How to Come Up With the Perfect Logo for Your New Business

Many businesses have failed to recognize the many benefits that are related to having the perfect logo. However, as an entrepreneur, this is not a mistake you can afford to make. A business logo is usually the first visual interaction that your potential customers will have with your business. As such, there are many benefits […]

User Centered Ecommerce Design – A Complete Guide To Get Your UI/UX For Ecommerce Right.

As I sat down sipping my coffee, my mind was still on the book I had read about, earlier in the day. The book was all over the internet. Ashlee Vance’s biography of Elon Musk. For a minute, I thought of ordering it online, only to stop myself and think, let me experiment today. Why […]

Automation 360: How 4th Industrial Revolution changes marketing

In contrast to the three previous industrial revolutions when people interacted within quite narrow communities of their families and friends, the current 4th Industrial Revolution (IR4.0) exposes the huge global society to everyone connected to the internet. Now it is paradoxically possible to communicate in any mode be that one-to-one (or peer-to-peer), one-to-many, and even […]

How Sharing Economy Can Be Used by Small Business Owners

The sharing economy is relatively recent, but it’s been rapidly well received. In a world where everyone is trying to save a little money, people found a way to help each other be successful. Small businesses, startups, and entrepreneurs all regularly use the sharing economy to accomplish as much as they can for as little […]

12 Ways to Build Strong SEO Foundations

The secret to building a successful website doesn’t solely rely on wonderful UX and UI. To drive traffic and eventually drive sales to your website, you should apply search engine optimization on your website. However, the concept of SEO is as structural as other strategies could be. A strong foundation in SEO can reflect your […]

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5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following […]

AdWords Smart Display Campaigns: Get Smarter and Quicker Results

The AdWords platform is now more comprehensive than ever – there are more ways and places to display your ads than one could really try out, at least manually. And while the classic Google Search Ads are still the most popular option, Google Display Ads are offering too many possibilities to ignore. You can get […]

3 Ways to Optimize Your Site for Voice Search in 2018

SEO can be an enigma sometimes, but it’s a lot easier to figure out when you accept that it changes a lot — and that occasionally, those changes are radical. In 2018, if you want to achieve pole position in the SERPs, you need to add voice search optimization to your arsenal of your tactics. […]

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5 Amazing Tips to Get the Most out of Your Email Marketing

Email Marketing is much more than sending an email to a potential customer in order to engage audiences, generate sales and other marketing goals you can serve with email marketing. It needs a strategic approach and that’s what email marketing strategy is all about. The popularity and budgets for email marketing only seem to be […]

Lead Nurturing: 4 Steps to walking the buying path with your customers

Imagine you have a downloadable resource on your flashy and attractive website. Your online promotions bring visitors to your landing page. A user signs up and downloads the resource. You sent him an engaging email offering your products/services. He again comes to your website and buys your offerings. Since you provide value along with your […]