WordPress beginner mistakes

7 WordPress ‘beginner’ mistakes you should avoid

Source It certainly is exciting to build a whole new website using WordPress, but what if you’re not aware of the things that could possibly ruin all your efforts? To avoid such mistakes, you first and foremost need to know what they are. By steering clear of these WordPress beginner errors, you can definitely keep […]

Solopreneurs – 5 Tips How to Manage a Startup from Home

The dream of working from home has transformed over the years from a trendy dream shared by many to a realistic work option for many. In fact, it is now an increasingly common way for everyone from remote workers and freelancers to entrepreneurs and others to work and earn a living. As a solopreneur, you […]

5 Simple Tips To Up Your Content Marketing Game

A content marketing campaign is crucial to any business trying to make a name for itself in the online world. Content marketing has become so prevalent that over 90% of small businesses now employ it as part of a broader marketing push. That means that today it is not enough to create content, one now […]

List of Tips for SEO Workers

SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems […]

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy? You […]

5 Digital Marketing Mistakes to Avoid as an Ecommerce Business Owner

Running an e-commerce website is probably the most straightforward and barebones way to make money online. You effectively set up a shop and try to sell as many products as you can while adhering to the vast majority of rules that have governed retail business for millennia. One huge part of running a store of […]

How to Create Outstanding PPC Ads

PPC campaigns like AdWords can be powerful tools to drive traffic to your site. The top position on a SERP can get you an 8 percent clickthrough rate–more than double the average of 3.16 percent. But if they’re unmanaged, or executed poorly, PPC campaigns can become a financial drain that fails to convert clicks into […]

How to Make Your Business Blog Look More Professional

Your business blog has a lot of important jobs to do. You want to use it to establish your business as an authority in its niche, to keep in touch with current and future customers, and turn your readers into buyers. In order to do that, you need to have a blog that inspires trust. […]

6 Best Practices for Writing Mobile-friendly Content

Mobile-friendly content can make or break your message. No lie. The proof is in the stats below. The year 2015 was when the US market hit the mobile tipping point , with mobile-only users exceeding desktop-only users for the first time. Globally, the number of mobile users overtook  folks on desktops for the first time […]

Why Your Campaign Never Works Out The Way You Plan

You’ve been there, and you’ve felt it before. Your marketing campaign has failed – yet again. Even though the budget was large enough, and you did everything right, it turned out that final result is well below satisfactory. If you want to be on top of the game in the fast-paced world of digital marketing, […]