How to Come Up With the Perfect Logo for Your New Business

Many businesses have failed to recognize the many benefits that are related to having the perfect logo. However, as an entrepreneur, this is not a mistake you can afford to make.

A business logo is usually the first visual interaction that your potential customers will have with your business. As such, there are many benefits you can get from having an informative and attractive logo such as brand loyalty and repeat sales.

Benefits of having a strong logo

First of all, your startup business logo can leave your target audience with an excellent first impression. This is especially important for those firms new to the marketplace who stand to gain a lot from creating a lasting impression. Therefore, a logo gives you the perfect opportunity to draw the attention of your target customers. Once you interest customers you then can work your way on building brand loyalty with them.

In addition, a great logo is an essential tool that can help you to a build brand identity. Think of the logos of companies like Apple, Mercedes, Audi, KFC, and Nike you can picture them in your mind because they have built strong brand identities. A vast majority of the population can quickly identify these companies through their logos. This goes to prove just how important a logo is towards a business’s identity.

Years ago, when these companies were startup companies, barely recognizable by anyone they began their brand journey with a good logo. They were able to grow into major companies with the winning combination of a compelling recognizable logo and delivering exceptional goods and services. Consequently, you should consider learning how to make a logo for your new business now at your launch stage.

Here are some helpful tips to help you come up with a great logo that will build your business;

1. Learn about the different type of logos

There is a variety of logos types that companies utilize.

Some only use a symbol as their preferred logo, think Apple. If you would like to use a symbol, it is essential that the symbol stays relevant to the type of services and products that you sell. This type of iconic symbol is popular in technology businesses.

On the other hand, there are some businesses which opt to use a wordmark as their logo, which is their company name in a stylized design. Examples include Coca-Cola and Ray-Ban. It is imperative that you identify which logotype that best fits your needs.

2. Look at your competitors brands

If you find yourself struggling to come up with ideas for your logo, you should borrow some inspiration from the logos of other businesses. Notice I said “borrow” “inspiration” not steal ideas, which you would never consider.

Given that you are competing for the same clients, this is the best way to get a feeling of how your logo should communicate.

However, it is crucial that you remain creative and unique. Do not plagiarize their logo as it will have a counteractive effect of confusing customers and lowering your sales. Instead, look at it in the sense of how much better and more creative their logo could be and make it your own.

3. Let your logo have a message

As you come up with a design for your business’s logo, you should ensure that it is backed by a message. Let the logo embody what your target audience would appreciate knowing about your business. (Remember that this is one of the first interactions that they will have with your company).

The red circle of Target’s logo came from an archery target which told customer that their stores where the perfect location to find all their shopping needs at one location.

This means that the logo needs to be meaningful in that when a customer looks at it, the logo passes a message of what industry you are in and the kind of services that you offer. Therefore, it would be better to keep in mind what your brand is about as you design your logo.

4. Your logo should be simple

It is wrong to have the perception that the more flashy and elaborate your logo is the better it serves its purpose. Simplicity is important both for customer perception and ability to use for multiple purposes such as websites, t-shirts and business cards.

It is true that your logo needs to stand out and be creative. However, it is equally important for people to understand your logo. This can only be achieved if the logo is easy and flexible.

Also, having a clean and functional logo is beneficial in that it can be used across different media. Keep in mind that your logo will not only be on your website but also on newspapers, your social media accounts and on your products. Consequently, the visual graphics of your logo should be functional.

Most professional graphic designers suggest that you view all your logo designs in plain black ink on a white background to be sure that it communicates with its design and not its fancy colors alone. If you like it in black you will love it in color.

5. Choose the logo colors carefully

Other than the image or name for your logo, the color that you choose plays a vital role. Do not hurriedly select a bright color because it entices more eyes. It would be better off if you pick a color that that is symbolic of what your business is about. Learn about how you can use color power to boost your marketing.

Also, when choosing colors, you should try and limit your logo to three colors. Having more than three colors will turn out to be costly when it comes to printing. For this reason, you should consider how much you would like to spend when creating your logo.

6. Seek help from professionals graphic designers

As an entrepreneur, generating a logo by yourself can prove daunting. Therefore, if you find yourself experiencing any difficulty, consider hiring a professional logo designer. Recently I had a logo made for my business using a logo design contest at the crowdsource site 99designs – read about my experience in my review of 99designs.

