Facebook is arguably the most popular social media platform out there, and marketing on it is quite difficult as there are countless others who are also utilizing Facebook just like you. To stand out, you’ll need to come up with brilliant campaigns.
Facebook is a preferred digital marketing platform because it is targeted, it is not expensive, and it has an undeniable potential to connect to its vast network of users in every corner of the world.
A lot of people and businesses are very aggressive with advertising on Facebook. However, not all Facebook ad campaigns are effective.
Some fail because their ads are not targeted. They have overestimated Facebook’s ability to connect them with a lot of consumers. But reaching just anyone won’t cut it. You would have to target your ads to your ideal customers for them to work.
Some more others make ads that are not like-worthy. You have to understand that even for Facebook advertising, the preferences of your audience are always changing. You would have to be aware of what’s hot at the moment so that your Facebook ads would be effective. Be in-the-know all the time of what’s trending can help you craft your ads better, and like-worthy.
To aid you in your Facebook advertising endeavor, we have come up with a guide, featuring 7 tested ways on how you can strengthen your Facebook ads this year. We are dedicated to helping you become successful with your Facebook advertising efforts. Here are our 7 tested ways to strengthen your Facebook ads in 2018:
Using Video Marketing is Booming
Video ads are quite popular on social networking sites, including Facebook. There are many ads that are in video format, and these are appreciated by the audience, especially when they are just short ads. The shorter the video ad is, the better the chances for them to get watched until the end. There’s a lot that videos can convey, and it’s not enough that you just have any video, but your video should be well-crafted and again, it should be short.
Videos are greatly appreciated because they can tell a lot. A picture is said to be able to paint a thousand words but videos? They can tell a whole lot more. So commit yourself to coming up with video content and you shall see for yourself that Facebook users appreciate it a lot.
Create Ads and Promote Our Products using Storefronts
Facebook, though some apps, allows your business pages to have storefronts where you can feature your products for sale. While it may appear that you have a virtual store on Facebook, the actual transaction will still have to be done on your own site. Your customers will be directed to your page. Aside from being a nifty way to showcase your products for sale, you can use your storefronts as another channel where you can do Facebook advertising.
A lot of buyers admit that Facebook is a great influence on their buying decision. Being able to provide a way for customers to almost complete the purchase process through Facebook is a good thing. Sooner or later, Facebook would be able to be a complete sales platform but for the time being, utilize the storefront as a stage where you can do marketing of your products.
Build Responsive Mobile Ads
A huge lot of Facebook users are on handheld devices. That is why it is important for you to strategize your mobile ads well too. Studies also show that up to 70% of a smartphone owner’s time is done on using his or her smartphone. There truly is no reason why you shouldn’t level up your mobile ads.
In order to make your mobile ads more responsive, please use an eye-catching image. While you’re at it, keep texts short too.
Plain ads that are not engaging will definitely not be enough anymore. You will have to be more creative when it comes to ads, especially for mobile ones as mobile Facebook users simply are quite more active.
To ensure that in 2018, you will be serious when it comes to mobile ads and that you will make them more engaging.
Know your Competitors: Use them as an Inspiration for Creating Successful Campaign
A wise move is to know how the competition is going. Check your competitors. Confirm how they are doing their own Facebook advertisements. This way, you would be able to see what makes the difference. However, make sure that you only take inspiration in what they are doing and that you won’t copy other’s work. Learn from what you see and do your own unique Facebook Ad.
Assess whether your competitors are doing well. See what their Facebook advertising’s strengths are, and what their weaknesses are too. Simulate their strengths, and resolve their weaknesses so that you will have better ads than theirs. It’s always essential to know your competitors so you can always aim to do better than them.
A/B Testing: Quality Test Ads to Optimize
A smart business owner should already know who they’re targeting. Testing your target market is not a way to improve your Facebook Ads – it is a business prerogative that you should never take for granted. Selecting your target market is an item that we can put into an ultimate guide to business plans at another time.
What you should test, however, is as to which types of Facebook advertising techniques appeal to your target market. There are many different ways as to how to present your products to your potential customers. Not all of your efforts would bring about the best results. So do the test and identify which strategies work best for you.
Promote your Product with Influencer Marketing
You should participate in influence marketing in 2018. Influencer marketing is capitalizing on a Facebook personality’s huge following. Invest a little by tapping into active users with a big number of followers, and have them do some sort of marketing for you.
A lot of users find influencers as truly reliable sources of information and they would definitely be pulled into what the influencer is saying or doing.
Influencer marketing is very big in 2017 and is expected to become even bigger in 2018. As much as 90% of influencer marketing found that this is very effective, and very much worth it. So this year, make a promise to start with influencer marketing, or if you already do, that you would do better in it this time around.
Facebook + Instagram Ads Campaign
Facebook, in itself, is a really good platform for digital marketing. Instagram, is one too. Utilizing both platforms is definitely a good idea as they work so well together. Each of these two top social media sites is great not only for their respective users as you can now connect the users of these two sites hand-in-hand can make you shine in 2018!
STRENGTHEN YOUR FACEBOOK ADS WITH OUR 7 TIPS ABOVE
Facebook advertising is an effective way to promote your product. It would only be great though if you can use it strategically. Our 7 tips above are tested measures on how you can strengthen your Facebook Ads. Do it and 2018 would be a good year for you.
Designing websites and developing web apps for more than a decade, Philippine web design expert Kenneth Sytian is the owner of Sytian Productions. His no-nonsense approach to design coupled with his vast creativity is a winning combination for his clients.