At this point, everybody knows the benefits that email marketing can have for a business. Email has proved to be an efficient tool that is definitely not out-of-style and that offers an incredible ROI (return of investment) of a 4300%; that is $43 per dollar invested!
With its popularity came the improvement, and nowadays email marketing strategy is a thing in small, medium and big enterprises all around the globe. It has also become easier to use; modern mailing apps make our life so much easier!
These apps offer amazing email newsletter templates so we can easily design our perfect campaign without being a graphic designer or a html programmer. Moreover, they include the help of other tools like Google Analytics or WordPress, so we can track our success and learn from our mistakes, easily manage our contact list and, again, create that fantastic campaign that will inspire our clients.
However, you may be thinking: how is it possible to do that only by sending coupons and offers? Let me tell you, my friend, that maybe you have a lot to learn about newsletters!
There are plenty of newsletter types and not all of them aim to send a discount to your subscribers; newsletters can do much more! Let’s learn which are these types and how to surprise and engage your subscribers with them!
- Newsletter templates
Although we call all of them newsletters, the truth is the real newsletter is the informative one, not all of them. It’s objective is to inform clients about something, not to obtain any commercial gain.
This type is great to create brand awareness and to foster customer engagement, as we send quality content that our subscribers may enjoy. The generally like receiving something that is not trying to sell them anything, but just nice information.
Tutorials on how to use products are welcome, and so are tips and tricks. Clothing stores can share complete looks created with their clothes and appropriate for different events; bakeries may send recipes just because; tech stores could share tips on how to properly take care of certain devices, and so on. Mailing apps offer email newsletter templates that can meet all this needs.
We can also inform our customers about changes taking place in the company, like a change of location or the opening of a new shop, as well as when does our sale season start, for example!
2. E-commerce templates
This is actually the type that has a commercial objective. They provide great conversion rates, this is, they turn subscribers into clients by making them purchase something from our website!
In order to do so, this email newsletter templates generally include a Call to Action button, which is that button that we all see in online stores that says “book/buy now” or “learn more”. It tries to catch our attention so we click it, and then it leads us directly to the company’s website so we can easily purchase the product or service the newsletter was talking about.
Commercial newsletters often include offers, special discounts or coupons, to push the subscriber to make a purchase.
3. Transactional templates
We may have reached the type of newsletters that you probably didn’t know existed: some people think that newsletters are limited to send info or discounts, and that they’re not that useful because of that. Well, they have some other uses and this is one of them!
Transactional email newsletter templates are very useful because they give answers to our clients, so their main objective is interaction. This fosters engagement and loyalty, and saves us some time because we don’t have to personally respond to every email asking more or less the same questions.
4. Invitations templates
Who doesn’t like being invited to an exclusive event? It makes the subscriber feel special and unique, and it’s the ultimate way to create brand awareness.
By inviting our clients to an event of ours we are making sure that, if they attend, the relationship goes from online to offline, and it’s way more difficult to forget about a brand when you have got to know their employees in person.
You can invite them to the presentation of our new product or service, to an exclusive sale or even to a seasonal party, like a Christmas event, for example. People love parties, so they will probably attend, and if you’re clever you will let them bring a friend; this makes it more likely that they will come and you will probably gain a new subscriber!
5. Seasonal events templates
This last one is one of our personal favourites because it has a little bit of everything; seasonal email newsletter templates take advantage of a nice time of the year, especially holidays, to wish the subscriber to have a good time, to send some offers and, sometimes, to invite them to an event. You see, a little bit of everything!
Christmas, birthdays or even Mother’s Day are perfect excuses to send some discounts to our subscribers, as during these days they are likely to purchase presents.
These events are also a great time to wish our clients a Happy New Year or maybe even a Happy Halloween; why not? It is a way of interacting with them and this is also brand awareness.
Finally, if we are celebrating a seasonal event like a Christmas Party, a Thanksgiving Dinner or even our company’s anniversary, it’s a great idea to invite our customers. Private sales, giveaway opportunities or just a nice cocktail will make our audience want to attend, and we can easily invite them with a seasonal email newsletter template.
Now put it into practice!
You see? Newsletter have more than you think to offer you; they take into account very necessity a business might have, and make everything incredibly easy by offering countless email newsletter templates. Now combine these, put our tips to the test and see if you can surprise your subscribers with a fantastic email marketing campaign!