Whereas this means facing additional costs, it is beneficial in that you will do everything in the right way.

If you are on a budget, you should hire the services of freelance logo designers as opposed to going to a design firm. They are a cheaper alternative.

In conclusion, creating an impressive logo for your startup business is essential. As much as it will not guarantee you instant success, it is the perfect way to build your brand by attracting more customers. Ultimately, a good logo will ensure that your business experiences significant growth.

Bio:

Marsha Kelly is a serial entrepreneur who has done time in corporate America, selling her first business for more than a million dollars. She has learned what products and services work in business today, and she shares her experiences on her best4Business blog at https://best4businesses.com/. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your business and improve your finances.

 

Automation 360: How 4th Industrial Revolution changes marketing

In contrast to the three previous industrial revolutions when people interacted within quite narrow communities of their families and friends, the current 4th Industrial Revolution (IR4.0) exposes the huge global society to everyone connected to the internet. Now it is paradoxically possible to communicate in any mode be that one-to-one (or peer-to-peer), one-to-many, and even many-to-many via social media. What challenges do the contemporary marketers face in such a multi-channel communication?

On the one hand, the consumer audience is transcending borders and nations to become global. That’s why marketers should be able to cover thousands, oftentimes hundreds of thousands of the international customers almost simultaneously. On the other hand, the ample supply of goods in the market generates a fierce competition among brands when every single customer matters. That’s why marketers should establish personal relations with literally each client.

Is there a way out from a tense confrontation among such mutually exclusive factors? Who can help marketers respond to the challenge of IR4.0? And which technology can save marketers from a split personality caused by synchronically desirable globalization and customization? The answers follow.

Too big to be ignored

The very purpose of the 4th Industrial revolution comes to the total digitization of every process where it is ever possible. The most apparent implication of such a principle takes place in the information technologies. According to stats, more than 3.8 billion email boxes are available in 2018. More than a half of email users enter their inboxes via mobile gadgets. Email keeps primacy in terms of ROI brought to brands in consequence of their digital marketing campaigns. Thus, the contemporary marketers have to dive headfirst into the digitized customer relations. An average statistics dedicated to the email contact lists starts calculating subscribers in thousands. It is clear that manual processing of all emails in every marketing campaign is the Herculean task any marketer can hardly cope with. However, the bulk sending procedures have long been known to both legal marketers and spammers. That’s why the real challenge for the marketers implies making their bulk sendings meaningful and relevant to the huge subscriber audiences.

Personalization takes effort

How to take care of every subscriber? This question is not idle for the marketers whose contact lists contain thousands of emails. The common logic suggests dividing a subscriber audience into several groups basing on their interests, shopping histories, as well as on any other relevant indicator. In such a case, the simplest approach comes to making huge tables where all data retrieved from the communication with subscribers could be manually amended. Will the Microsoft Excel be of any help then? Probably it will, but the more reasonable method is to create a special software capable of providing an automatic segmentation of the subscribers. However, a proprietary software will require many thousand dollars of investment along with many months of programme development. Such a solution is unfortunately far from being feasible in every particular case. There has to be another way to provide marketers with an effective personalization of their campaigns.

SaaS to the rescue

Even though the notorious digital revolution made marketers face many challenges in terms of both the size of customer audiences and customization of marketing campaigns, some revolutionary new methods of doing business appeared thanks to IR4.0 in fact. One of the most viable and trendy approaches in the contemporary business environment is defined with such a specific word expression as (something)-as-a-Service. Many various terms can be put into the expression instead of “something”: Business Process-as-a-Service, Platform-as-a-Service, Software-as-a-Service (SaaS), and even Product-as-a-Service which determines the very essence of the approach. In brief, it implies a transformation of an object into a process. Taxi is the oldest example of such an approach when a car becomes a transportation service on the basis of rent. Now it is possible to use the capabilities of some specific software without having to either purchase or install it on your computer. Google Docs, for example, makes the MS Word software redundant, especially when your OS is not Windows.

