Entries by Benjamin Shepardson

7 WordPress ‘beginner’ mistakes you should avoid

Source It certainly is exciting to build a whole new website using WordPress, but what if you’re not aware of the things that could possibly ruin all your efforts? To avoid such mistakes, you first and foremost need to know what they are. By steering clear of these WordPress beginner errors, you can definitely keep […]

List of Tips for SEO Workers

SEO is becoming more and more important for websites and businesses, seemingly on a daily basis. With constantly changing guidelines, there’s so much to consider all the time; it can be difficult to keep on top of things. However, whether you’re searching online for a definitive source of information or asking your colleagues, it seems […]

7 Do’s and Don’ts of Email Signature Marketing

Did you know that every single day, approximately 144.8 billion emails are exchanged? And what’s more mind-blowing is that 84% of this mails end up in your spam folder. Don’t you think this kind of makes it obvious that many people are totally unaware of the aspects that are accountable for great marketing strategy? You […]

How to Create Outstanding PPC Ads

PPC campaigns like AdWords can be powerful tools to drive traffic to your site. The top position on a SERP can get you an 8 percent clickthrough rate–more than double the average of 3.16 percent. But if they’re unmanaged, or executed poorly, PPC campaigns can become a financial drain that fails to convert clicks into […]