In a world of Internet marketing, many businesses find themselves asking the same question: “how can we make our marketing interesting?” This is even more important for businesses working in industries that aren’t inherently exciting (try to make recruitment consultancy interesting!). Marketers are constantly searching for ways to make their industry appealing to potential clients.
In recent years, more and more companies are producing explainer videos to advertise their services. Today 96% of B2B companies use videos in their marketing campaigns due to their effectiveness. Animated videos are much more attractive than any other form of content marketing and provide an excellent return on investment.
Animated explainer videos are brief videos designed to give viewers a snapshot of your company’s story, with hand drawn or electronically produced graphics. Throughout the course of a 60-120 second video, you can explain your core business values clearly and concisely. In short, explainer videos are an excellent way to convey your value proposition to potential customers.
Entertain Your Audience
One of the main reasons explainer videos are so effective is because they’re entertaining. From the outset, they take the audience on an audiovisual journey. A narrator or the characters will explain how your business can help solve the audience’s problems, whilst a visual animation will physically demonstrate your product’s value.
The entertainment value of a professional video outmatches that of a piece of sales copy any day of the week. This recruitment app video is an excellent example of a successful animation where the viewer’s problems are addressed vibrantly and creatively. Explainer videos are innately compelling, meaning that your audience are much more likely to take in your message and remember it.
Explainer videos provide the viewer with a much more visceral experience than any other marketing material. At a primitive level, video content marketing is engaging audio and visual learners. By targeting both, you can explain your services in a way that can be easily understood by all types of customers.
A viewer is much more likely to invest their attention in a video that provides an captivating look at your business. A professional animation with a lively voiceover can really help to bring your content marketing to life which is a huge advantage of animation comparing to a live video.
Increase Your Conversion Rates
As a byproduct of making more interesting content, you’ll also increase your conversion rates. The success of explainer videos is well documented, with technology innovators like Dropbox utilising a tutorial video on their homepage to increase their conversion rates by 10%. As a file sharing company Dropbox’ service isn’t particularly breathtaking, but their willingness to invest in an imaginative content resulted in a massive increase in their bottom line.
Boost Your Social Media
In recent years, social media has become the new frontier of content marketing, with massive potential for the future. Engaging video content is the bread and butter of social media users, and is an essential part of any efficacious content marketing strategy. Getting your video posted on Facebook, YouTube, Instagram (or even Snapchat) is a great way to reach out to new customers.
If you want to maximise your reach, creating dynamic video content and sharing it across your social media channels is one of the best ways to connect with your target audience. By positioning yourself as a modern content producer you help to make your business stand out from the crowd. If you play your cards right, your customers may even start sharing your services as well!
Create a Story
Finally, animated explainers allow you to tell your story. A video is the perfect chance to make a film about your brand’s story. Working with an animation studio will help you to produce story that resonates with the viewer, and packages your value proposition in an exciting manner. Even the most boring industry has a story, so there’s no excuse not to get yours out there!
Animated Videos Captivate Your Audience
Whilst many industries are not reinventing the wheel or setting the world on fire, viewers will always be drawn to content with slick production value. An animated production that’s easy on the eyes and ears will take your message far. Video content marketing will help to transmit your message without bombarding your viewer with too much information.
However, don’t make the mistake of thinking that animated videos can be rolled out without preparation. At the end of the day, you need to create a video that provides entertainment value in order to be successful. It’s important to bring solid concepts and ideas to the project if you are to produce a video that isn’t convoluted or stale. Fortunately, with a bit of preparation, this is more than achievable.
Next time you’re thinking of ways to reach out to new customers and elevate your conversions, consider investing in producing video content. You’ll boost your customer engagement, whilst improving your social media strategy and establishing your brand’s story. One well-designed video on your landing page can help you to turn clicks into customers.