Marketing Automation-as-a-Service

Here we are achieving the reasonable solution capable of meeting the contemporary marketing challenges. In addition to the SaaS approach, the solution follows another fundamental trend of the present moment in terms of the so-called sharing economy. The latter implies sharing some facilities or products among many users. The apartment owners share their housing with the other people via AirBnB application. And that is how the majority of services are to be arranged in the future. Nevertheless, even today every digital marketer can join the trend since the other professional marketers offer their web-based marketing platforms for sharing. Look at the universal bulk sending system from SendPulse, for example. As a team of professional digital marketers, SendPulse offers everyone to benefit from their rich practical experience reflected in their advanced marketing software. This is Marketing Automation-as-a-Service. And this is for sharing.

How Automation 360 meets IR4.0 challenges

Automation 360 is a synergetic web-based software system allowing marketers to re-arrange their routines in the efficient automatic manner. As a subsection of the holistic SendPulse bulk sending platform, Automation 360 is created by marketers for marketers. In response to the personalization challenge of large subscriber audiences, Automation 360 makes some predetermined software algorithms automatically perform many tasks that marketers had to do manually in the past. The core idea of Automation 360 implies using various behaviors of customers as the triggering events generating one or another marketing campaign. Hence, however massive is a subscriber database, a marketer can figure out and set up a personal approach to every particular recipient. What makes the system unprecedentedly effective is a combination of such basic communication channels as email, SMS, and web push notifications. In addition, Automation 360 helps marketers enforce their reputation via an SMTP service allowing messages to pass successfully through various spam filters. And the most important is that Automation 360 is accessible via any browser whatever devices and operating systems marketers use.

IFTTT in marketing

Specific programming principles and algorithms are occupying the discourse of modern marketing. And this is for a reason. The basic formula of any programming language IFTTT (If This, Then That) works well at the level of marketing software in terms of arranging automatic workflows. Automation 360 allows marketers to specify various variables reflecting the conditions at which the customer’s behavior triggers a particular reaction from the marketing system. This stage corresponds to the “If This” section of the IFTTT formula. The “Condition” logical block reflects such a stage in Automation 360. After that, a particular flow of the system in the form of a certain marketing campaign starts working automatically until a predefined marketing goal is achieved. This is equal to the “Then That” part of the formula as well as to the “Action + Goal” blocks in Automation 360. Thus, the marketers can act as just operators whose task is to figure out what they want to get from the subscribers. The rest will be done automatically by Automation 360.

Conclusion

Quite a specific modus operandi is expected from the marketers in the days of the 4th industrial revolution. Huge international customer audiences – in tens and hundreds of thousands – require meaningful and relevant marketing campaigns. Moreover, every particular customer matters when brands fiercely compete in the ample contemporary markets. Hence, both the global outreach and personalized communication make the marketers look for the automated but flexible approaches to their workflows. Only advanced marketing software platforms can act likewise. The Automation 360 system from the universal bulk sending platform of SendPulse meets the two progressive trends of nowadays: to be software-as-a-service (SaaS) and to belong to the sharing economy. Thus, a relevant response to the challenges of IR4.0 is possible only through the automated system created by marketers for marketers within the same digital paradigm.

AdWords Smart Display Campaigns: Get Smarter and Quicker Results

The AdWords platform is now more comprehensive than ever – there are more ways and places to display your ads than one could really try out, at least manually.

And while the classic Google Search Ads are still the most popular option, Google Display Ads are offering too many possibilities to ignore. You can get in front of 90 percent of the internet’s audience on more than 2 million websites, so you can reach your prospective customers when they are reading an article on one of the biggest news sites in the world, watching a video on YouTube, or even checking their email.

But with this wide range of options, Google Display Network can quickly become overwhelming – it’s difficult to even figure out where to start testing the performance of the ads on all the different platforms when you have so many considerations to make in terms of design, copy, targeting, and placement.

Luckily, Google has come to the rescue for marketers once again.

With the introduction of AdWords Smart Display Campaigns, you no longer have to manually track every ad to make sure it is performing well.

Google has made it possible to leave your entire ad campaign process to sophisticated algorithms, which will collect performance data and refine your ads in order to make them as effective as possible.

Smart Display Campaigns allow you to be involved as much as you like, letting you customize the campaigns so that you can pre-define certain aspects of your ad based on your knowledge of your audience, leaving everything else to be automated.

