Entries by Benjamin Shepardson

How Social Media Can Help Your ABM Efforts

If you have been doing a bit of light marketing reading lately, you have probably encountered the omnipresent acronym ABM behind which lurks the increasingly popular concept of account-based marketing. Today, we will be focusing on whether social media can be utilized in account-based marketing and how it can help marketers who do it achieve […]

How Companies Can Use Social Media To Attract Top Talent

Pretty much every company that is present on social media uses their presence there to achieve a few things. First and foremost, they use it to share news on their company and products/services, treating social media as another marketing channel. There are also those who provide some customer support via social media or who simply […]