Entries by Benjamin Shepardson

8 Strategies to Grow Your Social Media Presence

Image Source: Pixabay Images Social Media, as many of us know, is quickly taking the lead when it comes to the movers-and-shakers of the marketing world. Why are businesses so focused on this advertising outlet? The answer is simple: Brands provide what the customer wants. With 2.56 billion mobile social media users globally, and an […]

7 mistakes copywriters should avoid

Copywriting isn’t easy. Like any form of creativity, from filmmaking and graphic design to dance and theatre, it’s easy to get started but takes a lifetime to master, and the very best copywriters are the ones who know that there’s always something else to learn about the craft. There are books, of course – Stephen […]