Who should Handle your Company’s Social Media Presence?

It does not matter what you think about it personally – social media presence has become a must for companies, no matter what industry they are in, how large they are or who their customers are. With a bit of savvy social media marketing, a company can attract new customers, help retain them, provide quick […]

How to Protect Your E-Commerce Store from Cyber-Attacks

Today’s consumers are spending more and more of their time and money shopping online. Unfortunately, this also creates greater opportunities for cyber criminals. One recent survey indicates that 52% of organizations that experienced a cyber-attack in 2016 aren’t changing their security in 2017. Since your e-commerce business depends on customer confidence, it’s essential that you […]

EMDs as an Effective SEO Tactic

In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains. So if you were trying to rank for the keyword, sell […]

5 Key Content Marketing Tips Every Business Should Follow

Content marketing has become so important that it is now considered central to SEO. Despite its importance, many businesses never use it to its full potential or never use it at all to reach their target audience. What makes content marketing stand out from most other forms of marketing strategies is that it helps generate […]

How to Craft the Perfect Blog Post for SEO

SEO jargon can be overwhelming. All you need to do is reach your audience, right? You’ve built a beautiful website and you’re blogging regularly, so don’t let all that content go to waste! A few simple points of SEO knowledge can tighten up your content so search engines, and your target market can find you […]

How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic [INFOGRAPHIC]

5 SEO Tips for Your Brand New Shopify Store

More than half a million Shopify stores have sold their products online at one point or another. More than 370,000 of them are still alive and using this platform to sell to online customers. When you consider the fact that these stores make up a small portion of the online commerce ecosystem, the numbers become […]

Why You Should Consider a Mobile-First Strategy for Your Ecommerce Store

As mobile technology trends and usage continue to evolve it becomes more important than ever for e-commerce companies to focus their efforts on mobile users. Expanding Mobile Trends Mobile traffic has been growing steadily. By the end of last year, online traffic from mobile uses had surpassed traffic from desktop computers. According to an IDC […]

Powerful Techniques On How To Improve Your Headlines For Better Email Open Rates 

Emails are used by millions of people every day. They’re a great way to communicate with other people and businesses and are suitable for those who may not have a lot of time to talk on the phone. However, when you’re a business and you want to improve your open rates from your recipients, this expert […]

Cheat Sheet: Your 10-Step Guide to Getting Started on Twitter 

If you didn’t set up your Twitter account in 2006, it’s easy to feel behind the times. Even if you registered “the perfect handle”, using social media correctly requires strategy. For celebrities or charismatic bloggers, it doesn’t require much for people to engage. What if you’re a niche company or have specific messaging? How do […]