Cheat Sheet: Your 10-Step Guide to Getting Started on Twitter 

If you didn’t set up your Twitter account in 2006, it’s easy to feel behind the times. Even if you registered “the perfect handle”, using social media correctly requires strategy. For celebrities or charismatic bloggers, it doesn’t require much for people to engage. What if you’re a niche company or have specific messaging? How do […]

How Social Media Can Help Your ABM Efforts

If you have been doing a bit of light marketing reading lately, you have probably encountered the omnipresent acronym ABM behind which lurks the increasingly popular concept of account-based marketing. Today, we will be focusing on whether social media can be utilized in account-based marketing and how it can help marketers who do it achieve […]

How To Make Search Engines Love Your Small Business Website

SEO or search engine optimization represents a set of techniques and practices used to optimize the website and raise its ranking in the search engine results page. When executed properly, it is an excellent way to increase traffic coming towards your website and is particularly useful for small businesses which don’t have the same budget […]

All about LSI keywords and why they’re important

SEO is slowly getting into a new stage of existence. Keywords in their current form are becoming less and less important. Instead, Google focuses on determining the overall meaning of an article. Nowadays, typing in certain words or phrases doesn’t necessarily mean that you will get articles filled with them. You might get something completely […]

The Go-to Checklist for Launching Your Website

The coding is finished, your pages are filled with content, and your website is complete. You can finally hit that “publish” button for your website to go live. But, wait. Before you hit that button, you’ll want to be absolutely certain you’ve crossed every “t” and dotted every “i”, because going live with a site […]

How Companies Can Use Social Media To Attract Top Talent

Pretty much every company that is present on social media uses their presence there to achieve a few things. First and foremost, they use it to share news on their company and products/services, treating social media as another marketing channel. There are also those who provide some customer support via social media or who simply […]

History of SEO Part 1: Link Trading Era 2001-2006

I have seen a bunch of “History of SEO” posts floating around the internet and whenever I read them, I usually laugh and think that it’s obvious this writer is a newbie. I thought I should write something about what this industry was really like… for real. Human nature dictates that people tend to be reciprocal […]

The 2 Essentials for Making Your WordPress Website Load Faster

If your website is slow-loading, then you’re losing visitors hand over fist.  What many website owners don’t realize is that even though WordPress has created a revolution in DIY websites, they don’t do much to prevent unsuspecting newbies from creating sites that load like it’s 1999 when we were all using dial up. Yes, that […]

5 Statements to Live By When Using Social Media to Attract New Clients

Believe it or not, you can actually get leads from social media! 5 things you should know about using social media to generate leads and attract new clients. As a business owner, you hopefully you know the important role social media can play when it comes to marketing your business.  However, it can be hard for business […]

How to Make Instagram Work for ANY Business [5 ways]

I have been doing a lot on Instagram this year, on both client sites and on my own. Instagram is becoming super popular and here are 5 ways to make it work for ANY business, gleaned from my experience. Demographics matter. This is true of all social media and you should research your target audience. […]