Entries by Benjamin Shepardson

Salesforce Aiming To Dominate Predictive Analytics with Data Science

The recent acquisition of RelateIQ by Salesforce has again sent out very strong signals about the CRM leader’s intent to strengthen its capabilities in predictive analytics by integrating artificial intelligence technology into its software. However, according to experts, Salesforce will be focusing on achieving market leadership in predictive analytics rather than trying to become a […]

How to Protect Your E-Commerce Store from Cyber-Attacks

Today’s consumers are spending more and more of their time and money shopping online. Unfortunately, this also creates greater opportunities for cyber criminals. One recent survey indicates that 52% of organizations that experienced a cyber-attack in 2016 aren’t changing their security in 2017. Since your e-commerce business depends on customer confidence, it’s essential that you […]

EMDs as an Effective SEO Tactic

In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains. So if you were trying to rank for the keyword, sell […]