Here are just a few of the things that Google Display Campaigns can take care of:

Automated Ad Creation

After you input your headlines, descriptions, images, and logos, AdWords uses these to create numerous variations of your ads, quickly sorting the ones that work best.

The Smart Display Campaigns makes continuous improvements to the ads, so you can see tangible improvements to their performance month after month.

Automated Bidding

With your target CPA serving as a basis, Smart Display Campaigns optimize your bids in order to maximize the chances of conversions.

Over time, this will give you the best possible value for each ad that you run.

Automated Targeting

The Smart Campaigns can even offer comprehensive automated targeting solutions, optimizing your campaign runs so that your ads show up in places where they have the best chance of success.

Smart Display Campaigns Offer Numerous Benefits

Smart Display Campaigns may not be for everyone, but if you are already running manual campaigns and are looking for ways to attract more customers beyond what you’re currently doing, they can be a great solution.

Another scenario where it makes sense to try Smart Campaigns is if you’re just getting your feet wet with Display Network ads and want an easy to set up and reliable way of creating effective campaigns.

You just can’t beat a system that’s able to provide you with high-performing campaigns that only take a few minutes to set up. After uploading your content and images, you can leave it to the Smart Display system to take care of everything else.

Within the first few days, you can already see real, tangible results – the Smart Campaign quickly finds the best converting options from the selection of assets that you provide, which not only means good conversion numbers, but also usable data that you can apply to your manual campaigns.

You will see which headlines, images, and descriptions perform well in different circumstances, which is an invaluable aspect of the Smart Display Campaigns.

In a very short time, you can start seeing new opportunities for targeting that have proven to convert high for your offers – it is simply impossible to compete with the ultra-efficient testing capabilities that Smart Campaigns can offer.

Why It Makes Sense to Use Smart Display Campaigns

While it may be difficult to leave your ad budget completely in the hands of AdWords, Google’s data shows that businesses who use Smart Display Campaigns have managed to increase conversions by as much as 36 percent without increasing the CPA, which is a number that’s impossible to ignore.

With Display Network ads, you are reaching people who may not be actively looking for solutions but can be just as likely to act if the right offer is presented to them.

And with the advanced testing and tracking capabilities of AdWords, Smart Campaigns are able to quickly discover the where your best customers are hanging out, which is something that would be very difficult to do using manual ads.

So, it’s definitely a good idea to at least give Smart Display ads a chance – even if you prefer to keep the bulk of your campaigns manual, having an automated asset that can increase your reach online and provide you invaluable insights is something that’s hard to pass on.

Author Bio:

Josh Williams is an experienced SEM Manager at One Egg – a full service digital agency specialising in SEO, SEM, PPC Management Services, Content Marketing, and Analytics to name a few, pursuing a mission of helping businesses of all sizes.

7 Tested Ways to Strengthen your Facebook Ads in 2018

Facebook is arguably the most popular social media platform out there, and marketing on it is quite difficult as there are countless others who are also utilizing Facebook just like you. To stand out, you’ll need to come up with brilliant campaigns.

Facebook is a preferred digital marketing platform because it is targeted, it is not expensive, and it has an undeniable potential to connect to its vast network of users in every corner of the world.

A lot of people and businesses are very aggressive with advertising on Facebook. However, not all Facebook ad campaigns are effective.

Some fail because their ads are not targeted. They have overestimated Facebook’s ability to connect them with a lot of consumers. But reaching just anyone won’t cut it. You would have to target your ads to your ideal customers for them to work.

Some more others make ads that are not like-worthy. You have to understand that even for Facebook advertising, the preferences of your audience are always changing. You would have to be aware of what’s hot at the moment so that your Facebook ads would be effective. Be in-the-know all the time of what’s trending can help you craft your ads better, and like-worthy.

To aid you in your Facebook advertising endeavor, we have come up with a guide, featuring 7 tested ways on how you can strengthen your Facebook ads this year. We are dedicated to helping you become successful with your Facebook advertising efforts. Here are our 7 tested ways to strengthen your Facebook ads in 2018:

Using Video Marketing is Booming

Video ads are quite popular on social networking sites, including Facebook. There are many ads that are in video format, and these are appreciated by the audience, especially when they are just short ads. The shorter the video ad is, the better the chances for them to get watched until the end. There’s a lot that videos can convey, and it’s not enough that you just have any video, but your video should be well-crafted and again, it should be short.

