Entries by Lake View Studios

How Social Media Can Help Your ABM Efforts

If you have been doing a bit of light marketing reading lately, you have probably encountered the omnipresent acronym ABM behind which lurks the increasingly popular concept of account-based marketing. Today, we will be focusing on whether social media can be utilized in account-based marketing and how it can help marketers who do it achieve […]

All about LSI keywords and why they’re important

SEO is slowly getting into a new stage of existence. Keywords in their current form are becoming less and less important. Instead, Google focuses on determining the overall meaning of an article. Nowadays, typing in certain words or phrases doesn’t necessarily mean that you will get articles filled with them. You might get something completely […]

The Go-to Checklist for Launching Your Website

The coding is finished, your pages are filled with content, and your website is complete. You can finally hit that “publish” button for your website to go live. But, wait. Before you hit that button, you’ll want to be absolutely certain you’ve crossed every “t” and dotted every “i”, because going live with a site […]

How Companies Can Use Social Media To Attract Top Talent

Pretty much every company that is present on social media uses their presence there to achieve a few things. First and foremost, they use it to share news on their company and products/services, treating social media as another marketing channel. There are also those who provide some customer support via social media or who simply […]