPress is that there are some themes and plugins you may invest in when you are looking for search engine optimization results and better traffic. WordPress is the first choice for everyone primarily because it is free and straightforward for you to use. However, if you are new to WordPress you must be educated and aware of the different kinds of WordPress themes and plugins you can use for your business. The following are some favorite themes that have been briefly described so that you may use them for your website or blog without tensions at all-

  • Genesis- This WordPress theme is very popular, and it has an extensive framework for you to add tags, posts, and categories. They are embedded in the theme, and for extra tasks, you need to install additional SEO plugins. Genesis also supports a broad range of skins that you may choose online. The skins are attractive because they are clear and images and texts can be viewed on them without hassles at all. Experts that have reviewed this theme that you can get an understanding of the SEO position of your article and there are no CSS or HTML errors on it.
  • Thesis- This WP theme is more or less like Genesis however when it comes to quality, it is not the same. Many bloggers consider it to be the best option for creating their blogs on it for the first time. However, experts have detected some admin bugs in the theme, so it is not as popular as Genesis when it comes to performance. Like Genesis, you can get some outstanding skins online that have amazing designs and colors.

What about WP plugins?

When you are looking for plugins that help you a lot with search engine optimization online, three plugins are the first choice by experts. They are –

  • WordPress SEO- Yoast: This plugin for search engine optimization is an all-time favorite of many webmasters and businesses. This plugin helps you to place descriptions, tags and meta titles in any location on your blog. The SEO option has been built in, and there is also a sitemap to your blog or website. This means you do not have to install any other plugin for sitemaps in your site or your blog. Breadcrumbs are used for navigation on a site and blog. The Yoast SEO Plugin gives you this navigation option as well.
  • External links of WP-Google recently unleashed the Google Panda and Penguin Updated a few years ago. Under these Updates, it gave the webmaster certain guidelines to be followed. If you have a blog and it has several dofollow links externally, it is at a high risk of penalization. The Panda Update will list your blog to be a spam blog. With the aid of WP external links, you can nofollow external links in your posts and articles.
  • Images that are SEO friendly- Esteemed company says that when it comes to images, they always use pictures that are SEO friendly. The company deals with business debt solutions. It helps businesses with practical business debt management and relief. They also use many images for the targeted audience who are looking for business debt solutions. The experts here say that if you want the images of your company to be visible in search engine ranks, it is important for you to use the image alt tag. This tag describes your image, and this makes it easy for SEO crawlers to read the text. These crawlers cannot read pictures and therefore cannot bring them up in search engines. However, when it comes to adding tags, it can be hard for businesses to add tags to all their pictures. With the alt tag option, you can automatically make all your pictures and images SEO friendly.

WordPress is indeed a great platform for you, and it is important for you to make your website or blog individual in every way. This is where WordPress Plugins help you. They help you to customize your website and blog. There are many WP plugins for you to choose from. You can always pick the ones that you like. These plugins add much functionality to your website, and the best part is you can insert the ones you want. The original creators have made many WP Plugins and third – parties have contributed to the collection as well. They change the appearance of your blog or website however they are simple enough to improve the functionality of your site or blog. WordPress also has guidelines for these plugins, and in the case of any issue, WP will not take responsibility for the plugins that are not created by their admin. In such a case, experts always suggest that when you are about to install WP Plugins, it is important for you to take a look at their ratings, reviews, and comments.

 

The above also holds true for WP extensions. Therefore, if you are looking for a fantastic website or blog for your business, take time and read the description of the theme or the plugin. Take a chance to go through ratings and reviews. Understand how the theme works for you and your business. In case, you are not savvy enough, hire a WP professional to evaluate your website and site and give you valuable suggestions for the same. With the help of WordPress, you effectively can get an appealing, SEO optimized website or blog that is completely customized to your individual business needs with success!

Author Bio: Evans Connor is an investment consultant and a WP expert when it comes to creating websites and blogs for businesses both small and large in the USA.