Videos are greatly appreciated because they can tell a lot. A picture is said to be able to paint a thousand words but videos? They can tell a whole lot more. So commit yourself to coming up with video content and you shall see for yourself that Facebook users appreciate it a lot.

Create Ads and Promote Our Products using Storefronts

Facebook, though some apps, allows your business pages to have storefronts where you can feature your products for sale. While it may appear that you have a virtual store on Facebook, the actual transaction will still have to be done on your own site. Your customers will be directed to your page. Aside from being a nifty way to showcase your products for sale, you can use your storefronts as another channel where you can do Facebook advertising.

A lot of buyers admit that Facebook is a great influence on their buying decision. Being able to provide a way for customers to almost complete the purchase process through Facebook is a good thing. Sooner or later, Facebook would be able to be a complete sales platform but for the time being, utilize the storefront as a stage where you can do marketing of your products.

Build Responsive Mobile Ads

A huge lot of Facebook users are on handheld devices. That is why it is important for you to strategize your mobile ads well too. Studies also show that up to 70% of a smartphone owner’s time is done on using his or her smartphone. There truly is no reason why you shouldn’t level up your mobile ads.

In order to make your mobile ads more responsive, please use an eye-catching image. While you’re at it, keep texts short too.

Plain ads that are not engaging will definitely not be enough anymore. You will have to be more creative when it comes to ads, especially for mobile ones as mobile Facebook users simply are quite more active.

To ensure that in 2018, you will be serious when it comes to mobile ads and that you will make them more engaging.

Know your Competitors: Use them as an Inspiration for Creating Successful Campaign

A wise move is to know how the competition is going. Check your competitors. Confirm how they are doing their own Facebook advertisements. This way, you would be able to see what makes the difference. However, make sure that you only take inspiration in what they are doing and that you won’t copy other’s work. Learn from what you see and do your own unique Facebook Ad.

Assess whether your competitors are doing well. See what their Facebook advertising’s strengths are, and what their weaknesses are too. Simulate their strengths, and resolve their weaknesses so that you will have better ads than theirs. It’s always essential to know your competitors so you can always aim to do better than them.

A/B Testing: Quality Test Ads to Optimize

A smart business owner should already know who they’re targeting. Testing your target market is not a way to improve your Facebook Ads – it is a business prerogative that you should never take for granted. Selecting your target market is an item that we can put into an ultimate guide to business plans at another time.

What you should test, however, is as to which types of Facebook advertising techniques appeal to your target market. There are many different ways as to how to present your products to your potential customers. Not all of your efforts would bring about the best results. So do the test and identify which strategies work best for you.

Promote your Product with Influencer Marketing

You should participate in influence marketing in 2018. Influencer marketing is capitalizing on a Facebook personality’s huge following. Invest a little by tapping into active users with a big number of followers, and have them do some sort of marketing for you.

A lot of users find influencers as truly reliable sources of information and they would definitely be pulled into what the influencer is saying or doing.

Influencer marketing is very big in 2017 and is expected to become even bigger in 2018. As much as 90% of influencer marketing found that this is very effective, and very much worth it. So this year, make a promise to start with influencer marketing, or if you already do, that you would do better in it this time around.

Facebook + Instagram Ads Campaign

Facebook, in itself, is a really good platform for digital marketing. Instagram, is one too. Utilizing both platforms is definitely a good idea as they work so well together. Each of these two top social media sites is great not only for their respective users as you can now connect the users of these two sites hand-in-hand can make you shine in 2018!

STRENGTHEN YOUR FACEBOOK ADS WITH OUR 7 TIPS ABOVE

Facebook advertising is an effective way to promote your product. It would only be great though if you can use it strategically. Our 7 tips above are tested measures on how you can strengthen your Facebook Ads. Do it and 2018 would be a good year for you.

Author Bio:

Designing websites and developing web apps for more than a decade, Philippine web design expert Kenneth Sytian is the owner of Sytian Productions. His no-nonsense approach to design coupled with his vast creativity is a winning combination for his clients.