Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.
1. Improving Readability
When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.
2. Reducing Popups and Ads
“Hitting visitors with popup ads as soon as they enter the website will cause some to hit the back button.” comments conversion expert Piers Ede from Barefoot
In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.
3. Brand Storytelling
Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.
4. Keywords with high-value traffic
When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.
5. Multiple Landing Pages
Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.
Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.
Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.