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Social Media, as many of us know, is quickly taking the lead when it comes to the movers-and-shakers of the marketing world. Why are businesses so focused on this advertising outlet? The answer is simple: Brands provide what the customer wants. With 2.56 billion mobile social media users globally, and an additional 1 million new active mobile social users added every day, it would be foolish not to cater to the consumption habits of the market.
If done properly, digital media marketing (and more specifically, social media marketing) has a profound effect on the reach and engagement that a company or product has with its consumers. Here are eight strategies that will help you grow your presence on social media.
1. Identify your goals as a business.
If you are offering a product or service, then how can you make that attractive to your target demographic? If you are an influencer, how can you focus on making yourself an asset to companies? Staying on topic with your personal brand is important, but the real results come when you tailor your approach to the people you want to see it.
2. Interact with your followers.
If you seem distant or not as active as the customer wants you to be, it is easy for them to lose interest. The attention span required for social media is very short- so if you aren’t around when the consumer is looking for you, you may miss out on a window of opportunity.
3. Link your profile to your website, and vice-versa.
There are more tips for how to customize your business profile here as well. Business profiles also generally have a “contact”, “message”, or “email” button which you should also have set up on each of your profiles. If the viewer has to work hard to get in touch with you, they’re less likely to make a purchase or reach out for more information.
4. Produce valuable content that is aesthetically pleasing.
This is a tricky one… Yes, it is important that the content you create and share with the world is eye-catching, but it must go deeper than solely appearance. Why are users going to look at your post and say: “I want more!” rather than just continuing on with their day? If the content that you share tells a story as well as being professional and clean, then you have a recipe for success.
5. Engage with your followers.
Make sure that they feel you are active and authentic, rather than just a company looking to make a quick buck. Commenting on their posts, liking their photos, and following users interested in your brand is time consuming to say the least, but it also creates a direct relationship between you and the account you are trying to reach. And if you don’t have the time to engage with thousands of users on your own, there are tools you can utilize to delegate that process.
6. Use hashtags to broaden your media horizons.
You can also hide them within your post to keep things looking tidy. Social media, in its simplest form, is a visual marketing technique- so the way things look holds high importance- as well as being visible in as many places as possible. Hashtags allow your post to close in on people that are already searching similar products or ideas, such as #fitness or #hairstylist.
7. Post consistently and at a comfortable rate.
Posting too much can cause followers to tune you out, and posting too little could mean they miss your posts or forget about you. Depending on the type of account you are running, a maximum of twice a day is usually the sweet spot. Instagram stories are also a great tool to use when trying to up your engagement, just be sure not to overdo it!
8. Take customer service above and beyond.
Respond quickly and publicly to questions or concerns posted on your page, and make sure that whoever stumbles across your page will be impressed by the way you interact with users. Humor is a universal way to create a bond with other humans, so try to appear as genuine as possible when reaching out to consumers.
Overall, success on social media is about being attentive to the wants, needs, and likes of your audience. If you incorporate these eight strategies within your social media framework, the positive effects will be clear.