A website is the most important representation of a business online.
That’s why successful corporations like Google or Apple spend so much on testing to see how to best present themselves online.
So if you’re still using your website from the last decade, you are likely putting off a lot of people that misjudge your business simply because of how you’re represented online.
But how to know if your website needs a redesign?
Well, to make your job easier, here are seven clear signs that your website is outdated and needs to be updated as soon as possible.
Your Conversions Are Dipping
Your website has one clear purpose: bring in a steady stream of new customers.
So the best clue you can have that something needs to change is if it stops doing that.
While there can be many reasons why your conversions are dipping, the very first thing you should look at is your website.
If your traffic sources remain the same and you’re seeing a drop in the number of leads that get converted into customers, that means that your website is not able to keep up with modern internet browsing trends.
Poor UX for Mobile
Seemingly just a few years ago a website’s main audience was desktop users, but according to a report by Hitwise, more than half all search queries on Google come from mobile devices.
That means that if your website isn’t easy to browse on phones and tablets, you are likely to lose a huge share of your potential customers.
Of course, each market has different levels of mobile engagement, but checking to see how your website looks on a mobile device is still a great idea, as poor user-friendliness can be a clear sign that it might be time to upgrade.
Most businesses now turn to responsive web design solutions that seamlessly adapt to different screen sizes. So if your website still looks the same no matter what device you view it from, it’s probably time to look for a website design agency.
High Bounce Rate
Another way you can quickly tell that website is outdated is by its bounce rate – if your visitors leave your site immediately after entering it, that usually means that they didn’t have a pleasant experience browsing it.
Whether it’s because of poor user experience for mobile users or slow loading speeds, if a significant number of people leave your site as soon as they reach it, that’s bad news for your business.
Sometimes, when the reason for the problem isn’t as apparent, you might need to consult a creative design agency to identify the exact problems and make sure your website aligns perfectly with your brands and your audience.
Outdated Multimedia Software
Nothing gets under the skin of your website’s visitor more than crashing or slowly-loading Flash animations.
These have been popular among businesses that wanted to stand out online more than a decade ago, but today they are little more than a nuisance that’s contributing to the downfall of many businesses that are slower to adapt to the new trends of the internet.
Flash is quickly becoming obsolete and is being replaced by more contemporary solutions, so if you don’t want your business to look as if it still operates in 2005, get rid of Flash once and for all.
Lack of Social Media Integration
Social media is an integral part of marketing your business online.
If you’re not engaging your audience on Facebook, Twitter, and other media, you are leaving many potential prospects for your competition.
Of course, if your website is a bit outdated, it can be problematic to easily integrate social media – older static websites require programming knowledge to make even the simplest changes.
So if your business doesn’t have a Facebook page that’s integrated into your website, you should consult with a design agency about making it happen as soon as possible.
Hard to Update
One of the biggest frustrations with older websites is that they are so hard to update.
You usually need to bring in an IT guy to make even the simplest changes and that can quickly add up the costs.
But it doesn’t have to be this way.
Most, if not all modern website platforms such as WordPress have seamless user interfaces that make updating the info on a website as easy as posting an update on Facebook.
If you’re tired of feeling like you need to be a coder to handle your current website, it’s definitely time to get rid of this hassle once and for all with a new site.
Finally, sometimes the best sign that a website needs a tune-up is the fact that it simply looks outdated.
While it’s hard to pinpoint exactly what makes a website look old, the fact remains true – it’s hard for a prospect to trust a brand that still uses a website from the last decade. Even if we look past all the technological limitations of an old website such as incompatibility with mobile devices, what might be the most important takeaway is that you want your brand to look trustworthy and reliable from the first second that you start interacting with your audience.
And that means having a website that makes an instant impression.
Richard Kearsey is a digital designer at a leading digital design agency in London, specialising in digital branding and creative design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thoughts on Web Design Blog.