Believe it or not, you can actually get leads from social media!
5 things you should know about using social media to generate leads and attract new clients.
As a business owner, you hopefully you know the important role social media can play when it comes to marketing your business. However, it can be hard for business owners to keep up, much less stay ahead of the curve when dealing with how social media works. Let’s face it the average business owner is giant flail when it comes to social media.
That’s because social media changes quickly and dramatically- what’s hot this year may be the MySpace of the next. But that doesn’t mean you can’t find clients on social media.
Follow these guidelines for attracting new clients using social media … they’re general enough so they apply to any platform, no matter how hot it may or may not be this year.
1. Don’t be afraid to branch out. But actually do something too.
You might have a Facebook page and think you’re done with social media. But if that’s your approach to digital marketing, you are missing out on a lot of potential clients for your business.
Since the idea is to be generating leads and finding new customers, it makes sense to branch out beyond just one social media platform. If you’re on Facebook, consider Twitter too.
Branching out doesn’t mean just sign up, put two posts and then add the link to the list of social media icons that came with your website template.
It actually means being active, and putting some time in.
2. People judge you by your social media accounts.
Whenever I am checking out a new business I found on online, I can’t help but clicking their social media links and judging them. I’m not sure what they are trying to tell me by showing they signed up for Twitter five years ago, and tweeted a handful of times FIVE YEARS ago and have done nothing ever since. I mean it’s great you got a free link to your website but why tell people about it.
If you are serious about leveraging social media, get a few platforms and actually do something once you’re there.
Here are a few more platforms to consider:
- Pinterest. Pinterest, as you may well know, is picture-driven. It’s always been a wonderful source of inspiration for home decorators and wedding planners, but did you know it’s much more than that now? All sorts of businesses (including B2B) are making connections on Pinterest…connections that may result in new customers.
- Instagram. Instagram is not what many business people think. That’s to say, it’s not just a place for 20-somethings to show off details of their lives to their friends. Like Pinterest, Instagram is where many business connections are now being made, including B2B. Since you can’t post links and because it’s all about the photos, there is, however, a special way to do business marketing on Instagram.
- LinkedIn. LinkedIn gets the short end of the stick when it comes to reputation and potential as well. It’s much more than an online resume site now. With the introduction of Pulse, there’s more content creation going on these days: more sharing, and more commenting than before. Businesses are finding LinkedIn to be a very rich source of connections, leads, and potential clients.
3. You need to be proactive.
The biggest mistake that businesses make with social media is simply signing up and doing nothing. The internet is littered with a million examples of this.
Don’t be scared to re-post great content that’s from your competitors, if it’s relevant and valuable to your followers (and of course you hope they do the same with your content).
4. You need to create.
You will see a rush of engagement when you re-post something great. YOU need to be creating something like that too.
When you post original, valuable content to your social media, that’s when you really start to see a return on investment for your efforts. Don’t forget: your potential clients are examining your feed (that’s what you post from day to day) and when they see lots of effort put into publishing original, creative content that makes you look authoritative, caring, helpful or whatever makes you look good, then they’ll form a better opinion of your business.
They’ll also share what they like, effectively broadcasting your business message to all their followers too.
5. It’s important not to lose sight of your brand identity.
Another mistake business owners make – and this is common even among the heavy hitters in every industry – is they lose sight of who they are the minute they log into their social media accounts.
If your business branding involves marketing your services or product to high-end clients who are willing to pay a premium for a top-notch product with customer service that goes above and beyond, you probably shouldn’t be on Instagram posting pictures from the infamous “Girls in Yoga Pants” website, or joke pictures from their sister site, “People of Walmart”. The latest cringe worthy thing has been posting photos made with the face swapping app on a business account.
With everything you post on social media, you should have first and foremost in your brain the message you want to convey. The best way to keep your ducks in a row on this is to clearly define your brand identity, and post it everywhere in your office so everyone keeps it in mind throughout the work day. Everything you post must be on message, or don’t post it at all.
Where to go from here.
So in general, post lots of good (appropriate) stuff everywhere!
If you’re not sure how to proceed, study the accounts of businesses whose pages you admire and enjoy. You may be able to develop your own blueprint from the way they manage their social media accounts.
Do you get clients from social media? What platforms have you found to work best for your business?