Entries by Lake View Studios

5 Simple SEO Tips for Beginners

Search engine optimization, backlinking, title tags. If you research on how to improve your website ranking in Google, you might have come across these terms every so often. While these are proven ways to increase your audience reach online, these concepts can be mind-boggling for beginners. You may even come across SEO materials that are […]

How to maximize vLogging as an Ecommerce marketing Strategy

Marketing is essential for any business. There are just different marketing strategies that are best for specific forms of businesses. E-commerce businesses, as an example, don’t require much out-of-home marketing but need heavy digital marketing. Marketing strategies also evolve in time. Marketing campaigns that work now might not bring the same results if done at […]

How Are Businesses Benefitted by Social Media Marketing

Businesses whether big or small have come to appreciate the immense benefits associated with social media marketing and its growing importance in this highly competitive world to attract new customers and to stay relevant. Today, your secretary is no more your mouthpiece to the outside world. She is no longer the first interaction point between […]

How marketers can take advantage of Snapchat Paperclip

You may have noticed a new paperclip icon recently when you opened up Snapchat. No, your eyes weren’t deceiving you: Snapchat now allows you to add links to your Snaps, unlocking new opportunities for your brand to promote web pages within the social platform. What is Snapchat Paperclip? Launched this summer, Snapchat Paperclip is named […]

How to Use Chatbots in a Social Media Strategy – for Fun and Profit

The social media marketing arena and, more generally, the digital marketing world is inevitably one of the most dynamic, innovative and disrupting sectors, with new technologies popping up almost weekly and swarms of tools and products being launched almost daily. One of the latest and most exciting innovations in this area is undoubtedly represented by […]